Maa, Meri Maa!
How and why advertisers have kicked off a celebration of women not as consumers but as mothers + 5 ads that’ll make you laugh, cry
http://www.mxmindia.com/2014/01/maa-meri-maa/
Higher smartphone use rings in FMCG mobile ad growth
Consumer goods companies upped their media spends on the mobile platform in the past one year as smartphone penetration, coupled with a spurt in data usage, grew exponentially in the country.
http://www.mxmindia.com/2014/01/higher-smartphone-use-rings-in-fmcg-mobile-ad-growth/
MSLGroup elevates 4 from India to Asia regional practice leadership
Of the eight new regional practice leaders in Asia, four are from the India office
http://www.mxmindia.com/2014/01/mslgroup-elevates-4-from-india-to-asia-regional-practice-leadership/
Star India bags hockey fed rights for 8 years
Star India will be FIH's media partner in eight-year broadcast and rights deal
http://www.mxmindia.com/2014/01/star-india-bags-hockey-fed-rights-for-8-years/
Jockey opens new page with Law & Kenneth
The leading brand of innerwear, leisurewear, sportswear and swimwear for men and women has appointed Law & Kenneth as its creative agency
http://www.mxmindia.com/2014/01/jockey-opens-new-page-with-law-kenneth/
Big Magic Bihar & Jharkhand and Big FM partner Celebrity Cricket League 2014
While the FM network will air live updates through the tournament, the Bihar & Jharkhand channel has live telecast rights for four matches of Team Bhojpuri Dabangs along with semi-final and final matches
http://www.mxmindia.com/2014/01/big-magic-bihar-jharkhand-and-big-fm-partner-celebrity-cricket-league-2014/
How and why advertisers have kicked off a celebration of women not as consumers but as mothers + 5 ads that’ll make you laugh, cry
http://www.mxmindia.com/2014/01/maa-meri-maa/
Higher smartphone use rings in FMCG mobile ad growth
Consumer goods companies upped their media spends on the mobile platform in the past one year as smartphone penetration, coupled with a spurt in data usage, grew exponentially in the country.
http://www.mxmindia.com/2014/01/higher-smartphone-use-rings-in-fmcg-mobile-ad-growth/
MSLGroup elevates 4 from India to Asia regional practice leadership
Of the eight new regional practice leaders in Asia, four are from the India office
http://www.mxmindia.com/2014/01/mslgroup-elevates-4-from-india-to-asia-regional-practice-leadership/
Star India bags hockey fed rights for 8 years
Star India will be FIH's media partner in eight-year broadcast and rights deal
http://www.mxmindia.com/2014/01/star-india-bags-hockey-fed-rights-for-8-years/
Jockey opens new page with Law & Kenneth
The leading brand of innerwear, leisurewear, sportswear and swimwear for men and women has appointed Law & Kenneth as its creative agency
http://www.mxmindia.com/2014/01/jockey-opens-new-page-with-law-kenneth/
Big Magic Bihar & Jharkhand and Big FM partner Celebrity Cricket League 2014
While the FM network will air live updates through the tournament, the Bihar & Jharkhand channel has live telecast rights for four matches of Team Bhojpuri Dabangs along with semi-final and final matches
http://www.mxmindia.com/2014/01/big-magic-bihar-jharkhand-and-big-fm-partner-celebrity-cricket-league-2014/
