Showing posts with label Kenny Shin. Show all posts
Showing posts with label Kenny Shin. Show all posts

Tuesday, 26 May 2015

Stories on 26th May '15

Indian journalism exposed by 'one year' coverage
Hero worship or balanced analysis? Ranjona Banerji reviews how the news media has covered the completion of a year of the Narendra Modi govt
http://www.mxmindia.com/2015/05/indian-journalism-exposed-by-one-year-coverage/

NewsStand: And this is how some Page1s looked this morning, displaying the news of the Narendra Modi govt's year in office
It's one of our most popular features... so we bring it again with the frontpages of some of the papers we read every morning
http://www.mxmindia.com/2015/05/newsstand-and-this-is-how-some-page1s-looked-this-morning-displaying-the-news-of-the-narendra-modi-govts-year-in-office/

Madison Media snaps up Snapdeal wef July 1
Madison Media will now be the Media Agency of Snapdeal effective July 1, 2015 but work on the account will start almost immediately, informs a communique
http://www.mxmindia.com/2015/05/madison-media-snaps-up-snapdeal-wef-july-1/

Scarecrow bags creative duties of Graviti Smartphone Accessories
The account moved after a multi-agency pitch
http://www.mxmindia.com/2015/05/scarecrow-bags-creative-duties-of-graviti-smartphone-accessories/

Honda undertakes Round 2 of marketing blitzkrieg for its motorcycles
As a sequel to its first campaign, the 2nd TVC of Dream series carries forward the intriguing story of the first campaign
http://www.mxmindia.com/2015/05/honda-undertakes-round-2-of-marketing-blitzkrieg-for-its-motorcycles/

The 120 Media Collective spruces up senior management team
The company appoints Shilpa Ambre as Chief Financial Officer and Vishal Nongbet as Senior Vice President & Business Head, Sooperfly
http://www.mxmindia.com/2015/05/the-120-media-collective-spruces-up-senior-management-team/

For Ballantine's, it's about 'Staying True' through new positioning
The campaign serves as an invitation to the Indian consumers to express themselves in a genuine and authentic way
http://www.mxmindia.com/2015/05/for-ballantines-its-about-staying-true-through-new-positioning/

Turtle Ltd. unveils unique #SAVELITTLESHELLY initiative
#SAVELITTLESHELLY is launched as a hashtag in the social media
http://www.mxmindia.com/2015/05/turtle-ltd-unveils-unique-savelittleshelly-initiative/

'Shop a new trend' says Shop CJ in new campaign
National award-winning director Pradeep Sarkar, who has filmed movies such as, Parineeta and Mardani, has directed the TVC

Thursday, 20 November 2014

Stories on 20th Nov 14

Welcome, Content Marketing
Proceeds from a panel discussion on Content Marketing held at MICA, Ahmedabad with Sanjay Tripathy, Kunal Jeswani and Sanjay Mehta
http://www.mxmindia.com/2014/11/welcome-content-marketing/

Ramesh Narayan: Takeaways from DigiAsia 2014
Veteran mediaperson Ramesh Narayan was part of the Indian delegation at Digi Asia 2014 held in Taiwan from November 11-14. His report on the takeaways for India from the event
http://www.mxmindia.com/2014/11/ramesh-narayan-takeaways-from-digiasia-2014/

ZenithOptimedia wins media mandate for Foodpanda
ZenithOptimedia has bagged the media mandate for Foodpanda.in
http://www.mxmindia.com/2014/11/zenithoptimedia-has-won-the-media-mandate-for-foodpanda-in/

Dates for Goafest 2015 announced
Nakul Chopra - CE0, Publicis South Asia & Vice President of The Advertising Agencies Association of India (AAAI) will be the Chairman of Goafest 2015
http://www.mxmindia.com/2014/11/dates-for-goafest-2015-announced/

OgilvyOne shines for India at DMA Echo Awards
The DMA Echo awards are ranked among the oldest and most revered effectiveness awards on the international marketing calendar
http://www.mxmindia.com/2014/11/ogilvyone-shines-for-india-at-dma-echo-awards/

Integrated e-commerce platform MyBorosil.com launched
In the kitchenware segment in India, Borosil is a generic term for microwavable glassware
http://www.mxmindia.com/2014/11/integrated-e-commerce-platform-myborosil-com-launched/

Berger Paints launches new TVC for Easy Clean
The idea here revolves around a simple insight that people want clean good looking walls and our walls tend to get dirty
http://www.mxmindia.com/2014/11/berger-paints-launches-new-tvc-for-easy-clean/

Star CJ unveils new m-Commerce website
A special team from Korea was assigned to develop the M-commerce website of the company