Stories on 16th Sep '15

AGGGR-odrej!
After decades of being a conservative player, Godrej has become more aggressive
http://www.mxmindia.com/2015/09/agggr-odrej/

Akshay Mathur appointed Senior VP of Komli Media
He was most recently the Senior Director of Sales at Komli Media, leading up to Komli’s merger with SVG Media last month
http://www.mxmindia.com/2015/09/akshay-mathur-appointed-senior-vp-of-komli-media/

Sanjeev Kotnala: CSR: the marketing tool to leverage internal force with a brand synergistic act
CSR idea should be one of the core elements of the organisation, that no incoming CMO can change it easily like they do with the brand, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/09/sanjeev-kotnala-csr-the-marketing-tool-to-leverage-internal-force-with-a-brand-synergistic-act/

Razorfish India appoints Dinesh Swamy as Senior CD
A digital player, over the last 15 years, Swamy has embraced the organic nature of interactive creativity
http://www.mxmindia.com/2015/09/razorfish-india-appoints-dinesh-swamy-as-senior-cd/

Polycab sticks to 'Connection Zindagi Ka' proposition in new campaign
The campaign establishes connect with the consumers and presents a modern brand image for Polycab which helps to build a cohesive brand recall amongst the masses
http://www.mxmindia.com/2015/09/polycab-sticks-to-connection-zindagi-ka-proposition-in-new-campaign/

Stories on 28th Nov 14

Building Trust via Masterbrand 2.0
Shireesh Joshi, Head-Strategic Marketing at Godrej, on the second phase of the group's Masterbrand campaign
http://www.mxmindia.com/2014/11/building-trust-via-masterbrand-2-0/

Ranjona Banerji: Journalists get it right while TV News muddles it up
It is remarkable and encouraging that there are media houses which are willing to invest in good stories and in newsgathering but it is much worse that there are so many which are not, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-journalists-get-it-right-while-tv-news-muddles-it-up/

Shailesh Kapoor: The Phil Hughes Tragedy: A Deathblow To Cricket
Helmet-makers will find some answers. ICC will find a few other. But a promising International cricketer has died at the age of 25. For me, cricket may never be the same again, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-the-phil-hughes-tragedy-a-deathblow-to-cricket/

AdStrat: WagonR taps 'Smart' customers with latest campaign
The objective was to strengthen the core proposition of 'Smart' while staying true to its leadership stance
http://www.mxmindia.com/2014/11/adstrat-wagonr-taps-smart-customers-with-latest-campaign/

Gaana.com launches first musical brand campaign
Celebrating the spirit of music and life, Gaana.com unveils 'Bas Bajna Chahiye Gaana' campaign
http://www.mxmindia.com/2014/11/gaana-com-launches-first-musical-brand-campaign/

So Sorry series bags Gold at the 5th Asian Digital Media Awards 2014
The event organized by WAN-IFRA had participation by media companies from over 30 countries

http://www.mxmindia.com/2014/11/so-sorry-series-bags-gold-at-the-5th-asian-digital-media-awards-2014/

Stories on 19th Nov 14

Epic isn't a GEC, don't subject it to standards that GECs have: Mahesh Samat
It promises to be a channel with a difference as it gets set for take-off tonight. A Q&A with the founder & MD of Epic
http://www.mxmindia.com/2014/11/we-re-not-a-gec-and-dont-subject-to-the-same-standards-as-gecs-have-mahesh-samat-md-epic/

Godrej undertakes consumer connect initiative - Masterbrand 2.0
Launches FreeG; India's first non-web based mobile browsing experience
http://www.mxmindia.com/2014/11/godrej-undertakes-consumer-connect-initiative-masterbrand-2-0/

Sanjeev Kotnala: INMA South Asia Conference: The House of Intertia
One question that remains unanswered and is equally relevant to INMA and the delegates: If one had attended the 2011, 2012 or 2013 conference and missed the 2014 edition, would he or she miss out on anything substantially important, asks Sanjeev Kotnala
http://www.mxmindia.com/2014/11/sanjeev-kotnala-inma-south-asia-conference-the-house-of-intertia/

dCell unveils new brand identity for Aakriti Group
Along with the name change, dCell was also instrumental in creating a new logo for Aakriti Group
http://www.mxmindia.com/2014/11/dcell-unveils-new-brand-identity-for-aakriti-group/

Konnichiwa! Amagi sets up office in Japan
Amagi uses cloud-based technologies to launch new TV channels
http://www.mxmindia.com/2014/11/konnichiwa-amagi-sets-up-office-in-japan/

Amol Maheshwari appointed National Sales Head at Bloomberg TV India
Maheshwari has over a decade's experience across the Banking and Financial Services space
http://www.mxmindia.com/2014/11/amol-maheshwari-appointed-national-sales-head-at-bloomberg-tv-india/

Irrfan Khan to be the face of IndiaMART in India
The company aims to generate a high buzz across all the mediums through its 360 degree brand campaign
http://www.mxmindia.com/2014/11/irrfan-khan-to-be-the-face-of-indiamart-in-india/

Allen Solly & Talenthouse announce roll-out of innovative contest
Talenthouse India partners with Allen Solly inviting artists to create a digital ad film for Air-The next generation light weight shirt

http://www.mxmindia.com/2014/11/allen-solly-talenthouse-announce-roll-out-of-innovative-contest/

Stories on 4th Jul 14

Just a week for Budget Day
Replaying the MxMIndia series powered by Bloomberg TV India where industry captains highlight their Budget Expectations
http://www.mxmindia.com/2014/07/just-a-week-for-budget-day/

BudgetSpeak #10: Suresh Balakrishna: Govt will have to take tough measures
There will be some steps taken in the next two Budgets to bring the economic growth on track, writes Suresh Balakrishna, CEO, BPN India
http://www.mxmindia.com/2014/07/budgetspeak-10-suresh-balakrishna-govt-will-have-to-take-tough-measures/

Shailesh Kapoor: OOH Media: Television Marketing's Favourite Indulgence
Upto 10-15% of marketing budgets of some new television launches are spent on just the Mumbai outdoor budget. There is no measurement of the impact. But by extension of that argument, there is no measurement of the wastage either, notes Shailesh Kapoor. Read more
http://www.mxmindia.com/2014/07/shailesh-kapoor-ooh-media-television-marketings-favourite-indulgence/

Ranjona Banerji: No commentators beyond cricket in our country
Getting commentators becomes extremely difficult when our expertise at the international level is so limited in possibly everything, writes Ranjona Banerji. Read more
http://www.mxmindia.com/2014/07/ranjona-banerji-no-commentators-beyond-cricket-in-our-country/

Godrej rolls out innovation-led contest with Talenthouse
Godrej in association with Talenthouse invites aspiring artist to design the new logo for innovation. Read more
http://www.mxmindia.com/2014/07/godrej-rolls-out-innovation-led-contest-with-talenthouse/

It's official. Sunil Lulla to join Grey as CMD
Senior mediaperson Sunil Lulla will join leading advertising agency network Grey Group India as Chairman & Managing Director for Grey Group India. Read more
http://www.mxmindia.com/2014/07/its-official-sunil-lulla-to-join-grey-as-cmd/

Getit opts for Maxus
The account will be managed by the Maxus New Delhi team. Read more
http://www.mxmindia.com/2014/07/getit-opts-for-maxus/

Himalaya unveils first TVC for men's facewash
The TVC tells the story of the importance of grooming in making a good impression

http://www.mxmindia.com/2014/07/himalaya-unveils-first-tvc-for-mens-facewash/

Stories on 3th Oct '13

Big spenders advertisers prefer start-ups for digital
Companies like M&M, HUL, Godrej, Ford and Honda prefer start-ups over old agencies for digital ads
http://www.mxmindia.com/?p=54607

Brands eye Durga Puja bhog to advertise products
In an attempt to get maximum bang for their bucks, brands have homed in on the bhog or prasad to be offered to the Goddess Durga
http://www.mxmindia.com/?p=54609

Apple, Google topple Coca-Cola out of top slots in Interbrand's Best Global Brands report
Apple takes the #1 spotand Google jumps to #2 - the first brands to unseat Coca-Cola in the history of Best Global Brands
http://www.mxmindia.com/?p=54602

Vijay Mukhi: Why can't we use tech to increasing voting percentages?
We trust technology with our lives - robotic surgery, to drive our cars, our money, everything important that we do, then why do we not use technology to help us cast our vote, asks Vijay Mukhi
http://www.mxmindia.com/?p=54613

Turner consolidates creative services, partners Reliance MediaWorks
Turner International in India has consolidated creative services and partnered with Reliance MediaWorks for post-production services
http://www.mxmindia.com/?p=54603

ASCI upheld complaints against 177 ads in July
The Consumer Complaints Council of the Advertising Standards Council of India (ASCI) upheld complaints against 177 ads of the 201 received
http://www.mxmindia.com/?p=54598

Avian Media launches financial communications practice
The agency appoints Mehul Mehta as Group Business Director to spearhead vertical
http://www.mxmindia.com/?p=54596

Frontline goes beyond Bollywood in issue on 100 years of cinema
The Hindu group's Frontline magazine also covers the movie industries of the South and the North East in its special volume on 100 years of Indian cinema

http://www.mxmindia.com/?p=54597

Stories on 9th Apr'13

Scamadgate-2: Mediaah!: 6 answers the industry wants to get
Mediaah! does an Arnab Goswami and asks 6 questions, the answers to which the global A&M industry wants to have
http://www.mxmindia.com/?p=45511


Leo Burnett withdraws awardwinning Tata Salt Lite radio spots [from Monday]
McCann likely to be on top as Leo Burnett withdraws gold and silver Creative Abby-winning Tata Salt Lite Radio spots
http://www.mxmindia.com/?p=45479

By Invitation: Anant Rangaswami on Scamadgate-2
MxMIndia invited Anant Rangaswami, editor, Storyboard and senior editor, Firstpost to analyse the Leo Burnett-Tata Salt Lite radio spots controversy
http://www.mxmindia.com/?p=45526

McCann is the new #1 at Creative Abby 2013
With the withdrawal of two radio spots, Leo Burnett will lose 4 metals (2 golds and 2 silver) making McCann Worldgroup the clear numero uno
http://www.mxmindia.com/?p=45553

FE Managing Editor MK Venu to join Hindu
Mr Venu will join The Hindu as Executive Editor, Delhi from May -end
http://www.mxmindia.com/?p=45508


Godrej aims for digital connect with consumers
The key challenge for any digital campaign is to identify the right target audience and to creatively engage with them, says Sunil Kataria, Executive VP, Marketing and Sales, Godrej Consumer Products
http://www.mxmindia.com/?p=45509


Indo-Aus Test series garners highest TV ratings for ESPN-Star
More than 9.28 crore fans watched the four test matches, which together clocked up an average of 2.05 TVR, with the Hindi presentation contributing 40% to the overall ratings
http://www.mxmindia.com/?p=45510


Debrief: Blue Star: Cool approach
A pat on the back to Blue Star for taking this dangerous route. Quite clearly, they have chosen clutter-breaking as the primary communication task, and the ad delivers on that score. The madcap work will get the brand noticed
http://www.mxmindia.com/?p=45506


Ranjona Banerji: Modi and the battle of hashtags
For perhaps the first time - though one is loath to make pat statements like that - the anti-Modi brigade managed to pull one over his supporters, notes Ranjona Banerji
http://www.mxmindia.com/?p=45551


Ketchum cements PR relationship with Ambuja
Ketchum Sampark will be responsible for implementing Ambuja Cement's integrated public relations campaign which includes brand communication, sustainability communication and corporate social image build-up
http://www.mxmindia.com/?p=45507

Stories on 26th Mar'13

Master marketer AK is Godrej's new mascot
Moving away from product-specific brand ambassadors, Godrej has roped in Aamir Khan to endorse its overall brand image. How well will this work?
 http://www.mxmindia.com/?p=44494


IBF asks for withdrawl of TRAI notification on ad duration
IBF has called for withdrawal of the notification and re-initiation of a participatory dialogue that helps make self-regulation of advertising minuteage in line with global standards a reality
http://www.mxmindia.com/?p=44537

Peter Mukerjea's Media Mullings: Less is More!
The economics of the broadcast business would not hold up for very long anywhere if there was 'unlimited inventory' in any market and this is one of the reasons the economics of the broadcasting industry in India is so weak
http://www.mxmindia.com/?p=44488

Pepsi bags exclusive pouring rights with 8 teams at IPL
PepsiCo India has announced its association with eight out of nine Pepsi-IPL teams as the 'Exclusive Pouring Partner' for the upcoming IPL 2013
http://www.mxmindia.com/?p=44500

MEC India wins Dixcy Scott media duties
MEC India has been awarded the media duties for innerwear brand Dixcy Scott. after a multi-agency pitch
http://www.mxmindia.com/?p=44492

Viacom18 Motion Pictures enters regional cinema space
Reaching out to audiences across markets, the studio plans to launch new movies in five languages
http://www.mxmindia.com/?p=44501

Mediaah! Should Ford sack JWT India for ad mishandling? + Cut the Katju!
The Indian bosses at Ford and JWT may have tendered their apologies, but is that enough? Not everyone thinks that justice has been done. Meanwhile, what about our own Markandey Katju? Time to send him packing?
http://www.mxmindia.com/?p=44502

Ranjona Banerji: Katju's heart is beating for the wrong reasons!
The Press Council chief needs to listen to journalists from across the country rather than limit to a few influence-pushers in Delhi, writes Ranjona Banerji
http://www.mxmindia.com/?p=44503

Debrief: Hero Pleasure:  Mindless celeb advertising
You have to be crazy to even imagine that the multi billionaire Ms Chopra would ride a lowly scooter. I know her job in an ad is to look pretty and get the eyeballs, but shouldn't these guys pay at least a modicum of attention to credibility?
http://www.mxmindia.com/?p=44491


VML Qais wins digital duties of HealthFore, division of Religare Technologies
VML Qais, the Indian arm of Cannes Lion-winning network VML, has won all the digital duties for Religare Technologies' Healthcare IT service offering, HealthFore
http://www.mxmindia.com/?p=44490

Dainik Bhaskar to launch Mosaic 2012 'Best in Print'
Bigger than its previous edition, Mosaic 2012 features 121 print campaigns across 105 brands from 31 top agencies
http://www.mxmindia.com/?p=44493

Xpress Money appoints Gozoop as its digital media agency
Money transfer brand Xpress Money has appointed digital marketing agency Gozoop Online to augment its social media presence
http://www.mxmindia.com/?p=44489

ANCHOR | One Big Idea by Colin Lawrence
Thirst for info in an age of changing geo-pol coords

http://www.mxmindia.com/?p=44484

Stories on 28th Sep '12

Is Delhi upstaging Mumbai in A&M?
The Advertising Club Bombay's decision to expand its activities to Delhi by dropping Bombay from its name is thanks to the NCR becoming a force to reckon with in Advertising and Marketing
http://www.mxmindia.com/2012/09/is-delhi-upstaging-mumbai-in-am/



Bhaskar Das retires from BCCL
Bhaskar Das retires from BCCL on September 28, after having been with the company for the last 32 years.
http://www.mxmindia.com/2012/09/bhaskar-das-retires-from-bccl/



Jaldi 5 with Harit Nagpal: Ensure those not following digitization rules are disadvantaged
'Digitization is now a law and anyone not abiding by it is working against the law.'
http://www.mxmindia.com/2012/09/jaldi-5-with-harit-nagpal-ensure-those-not-following-digitization-rules-are-disadvantaged/

Zee News, Amar Ujala win EC awards for voter awareness
The Election Commission of India has selected Zee News for the National Media Award on Voter Education for its outstanding campaign towards creating voters' awareness, and Amar Ujala for a Special Award
http://www.mxmindia.com/2012/09/zee-news-amar-ujala-win-ec-awards-for-voter-awareness/

Rabe Iyer joins Motivator as Managing Partner
Big FM's Rabe T Iyer has joined Motivator as Managing Partner at the Group M's media agency
http://www.mxmindia.com/2012/09/rabe-iyer-joins-motivator-as-managing-partner/

Speaking of Which: Why words matter. Why everything matters
There are those who argue that accurate grammar and spelling doesn't matter as long as the message gets through. Vidya Heble begs to differ
http://www.mxmindia.com/2012/09/speaking-of-which-why-words-matter-why-everything-matters/

Personally Speaking | How I Unwind: Viral Pandya
In our 'Getting Personal' series, senior mediapersons tell us how they unwind. This month it's Viral Pandya, Chief Creative Officer at Out of the Box
http://www.mxmindia.com/2012/09/how-i-unwind-viral-pandya/

Taproot India hires Pallavi Chakravarti as associate CD
The first senior hire in creative since Taproot India started, Pallavi Chakravarti joins as associate creative director from Grey Worldwide
http://www.mxmindia.com/2012/09/taproot-india-hires-pallavi-chakravarti-as-associate-cd/

Corporate leaders vie for top honours at Forbes India Leadership Awards 2012
Forbes India has announced the Forbes India Leadership Awards 2012 to be held in Mumbai on September 28
http://www.mxmindia.com/2012/09/corporate-leaders-vie-for-top-honours-at-forbes-india-leadership-awards-2012/

Indiatimes Shopping launches online shopping store for home appliances; to launch Jewellery brand soon
Godrej Appliances has launched an online shopping portal powered by Indiatimes Shopping which is a part of Times Internet Limited (TIL)
http://www.mxmindia.com/2012/09/indiatimes-shopping-launches-online-shopping-store-for-home-appliances-to-launch-jewellery-brand-soon/

5 IPA Effectiveness Awards for O&M Asia Pacific
Ogilvy & Mather Asia Pacific has won five IPA Effectiveness Awards in 2012 for work from India, China, Singapore, Hong Kong and Taiwan. The colour of the metal will be revealed at the awards ceremony on October 29
http://www.mxmindia.com/2012/09/5-ipa-effectiveness-awards-for-om-asia-pacific/

IAMAI Internet Economy Watch: Online visits for designer labels & restaurant grows significantly
According to IAMAI's (Internet & Mobile Association of India) Internet Economy Watch Report for the month of August 2012, the e-tailing category namely designer labels and spa/restaurant segment received a growth of 18 per cent y-o-y respectively when compared with the numbers of the corresponding month last year
http://www.mxmindia.com/2012/09/iamai-internet-economy-watch-online-visits-for-designer-labels-restaurant-grows-significantly/

The Anchor: 5 reasons mobile games will take over from PC games
From keyboard to keypad, it's a quiet little revolution
http://www.mxmindia.com/2012/09/the-anchor-5-reasons-mobile-games-will-take-over-from-pc-games/

Anil Thakraney: Delhi ad guys less cynical than Mumbai frat
The Advertising Club Bombay's move to expand to Delhi is a good idea, writes Anil Thakraney, adding that the Delhi ad worldwallahs are  likely to attend the Club's events with gusto
http://www.mxmindia.com/2012/09/anil-thakraney-delhi-ad-guys-less-cynical-than-mumbai-frat/

Even though, even though...
Twists and thrills dominated television news channels, though not created by the TVwallahs
http://www.mxmindia.com/2012/09/even-though-even-though/

Signposts… September 28
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-28/

Stories on 22nd May

The not-so-chhota success of Chhota Bheem
The much-loved character has leapfrogged from being a mega-hit on Pogo to merchandising and the big screen
http://www.mxmindia.com/2012/05/the-not-so-chhota-success-of-chhota-bheem/

FMCGs like HUL, Dabur, Godrej, Marico on consumption-driven growth
A study of the aggregate financial performance of the leading 10 FMCG companies over the past eight quarters shows that the industry has grown at an average 16-21 per cent in the past two years
http://www.mxmindia.com/2012/05/fmcg-companies-like-hul-dabur-godrej-marico-continue-to-achieve-consumption-driven-growth/

GroupM selects Buddy Media as preferred social ad partner globally
WPP media investment management arm will roll out Buddy Media’s BuyBuddy social ad software to all agencies
http://www.mxmindia.com/2012/05/groupm-selects-buddy-media-as-preferred-social-ad-partner-globally/

Arijit Ray joins Dentsu Communications as CEO
Continuing with the series of senior-level appointments, the Dentsu India Group announced the appointment of Arijit Ray as Chief Executive Officer, Dentsu Communications
http://www.mxmindia.com/2012/05/arijit-ray-joins-dentsu-communications-as-ceo/

Happy gets Siddhartha Roy as COO
Mr Roy or Sid, as he is fondly known, will be responsible for Happy’s operations across branches
http://www.mxmindia.com/2012/05/happy-gets-siddhartha-roy-as-coo/

Disney wows kids with contest, launches new shows for summer
Record response for Disney Channel's Jet Set Go campaign where 30 kids and families will fly to the Hong Kong Disneyland
http://www.mxmindia.com/2012/05/disney-wows-kids-in-summer-with-jet-set-go/

HP, others to parner junior NBA/WNBA school-based programme in India
Will reach approximately 10,000 students and 800 coaches across five cities
http://www.mxmindia.com/2012/05/hp-others-to-parner-junior-nbawnba-school-based-programme-in-india/

BIG Magic to be available on Reliance Digital TV
Reliance Digital TV is the first DTH operator to offer BIG Magic to the viewers
http://www.mxmindia.com/2012/05/big-magic-to-be-available-on-reliance-digital-tv/

NDTV celebrated May 20 as 'India's Recycling Day'
Over Rs8.89 crore funds were raised as part of the Green Campaign
http://www.mxmindia.com/2012/05/ndtv-celebrated-may-20-as-indias-recycling-day/

Suryan FM & Red FM sponsor radio forum
During the CEO Roundtable Session B Surendar - Senior V P & National Sales head, Red FM, will be sharing his views on the coming years of radio industry in India
http://www.mxmindia.com/2012/05/suryan-fm-red-fm-sponsor-radio-forum/

The Anchor: 6 things that ail the PR industry
PR is not a quick fix and helps achieve goodwill - which cannot be earned overnight and has to be nurtured and sustained through long-term PR activity for the company or brand says Toral Sanghavi
http://www.mxmindia.com/2012/05/the-anchor-6-things-that-ail-the-pr-industry/

Debrief: Ashok Leyland: Terrible casting!
If the Ashok Leyland guys had to use Dhoni, the least they should have done was to make the man play a credible role in the script
http://www.mxmindia.com/2012/05/debrief-ashok-leyland-terrible-casting/

Mediaah! Is media really a 'sunrise' sector?
Aditya Birla group chairman Kumar Mangalam Birla says the media is a sunrise sector from an investment point of view? Is it really?
http://www.mxmindia.com/2012/05/mediaah-is-media-really-a-sunrise-sector/

Stories on 22nd February

So will media spends grow at 12 or 8%?
It's the season for predicting spends, and even as there are varying numbers from Mindshare, Madison & MPA, the industry appears  cautious yet optimistic
http://www.mxmindia.com/2012/02/so-will-media-spends-grow-at-12-or-8/

Coke & Pepsi to sizzle summer with more drinks
Both are responding to the changes in consumption patterns in India's Rs13,000-crore soft drinks market, according to experts
http://www.mxmindia.com/2012/02/coke-pepsi-to-sizzle-summer-with-more-drinks/

Sony bullish on being numero uno Hindi GEC
Sony Entertainment channel, which is sitting pretty at No 2 position in the line-up of general entertainment channels, is quite positive on the chances of becoming the genre leader - something the channel has long awaited in the many years it has been in the business.
http://www.mxmindia.com/2012/02/sony-bullish-on-no-1-spot/

ad:tech 2012 set to kick off today
The three-day Delhi event will see participation from over 70 digital marketing companies, more than 2500 delegates and experts from the digital marketing fraternity.
http://www.mxmindia.com/2012/02/adtech-2012-set-to-kick-off-today/

Retailers Mahindra group, Godrej Interio, Reliance Retail hire specialists to up sales
Retailers see such specialised shop floor employees as critical to success in the current economic scenario, when consumer sentiments are down
http://www.mxmindia.com/2012/02/retailers-mahindra-group-godrej-interio-reliance-retail-hire-specialists-to-up-sales/

Bridgestone is title sponsor of World Series Hockey
The Bridgestone World Series Hockey will be held from February 29 to April 2, and will involve 200 leading players - Indian and international
http://www.mxmindia.com/2012/02/bridgestone-is-title-sponsor-of-world-series-hockey/

Pavan Varshnei quits ABP, hands over to Kaushik Banerjee
Pavan Varshnei, President, English language publications at Ananda Bazar Patrika (ABP), has decided to move on
http://www.mxmindia.com/2012/02/pavan-varshnei-quits-abp-kaushik-banerjee-to-head-eng-mags/

Gouri Dange: The cut-rate client & the new age freelancer
'It's for a good cause and think of the exposure,' they say, but exposure and goodwill don't pay the freelancer's bills, observes Gouri Dange.
http://www.mxmindia.com/2012/02/gouri-dange-the-cut-rate-client-the-new-age-freelancer/

Axis, banking on life's growth story
Axis bank launches its new campaign created by Lowe Lintas, 'Badhti ka naam Zindagi'
http://www.mxmindia.com/2012/02/axis-banking-on-lifes-growth-story/

Radio reality show Big Memsaab to cover more states in season 5
Big Memsaab, the radio reality show focusing on ordinary women with extraordinary talent, is expanding to cover more states.
http://www.mxmindia.com/2012/02/radio-reality-show-big-memsaab-to-cover-more-states-in-season-5/

Real Steel boxes its way into Top 10 iTunes Chart
The mobile game app is among the top 10 paid apps on iOS
http://www.mxmindia.com/2012/02/real-steel-boxes-its-way-into-top-10-itunes-chart/

Vizeum wins media duties of Ricoh India
Ricoh has aggressive growth plans with clear focus in the areas of multi-functional products, laser printers and managed document services
http://www.mxmindia.com/2012/02/vizeum-wins-media-duties-of-ricohindia/

The Anchor: Anil Thakraney on 9 reasons why KFA must shut shop
It would hurt Dr Vijay Mallya's pride if his pet project got killed. But there's no place for ego and emotion in business
http://www.mxmindia.com/2012/02/anil-thakraney-on-9-reasons-why-kfa-must-shut-shop/

The King in troubled waters
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/the-king-in-troubled-waters/

Stories on 3rd February

Better innings for IPL 5?
Last year's cricket World Cup impacted the IPL adversely, but advertisers are hopeful of a better showing this season.
http://www.mxmindia.com/2012/02/better-innings-for-ipl-5/


New campaign dares to highlight Mahindra SUV 'masculinity'
Interface creates a goes ahead and creates a slightly 'bold' campaign for Mahindra SUV.
http://www.mxmindia.com/2012/02/mahindra-campaign-dares-to-go-bold/


Amazon enters India via Junglee.com
Amazon will not sell or buy anything in the country for now. Instead, it will direct customers to both online and offline vendors listed on Junglee
http://www.mxmindia.com/2012/02/amazon-makes-quiet-entry-into-indian-retail-market-via-comparison-shopping-site-junglee-com/


It's wait 'n watch for TOI-Matrubhoomi alliance
Some feel that a new trend might start with homes taking in three newspapers, with both Hindu and TOI having their share of readers.
http://www.mxmindia.com/2012/02/its-wait-and-watch-for-the-toi-matrubhoomi-alliance-in-kerala/


Gopal Vittal back @ Airtel
He will be incharge of the data and international businesses
http://www.mxmindia.com/2012/02/gopal-vittal-back-airtel/


Tata group firms to launch common loyalty plan
AIMIA has started managing Taj Group's customer relationships and will soon include other consumer firms of the group to create a unified CRM programme
http://www.mxmindia.com/2012/02/tata-group-firms-like-taj-hotels-croma-westside-to-launch-common-loyalty-plan-this-year/


'Industry resilient in times of turmoil'
Companies have realized that investing in PR campaigns and sending out the right messages is critical for business recovery after an economic downturn, says Nitin Mantri.
http://www.mxmindia.com/2012/02/pr-channnel-pr-industry-stands-resilient-in-times-of-turmoil/


Naukri.com launches job search apps for iPhone, Blackberry and Android devices and HTML5 site
These mobility solutions have specially been designed to bring the power of internet job search on mobile
http://www.mxmindia.com/2012/02/naukri-com-launches-job-search-apps-for-iphone-blackberry-and-android-devices-and-html5-site/


Mudra Max OOH drives home HT's No TV Day message
To communicate the message of 'TV Off, Mumbai On', Mudra Max-OOH planned and executed an effective OOH media campaign for No TV Day, beginning January 13.
http://www.mxmindia.com/2012/02/mudra-max-ooh-drives-home-hts-no-tv-day-message/


STAR Plus the undisputed leader in 9 primetime slots
The channel delivered 306 GRPs this week, clearly underscoring its leadership position across channels and categories
http://www.mxmindia.com/2012/02/star-plus-the-undisputed-leader-in-9-primetime-slots/


New twist to hair colour campaign
Creativeland's fresh approach for Godrej Expert puts the colour back into hair.
http://www.mxmindia.com/2012/02/new-twist-to-hair-colour-campaign/


The Anchor: 5 reasons why it's the best time to be in English movies
India's English speaking-population, urban and elsewhere, and the amendment to the Cable TV Networks (Regulation) Act make it a good time for an English movie channel, says Ajay Trigunayat.
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-why-its-the-best-time-to-be-in-english-movies/


Anil Thakraney: Time for clean up the 2G scam
If the businessmen aren't going to learn anything from the nation's biggest, mind-numbing financial scam, they never will
http://www.mxmindia.com/2012/02/hard-knocks-time-for-clean-up-the-2g-scam/

Headlines Today scores on 2G
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/headlines-today-scores-on-2g/

Stories on 15th November

Vinod Mehta: I just want to fade away quietly

Outlook Editor-in-Chief Vinod Mehta talks exclusively to MxMIndia about his recently launched memoirs and more (Text & Video Interview)

http://www.mxmindia.com/2011/11/vinod-mehta-%E2%80%98i-just-want-to-fade-away-quietly%E2%80%99/

The Anchor: 7 points to learn from being in business

It has an unbeatable thrill, the sort you get when you are playing a game and want to achieve higher scores.

http://www.mxmindia.com/2011/11/the-anchor-7-points-to-learn-from-being-in-business/

Kerala Shopping Festival opens on Dec 1

For the 5th Grand Kerala Shopping Festival which opens on December 1, the State has planned unique and innovative events on a massive scale for shopping enthusiasts.

http://www.mxmindia.com/2011/11/kerala-shopping-festival-opens-on-dec-1/

500,000 milestone for Maruti Suzuki’s safety mission

Maruti Suzuki has trained over 10 lakh people in safe driving in the last decade in its ‘National Road Safety Mission’ which attains the 500,000 mark, and the company targets to double Maruti Driving Schools in next three years.

http://www.mxmindia.com/2011/11/500000-milestone-for-maruti-suzuki%E2%80%99s-safety-mission/

Sharmila Malekar is Sr VP, Mudra West

Mudra India has announced the appointment of Sharmila Malekar as the Senior Vice-President at Mudra West.

http://www.mxmindia.com/2011/11/sharmila-malekar-is-sr-vp-mudra-west/

Bindu Sethi to be National Head Planning @ JWT

After quitting Grey, Bindu Sethi will be now working as the National Head Planning for JWT India.

http://www.mxmindia.com/2011/11/bindu-sethi-to-be-national-head-planning-jwt-india/

Coca-Cola to put $2 billion into India

The investment will be for new infrastructure, partnerships, brand building and sustainability programmes.

http://www.mxmindia.com/2011/11/coca-cola-to-put-2-billion-into-india/

Debrief: Unbelievably silly of Volkswagen

If a trainee copywriter came to me with such a script, I would recommend the chap to a psychiatrist.

http://www.mxmindia.com/2011/11/debrief-unbelievably-silly-of-volkswagen/

Quadrant appliesTiger Balm, bags creative biz

Tiger Balm has provided its creative mandates to Quadrant Communications.

http://www.mxmindia.com/2011/11/quadrant-bags-tiger-balm-creative-biz/

Book Review: Lucknow Boy is a fluent, easy & juicy read

Editor Vinod Mehta’s book is a good nostalgia trip for those who are familiar with the place and time and will remember names and incidents. It is also a good lesson for those starting in the profession.

http://www.mxmindia.com/2011/11/lucknow-boy-a-fluent-easy-and-juicy-read/

Euro RSCG Design & Mosaik Communication join Havas Design+ community

Two new agencies, Euro RSCG Design & Mosaik Communication, join HAVAS DESIGN+ community

http://www.mxmindia.com/2011/11/euro-rscg-design-mosaik-communication-join-havas-design-community/

NCT Data Wk 45 '11

http://www.mxmindia.com/2011/11/nct-data-wk-45-11/