Stories on 15th Jan '15

465 entries, 214 judges... it's Effie time!
Ajay Kakar, chairman and custodian of Effie India, presents a preview of the 14th edition of the ad effectiveness award to be held tomorrow
http://www.mxmindia.com/2015/01/465-entries-214-judges-its-effie-time/

AP Parigi to be Network18 Group CEO
Chairman Adil Zainulbhai is confident Parigi will take the media conglomerate to the next level
http://www.mxmindia.com/2015/01/ap-parigi-to-be-network18-group-ceo/

Preeti Reddy to succeed Thomas Puliyel as president at IMRB
Ms Reddy take over from long-serving president Thomas Puliyel when he retires in August this year
http://www.mxmindia.com/2015/01/preeti-reddy-to-succeed-thomas-puliyel-as-president-at-imrb/

Carat bags media account of IndiaFirst Life Insurance
Carat Media will handle the traditional media mandate for IndiaFirst Life Insurance
http://www.mxmindia.com/2015/01/carat-bags-media-account-of-indiafirst-life-insurance/

Dilip Venkatraman joins iTV Network as Group COO
He will be reporting to Kartikeya Sharma, Managing Director, iTV Network
http://www.mxmindia.com/2015/01/dilip-venkatraman-joins-itv-network-as-group-coo/

Spin TV mandates Helios Media with revenue monetisation
The channel will also have shows on tourist destination, Vaastu and interiors, new concepts in living styles
http://www.mxmindia.com/2015/01/spin-tv-mandates-helios-media-with-revenue-monetisation/

Razorfish inducts Anushree Ghosh into Strategic Planning
Anushree has worked with eminent agency networks like Law and Kenneth, JWT and SapientNitro
http://www.mxmindia.com/2015/01/razorfish-inducts-anushree-ghosh-into-strategic-planning/

D&AD and Kyoorius FYI day to unveil secrets on ways to win awards
D&AD CEO Tim Lindsay to host two special seminars in Mumbai and Delhi on how to impress global juries
http://www.mxmindia.com/2015/01/dad-and-kyoorius-fyi-day-to-unveil-secrets-on-ways-to-win-awards/

Concept PR bags Agency Excellence Award
Concept PR was the sole agency to be awarded at the conference
http://www.mxmindia.com/2015/01/concept-pr-bags-agency-excellence-award/

Godrej Nature's Basket partners with Snapdeal.com
This association makes Godrej Nature's Basket, the sole large gourmet retailer to list its range online on a marketplace platform

http://www.mxmindia.com/2015/01/godrej-natures-basket-partners-with-snapdeal-com/

Stories on 13th Nov 14

What the new government (and MIB) must do for Radio
Tarun Katial, CEO, Reliance Broadcast Network Limited, makes a case for the radio broadcast sector in India
http://www.mxmindia.com/2014/11/what-the-new-government-and-mib-must-do-for-radio/

Snapdeal leaves shoppers high and dry on sales day
The mess-up evoked the ire of hundreds of online shoppers, who took to social media to accuse the e-tailer of cheating them in the name of a 'big sale'.
http://www.mxmindia.com/2014/11/snapdeal-leaves-shoppers-high-and-dry-on-sales-day/

AOC enters tablets, smartphones category; undertakes promotional campaign on twitter
AOC has initiated the first of its kind campaign on twitter under hashtag #Myaocmobile
http://www.mxmindia.com/2014/11/aoc-enters-tablets-smartphones-category-undertakes-promotional-campaign-on-twitter/

North India CEOs to compete for CEOs Got Talent trophy
The event will feature CEOs from India Inc. who will pit their unique talents against each other
http://www.mxmindia.com/2014/11/north-india-ceos-to-compete-for-ceos-got-talent-trophy/

RAM ratings for Week 43
Starting this week, we will carry RAM ratings regularly.
http://www.mxmindia.com/2014/11/ram-ratings-for-week-43/

dna reveals 'Celebrity Columnists' for season 2
The season two celebrity line-up comprises an eclectic group ranging from Bollywood to health & nutrition, and stand-up comics to personality consultants
http://www.mxmindia.com/2014/11/dna-reveals-celebrity-columnists-for-season-2/

Helios Media to handle revenue monetisation for Fatafati
The channel that was launched last year has achieved the lead position among the youth of West Bengal

http://www.mxmindia.com/2014/11/helios-media-to-handle-revenue-monetisation-for-fatafati/

Stories on 13th December

Star gets set for Life OK...
Set to replace Star One, 'Life OK' will launch on Dec 18. A chat with media agency heads on whether there is room for yet another GEC
http://www.mxmindia.com/2011/12/star-gets-set-for-life-ok/

Debrief: Cute, cool and sweet
Good, clean commercial from the makers of Nutrine Mahalacto. The main appeal lies in the fact that they have made a very routine announcement appear interesting.
http://www.mxmindia.com/2011/12/debrief-cute-cool-and-sweet/

Dish TV makes it to Fortune India 500, 4 biggies exit list
Zee Entertainment, Sun Network, HT Media, Network 18 and Dish TV feature in the soon-to-be-released Fortune India 500 list
http://www.mxmindia.com/2011/12/dish-tv-makes-it-to-fortune-india-500-4-media-biggies-exit-list/

Salt Brand Solutions wins creative mandate for BSE
Salt Brand Solutions is on a roll with two new businesses in its kitty; Bombay Stock exchange and RTL, a television channel yet to be launched
http://www.mxmindia.com/2011/12/salt-brand-solutions-wins-creative-mandate-for-bse/

Proximity India wins digital duties for 7UP
PepsiCo India has appointed Proximity India as its digital creative agency for its 7UP brand
http://www.mxmindia.com/2011/12/proximity-india-wins-digital-duties-for-7up/

The Economist publishes its annual Books of the Year list
The Economist's annual Books of the Year list, published in this week's issue, highlights 50 of this year's most fêted authors and their works
http://www.mxmindia.com/2011/12/the-economist-publishes-its-annual-books-of-the-year-list/

Mudra Max does OOH campaign for HT summit
The challenge for Mudra Max-OOH was to showcase Hindustan Times as a brand that creates awareness among its readers, that it is a newspaper that listens and avidly takes up public issues, undertakes global-scaled initiatives and captures issues and solutions that we face every day.
http://www.mxmindia.com/2011/12/mudra-max-does-ooh-campaign-for-ht-summit/

ad:tech New Delhi 2012 gets bigger, better and bolder
ad:tech announces two more industry heavy weights as keynote speakers, among a total of over 80 speakers
http://www.mxmindia.com/2011/12/adtech-new-delhi-2012-gets-bigger-better-and-bolder/

TopGear announces the 2011 awards, names Audi RS5 as 'Car of 2011'
A TopGear car is one that simply excites you and has you searching for reasons to take your car out even if you want to get nowhere
http://www.mxmindia.com/2011/12/topgear-announces-the-2011-awards-names-audi-rs5-as-car-of-2011/

Colgate's 'Oral Health Month' focuses zero cavities
The company has also started the 'Adopt a School' program to increase awareness about the importance of maintaining good oral habits
http://www.mxmindia.com/2011/12/colgates-oral-health-month-focuses-zero-cavities/

Anchor: 5 reasons why Digital is the next big thing in OOH
Anirban Ghosh on how and why digital is the coming revolution.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-why-digital-is-the-next-big-thing-in-ooh/

Divya Radhakrishnan launches Helios to serve non-content needs of broadcasters, ropes in Bala Iyengar
Helios Media will offer services in sales, marketing, research and traffic management verticals as a composite piece or as a standalone, based on the requirements of broadcasters
http://www.mxmindia.com/2011/12/divya-radhakrishnan-launches-helios-media-ropes-in-bala-iyengar/

[PR Channel | By Invitation] CSR: More than PR, pursuing competitive advantage in the long run

Corporate social responsibility can become a source of tremendous social progress, as the business applies its considerable resources, expertise, and insights to activities that benefit society

http://www.mxmindia.com/2011/12/csr-more-than-pr-pursuing-competitive-advantage-in-the-long-run/