Stories on 15th Jan '15

465 entries, 214 judges... it's Effie time!
Ajay Kakar, chairman and custodian of Effie India, presents a preview of the 14th edition of the ad effectiveness award to be held tomorrow
http://www.mxmindia.com/2015/01/465-entries-214-judges-its-effie-time/

AP Parigi to be Network18 Group CEO
Chairman Adil Zainulbhai is confident Parigi will take the media conglomerate to the next level
http://www.mxmindia.com/2015/01/ap-parigi-to-be-network18-group-ceo/

Preeti Reddy to succeed Thomas Puliyel as president at IMRB
Ms Reddy take over from long-serving president Thomas Puliyel when he retires in August this year
http://www.mxmindia.com/2015/01/preeti-reddy-to-succeed-thomas-puliyel-as-president-at-imrb/

Carat bags media account of IndiaFirst Life Insurance
Carat Media will handle the traditional media mandate for IndiaFirst Life Insurance
http://www.mxmindia.com/2015/01/carat-bags-media-account-of-indiafirst-life-insurance/

Dilip Venkatraman joins iTV Network as Group COO
He will be reporting to Kartikeya Sharma, Managing Director, iTV Network
http://www.mxmindia.com/2015/01/dilip-venkatraman-joins-itv-network-as-group-coo/

Spin TV mandates Helios Media with revenue monetisation
The channel will also have shows on tourist destination, Vaastu and interiors, new concepts in living styles
http://www.mxmindia.com/2015/01/spin-tv-mandates-helios-media-with-revenue-monetisation/

Razorfish inducts Anushree Ghosh into Strategic Planning
Anushree has worked with eminent agency networks like Law and Kenneth, JWT and SapientNitro
http://www.mxmindia.com/2015/01/razorfish-inducts-anushree-ghosh-into-strategic-planning/

D&AD and Kyoorius FYI day to unveil secrets on ways to win awards
D&AD CEO Tim Lindsay to host two special seminars in Mumbai and Delhi on how to impress global juries
http://www.mxmindia.com/2015/01/dad-and-kyoorius-fyi-day-to-unveil-secrets-on-ways-to-win-awards/

Concept PR bags Agency Excellence Award
Concept PR was the sole agency to be awarded at the conference
http://www.mxmindia.com/2015/01/concept-pr-bags-agency-excellence-award/

Godrej Nature's Basket partners with Snapdeal.com
This association makes Godrej Nature's Basket, the sole large gourmet retailer to list its range online on a marketplace platform

http://www.mxmindia.com/2015/01/godrej-natures-basket-partners-with-snapdeal-com/

Stories on 13th Nov 14

What the new government (and MIB) must do for Radio
Tarun Katial, CEO, Reliance Broadcast Network Limited, makes a case for the radio broadcast sector in India
http://www.mxmindia.com/2014/11/what-the-new-government-and-mib-must-do-for-radio/

Snapdeal leaves shoppers high and dry on sales day
The mess-up evoked the ire of hundreds of online shoppers, who took to social media to accuse the e-tailer of cheating them in the name of a 'big sale'.
http://www.mxmindia.com/2014/11/snapdeal-leaves-shoppers-high-and-dry-on-sales-day/

AOC enters tablets, smartphones category; undertakes promotional campaign on twitter
AOC has initiated the first of its kind campaign on twitter under hashtag #Myaocmobile
http://www.mxmindia.com/2014/11/aoc-enters-tablets-smartphones-category-undertakes-promotional-campaign-on-twitter/

North India CEOs to compete for CEOs Got Talent trophy
The event will feature CEOs from India Inc. who will pit their unique talents against each other
http://www.mxmindia.com/2014/11/north-india-ceos-to-compete-for-ceos-got-talent-trophy/

RAM ratings for Week 43
Starting this week, we will carry RAM ratings regularly.
http://www.mxmindia.com/2014/11/ram-ratings-for-week-43/

dna reveals 'Celebrity Columnists' for season 2
The season two celebrity line-up comprises an eclectic group ranging from Bollywood to health & nutrition, and stand-up comics to personality consultants
http://www.mxmindia.com/2014/11/dna-reveals-celebrity-columnists-for-season-2/

Helios Media to handle revenue monetisation for Fatafati
The channel that was launched last year has achieved the lead position among the youth of West Bengal

http://www.mxmindia.com/2014/11/helios-media-to-handle-revenue-monetisation-for-fatafati/

Stories on 10th Dec '13

India ad revenues to grow 11.3% in 2014: Magna Global
In 2013, adspends in India grew 7.8% although it was predicted to grow 8.7% in December 2012, an estimate which was later revised to 7.8% in June this year
http://www.mxmindia.com/2013/12/india-ad-revenues-to-grow-11-3-in-2014-magna-global/

Mobile to drive growth in global adspend over next 3 years: ZO
The principal engine of adspend growth from 3.6% in 2013 to 5.3% in 2014 to 5.8% in 2015 and 2016 will be mobile technology, notes ZenithOptimedia's annual ad expenditure forecast
http://www.mxmindia.com/2013/12/mobile-to-drive-growth-in-global-adspend-over-next-3-years-zo/

PepsiCo names former Nokia MD D Shivakumar as CEO, India region
D Shivakumar, who was managing director at Nokia India before taking over as the handset maker's senior vice-president for India, Middle East and Africa in 2011, is PepsiCo India's first outsider CEO since Rajeev Bakshi who led the firm from 2001 to 2006
http://www.mxmindia.com/2013/12/pepsico-names-former-nokia-md-d-shivakumar-as-ceo-india-region/

Kartik Sharma to helm Maxus South Asia wef Jan '14
Kartik Sharma take charge from Ajit Varghese as Managing Director, Maxus South Asia next month when the latter moves into regional role as CEO, Maxus Asia-Pacific
http://www.mxmindia.com/2013/12/kartik-sharma-to-helm-maxus-south-asia-wef-jan-14/

Star completes full control on India cricket by turning Team Sponsor till March 2017
Star India will not just be the 'Official Team Sponsor' but also have the rights to to display a commercial logo on the team clothing of the  Senior Men's Cricket Team, the Under-19 Men's Cricket Team, the Men's A-Team and the Women's Team.
http://www.mxmindia.com/2013/12/kartik-sharma-to-helm-maxus-south-asia-wef-jan-14/

Helios Media expands, elevates Bala Iyengar as COO
Having completed two years, Helios is now transitioning to the next level with revenue management extending beyond traditional space-selling. Business Director Bala Iyengar has been elevated as Chief Operating Officer
http://www.mxmindia.com/2013/12/helios-media-expands-elevates-bala-iyengar-as-coo/

Jaldi 5 with Aditya Swamy: Making voting cool with Rock the Vote campaign
Aditya Swamy, EVP and Business Head, MTV India on the 'Rock the Vote' campaign and how he hopes to drive home the point that it's 'cool' to vote and sport the indelible ink marker
http://www.mxmindia.com/2013/12/jaldi-5-with-aditya-swamy-making-voting-cool-with-rock-the-vote-campaign/

Ranjona Banerji: Tweedledum, Tweedledee, Twitterdom
Ranjona Banerji's found Rajya Sabha TV the best for election results given its latest figures and the studio being filled with journalists and analysts, not politicians and the discussions were robust but polite and interesting.
http://www.mxmindia.com/2013/12/jaldi-5-with-aditya-swamy-making-voting-cool-with-rock-the-vote-campaign/

Sony Six and TNA bring in wrestling champs Kurt Angle & Gail Kim to India
Other than Mumbai and Delhi, the male and female sporting stars will also visit Lucknow

http://www.mxmindia.com/2013/12/sony-six-and-tna-bring-in-wrestling-champs-kurt-angle-gail-kim-to-india/

Stories on 28th Jan '13

17 trends for newspaper journalism
World Editors Forum president Eric Bjerager on the way forward in a world where barriers between print and broadcast are shrinking
http://www.mxmindia.com/?p=40293


Helios bags sales mandate for FoodFood
Divya Radhakrishnan's Helios Media has been awarded the mandate to manage the revenue monetization of Chef Sanjeev Kapoor's FoodFood channel
http://www.mxmindia.com/?p=40266

Now Gap to enter India, mulls strategy
Gap, the largest casual wear retailer in the United States, readies plans to open stores in India next year
http://www.mxmindia.com/?p=40265

AdStrat: CaratLane takes the proposal route
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=40262

Reviewing the Reviews: Race2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=40263

Anil Thakraney: They should go easy on Ashis Nandy
Freedom of expression is not absolute; it does not give you the license to defame people, and deliberately provoke communal/religious tensions. However, I don't think Nandy did any of that, he merely expressed a point of view (and later clarified)
http://www.mxmindia.com/?p=40261

Dentsu creates madness for Chingles
The campaign consisting of 5 TVCs will be broadcast for six weeks
http://www.mxmindia.com/?p=40264

Crowdsourcing is Innocean's theme for Hyundai i10
The agency has devised a crowdsourcing campaign using Shah Rukh Khan, where existing owners and prospective buyers of the i10 can write a script for the next i10 TVC
http://www.mxmindia.com/?p=40268

Hero Motors, IOC on APCO 'Champion Brands' list
The global study validates four key attributes to measuring and building corporate brand strength
http://www.mxmindia.com/?p=40267

Brandlogist wins the marketing mandate for officeyes.com
Brandlogist, a brand consultancy specializing in digital media, has won the marketing mandate for officeyes.com which sells office stationery and office supplies
http://www.mxmindia.com/?p=40269

Publicis/MSLGROUP consultancies ranked 3rd globally in Mergermarket's PR advisors M&A league tables
Underlining Publicis/MSLGROUP's's global capabilities in the strategic communications field, the group's various consultancies when combined ranked third in the Mergermarket's 2012 global M&A league table for PR Advisors
http://www.mxmindia.com/?p=40270

RC&M nets 7 awards at RMAI Corporate Awards 2012
Experiential marketing company RC&M bagged seven awards at the RMAI awards for rural marketing held in Delhi - a gold, 3 silver and 3 bronze
http://www.mxmindia.com/?p=40271


ANCHOR | ONE BIG IDEA:
Ravi Rao: Leading the way via convergence
http://www.mxmindia.com/?p=40260

Stories on 13th December

Star gets set for Life OK...
Set to replace Star One, 'Life OK' will launch on Dec 18. A chat with media agency heads on whether there is room for yet another GEC
http://www.mxmindia.com/2011/12/star-gets-set-for-life-ok/

Debrief: Cute, cool and sweet
Good, clean commercial from the makers of Nutrine Mahalacto. The main appeal lies in the fact that they have made a very routine announcement appear interesting.
http://www.mxmindia.com/2011/12/debrief-cute-cool-and-sweet/

Dish TV makes it to Fortune India 500, 4 biggies exit list
Zee Entertainment, Sun Network, HT Media, Network 18 and Dish TV feature in the soon-to-be-released Fortune India 500 list
http://www.mxmindia.com/2011/12/dish-tv-makes-it-to-fortune-india-500-4-media-biggies-exit-list/

Salt Brand Solutions wins creative mandate for BSE
Salt Brand Solutions is on a roll with two new businesses in its kitty; Bombay Stock exchange and RTL, a television channel yet to be launched
http://www.mxmindia.com/2011/12/salt-brand-solutions-wins-creative-mandate-for-bse/

Proximity India wins digital duties for 7UP
PepsiCo India has appointed Proximity India as its digital creative agency for its 7UP brand
http://www.mxmindia.com/2011/12/proximity-india-wins-digital-duties-for-7up/

The Economist publishes its annual Books of the Year list
The Economist's annual Books of the Year list, published in this week's issue, highlights 50 of this year's most fêted authors and their works
http://www.mxmindia.com/2011/12/the-economist-publishes-its-annual-books-of-the-year-list/

Mudra Max does OOH campaign for HT summit
The challenge for Mudra Max-OOH was to showcase Hindustan Times as a brand that creates awareness among its readers, that it is a newspaper that listens and avidly takes up public issues, undertakes global-scaled initiatives and captures issues and solutions that we face every day.
http://www.mxmindia.com/2011/12/mudra-max-does-ooh-campaign-for-ht-summit/

ad:tech New Delhi 2012 gets bigger, better and bolder
ad:tech announces two more industry heavy weights as keynote speakers, among a total of over 80 speakers
http://www.mxmindia.com/2011/12/adtech-new-delhi-2012-gets-bigger-better-and-bolder/

TopGear announces the 2011 awards, names Audi RS5 as 'Car of 2011'
A TopGear car is one that simply excites you and has you searching for reasons to take your car out even if you want to get nowhere
http://www.mxmindia.com/2011/12/topgear-announces-the-2011-awards-names-audi-rs5-as-car-of-2011/

Colgate's 'Oral Health Month' focuses zero cavities
The company has also started the 'Adopt a School' program to increase awareness about the importance of maintaining good oral habits
http://www.mxmindia.com/2011/12/colgates-oral-health-month-focuses-zero-cavities/

Anchor: 5 reasons why Digital is the next big thing in OOH
Anirban Ghosh on how and why digital is the coming revolution.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-why-digital-is-the-next-big-thing-in-ooh/

Divya Radhakrishnan launches Helios to serve non-content needs of broadcasters, ropes in Bala Iyengar
Helios Media will offer services in sales, marketing, research and traffic management verticals as a composite piece or as a standalone, based on the requirements of broadcasters
http://www.mxmindia.com/2011/12/divya-radhakrishnan-launches-helios-media-ropes-in-bala-iyengar/

[PR Channel | By Invitation] CSR: More than PR, pursuing competitive advantage in the long run

Corporate social responsibility can become a source of tremendous social progress, as the business applies its considerable resources, expertise, and insights to activities that benefit society

http://www.mxmindia.com/2011/12/csr-more-than-pr-pursuing-competitive-advantage-in-the-long-run/