Stories on 22nd Jan '14

Maa, Meri Maa!
How and why advertisers have kicked off a celebration of women not as consumers but as mothers + 5 ads that’ll make you laugh, cry
http://www.mxmindia.com/2014/01/maa-meri-maa/

Higher smartphone use rings in FMCG mobile ad growth
Consumer goods companies upped their media spends on the mobile platform in the past one year as smartphone penetration, coupled with a spurt in data usage, grew exponentially in the country.
http://www.mxmindia.com/2014/01/higher-smartphone-use-rings-in-fmcg-mobile-ad-growth/

MSLGroup elevates 4 from India to Asia regional practice leadership
Of the eight new regional practice leaders in Asia, four are from the India office
http://www.mxmindia.com/2014/01/mslgroup-elevates-4-from-india-to-asia-regional-practice-leadership/

Star India bags hockey fed rights for 8 years
Star India will be FIH's media partner in eight-year broadcast and rights deal
http://www.mxmindia.com/2014/01/star-india-bags-hockey-fed-rights-for-8-years/

Jockey opens new page with Law & Kenneth
The leading brand of innerwear, leisurewear, sportswear and swimwear for men and women has appointed Law & Kenneth as its creative agency
http://www.mxmindia.com/2014/01/jockey-opens-new-page-with-law-kenneth/

Big Magic Bihar & Jharkhand and Big FM partner Celebrity Cricket League 2014
While the FM network will air live updates through the tournament, the Bihar & Jharkhand channel has live telecast rights for four matches of Team Bhojpuri Dabangs along with semi-final and final matches
http://www.mxmindia.com/2014/01/big-magic-bihar-jharkhand-and-big-fm-partner-celebrity-cricket-league-2014/

Stories on 21st Nov '13

Is a 6-month recusal enough for Tarun Tejpal's act of sexual assault?
The editor-author has written a letter atoning his act, but the victim and journalists from across the country aren't satisfied with the apology
http://www.mxmindia.com/2013/11/is-a-6-month-recusal-enough-for-tarun-tejpal-act-of-sexual-assault/

Comment by Geeta Seshu on Tarun Tejpal case: Supreme Court guidelines must be followed
Geeta Seshu, senior journalist and commentator on women's issues and freedom of expression, on the Tarun Tejpal sexual harrassment/assault case and the procedures that need to be followed by media organisations to deal with such complaints
http://www.mxmindia.com/2013/11/comment-by-geeta-seshu-on-tarun-tejpal-case-supreme-court-guidelines-must-be-followed/

Return of the global desis
The GDP may be falling but top executives from HUL, P&G, Pepsi and others return to India on growth hopes
http://www.mxmindia.com/2013/11/return-of-the-global-desis/

Subhash Chandra receives doctorate at Univ of East London
The Zee and Essel group Chairman was awarded an Honorary Doctorate by the University of East London
http://www.mxmindia.com/2013/11/subhash-chandra-receives-doctorate-at-univ-of-east-london/

NDTV Good Times refreshes, adopts #LiveYoung positioning
New logo, icons, idents and colour palette reflecting a "hip-cool on-air" are seen in the channel which refreshed on Monday (Nov 18)
http://www.mxmindia.com/2013/11/ndtv-good-times-refreshes-adopts-liveyoung-positioning/

Stories on 16th May '13

Will Mythology 24x7 work for Epic?
Seeing how viewers lap up myths and legends on TV, it's not surprising an entire channel dedicated to folklore etc is coming up. Will it be a tale with a happy ending?
http://www.mxmindia.com/2013/05/will-mythology-24x7-work-for-epic/

Maxus wins Redbus media business
Maxus has the won the media business on online bus ticket-booking site Redbus.in in a recently conducted pitch process
http://www.mxmindia.com/2013/05/maxus-wins-redbus-media-business/

4 from India in Warc jury for Asian strategy prize
The 18-member jury comprises four judges from India: Ajay Kakar, Siddhartha Loiwal, BV Pradeep and Partha Sinha
http://www.mxmindia.com/2013/05/4-from-india-in-warc-jury-for-asian-strategy-prize/

WeChat aims to reinvent social communication on mobile
WeChat, a global mobile social communication application, unveiled its latest brand campaign with Bollywood stars Parineeti Chopra and Varun Dhawan as its brand ambassadors
http://www.mxmindia.com/2013/05/wechat-aims-to-reinvent-social-communication-on-mobile/

Longhand 2.0 winners announced
Longhand 2.0, conceived by Bodhisatwa Dasgupta, Associate Creative Director, Grey Worldwide, culminated recently and the winners were announced yesterday
http://www.mxmindia.com/2013/05/longhand-2-0-winners-announced/

Burson-Marsteller announces new leadership team in APAC
Patrick Ford named Regional Chairman, Matt Stafford to lead firm's Greater China operations
http://www.mxmindia.com/2013/05/burson-marsteller-announces-new-leadership-team-in-apac/

Focus assigned creative mandate for ICA
The mandate includes integrated marketing approach for internal and external communication
http://www.mxmindia.com/2013/05/focus-assigned-creative-mandate-for-ica/

Debrief: Tanishq: Director's film
It doesn't feel like an ad, this could be a scene from a Bollywood film or a television serial. Very subtle, very soft, and therein lies the commercial's power
http://www.mxmindia.com/2013/05/debrief-tanishq-directors-film/

McDonald's wins FAB Brand of the Year 2013
The FAB Awards is an international awards programme focused entirely on work done for food and beverage brands
http://www.mxmindia.com/2013/05/mcdonalds-wins-fab-brand-of-the-year-2013/