Stories on 7th Dec '15

Adspends in 2016 to grow 13%
According to ZenithOptimedia, television is going to be a major driver for growth. Plus an interview with Anupriya Acharya, Group CEO, ZOG India
http://www.mxmindia.com/2015/12/adspends-in-2016-to-grow-13/

Amith Prabhu: 15 interesting moves in 2015
In the first of a series of round-ups of highlights of the year that has been, Amith Prabhu list - in random order - people who made interesting career moves this year
http://www.mxmindia.com/2015/12/amith-prabhu-15-interesting-moves-in-2015/

Executive summary of ZenithOptimedia Advertising Expenditure Forecasts Dec 2015
Mobile will contribute a full 87% of all the extra adspend between 2015 and 2018, notes the ZO adex forecast report
http://www.mxmindia.com/2015/12/executive-summary-of-zenithoptimedia-advertising-expenditure-forecasts-dec-2015/

Satbir Singh quits FCB Ulka
During his stint, Singh led some memorable work across brands like Snapdeal, Tata Salt, Zee and such
http://www.mxmindia.com/2015/12/satbir-singh-quits-fcb-ulka/

MxMIndia announces BTL Baatein Live! powered by VISCOMM. Session 1 on Fri, Dec 11 with Sanjay Tripathy of HDFC Life
The first session of BTL Baatein Live! happens on Friday, December 11 with Sanjay Tripathy, Senior EVP, Marketing, Product, Digital and E-commerce, HDFC Life in Mumbai
http://www.mxmindia.com/2015/12/mxmindia-announces-btl-baatein-live-powered-by-viscomm-session-1-on-fri-dec-11-with-sanjay-tripathy-of-hdfc-life/

Baba Ramdev's Patanjali sets aside more than Rs 300cr for ads and promotion
The company recently hired actor Hema Malini to endorse its biscuit brand
http://www.mxmindia.com/2015/12/baba-ramdevs-patanjali-sets-aside-more-than-rs-300cr-for-ads-and-promotion/

RAM Ratings for Week 47 Nov 15-21, 2015
Presenting RAM Ratings for Week 47 of 2015... that's November 15-21, 2015

http://www.mxmindia.com/2015/12/ram-ratings-for-week-47-nov-15-21-2015/

Stories on 20th Nov 14

Welcome, Content Marketing
Proceeds from a panel discussion on Content Marketing held at MICA, Ahmedabad with Sanjay Tripathy, Kunal Jeswani and Sanjay Mehta
http://www.mxmindia.com/2014/11/welcome-content-marketing/

Ramesh Narayan: Takeaways from DigiAsia 2014
Veteran mediaperson Ramesh Narayan was part of the Indian delegation at Digi Asia 2014 held in Taiwan from November 11-14. His report on the takeaways for India from the event
http://www.mxmindia.com/2014/11/ramesh-narayan-takeaways-from-digiasia-2014/

ZenithOptimedia wins media mandate for Foodpanda
ZenithOptimedia has bagged the media mandate for Foodpanda.in
http://www.mxmindia.com/2014/11/zenithoptimedia-has-won-the-media-mandate-for-foodpanda-in/

Dates for Goafest 2015 announced
Nakul Chopra - CE0, Publicis South Asia & Vice President of The Advertising Agencies Association of India (AAAI) will be the Chairman of Goafest 2015
http://www.mxmindia.com/2014/11/dates-for-goafest-2015-announced/

OgilvyOne shines for India at DMA Echo Awards
The DMA Echo awards are ranked among the oldest and most revered effectiveness awards on the international marketing calendar
http://www.mxmindia.com/2014/11/ogilvyone-shines-for-india-at-dma-echo-awards/

Integrated e-commerce platform MyBorosil.com launched
In the kitchenware segment in India, Borosil is a generic term for microwavable glassware
http://www.mxmindia.com/2014/11/integrated-e-commerce-platform-myborosil-com-launched/

Berger Paints launches new TVC for Easy Clean
The idea here revolves around a simple insight that people want clean good looking walls and our walls tend to get dirty
http://www.mxmindia.com/2014/11/berger-paints-launches-new-tvc-for-easy-clean/

Star CJ unveils new m-Commerce website
A special team from Korea was assigned to develop the M-commerce website of the company

http://www.mxmindia.com/2014/11/star-cj-unveils-new-m-commerce-website/

Stories on 17th Jan '14

Marathon time for Mumbai's media mavens
Top media and marketing pros are set to run the Mumbai Marathon on Sunday, Jan 19. Some are stressing about it, some running to destress & many others just for fun
http://www.mxmindia.com/2014/01/marathon-time-for-mumbais-media-mavens/

The clock is ticking... Guidelines on TV audience measurement issued. 30 days wef Jan 16
The order on the guidelines uploaded on the Ministry of Information and Broadcasting website is dated January 16 and it clearly states that the guidelines will come into force 30 days from the date of issuance
http://www.mxmindia.com/2014/01/the-clock-is-ticking-guidelines-on-tv-audience-measurement-issued-30-days-wef-jan-16/

Shailesh Kapoor: 2014-15: Time for Hindi Non-Fiction Overhaul
The ability for non-fiction programming to get new audiences to a channel, and its ability to create excitement in the advertiser community, are reasons enough for channels to invest in this category of content aggressively, writes Shailesh Kapoor
http://www.mxmindia.com/2014/01/shailesh-kapoor-2014-15-time-for-hindi-non-fiction-overhaul/

Ranjona Banerji: When newsmedia went nuts about Tharoor
Journalists use the term "judgment call" on what to make of news. But was this front-page worthy for L'affaire Shashi Tharoor, wonders Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-when-newsmedia-went-nuts-about-tharoor/

94.3 Radio One hikes ad rates by 20%
The Next Radio Ltd and BBC Worldwide jv which runs seven differentiated formats in the metros has upped ad rates by 20 percent wef Feb 1
http://www.mxmindia.com/2014/01/94-3-radio-one-hikes-ad-rates-by-20/

Week 2 sees Sab and Life OK tie
Week 2 of 2014 saw Zee rising to #2 with Sab and Life OK joint #4 in the weekly TAM ratings

http://www.mxmindia.com/2014/01/week-2-see-sab-and-life-ok-tie/

Stories on 13th Aug

MxM Mondays: Why do marketers not spend enough on digital media?
While spends may be shifting to digital globally, in India, television and print still rule. Sigh
http://www.mxmindia.com/2012/08/mxm-mondays-why-do-marketers-not-spend-enough-on-digital-media/

It's Bloomberg TV India from today
The business news channel has dropped the 'U' from its name with effect from today...
http://www.mxmindia.com/2012/08/its-bloomberg-tv-india-from-today/

Ranjona Banerji: Plagiarism... a common affliction with senior journalists
Get someone junior to do the leg work because you're so busy being a celebrity, obviously you don't have the time to do it yourself
http://www.mxmindia.com/2012/08/plagiarism-a-common-affliction-with-senior-journalists/

Mediaah! History will also record Zakaria as a plagiarist
Fareed Zakaria's act of plagiarising from a New Yorker article is unfortunate, though not the first by a high profile editor
http://www.mxmindia.com/2012/08/mediaah-history-books-will-also-record-zakaria-as-a-plagiarist/

Karbonn Mobiles mandates Taproot for its creatives
Taproot to devise a unique communication strategy to strengthen the brand imagery of Karbonn Mobiles in the domestic and global telecom market
http://www.mxmindia.com/2012/08/karbonn-mobiles-mandates-taproot-for-its-creatives/

L&K strengthens top deck with Rana Barua as COO
Other than Mr Barua, Samir Datar and Amardeep Singh have joined as Senior VP Strategic Planning and Chief Creative Officer (North & East) respectively
http://www.mxmindia.com/2012/08/law-kenneth-strengthens-top-deck-with-rana-barua-as-coo/

Dheeraj Sinha to head planning @ Grey
He will head planning for South and South East Asia
http://www.mxmindia.com/2012/08/dheeraj-sinha-to-head-planning-grey/

LifeCell appoints Edelman for PR
Mandate aimed at increasing concept awareness and market penetration
http://www.mxmindia.com/2012/08/lifecell-appoints-edelman-for-pr/

The Anchor: 5 things to change in social media advertising
Brands on social media are akin to your friends. There is a reason you follow brands and hence, they hence should engage with you as your friends would, says Krishna Kumar
http://www.mxmindia.com/2012/08/the-anchor-5-things-to-change-in-social-media-advertising/

Anil Thakraney | 18 Again: A question of ethics
The main issue however is this: Should mass media be used to promote such a deeply personal product?
http://www.mxmindia.com/2012/08/anil-thakraney-18-again-a-question-of-ethics/

AdStrat: Chill Out Surprise
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/08/ad-strat-chill-out-surprise/

Gangs of Wasseypur 2: Too long, too violent!
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/08/gangs-of-wasseypur-2-too-long-too-violent/

Stories on 2nd December

After TVCs, the next best thing
What makes an advertiser choose one medium over another? Experts share their views with MxM India on the big question.
http://www.mxmindia.com/2011/12/after-tvcs-the-next-best-thing/

Now, the likes of Airtel, Infosys and Wipro help you turn entrepreneur
Corporates like Bharti Airtel, Infosys, Wipro and Microland help staff turn entrepreneurs
http://www.mxmindia.com/2011/12/now-the-likes-of-airtel-infosys-and-wipro-fund-help-you-turn-entrepreneur/

Viacom 18 uses Measat for Asia beaming
Viacom 18 signs up for capacity on Measat-3a
http://www.mxmindia.com/2011/12/viacom-18-measat-tie-up/

Anil Thakraney: Adland blues - where the 'uncles' don't understand digital & 'dudes' don't know Real India
The so-called old-world creative directors, who have been weaned on TV commercials, will continue to thrive because TV isn't about to die in a hurry in this country. But when it comes to using the digital media for their clients, these TV heroes are zeroes.
http://www.mxmindia.com/2011/12/hard-knocks-the-creative-chasm/

Dial MSL if you'e a client in a crisis
MSLGROUP has announced the launch of a global Crisis Network of 50+ experts, to advise, guide and support clients in troubled times, connected by a proprietary real-time platform.
http://www.mxmindia.com/2011/12/dial-msl-if-youre-a-client-in-a-crisis/

Vizeum bags media duties of X S Real
Real estate developer from Chennai, X S Real has appointed Aegis Media's Vizeum India as its media AOR.
http://www.mxmindia.com/2011/12/vizeum-bags-media-duties-of-x-s-real/

Gilles Moutounet joins Future Group's Holii as CEO
Holii, a partnership between Future Ventures and Hidesign has announced the appointment of Gilles Moutounet as its Chief Executive Officer. Holii offers a unique range of bags and accessories that combines a distinct Indian design aesthetic with the high production standards of Hidesign.
http://www.mxmindia.com/2011/12/gilles-moutounet-joins-future-groups-holii-as-ceo/

TCS CEO N Chandrasekaran wins the Dataquest IT Person of the Year award 2011
Lifetime Achievement Award for Kiran Karnik; IT return electronic filing project wins the Pathbreaker of the Year award.
http://www.mxmindia.com/2011/12/tcs-ceo-n-chandrasekaran-wins-the-dataquest-it-person-of-the-year-award-2011/

The Anchor: 5 reasons radio will flourish, forever
Tune in, and cash in. The medium that reaches everyone everywhere is here to stay, and grow.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-radio-will-flourish/

Why need govts when u have anchors & editors?
In Freaking News, Ranjona Banerji finds there's confusion everywhere... in the papers and the news channels
http://www.mxmindia.com/2011/12/why-need-govts-when-u-have-anchors-editors/

Stories on 12th October

WMC 2011: Mag publishers have eye on future

Despite pessimism, magazines maintain their lead by anticipating changes, say industry honchos

http://www.mxmindia.com/2011/10/wmc-2011-mag-publishers-have-eye-on-future/

All's well as I&B promises to route content complaints via self-regulators

The I&B Ministry has clarified that there is no doubt about the broadcast bodies’ self-regulatory capabilities.

http://www.mxmindia.com/2011/10/ministry-holds-back-curbs-stick/

Just Bates, now

141 revamps itself; will henceforth be called Bates.

http://www.mxmindia.com/2011/10/just-bates-now/

2nd Guru Mantra with Phaneesh Murthy

Entrepreneur Guru Mantra lecture series’ second edition in Mumbai with Phaneesh Murthy.

http://www.mxmindia.com/2011/10/2nd-guru-mantra-with-phaneesh-murthy/

Anil Thakraney’s Hard Knocks: The damned misleading adverts

The Indian mediascape is lined with ads that make false/exaggerated promises. The dubious list is long.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-the-damned-misleading-adverts/

Sony serial’s title track goes the music video way

Sony Entertainment Television launches music video of ‘Kuch Toh Log Kahenge’

http://www.mxmindia.com/2011/10/sony-serial%E2%80%99s-title-track-goes-the-music-video-way/

Star’s Hollywood Blockbusters aims to thrill

Star Movies fans can get a chance to watch Hollywood titles a day before the official release.

http://www.mxmindia.com/2011/10/star%E2%80%99s-hollywood-blockbusters-aims-to-thrill/

Devesh Rai quits Mail Today, turns entrepreneur

Devesh Rai G quits Mail Today as its head - distribution and marketing.

http://www.mxmindia.com/2011/10/devesh-rai-g-quits-mail-today-as-its-head-distribution-and-marketing/

Skoda Rapid debuts on NDTV show

Skoda Rapid makes its global debut on NDTV’s award-winning The Car & Bike Show

http://www.mxmindia.com/2011/10/skoda-rapid-debuts-on-ndtv-show/

Magazine readership looking up

Though magazines worldwide have been going through a rough patch, this IRS shows an increase in magazine readership, both Hindi and English, over the last quarter.

http://www.mxmindia.com/2011/10/magazine-readership-looking-up/

WMC 2011: We have to be innovators as much as publishers: Aroon Purie

We have to be innovators as much as publishers, said outgoing FIPP Chairman and India Today group CMD, Aroon Purie

http://www.mxmindia.com/2011/10/wmc-2011-we-have-to-be-innovators-as-much-as-publishers-aroon-purie/

The Anchor: Sanjay Tripathy on 7 reasons a marketer chooses an ad agency

Sanjay Tripathy, Executive Vice President and Head, Marketing and Direct Channels at HDFC Life, on what you should look for while selecting an ad agency.

http://www.mxmindia.com/2011/10/the-anchor-sanjay-tripathy-on-7-reasons-a-marketer-chooses-an-ad-agency-2/