Stories on 16th Sep '15

AGGGR-odrej!
After decades of being a conservative player, Godrej has become more aggressive
http://www.mxmindia.com/2015/09/agggr-odrej/

Akshay Mathur appointed Senior VP of Komli Media
He was most recently the Senior Director of Sales at Komli Media, leading up to Komli’s merger with SVG Media last month
http://www.mxmindia.com/2015/09/akshay-mathur-appointed-senior-vp-of-komli-media/

Sanjeev Kotnala: CSR: the marketing tool to leverage internal force with a brand synergistic act
CSR idea should be one of the core elements of the organisation, that no incoming CMO can change it easily like they do with the brand, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/09/sanjeev-kotnala-csr-the-marketing-tool-to-leverage-internal-force-with-a-brand-synergistic-act/

Razorfish India appoints Dinesh Swamy as Senior CD
A digital player, over the last 15 years, Swamy has embraced the organic nature of interactive creativity
http://www.mxmindia.com/2015/09/razorfish-india-appoints-dinesh-swamy-as-senior-cd/

Polycab sticks to 'Connection Zindagi Ka' proposition in new campaign
The campaign establishes connect with the consumers and presents a modern brand image for Polycab which helps to build a cohesive brand recall amongst the masses
http://www.mxmindia.com/2015/09/polycab-sticks-to-connection-zindagi-ka-proposition-in-new-campaign/

Stories on 15th Jan '15

465 entries, 214 judges... it's Effie time!
Ajay Kakar, chairman and custodian of Effie India, presents a preview of the 14th edition of the ad effectiveness award to be held tomorrow
http://www.mxmindia.com/2015/01/465-entries-214-judges-its-effie-time/

AP Parigi to be Network18 Group CEO
Chairman Adil Zainulbhai is confident Parigi will take the media conglomerate to the next level
http://www.mxmindia.com/2015/01/ap-parigi-to-be-network18-group-ceo/

Preeti Reddy to succeed Thomas Puliyel as president at IMRB
Ms Reddy take over from long-serving president Thomas Puliyel when he retires in August this year
http://www.mxmindia.com/2015/01/preeti-reddy-to-succeed-thomas-puliyel-as-president-at-imrb/

Carat bags media account of IndiaFirst Life Insurance
Carat Media will handle the traditional media mandate for IndiaFirst Life Insurance
http://www.mxmindia.com/2015/01/carat-bags-media-account-of-indiafirst-life-insurance/

Dilip Venkatraman joins iTV Network as Group COO
He will be reporting to Kartikeya Sharma, Managing Director, iTV Network
http://www.mxmindia.com/2015/01/dilip-venkatraman-joins-itv-network-as-group-coo/

Spin TV mandates Helios Media with revenue monetisation
The channel will also have shows on tourist destination, Vaastu and interiors, new concepts in living styles
http://www.mxmindia.com/2015/01/spin-tv-mandates-helios-media-with-revenue-monetisation/

Razorfish inducts Anushree Ghosh into Strategic Planning
Anushree has worked with eminent agency networks like Law and Kenneth, JWT and SapientNitro
http://www.mxmindia.com/2015/01/razorfish-inducts-anushree-ghosh-into-strategic-planning/

D&AD and Kyoorius FYI day to unveil secrets on ways to win awards
D&AD CEO Tim Lindsay to host two special seminars in Mumbai and Delhi on how to impress global juries
http://www.mxmindia.com/2015/01/dad-and-kyoorius-fyi-day-to-unveil-secrets-on-ways-to-win-awards/

Concept PR bags Agency Excellence Award
Concept PR was the sole agency to be awarded at the conference
http://www.mxmindia.com/2015/01/concept-pr-bags-agency-excellence-award/

Godrej Nature's Basket partners with Snapdeal.com
This association makes Godrej Nature's Basket, the sole large gourmet retailer to list its range online on a marketplace platform

http://www.mxmindia.com/2015/01/godrej-natures-basket-partners-with-snapdeal-com/

Stories on 14th Oct 14

Alliance time for Amazon & Future Group
E-tailer Amazon & Kishore Biyani’s Future Group ink deal to sell goods online, starting with apparel
http://www.mxmindia.com/2014/10/alliance-time-for-amazon-future-group/

Charulata Ravi Kumar is new Razorfish CEO for India
Charulata Ravi Kumar, seasoned business leader, consultant and innovations advisor and columnist named in the role
http://www.mxmindia.com/2014/10/charulata-ravi-kumar-is-new-razorfish-ceo-for-india/

Sakal Media Group to organise 45-day Schoolympics
Unique 'School Olympics' initiative will engage around 300 schools with over 325 events in inaugural edition starting November 3, 2014 and concluding on December 18, 2014
http://www.mxmindia.com/2014/10/sakal-media-group-to-organise-45-day-schoolympics/

Ranjona Banerji: Should Rajdeep Sardesai have got provoked?
Rajdeep Sardesai should have tried to avoid calling the man what he did. We are often provoked while doing our jobs and need to be able to use the appropriate language when that happens, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-should-rajdeep-sardesai-have-got-provoked/

MSM's Liv Sports bags exclusive rights for UEFA Euro 2016 Qualifiers
Liv Sports will offer both live and video-on-demand match content
http://www.mxmindia.com/2014/10/msms-liv-sports-bags-exclusive-rights-for-uefa-euro-2016-qualifiers/

Prasoon Joshi to take a trip down memory lane at IAA Young Turks Forum
To be held on Friday, October 17 at 4.30 pm at Hall of Harmony, Nehru Centre, Worli
http://www.mxmindia.com/2014/10/prasoon-joshi-to-take-a-trip-down-memory-lane-at-iaa-young-turks-forum/

What Ticks for Indian Consumers/ Teens - Prashant Panday and Arijit Ray
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Prashant Panday and Arijit Ray
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teens-prashant-panday-and-arijit-ray/

Nickelodeon unveils 'Be the Boss' campaign
Five kids from across India will decide exactly how their favourite channel will run

http://www.mxmindia.com/2014/10/nickelodeon-unveils-be-the-boss-campaign/