Stories on 7th Apr '17

Day 1 @ Goafest: It's celebration time
Acharya Balkrishna of Patanjali was the star speaker of Day 1 which also saw the presenting of the Media and Publisher Abby
http://www.mxmindia.com/?p=101699

Shailesh Kapoor: VOD Services: Bollywood's Latest Saviour
While original series were the talking point in the VOD space till a year ago, it's the film content available on VOD platforms that's an interesting point of study too, writes Shailesh Kapoor
http://www.mxmindia.com/?p=101694

Mindshare tops Media Abby again. Maxus & Madison in Top 3
There were a total of 1128 entries from 94 entrants. There were 53 awards given away, of which 10 were golds and 26 silvers. There was no Grand Prix given away
http://www.mxmindia.com/?p=101695

Ranjona Banerji: Let's examine the media's role in the destruction of India
"We are now told that "India's brave men" have been rescuing "Kashmiris". If there were floods in Bengal, would the headline read, "India's brave men rescue Bengalis"? Tamils? Gujaratis? Rajasthanis? How does India work for TV? Is Kashmir part of India or not? Or is it only about the subtext? Which as far as one can understand the petty mind of an Indian news anchor, might read like this: "Because there is a separatist movement in Kashmir, Kashmiris are inherently traitors to India. Kashmiris throw stones at the Indian Armed and Security Forces. Kashmiris can be Muslim. Kashmiris can be terrorists. Kashmiris can be pro-Pakistani. Therefore when the Indian Army conducts rescue operations in Kashmir, it is rescuing "Kashmiris" and not Indians and they do not deserve this help," writes Ranjona Banerji
http://www.mxmindia.com/?p=101698

Rediff appoints Siddhant Lahiri as Head - Strategic Planning in Mumbai
His experience spreads across categories like FMCG, Food, Beverages, Personal Care, OTC products and Automobiles
http://www.mxmindia.com/?p=101721

ASCI introduces a new initiative for its e-learning course
Announces an exciting Contest inviting practitioners to create a 60 sec Video on the theme - "An Advertising Brief is incomplete without the ASCI code"
http://www.mxmindia.com/?p=101723

Tenon Group revamps brand logo
The contemporized logo with its modern look, colour and lines captures the new positioning
http://www.mxmindia.com/?p=101722

Percept One announced as Transform Maharashtra's communication agency
It is an initiative by the Chief Minister of Maharashtra
http://www.mxmindia.com/?p=101648

Value 360 Communications announces partnership with Lewis
Lewis's global client roster will be able to tap into Value 360's local expertise
http://www.mxmindia.com/?p=101594

92.7 Big FM adds 14 new stations in one go
With the launch of additional 14 stations, 5 new stations will be added in Maharashtra and Goa (Pune, Nagpur, Kolhapur, Aurangabad and Ahmednagar), making it a total of 8 stations
http://www.mxmindia.com/?p=101724

Stories on 18th Nov 14

The Whopper gets big on Social
As Burger King opens its Mumbai restaurant, only its second in India, we speak to CMO Uma Talreja on her marketing gambit
http://www.mxmindia.com/2014/11/the-whopper-gets-big-on-social/

Ranjona Banerji: Which top TV anchor will win Modi’s Best Fan competition? And which TV anchor is your best bet for Supreme Court judge?
Why have courts and lawyers and judges when we have the media and TV panel discussions? After all, we listen to gossip, we "investigate", we have sources
http://www.mxmindia.com/2014/11/ranjona-banerji-which-top-tv-anchor-will-win-modi%e2%80%99s-best-fan-competition-and-which-tv-anchor-is-your-best-bet-for-supreme-court-judge/

And this is how the Regional Channels fared in Week 45
Presenting TAM data for Week 45 for various regional channels in select India markets
http://www.mxmindia.com/2014/11/and-this-is-how-the-regional-channels-fared-in-week-45/

Smirnoff urges consumers to party with 'unfakeit'
The campaign is being kick-started with an exciting TVC, based on the insight that "life is best, when stripped of rules and trying too hard"
http://www.mxmindia.com/2014/11/smirnoff-urges-consumers-to-party-with-unfakeit/

Keegan Pinto joins DDB Mudra West as Group Creative Director
Keegan is an avid Bollywood enthusiast. He composes music and writes lyrics too. His first feature-film outing will be seen mid-2015
http://www.mxmindia.com/2014/11/keegan-pinto-joins-ddb-mudra-west-as-group-creative-director/

Pizzakraft's Amar Singh wins Most Talented CEO Trophy
Muktesh Chander, Special Commissioner of Delhi Police, was judged the WOW Performer of the show
http://www.mxmindia.com/2014/11/pizzakrafts-amar-singh-wins-most-talented-ceo-trophy-2/

Big FM partners Honda's amazing feat
FM radio network 92.7 Big FMpartnered Honda Cars to attain the Guinness World Record for the longest journey by a car in a single country
http://www.mxmindia.com/2014/11/big-fm-partners-hondas-amazing-feat/

Jack in the Box promotes Abhishek Razdan to EVP & National Business Head
In his new role, Abhishek will oversee both, Mumbai and Delhi operations

http://www.mxmindia.com/2014/11/jack-in-the-box-promotes-abhishek-razdan-to-evp-national-business-head/

Stories on 22nd Jan '14

Maa, Meri Maa!
How and why advertisers have kicked off a celebration of women not as consumers but as mothers + 5 ads that’ll make you laugh, cry
http://www.mxmindia.com/2014/01/maa-meri-maa/

Higher smartphone use rings in FMCG mobile ad growth
Consumer goods companies upped their media spends on the mobile platform in the past one year as smartphone penetration, coupled with a spurt in data usage, grew exponentially in the country.
http://www.mxmindia.com/2014/01/higher-smartphone-use-rings-in-fmcg-mobile-ad-growth/

MSLGroup elevates 4 from India to Asia regional practice leadership
Of the eight new regional practice leaders in Asia, four are from the India office
http://www.mxmindia.com/2014/01/mslgroup-elevates-4-from-india-to-asia-regional-practice-leadership/

Star India bags hockey fed rights for 8 years
Star India will be FIH's media partner in eight-year broadcast and rights deal
http://www.mxmindia.com/2014/01/star-india-bags-hockey-fed-rights-for-8-years/

Jockey opens new page with Law & Kenneth
The leading brand of innerwear, leisurewear, sportswear and swimwear for men and women has appointed Law & Kenneth as its creative agency
http://www.mxmindia.com/2014/01/jockey-opens-new-page-with-law-kenneth/

Big Magic Bihar & Jharkhand and Big FM partner Celebrity Cricket League 2014
While the FM network will air live updates through the tournament, the Bihar & Jharkhand channel has live telecast rights for four matches of Team Bhojpuri Dabangs along with semi-final and final matches
http://www.mxmindia.com/2014/01/big-magic-bihar-jharkhand-and-big-fm-partner-celebrity-cricket-league-2014/

Stories on 30th Sep '13

Social Media Week Mumbai: A Recap
Missed SMWM2013? Read our recap to know what happened and who spoke what
http://www.mxmindia.com/2013/09/social-media-week-mumbai-a-recap/

With deals worth Rs 17 cr a year, Virat Kohli beats Dhoni and Sachin in endorsements
The captain-in-waiting's annual endorsement fee has seen a meteoric rise over the past year, rivalling the likes of Bollywood heartthrob Ranbir Kapoor, the hottest brand ambassador in the film industry
http://www.mxmindia.com/2013/09/with-deals-worth-rs-17-cr-a-year-virat-kohli-beats-dhoni-and-sachin-in-endorsements/

Ad industry strongman Anil Kapoor felicitated with AAAI lifetime achievement
Draftfcb+Ulka group's Chairman Emeritus Anil Kapoor felicitated with the Advertising Agencies Association of India Lifetime Achievement award
http://www.mxmindia.com/2013/09/ad-industry-strongman-anil-kapoor-felicitated-with-aaai-lifetime-achievement/

BARC close to final decision on measurement vendor
It is learnt that BARC has asked three vendors to initiate tech feasibility pilots, and one among them will be finally awarded the contract
http://www.mxmindia.com/2013/09/barc-close-to-final-decision-on-measurement-vendor/

GolfingIndian.com's golf awards in Nov
The portal set up by journalist Shaili Chopra has tied up an impressive list of sponsors for the maiden 'India Golf Awards' on November 5
http://www.mxmindia.com/2013/09/golfingindian-coms-golf-awards-in-nov/

Amith Prabhu: Musings from India's only weekend summit for Public Relations
There are a bunch of those under 30 who are focused on executing the event. There are those in the 30- to 40-year age bracket who are planning various elements of the conference. And there are those over 40 who are supporting the event by way of their presence and sponsorship, writes Amith Prabhu
http://www.mxmindia.com/2013/09/amith-prabhu-musings-from-indias-only-weekend-summit-for-public-relations/

Talent hunt launched for 'memsaabs' across HSM
RBNL vehicles 92.7 Big FM and Big Magic take talent-based reality show to Hindi-speaking markets
http://www.mxmindia.com/2013/09/talent-hunt-launched-for-memsaabs-across-hsm/

Stories on 6th Mar'13

Mindshare India flag flies high at FOMA
Mindshare India wins 13 awards at the Fest of Media Asia in Singapore as the media major is Network of the Year
http://www.mxmindia.com/2013/03/mindshare-india-flag-flies-high-at-foma/

Ogilvy to skip Creative Abby @ Goafest 2013
Leading creative agency Ogilvy & Mather has decided not to participate in this year's Creative Abby at Goafest 2013
http://www.mxmindia.com/2013/03/ogilvy-to-skip-creative-abby-goafest-2013/

DNA's KU Rao joins HT as consultant
Mr Rao was recently assigned a corporate role after Dr Bhaskar Das took charge of news cluster at Zee
http://www.mxmindia.com/2013/03/dnas-ku-rao-joins-ht-as-consultant/

JWT to drive fourth edition of Portfolio Night in India
To be held on May 22 in Mumbai, the task of organizing the fourth edition of Portfolio Night 11 in India has been rested with JWT India. The event is a platform to nurture young talent in the industry
http://www.mxmindia.com/2013/03/jwt-to-drive-fourth-edition-of-portfolio-night-in-india/

NDTV plans to appeal on jurisdiction
NDTV is not satisfied with the New York lower court's decision to have the Nielsen-Kantar case heard in India, and says it will appeal for India as the more appropriate forum
http://www.mxmindia.com/2013/03/ndtv-plans-to-appeal-on-jurisdiction/

Anil Thakraney: Wanted: Justice Katju Unplugged!
Why doesn’t a smart TV news channel offer Justice Katju his very own daily show? For half an hour every evening, our all-round expert vents on national television, gifting us with his gems for the day in his inimitable style
http://www.mxmindia.com/2013/03/anil-thakraney-wanted-justice-katju-unplugged/

Creativeland drools for Frooti
For the 2013 Frooti campaign film, Creativeland roped in Indian cinema superstar Shahrukh Khan, who transforms innocent onlookers into drooling, gulping, longing, lip-smacking children
http://www.mxmindia.com/2013/03/creativeland-drools-for-frooti/

Draftfcb Ulka creates two TVCs for Tata Docomo
Draftfcb Ulka has created two new TVCs for Tata Docomo, taking the network's story further into the domain of social networking
http://www.mxmindia.com/2013/03/draftfcb-ulka-creates-two-tvcs-for-tata-docomo/


Ormax Media announces India's largest IPL research, 'Ormax Trac20'
Ormax Trac20 will track the advertising recall and effectiveness for IPL 6 advertisers who subscribe to the research, through a series of parameters
http://www.mxmindia.com/2013/03/ormax-media-announces-indias-largest-ipl-research-ormax-trac20/

Storyboard dons new avatar on CNBC TV18
Starting March 16, Storyboard will be hosted by Naomi Datta and edited by Anant Rangaswami
http://www.mxmindia.com/2013/03/storyboard-dons-new-avatar-on-cnbc-tv18/

Get ready for 92.7 Big FM Marathi and Telugu awards
The second edition of the Big Marathi Entertainment Awards have been announced by 92.7 Big FM. The awards will provide recognition to outstanding talent in the Marathi entertainment industry across 16 unique categories
http://www.mxmindia.com/2013/03/get-ready-for-92-7-big-fm-marathi-and-telugu-awards/

Oil's well at the Times Group
BCCL is to buy 12% in Dalmia Continental, promoters of the Leonardo and Hudson brands of edible oil
http://www.mxmindia.com/2013/03/oils-well-at-the-times-group/

IPG Mediabrands acquires Interactive Avenues
Leading digital marketing company will grow the Mediabrands Audience Platform in India
http://www.mxmindia.com/?p=43033

ANCHOR | ONE BIG IDEA: One Big Idea by S Yesudas: Need a common yardstick for measuring impact of advertising
http://www.mxmindia.com/2013/03/one-big-idea-by-s-yesudas-need-a-common-yardstick-for-measuring-impact-of-advertising/

ANCHOR | ONE BIG IDEA: One Big Idea by Kunal Mukherjee: Increation - The new age of communication
http://www.mxmindia.com/2013/03/one-big-idea-by-kunal-mukherjee-increation-the-new-age-of-communication/

Stories on 8th Jan '13

Big to small screen: Who benefits the most?
Long before a film hits releases, its producers strike lucrative deals with TV channels. But what really happens after a film is sold to a channel?
http://www.mxmindia.com/2013/01/big-screen-to-small-screen-who-benefits-the-most/

Nakul Chopra to lead Goafest organising committee
Nakul Chopra, CEO - South Asia, Publicis who was part of the 11-member core committee team in 2012, will take over as chairman of the organising committee for Goafest 2013
http://www.mxmindia.com/2013/01/nakul-chopra-to-lead-goafest-organising-committee/

Meanwhile @ Rediff: Sam Ahmed in, D Rajappa out
Rediffusion Y&R has announced the entry of Sam Ahmed as Vice Chair and CCO as President and long-standing Rediff hand D Rajappa has called it quits
http://www.mxmindia.com/2013/01/meanwhile-rediff-sam-ahmed-in-d-rajappa-out/

IPL 2013 to be simulcast on Max and Sony Six
India's biggest cricketing spectacle will entertain TV viewers fans with both SD and HD feeds
http://www.mxmindia.com/2013/01/ipl-2013-to-be-simulcast-on-max-and-sony-six/

Ormax Media announces Front Page 2012 yearender
Front Page 2012 is Ormax Media’s yearend media and entertainment review... as exclusive media partner, MxMIndia will carry nuggets from report
http://www.mxmindia.com/2013/01/ormax-media-announces-front-page-2012-yearender/

Olive Crown awards call for entries from across Asia
In its third year, the Olive Crown Awards from the India Chapter of the International Advertising Association (IAA) is inviting entries from across Asia
http://www.mxmindia.com/2013/01/olive-crown-awards-call-for-entries-from-across-asia/

Shut down by fire, Radio City takes it online
The FM station did not wait for on-air services to resume, but took its programming on the internet, in a move that may well boost web radio overall
http://www.mxmindia.com/2013/01/shut-down-by-fire-radio-city-takes-it-online/

Debrief: Havells Wires: Creative spark missing
Havells, which usually does funny or caring ads, has decided to jump onto the public service bandwagon for their new wires commercial. And they have failed to generate any electricity
http://www.mxmindia.com/2013/01/debrief-havells-wires-creative-spark-missing/

Ranjona Banerji: Disappointing Prasoon Joshi
After reading out emotional and meaningful poems at protest venues after the Delhi gangrape, Prasoon Joshi was on ‘Storyboard’ saying advertisers are marketers after all and we just try to sell products
http://www.mxmindia.com/2013/01/ranjona-banerji-disappointing-prasoon-joshi/

Anchor | One Big Idea by Punit Goenka: Narrow casting is the way forward
The immense paradigm shift observed in the entertainment consumption patterns indicates the evolution of a fresh ecosystem.


http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-punit-goenka-narrowcasting-is-the-way-forward/

Anchor | One Big Idea by Arvind Sharma: Turning a story into two-way communication
Television dominance led to the creation of the term ‘brand story’ because that is what TV does best – tell stories. A story by its nature is a one-way communication.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-arvind-sharma-turning-a-story-into-two-way-communication/

Milestone Brandcom creates OOH adventure for Aamby Valley City
Aamby Valley City has launched a nine-week-long sky diving event, and Milestone Brandcom has taken the thrill onto the out-of-home medium with some disruptive executions
http://www.mxmindia.com/2013/01/milestone-brandcom-creates-ooh-adventure-for-aamby-valley-city/

UP men Thrilled by Big RTL's action channel
BIG RTL Thrill, the action entertainment channel targeted at male audiences with the tagline Action Ka Baap, has opened to a phenomenal response among male audiences in Uttar Pradesh as it opened at 11.59 GRPs
http://www.mxmindia.com/2013/01/up-men-thrilled-by-big-rtls-action-channel/

92.7 Big FM announces Big Tamil Entertainment Awards
Singing star Dhanush is to be the face of the awards, which will introduce new categories such as Best Promoted Movie, Best Entertaining YouTube Video and Best Entertaining Movie Trailer
http://www.mxmindia.com/2013/01/92-7-big-fm-announces-big-tamil-entertainment-awards/

Conclave to answer marketers' questions about kids
EduMedia India is organizing a Decoding Kids Conclave, an event that aims to answer some of the biggest 'why's related to children, and how to go about effectively and responsibly engaging with them
http://www.mxmindia.com/2013/01/conclave-to-answer-marketers-questions-about-kids/

Corporate responsibility to drive future growth at Avian Media
Avian Media has launched its Corporate Responsibility and Sustainability practice, in another step to establish itself as a full service communications agency and strengthen its existing portfolio of services
http://www.mxmindia.com/2013/01/corporate-responsibility-to-drive-future-growth-at-avian-media/

Stories on 12th Sep '12

Innovation or Gimmick?
Will the 'shivering newspaper' innovation by Volkswagen in some of the newspapers yesterday be able to pull people to test-drive and buy the cars?
http://www.mxmindia.com/2012/09/innovation-or-gimmick/

Despite Mamata, Cal is where the action is for big retailers
Kolkata is highest revenue-grossing market nationally for Future Group, Spencer's, KFC, Pantaloons and others
http://www.mxmindia.com/2012/09/despite-mamata-cal-is-where-the-action-is-for-big-retailers/

Radio stations (except AIR & BIG FM) can’t commercially exploit T20 World Cup: ICC
ICC to take legal action against radio stations and brand resorting to ambush marketing in T20 World Cup
http://www.mxmindia.com/2012/09/icc-clamps-down-on-radio-stations-commercially-exploiting-t20-world-cup/

Zee is #1 again as KBC propels Sony to a close #3
Week 36 of the TAM weekly ratings put Zee at #1 yet again with 251 points and Star Plus a close second. But the real star has been Sony at 244 on the back on KBC
http://www.mxmindia.com/2012/09/zee-is-1-again-as-kbc-propels-sony-to-a-close-3/

Online video entertainment service Box TV launched
BoxTV's content includes blockbuster movies, TV shows, short films and much more that can be accessed via web browser, smartphones, tablets or any other internet-enabled device
http://www.mxmindia.com/2012/09/online-video-entertainment-service-box-tv-launched/

Gaurav Mishra now VP Insights,Innovation & Social for Asia @ MSL in Shanghai
MSLGROUP Asia has promotes social media thought leader Gaurav Mishra to VP of Insights, Innovation and Social
http://www.mxmindia.com/2012/09/gaurav-mishra-now-vp-insightsinnovation-social-for-asia-msl-in-shanghai/

Vizeum enters Coimbatore, bagging CRI Pumps
CRI Pumps, established in 1961 and associated with water lifting pumps, has roped in Vizeum India to handle its mandate
http://www.mxmindia.com/2012/09/vizeum-enters-coimbatore-bagging-cri-pumps/

Suvarna announces 1st Edition of Parivaar Awards
Star Network's Kannada general entertainment channel Suvarna has announced the first edition of its Parivaar Awards. The on-ground event will be held on September 15
http://www.mxmindia.com/2012/09/suvarna-announces-1st-edition-of-parivaar-awards/

Good Times with Arnab Goswami
The second issue of the North-east's lifestyle magazine 'Good Times' has Arnab Goswami being interviewed
http://www.mxmindia.com/2012/09/good-times-with-arnab-goswami/

Big FM to give Big Kannada Music Awards on October 13
Big FM announces the second edition of BIG Kannada Music Awards 2012, an exclusive platform that acknowledges, applauds and recognizes the versatile outstanding talent of the Kannada music fraternity
http://www.mxmindia.com/2012/09/big-fm-to-give-big-kannada-music-awards-on-october-13/

Avian Media wins PR mandate for Jabong.com
Online fashion and lifestyle shopping portal Jabong.com has appointed Avian Media as its public relations agency
http://www.mxmindia.com/2012/09/avian-media-wins-pr-mandate-for-jabong-com/

Salman bhai sends Bigg Boss 6 ad rates soaring
Bigg Boss presenter Salman Khan sends advertising rates roaring 20% in Season 6
http://www.mxmindia.com/2012/09/salman-bhai-sends-bigg-boss-6-ad-rates-soaring/

The Anchor: 4 reasons why digital media's mergers and acquisitions are a good sign
Rammohan Sundaram, CEO and MD of NetworkPlay on why the M&As seen in digital media recently is good news
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-digital-medias-mergers-and-acquisitions-are-a-good-sign/

Anil Thakraney: Criticise. Don't piss
While I agree that charges of sedition are misplaced in this case, it is equally true that Trivedi needs to face the music
http://www.mxmindia.com/2012/09/anil-thakraney-criticise-dont-piss/

SIGNPOSTS
Day Two of our new daily feature which, as the name suggests, will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts/

Stories on 6th Sep '12

Thumbs up to Yuvi's can-do story...
A feel-good response to the 3-part series on cricketer Yuvraj Singh's inspirational journey to be aired on Colors soon
http://www.mxmindia.com/2012/09/thumbs-up-to-yuvis-can-do-story/

Google launches digital ad scheme for SMEs
Google has launched a digital ad solutions scheme for small and medium-sized enterprises in India
http://www.mxmindia.com/2012/09/google-launches-digital-ad-scheme-for-smes/

Big FM storytelling show to get more innovative
In its season two, 'Yaado Ka Idiot Box with Neelesh Mishra', a storytelling show which airs Monday to Friday, 9 to 11pm on Big FM has loads of plans to effectively engage and interact with its audience
http://www.mxmindia.com/2012/09/big-fm-storytelling-show-to-get-more-innovative/

Shailesh Kapoor: India's Unwritten Food Story
In India, food television remains peripheral, almost inconsequential. Food channels and food shows are one of the several genres that fall into a huge bucket called "niche television", says Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/2012/09/shailesh-kapoor-india%e2%80%99s-unwritten-food-story/

India Today youth summit on Sept 7 at Siri Fort
Mind Rocks Youth Summit brings together bright young minds to participate in an open two-way dialogue with their icons
http://www.mxmindia.com/2012/09/india-today-youth-summit-on-sept-7-at-siri-fort/

Sweet, new offering from Parle (& Everest)
Londonderry is the latest offering from the group of Parle Products. It is an exquisite hard-boiled candy filled with rich caramel and milk solids
http://www.mxmindia.com/2012/09/sweet-offering-from-parle-everest/

Soul food (& drink) for media folk @ TMC
The cafe, which opens on September 6, is the brainchild of Raghav Subramanian and Sudha Natrajan. Both come in with more than 20 years' experience each in the industry and wanted to give back something to the industry
http://www.mxmindia.com/2012/09/soul-food-drink-for-media-folk-tmc/

Relative Values | More like friends: Sanjoy and Samyak Chakrabarty
Sanjoy and Samyak Chakrabarty talk about life's teachings
http://www.mxmindia.com/2012/09/relative-values-more-like-friends-sanjoy-and-samyak-chakrabarty/

Time Out pays musical tribute to Mumbai on 8th anniv
The magazine celebrates eight years of tracking Maximum City
http://www.mxmindia.com/2012/09/time-out-pays-musical-tribute-to-mumbai-on-8th-anniv/

The Anchor: 5 Emerging Trends In Digital Media
This is the digital space... fast, evolving, driven by the masses, if it's good it will sell online, writes Chhaya Balachandran Aiyer
http://www.mxmindia.com/2012/09/the-anchor-5-emerging-trends-in-digital-media/

Debrief: Center Fruit: Full-on masti
Complete madness carries on in desi candy advertising. The latest uproarious comedy has been churned out by the makers of Center Fruit
http://www.mxmindia.com/2012/09/debrief-center-fruit-full-on-masti/

Ranjona Banerji: Much ado about the 'tragic figure'....
... no, not the PM, but the comment in a Washington Post article by its India correspondent amidst rumours that he apologized which he denied. But there's no reason for him to do that, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-much-ado-about-the-tragic-figure/

Stories on 27th Aug

MxM Mondays | Is there a crisis of ideas in Hindi GECs?
Are endless soaps, reality shows and mythologicals all that there is to general entertainment?
http://www.mxmindia.com/2012/08/mxm-mondays-is-there-a-crisis-of-ideas-in-hindi-gec/

Jishnu Sen remembers Vinod Prabhakar
Grey Group CFO Vinod Prabhakar passed away on Sunday. He was 45
http://www.mxmindia.com/2012/08/jishnu-sen-remembers-vinod-prabhakar/

MxM Comment: Enough of trading charges. Industry needs to bring warring partners to the table
With the war of words between NDTV and WPP never-ending, industry leaders must intervene... else the government will
http://www.mxmindia.com/2012/08/mxm-comment-enough-of-trading-charges-industry-needs-to-bring-warring-partners-to-the-table/

Tribute: Remembering K Kurian
On the fourth death anniversary of K Kurian (1928-2008), founder and chairman of Radeus Advertising, Jameel Gulrays pays tribute
http://www.mxmindia.com/2012/08/tribute-remembering-k-kurian/

NDTV v/s WPP: War of words over the Weekend
WPP and NDTV bring the battle over TAM ratings from the courtrooms to feeding the media with statements countering the other
http://www.mxmindia.com/2012/08/ndtv-vs-wpp-war-of-words-over-the-weekend/

Keith Alphonso quits UTV, joins OML as Revenue Head
After one and a half years, Keith Alphonso has quit Disney/UTV. He was business head of Bindass, the youth channel from the UTV stable
http://www.mxmindia.com/2012/08/keith-alphonso-quits-utv-joins-oml-as-revenue-head/

Dhingana launches ad platform, Gokul Rajaram is advisor
Dhingana has launched an advertising platform to reach its 11 million worldwide users, with Gokul Rajaram, creator of AdSense and current Facebook product director for advertising, on the advisory board
http://www.mxmindia.com/2012/08/dhingana-launches-ad-platform-gokul-rajaram-is-advisor/

Web firms fully cooperating with govt: IAMAI
"All our members have been cooperating in the best possible manner to stave off the current situation since last week and we will continue to do so," stated Dr Subho Ray, President of IAMAI
http://www.mxmindia.com/2012/08/web-firms-fully-cooperating-with-govt-iamai/

Big FM Launches Big Green Ganesha 2012
This year's campaign is being launched with the slogan 'Ganpati Bappa Morya, Dharti Mata Morya' in a crusade that protects planet earth while seeking the blessings of Lord Ganesha
http://www.mxmindia.com/2012/08/big-fm-launches-big-green-ganesha-2012/

AdStrat: Man from Motilal Oswal
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/08/adstrat-man-from-motilal-oswal/

Sanjay Mehta lists 8 ways how brands can handle real and false negativity on social media
Rather than worry about its viral impact, social media can be effectively employed to handle crises, writes Sanjay Mehta. Not just by brand heads, but governments too!
http://www.mxmindia.com/2012/08/sanjay-mehta-lists-8-ways-how-brands-can-handle-real-and-false-negativity-on-social-media/

Anil Thakraney: IndiGo: because on-time is everything
A recent report announced that IndiGo has replaced the Jet Group as the nation's No 1 airline. This is no small achievement for IndiGo
http://www.mxmindia.com/2012/08/anil-thakraney-indigo-because-on-time-is-everything/

Ranjona Banerji: When governance and opposition happen out of TV studios
Governance and Opposition now happen from TV studios. The roundish building housing Parliament seems to have outlived its usefulness, writes Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-when-governance-and-opposition-happen-out-of-tv-studios/

Stories on 27th Jul

Fourtifying media & brands with research
Just four years in the business, Vispy Doctor and Shailesh Kapoor's Ormax Media has become a key ally of Indian media and brands
http://www.mxmindia.com/2012/07/fourtifying-media-brands-with-research/


Two announcements on Week #2: Get MxM news via BBM/WhatsApp + MxM Mondays
Now get MxMIndia news and alerts via Blackberry Messenger (BBM) and WhatsApp. Plus MxM Mondays to discuss issues in detail
http://www.mxmindia.com/2012/07/two-announcements-on-week-2-get-mxm-news-via-bbmwhatsapp-mxm-mondays/


MIB looks ahead as Sectoral Innovation Council recommends embracing tech & new media
The primary objective was to design a policy ecosystem in which new ideas would be integrated into the mainstream and get converted into policy initiatives by the government
http://www.mxmindia.com/2012/07/mib-looks-ahead-as-sectoral-innovation-council-recommends-embracing-tech-new-media/


Sony rolls out 360-deg campaign for KBC's Sept launch
The latest season of KBC is expected to commence by the end of August or beginning September with nearly 52 episodes and duration of 1.5 hours
http://www.mxmindia.com/2012/07/sony-rolls-out-360-deg-campaign-for-kbcs-sept-launch/


Lowe Lintas unveils new Surf Excel campaign
Continuing with the internationally adapted concept of 'Dirt is good', Lowe lintas has devised another campaign for Surf Excel
http://www.mxmindia.com/2012/07/lowe-lintas-unveils-new-surf-excel-campaign/


Do 'phoren' names work for Made-in-India brands?
Do consumers get influenced by names like 'Munich Polo' and 'Franco Leone' for locally made products?
http://www.mxmindia.com/2012/07/do-phoren-names-work-for-made-in-india-brands/


MxM Buzzer # 2 | The Olympics Special
Quizmaster Sorbojeet Chatterjee’s 10 questions on the Olympics constitute MxM Buzzer #2. Plus Mayank Jain and Himanshu Agarwal win Buzzer #1
http://www.mxmindia.com/2012/07/mxm-buzzer-2-the-olympics-special/


Rohan Chandran joins Big FM as Station Head in BLR
BIG FM appoints Rohan Chandran as Station Head for Bengaluru
http://www.mxmindia.com/2012/07/rohan-chandran-jons-big-fm-as-station-head-in-blr/


DGM India launches dgMatix ad network
dgMatix's proprietary technology is capable of tracking click frauds, measuring campaign performance on various parameters
http://www.mxmindia.com/2012/07/dgm-india-launches-dgmatix-ad-network/


Divya Bhaskar launches City Bhaskar in Surat & Vadodara
Till now City Bhaskar in Gujarat was available with Divya Bhaskar in Ahmedabad only
http://www.mxmindia.com/2012/07/divya-bhaskar-launches-city-bhaskar-in-surat-vadodara/


Calvin John joins CaratLane VP-Marketing
He will oversee the implementation of national marketing campaigns that will drive growth for the brand
http://www.mxmindia.com/2012/07/calvin-john-joins-caratlane-vp-marketing/


The Anchor: 6 things to watch out for in the 2012 London Games
Wish you were at the West End, Covent Garden, Piccadilly, Oxford Street ,Kensington Gardens, Buckingham Palace, Tate Modern, instead of wherever you are, says Ranjona Banerji
http://www.mxmindia.com/2012/07/the-anchor-6-things-to-watch-out-for-in-the-2012-london-games/


Anil Thakraney: Page 3 versus Oprah
Personally speaking, I am all ready for the future. I have decided to start a specialized scam ads shop. Which to me sounds like a really lucrative business
http://www.mxmindia.com/2012/07/anil-thakraney-page-3-versus-oprah/


Ranjona Banerji: Why I love Arnab Goswami. Really!
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/07/why-i-love-arnab-goswami-really/

Stories on 29th March

IPL 5: Five days to return of IPL mega-carnival
It's literally 'aisa mauka aur kahaan milega' as stakeholders go all out to promote IPL 5 starting next week
http://www.mxmindia.com/2012/03/five-days-to-return-of-ipl-mega-carnival/

IPL 5: Indiatimes to make experience better: Rishi Khiani
The Times Internet CEO tells MxMIndia that indiatimes.com plans to take its IPL tieup to more interactive lengths in the 2012 season.
http://www.mxmindia.com/2012/03/ipl-5-indiatimes-to-make-experience-better-rishi-khiani/

IPL 5: BIG FM takes on mania with 'BIG Indian League'
BIG FM launches 'Big Indian League' for IPL5; is exclusive radio partner to Kings Xi Punjab and Deccan Chargers
http://www.mxmindia.com/2012/03/ipl-5-big-fm-takes-on-mania-with-big-indian-league/

IPL 5: Online ticket sales picking up pace
Mumbai Indians, Pune Warriors Chennai Super Kings and Delhi Daredevils are doing good business according to bookmyshow, the online agent for five IPL teams
http://www.mxmindia.com/2012/03/ipl-5-online-ticket-sales-picking-up-pace/

IPL 5: The Anchor: The top 5 things we can expect from IPL 5
Not the same old - there is always something new to look forward to, and Rajneesh Chaturvedi tells us what that is, in this edition of the IPL.
http://www.mxmindia.com/2012/03/the-anchor-the-top-5-things-we-can-expect-from-ipl-5/

We're after the hot, poor countries: Piruz Khambatta, Rasna
Powder juices perform well in these markets as they are economical and nourishing, says the boss of packaged instant refreshment biggie Rasna. Piruz Khambatta tells MxMIndia what's not to love about Rasna, and why colas and 'dark' drinks are not a threat.
http://www.mxmindia.com/2012/03/were-after-the-hot-poor-countries-piruz-khambatta-rasna/

DDB Mudra Max OOH takes Tata Sumo Gold pan India
Tata Motors' main aim behind this campaign is to make both personal and commercial segment consumers aware that there is an all-new Sumo variant (Sumo Gold) with a new, powerful CR4 engine.
http://www.mxmindia.com/2012/03/ddb-mudra-max-ooh-takes-tata-sumo-gold-pan-india/

[94 days to D-Day] Hathway applauds Delhi govt
Hathway Cable and Datacom Ltd has applauded the Delhi state government's stand on 'No postponement' for the deadline mandated by the government to convert to digital signals via set-top-boxes by June 30, 2012.
http://www.mxmindia.com/2012/03/94-days-to-d-day-hathway-applauds-delhi-govt/

Mediaah! Network 18 bags 39 news TV awards, MCCS 24
Network 18 group channels shine at the NT Awards with 39 awards as MCCS bags 24 for awards presented to channels and professionals in Telugu, Marathi, Hindi and English news channels + on Anant Rangaswami on afaqs
http://www.mxmindia.com/2012/03/mediaah-network-18-bags-39-news-tv-awards-mccs-24/

KAAA asks govt to end Kerala newspaper distribution impasse
It has been more than a week since newspaper distribution in Kerala has come to a stop due to demands from the Newspaper Agents & Distributors Association.
http://www.mxmindia.com/2012/03/kaaa-asks-govt-to-end-kerala-newspaper-distribution-impasse/

Ten Sports and NBA launch 'Biggest Fan Contest'
Fans can participate for a chance to win a trip to a 2012 NBA Finals game.
http://www.mxmindia.com/2012/03/ten-sports-and-nba-launch-biggest-fan-contest/

Debrief: Cadbury Oreo: The importance of execution
A fine example of how smart execution is critical to communication. There’s no storyboard out here really, it's simply the joy that comes from watching fabulous human bonding. And wonderful performances from both the actors.
http://www.mxmindia.com/2012/03/debrief-cadbury-oreo-the-importance-of-execution/

Stories on 10th February

Hello and Welcome to MxM Radio!
As we completed five months of existence yesterday, we stepped back to our commitment of Day 1: cover media like no one else in the business. At MxMIndia, we are committed to support the 'underdogs' amongst the various media segments. So: journalism came first. Then PR and now Radio.
http://www.mxmindia.com/2012/02/hello-and-welcome-to-mxm-radio/

The Big Story: Is radio not good enough for premium brands?
MxM Radio launches with a discussion on whether radio is still considered too 'common' a medium for 'uncommon' luxury brands
http://www.mxmindia.com/2012/02/is-radio-not-good-enough-for-premium-brands/

Talk Show: Prashant Panday on Mirchi in A'Dhabi, what's wrong in Delhi & how radio ads aren't rip-offs from TV
Prashant Panday tells MxMIndia that the IRS data may be flawed, and why the UAE loves Radio Mirchi's RJs.
http://www.mxmindia.com/2012/02/prashant-panday-interview/

Data & Research: RAMcheck: Mixed fortunes for Mirchi
The station makes a comeback in Mumbai, ahead in Kolkata, struggles in Delhi; Bengaluru sticks to Radio City.
http://www.mxmindia.com/2012/02/radio-channel-ramcheck-mixed-fortunes-for-mirchi/

[MxM Radiol]: 5 reasons why internet radio scores over traditional radio
The main difference that triggers all other differences between Internet radio and FM radio is the platform itself. The Internet lends more room for flexibility, cost saving and personalization says Anil Srivatsa
http://www.mxmindia.com/2012/02/anchorradio-channel-5-reasons-why-internet-radio-is-better-than-traditional-radio/

Reliance Broadcast launches 'Kings Of Kavis'
Surender Sharma's show on 92.7 BIG FM & BIG Magic, the first time inIndiathat a daily show features simultaneously on two media platforms
http://www.mxmindia.com/2012/02/reliance-broadcast-launches-kings-of-kavis/

CarTrade to take a creative ride with Salt Brand Solutions
After a multi-agency pitch, CarTrade.com has decided to partner with Salt Brand Solutions; the account size is pegged to be between Rs6-8 crore
http://www.mxmindia.com/2012/02/cartrade-to-take-a-creative-ride-with-salt-brand-solutions/

'Food Food is a lifestyle channel themed around food'
Celebrity chef Sanjeev Kapoor speaks about Food Food,India’s first Hindi 24-hour food lifestyle channel which has recently completed one year
http://www.mxmindia.com/2012/02/food-food-is-not-only-a-food-channel-its-a-lifestyle-channel-themed-around-food/

Maruti Suzuki attains 10 mn domestic sales mark
The 10 millionth vehicle, a Red Swift Vxi, was dispatched to Coimbatore on Thursday morning from the Company’s Manesar plant
http://www.mxmindia.com/2012/02/maruti-suzuki-attains-10-mn-domestic-sales-mark/

Flipkart acquires Letsbuy
With this move, Flipkart has firmly established itself as the leader in the consumer electronic space
http://www.mxmindia.com/2012/02/flipkart-acquires-letsbuy/

Myntra targets Rs 500 cr revenue for next fiscal
Myntra.com, the largest online retailer of fashion and lifestyle products in India, is aiming revenue of Rs500 crores in the financial year 2012-13.
http://www.mxmindia.com/2012/02/myntra-targets-rs-500-cr-revenue-for-next-fiscal/

Star India invites advertisers to "Go Digital, Go Green" with STAR Content LIVE
An industry first that enables a tapeless TV commercial delivery that is faster, cheaper and greener
http://www.mxmindia.com/2012/02/star-india-invites-advertisers-to-go-digital-go-green-with-star-content-live/

PGTI, Ten Golf ink three-year deal
Ten Golf to be launched in India; official broadcast partner for PGTI tournaments
http://www.mxmindia.com/2012/02/pgti-ten-golf-ink-three-year-deal/

Lokmat Media thanks record-breakers with innovation
The newspaper carried a 16-column colour picture with the lead story of the day, with both, the front and back pages working seamlessly together as a unified 'front' page
http://www.mxmindia.com/2012/02/lokmat-media-thanks-record-breakers-with-innovation/

DDB India bags creative duties of Nirmal Lifestyle
The agency won the business following a multi-agency pitch based on its understanding of the real-estate business
http://www.mxmindia.com/2012/02/ddbindia-bags-creative-duties-of-nirmal-lifestyle/

Heineken lets you 'serenade' that special someone Live on YouTube
Available in twenty languages, 'The Serenade' is designed to put love in the air and smiles on faces around the world
http://www.mxmindia.com/2012/02/heineken-lets-you-serenade-that-special-someone-live-on-youtube/

ESPN STAR Sports to Broadcast Inaugural Bangladesh Premier League
New tournament to feature 21 days of non-stop action, with over 100 hours of matches from February 9-29, 2012
http://www.mxmindia.com/2012/02/espn-star-sports-to-broadcast-inaugural-bangladesh-premier-league/

ad:tech New Delhi 2012 hunts for the best Indian blog entry on digital marketing
Bloggers need to submit an original and unpublished article on “Digital Marketing- What’s in Store for 2012” in up to 800 words, along with their short bio and credentials by February 12
http://www.mxmindia.com/2012/02/adtech-new-delhi-2012-hunts-for-the-best-indian-blog-entry-on-digital-marketing/

Disney XD thrills kids with its attention-grabbing consumer outreach
Introduces first-of-its-kind marketing innovation designed by graduates from NID, IIT Powai and Disney's creative team
http://www.mxmindia.com/2012/02/disney-xd-thrills-kids-with-its-attention-grabbing-consumer-outreach/

How Cool-averi! Emami places brand in 'Kolaveri Di' song
Other brands tying up for the song include luxury carmaker Audi, mobile service provider Aircel and Chennai-based consumer durables retailer Vasant & Co
http://www.mxmindia.com/2012/02/emami-ties-up-with-upcoming-film-3-for-brand-placement-in-kolaveri-di-song/

Anil Thakraney: Death in Mumbai, an excellent first effort
When a reputed journalist writes a book, you can be assured of authenticity of material, and particularly so in Meenal Baghel's case, I have known her to be a journalist of high integrity
http://www.mxmindia.com/2012/02/anil-thakraney-death-in-mumbai-an-excellent-first-effort/

BJP suffers the wrath of young India
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/bjp-suffers-the-wrath-of-young-india/

Stories on 1st February

100 Days of MxMIndia...
Since we launched on Sept 9, much may have changed. But not our resolve to adhere to our Code of Ethics. First person accounts by Team MxM members
http://www.mxmindia.com/2012/02/100-day-specials-by-anil-thakraney-ranjona-banerji-jaisurya-das-alok-kapuria-tuhina-anand-vidya-heble-johnson-napier-shruti-pushkarna-rishi-vora-archita-wagle-robin-thomas-akash-raha-shub/

Ronnie Screwvala to be Disney India MD as Disney, UTV ops to integrate
Disney to acquire controlling interest in UTV Software Communications Limited (UTV) in India
http://www.mxmindia.com/2012/02/ronnie-screwvala-to-be-disney-india-md-as-disney-utv-ops-to-be-integrated/

Gouri Dange: The monkey manning the bleep machine
There is something so touchingly innocent (kind word for daft/gormless) about some authority that bleeps out offensive words, but is totally oblivious to the risqué, shall we say indelicate, nature of the entire script of some of the American serials we’re watching, observes Gouri Dange.
http://www.mxmindia.com/2012/02/gouri-dange-the-monkey-manning-the-bleep-machine/

Havas Media expands Ecselis in Asia Pacific
Ecselis will complement Havas Media’s existing brands MPG, Media Contacts, Mobext and HS&E by providing specialised services
http://www.mxmindia.com/2012/02/havas-media-expands-ecselis-in-asia-pacific/

Orchard Advertising ropes in Anish Daryani as Vice President
His key responsibility will be to strengthen and grow existing client businesses and look to grow Orchard Bangalore in the South market says Kaushik Mitra, Sr Vice President, Orchard India
http://www.mxmindia.com/2012/02/orchard-advertising-ropes-in-anish-daryani-as-vice-president/

BigFlix inks deal with UTV Motion Pictures for popular titles
This deal will make available select blockbuster UTV titles to BigFlix plus subscribers to help them further expand their personal movie collection
http://www.mxmindia.com/2012/02/bigflix-inks-deal-with-utv-motion-pictures-for-popular-titles/

Sonu Nigam launches Priya Kumar's "The Perfect World" on 92.7 BIG FM
92.7 BIG FM, known for its fresh program initiatives, innovatively engineered the launch of 'The Perfect World'.
http://www.mxmindia.com/2012/02/sonu-nigam-launches-priya-kumars-the-perfect-world-on-92-7-big-fm/

From y'day: Yatra.com entrusts McCann with creative biz
Yatra.com finalises on its creative partner, mandates will be now handled by McCann. Estimated account size,15-20 crore.
http://www.mxmindia.com/2012/02/yatra-com-to-partner-with-mccann-for-their-creative-business/

The 'Special' Anchor: Ajay Kakar offers '100' pointers MxM must remember in its journey ahead
"100 reasons why..."? Or, "100 reasons what..."? Damn! Where do I start? says Ajay Kakar
http://www.mxmindia.com/2012/02/the-anchor-ajay-kakar-offers-100-pointers-that-mxm-must-remember-in-its-journey-ahead/

Stories on 9th January

Remembering Bal Mundkur
MxMIndia pays a tribute to veteran adman and Ulka founder Bal Mundkur who passed away on Saturday.
http://www.mxmindia.com/2012/01/remembering-bal-mundkur/

Obituary - Bal Mundkur: Slogans, spice and a bite of 'song'
MXM India's Vidya Heble recollects the personal side of Bal Mundkur - offbeat, eclectic and tad spicy.
http://www.mxmindia.com/2012/01/obituary-bal-mundkur-slogans-spice-and-a-bite-of-song/

Bal Mundkur: Tributes by Shashi Sinha & Bunty Peerbhoy
Remembering Bal Mundkur with fondness.
http://www.mxmindia.com/2012/01/bal-mundkur-man-and-memories/

Mediaah!: RIP, Bal Mundkur
A man of several parts would perhaps be an appropriate descriptor of Bal Mundkur, founder of Ulka Advertising, who passed away on Saturday.
http://www.mxmindia.com/2012/01/mediaah-rip-bal-mundkur/

RAMcheck: No changes in top rankings in four metros
Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.
http://www.mxmindia.com/2012/01/ramcheck-no-changes-in-top-rankings-in-four-metros/

Rahat Beri: 'New realities of public relations in India'
Percept Profile's Rahat Beri on the transformation of PR in India, and the need to adjust to this paradigm shift.
http://www.mxmindia.com/2012/01/pr-channel-rahat-beri-new-realities-of-public-relations-in-india/

Ad Strat: Parachute Advansed Hot Oil
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/01/ad-strat-parachute-advansed-hot-oil/

Reviewing the Reviews: Players
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/01/reviewing-the-reviews-players/

Kotak Mahindra: See you, say me
Kotak Mahindra's ad is a peppy, optimistic and fun take on different kinds of people benefitting from the 'another you' in their lives.
http://www.mxmindia.com/2012/01/kotak-mahindra-see-you-say-me/

Times Now tops English news channel genre once again
Continues to dominate the genre for the fourth consecutive year.
http://www.mxmindia.com/2012/01/times-now-tops-english-news-channel-genre-once-again/

The Anchor: Narendra Kumar Alambara's 5 tips when planning regional media
When it comes to regional markets, keep an open mind and don’t take anything for granted, says Narendra Kumar Alambara.
http://www.mxmindia.com/2012/01/the-anchor-narendra-kumar-alambaras-5-tips-when-planning-regional-media/

Anil Thakraney: The Bigg Boss Diary
While I understand the show needs crazy and edgy contestants to keep the fights going (and therefore the ratings), do all of them have to be loonies?.
http://www.mxmindia.com/2012/01/hard-knocks-the-bigg-boss-diary/

Kejriwal's TOI article: same old same old
Ranjona Banerji reviews the content on news television and the morning papers.

http://www.mxmindia.com/2012/01/kejriwals-toi-article-same-old-same-old/

NCT Data Wk 53 '11

http://www.mxmindia.com/2012/01/nct-data-wk-53-11/

Stories on 4th October

In your Facebook, in your brand?

Facebook has arrived in India, ranking highest in interaction. But are Indian brands ready to realize and value the impact of social media, or is it just a feel-good factor for them?

http://www.mxmindia.com/2011/10/in-your-facebook-in-your-brand/

Premjeet Sodhi's Nascent Media: Stop over-simplification of media

As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context.

http://www.mxmindia.com/2011/10/nacsent-media-stop-over-simplification-of-media/

NCT Data Wk 39 '11

http://www.mxmindia.com/2011/10/nct-data-wk-39-11/

Sircar is back as stand-in I&B secretary

Culture Secretary Jawhar Sircar is back holding additional charge of I&B Secretary as Raghu Menon retired on Sept 30

http://www.mxmindia.com/2011/10/sircar-is-back-as-stand-in-ib-secretary/

Puja with The Telegraph in Bengal

West Bengal’s top English daily The Telegraph is all set to activate three big initiatives during the Durga Puja period.

http://www.mxmindia.com/2011/10/puja-with-the-telegraph-in-bengal/

IRS 2011Q2 | State Watch: Dailies

A quick look at the IRS data for the top 10 dailies in a handful of states. Contribute your thoughts.

http://www.mxmindia.com/2011/10/state-watch-dailies/

No slowdown in shopping! Retail sales up 50% with Puja and Dassera

Petrol and rising prices may be downers but that doesn’t hold back consumers from their festive shopping Retailers enjoy festive cheer, report 50% spurt in sales

http://www.mxmindia.com/2011/10/no-slowdown-in-shopping-retail-sales-up-50-with-puja-and-dassera/

Anil Thakraney’s Debrief: Good strategy, poor creative

After the first exposure, you will reach out for the zap button on the remote control. Because it’s laboured, un-engaging and witless.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-debrief-good-strategy-poor-creative/

Creatures feature on World Animal Day

planet celebrates World Animal Day with a special programming line-up

http://www.mxmindia.com/2011/10/creatures-feature-on-world-animal-day/

Brothers are Discovery’s new stars

Meet Robbie and Stephen Keszey, brothers who run America’s largest venomous snake farm.

http://www.mxmindia.com/2011/10/brothers-are-discovery%E2%80%99s-new-stars/

BIG FM does an item number for Diwali

92.7 BIG FM plans on-air game show to please listeners and gladden advertisers

http://www.mxmindia.com/2011/10/big-fm-does-an-item-number-for-diwali/

IT use can bring transparency: Sibal

The government will introduce the Electronic Services Delivery Bill in the next session of Parliament, aiming to make public services available in e-mode over the next five years.

http://www.mxmindia.com/2011/10/it-use-can-bring-transparency-sibal/

The Anchor: Vidya Heble picks 10 videos to watch when bored at work (or not)

Face it, there’s just so much social networking and online newspaper reading you can do. Those are the times YouTube is your friend.

http://www.mxmindia.com/2011/10/the-anchor-vidya-heble-picks-10-videos-to-watch-when-bored-at-work-or-not/

More Garba-Dandiya in Mumbai papers please

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/more-garba-dandiya-in-mumbai-papers-please/