Stories on 12th Aug 14

Vital Stats: Kareena, HUL & Idea top Celebrity Endorsement & Buzz in Jan-June 2014
Presenting Celebrity Endorsement Data which comes from TAM AdEx and Celebrity Buzz Data that is from Eikona
http://www.mxmindia.com/2014/08/vital-stats-kareena-hul-idea-top-celebrity-endorsement-buzz-in-jan-june-2014/

REALTY CHECK: Day 5 | Sumit Jain: High demand for Ready-to-Move-in Properties
The debate on ready-to-occupy versus under construction properties is a never-ending one and will seldom find a concrete conclusion, notes Sumit Jain, Co-founder and CEO, CommonFloor.com
http://www.mxmindia.com/2014/08/realty-check-day-5-sumit-jain-high-demand-for-ready-to-move-in-properties/

What Ticks for Indian Consumers: Ashish Bhasin and Rana Barua
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Rana Barua and Ashish Bhasin.
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-ashish-bhasin-and-rana-barua/

KKT undertakes initiative to fight corruption
Kan Khajura Tesan pe missed call lagao aur muft manoranjan ke saath ghar baithe world record banao
http://www.mxmindia.com/2014/08/kkt-undertakes-initiative-to-fight-corruption/

Berger Paints takes Berger Silk proposition further with new TVC
Katrina first came on board as the face for the brand Silk in 2012, when the first advertisement of Berger Silk was launched
http://www.mxmindia.com/2014/08/berger-paints-takes-berger-silk-proposition-further-with-new-tvc/

Rasika Bamba joins Quasar as head of Digital Media
She will be in charge of scaling up new business initiatives and to strengthen existing relationships in the region
http://www.mxmindia.com/2014/08/rasika-bamba-joins-quasar-as-head-of-digital-media/

Ranjona Banerji: Long way to go for ToI's Doon edition
The first rule for a local edition is local coverage and The Times of India's all-new Dehradun edition doesn't fair too well at that, writes Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-long-way-to-go-for-tois-doon-edition/

On eve of anniversary, Loginworks unveils new brand identity
The company sports a new corporate logo, corporate website and brand portfolio

http://www.mxmindia.com/2014/08/on-eve-of-anniversary-loginworks-unveils-new-brand-identity/

Stories on 18th Jun 14

Oh, Mitwa! 'Kan Khajura Tesan' 3 Gold Jeetwa!
Hindustan Unilever's Kan Khajura Tesan wins 2 Golds for PHD and one for Lowe Lintas
http://www.mxmindia.com/2014/06/oh-mitwa-kan-khajura-tesan-3-gold-jeetwa/

Sanjeev Kotnala: 20 things Goafest must do to be in the reckoning
Having attended all editions of Goafest held thus far, Sanjeev Kotnala, founder and Head Catalyst, P1P2Solutions (and until recently head of branding and marketing of the Dainik Bhaskar group) offers suggestions on how Goafest can be resurrected and achieve what it was intended when it was set up a decade back
 http://www.mxmindia.com/2014/06/sanjeev-kotnala-20-things-goafest-must-do-to-be-in-the-reckoning/

Biz channel ET Now turns 5
ET Now's '5 Year celebration' reloads with the Theme of 'Five years of excellence
http://www.mxmindia.com/2014/06/biz-channel-et-now-turns-5/

Bajaj Finserv banks on 'Go for great' for first ever TVC
Translates its core philosophy of ‘go for great’ to the external world
http://www.mxmindia.com/2014/06/biz-channel-et-now-turns-5/