Stories on 28th Jul '15

It's official. Rohit Ohri to join FCB Ulka as Group Chairman and CEO
Nagesh Alai to move to Global Vice-Chairman role as Ohri is to join in Jan 2016
http://www.mxmindia.com/2015/07/its-official-rohit-ohri-to-join-fcb-ulka-as-group-chairman-and-ceo/

Anuradha Aggarwal to replace Sameer Satpathy as Marico CMO
Sameer plans to continue as CMO of the Company until 15th September, 2015 to facilitate a seamless transition to his successor
http://www.mxmindia.com/2015/07/anuradha-aggarwal-to-replace-sameer-satpathy-as-marico-cmo/

Mindshare bags mandate for 'Make in India' & Grofers
The agencies will look into the media planning, strategies and media audits for this campaign
http://www.mxmindia.com/2015/07/mindshare-bags-mandate-for-make-in-india-grofers/

Hariharan Vishwanathan to head South at MediaCom
Vishwanathan started his career in JWT (then HTA) as a media planner in 1994
http://www.mxmindia.com/2015/07/mediacom-appoints-hariharan-vishwanathan-as-headsouth/

Raj Nayak to lead India at AdAsia 2015
Veteran mediaperson and CEO, Colors Raj Nayak has been appointed leader of the Indian contingent to AdAsia 2015 to be held in Taipei
http://www.mxmindia.com/2015/07/raj-nayak-to-lead-india-at-adasia-2015/

Dainik Bhaskar takes off in Bhagalpur, Bihar
The Bhagalpur launch was implemented along a similar strategy as that of Patna driven by a well - strategized research and reader-centric survey
http://www.mxmindia.com/2015/07/dainik-bhaskar-takes-off-in-bhagalpur-bihar/

Bang in the Middle bags IndiaMart's creative mandate
The agency would be responsible for driving integrated marketing communication for IndiaMART
http://www.mxmindia.com/2015/07/bang-in-the-middle-bags-the-creative-mandate-of-indiamart/

Vivek Rao joins L&K Saatchi & Saatchi as CCO - North
Vivek comes with a 15 year testimony of working with global marketing communications companies
http://www.mxmindia.com/2015/07/vivek-rao-joins-lk-saatchi-saatchi-as-cco-north/

MIB alert on live coverage of anti-terror operations
An advisory put out says that it has been brought to MIB's notice that Monday's anti-terrorist operations in Gurdaspur, Punjab, had some news channels carrying telecast of these operations without retstricting themselves to periodic briefing by a designated officer
http://www.mxmindia.com/2015/07/mib-alert-on-live-coverage-of-anti-terror-operations/

Kellogg's Muesli launches new print ad campaign
In addition, to drive product trials, the brand has activated a mass sampling exercise targeting 1 million consumers
http://www.mxmindia.com/2015/07/kelloggs-muesli-launches-new-print-ad-campaign/

Ranjona Banerji: Intelligence failure on News TV
Ranjona Banerji decries the media's tendency to abandon good sense when a little bit of thought or discussion might serve them better

http://www.mxmindia.com/2015/07/ranjona-banerji-intelligence-failure-on-news-tv/

Stories on 4th Apr '14

What Carter Mr Murray has in store for FCB?
Just seven months into the job, the 38-year-old CEO is trying to rid the international giant of negative karma
http://www.mxmindia.com/2014/04/what-carter-mr-murray-has-in-store-for-fcb/

Lowe Lintas shines at APAC Effie 2014, second runner-up in Agency of the Year
Indian entries bagged six awards where a total of 56 awards - 12 Golds, 26 Silvers and 18 Bronzes were presented
http://www.mxmindia.com/2014/04/lowe-lintas-shines-at-apac-effie-2014-second-runner-up-in-agency-of-the-year/

AAAI announces the winners of Young Lions Competitions
AAAI has announced the winners of its Young Lions Competitions in Creative (Print), Media and Marketers categories
http://www.mxmindia.com/2014/04/aaai-announces-the-winners-of-young-lions-competitions/

Shailesh Kapoor: Adventure? You're in the wrong country!
One would hope that shows like Khatron Ke Khiladi do their bit in making a small difference in creating more exposure for a largely inward-looking populace, writes Shailesh Kapoor
http://www.mxmindia.com/2014/04/shailesh-kapoor-adventure-youre-in-the-wrong-country/

Ranjona Banerji: Is it right to watch the Tejpal tapes?
Does a journalist who comes by such red-hot material abide by the law and refuse to view it or write about, asks Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-is-it-right-to-watch-the-tejpal-tapes/

Mobile phones a clear favourite for video consumption, notes Vuclip study
Vuclip has announced the results of a study of Vuclip's user base conducted by leading global marketing and research firm
http://www.mxmindia.com/2014/04/mobile-phones-a-clear-favourite-for-video-consumption-notes-vuclip-study/

Zippo unveils global integrated campaign to reach out to its TG
Zippo has rolled out a global integrated campaign designed to reach its target audience in a unique and compelling way
http://www.mxmindia.com/2014/04/zippo-unveils-global-integrated-campaign-to-reach-out-to-its-tg/

3rd edition of Save Our Tigers to highlight key issues
NDTV and Aircel announced the third season of Aircel NDTV 'Save Our Tigers' - the largest and the most comprehensive media campaign

http://www.mxmindia.com/2014/04/3rd-edition-of-save-our-tigers-to-highlight-key-issues/

Stories on 11th Mar'14

Billon Dollar Bansals
From Rs 10k to $1bn, how the cart didn't flip & flop for Sachin & Binny Bansal + how the Bansals lord over e-commece-land
http://www.mxmindia.com/2014/03/billon-dollar-bansals/

Rajesh Kamat elevated at CA Media
Core to his new responsibilities, Kamat will provide strategic guidance to the group's existing portfolio investments in the region
http://www.mxmindia.com/2014/03/rajesh-kamat-elevated-at-ca-media/

Drafting its way to FCB
Effective 4.30 pm IST, 10th March 2014, the global network will be called FCB
http://www.mxmindia.com/2014/03/drafting-its-way-to-fcb/

Viber India hands BBH its creative biz
BBH India is Viber's first creative agency and they will be in-charge of developing the brand architecture and positioning for the brand
http://www.mxmindia.com/2014/03/viber-india-hands-bbh-its-creative-biz/

Ranjona Banerji: Vicious anger against the media
The anger against the media is only going to get worse in what is one of our most polarising elections in recent times, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/ranjona-banerji-vicious-anger-against-the-media/

Modi, AAP exploiting digital in run-up to the General Elections 2014
A study undertaken by Prof. Kiran Thakur and Sagar Atre at the Pune-based FLAME School of Communication has revealed some interesting findings regarding the use of the digital medium by political parties
http://www.mxmindia.com/2014/03/modi-aap-exploiting-digital-in-run-up-to-the-general-elections-2014/

CNN's Sumnima bags inaugural Women's Empowerment Journalism Award
CNN International's Delhi-based correspondent Sumnima Udas has been awarded 'Journalist of the Year' at the inaugural Women's Empowerment (WE) Journalism Awards

http://www.mxmindia.com/2014/03/cnns-sumnima-bags-inaugural-womens-empowerment-journalism-award/