Stories on 4th Apr '14

What Carter Mr Murray has in store for FCB?
Just seven months into the job, the 38-year-old CEO is trying to rid the international giant of negative karma
http://www.mxmindia.com/2014/04/what-carter-mr-murray-has-in-store-for-fcb/

Lowe Lintas shines at APAC Effie 2014, second runner-up in Agency of the Year
Indian entries bagged six awards where a total of 56 awards - 12 Golds, 26 Silvers and 18 Bronzes were presented
http://www.mxmindia.com/2014/04/lowe-lintas-shines-at-apac-effie-2014-second-runner-up-in-agency-of-the-year/

AAAI announces the winners of Young Lions Competitions
AAAI has announced the winners of its Young Lions Competitions in Creative (Print), Media and Marketers categories
http://www.mxmindia.com/2014/04/aaai-announces-the-winners-of-young-lions-competitions/

Shailesh Kapoor: Adventure? You're in the wrong country!
One would hope that shows like Khatron Ke Khiladi do their bit in making a small difference in creating more exposure for a largely inward-looking populace, writes Shailesh Kapoor
http://www.mxmindia.com/2014/04/shailesh-kapoor-adventure-youre-in-the-wrong-country/

Ranjona Banerji: Is it right to watch the Tejpal tapes?
Does a journalist who comes by such red-hot material abide by the law and refuse to view it or write about, asks Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-is-it-right-to-watch-the-tejpal-tapes/

Mobile phones a clear favourite for video consumption, notes Vuclip study
Vuclip has announced the results of a study of Vuclip's user base conducted by leading global marketing and research firm
http://www.mxmindia.com/2014/04/mobile-phones-a-clear-favourite-for-video-consumption-notes-vuclip-study/

Zippo unveils global integrated campaign to reach out to its TG
Zippo has rolled out a global integrated campaign designed to reach its target audience in a unique and compelling way
http://www.mxmindia.com/2014/04/zippo-unveils-global-integrated-campaign-to-reach-out-to-its-tg/

3rd edition of Save Our Tigers to highlight key issues
NDTV and Aircel announced the third season of Aircel NDTV 'Save Our Tigers' - the largest and the most comprehensive media campaign

http://www.mxmindia.com/2014/04/3rd-edition-of-save-our-tigers-to-highlight-key-issues/

Stories on 3rd Sep '12

MxM Mondays | Why do we love to hate Media Measurement?
MxMIndia asks industry veterans why media measurement is forever mired in controversies
http://www.mxmindia.com/2012/09/mxm-mondays-why-do-we-love-to-hate-media-measurement/

Strong branding, high ad spends key to growth of consumer goods cos
While the sales growth in the previous fiscal was mainly driven by price hikes, volume growth will be critical in the current year to sustain growth
http://www.mxmindia.com/2012/09/strong-branding-high-ad-spends-key-to-growth-of-consumer-goods-cos/

Radio Mirchi appoints Starcom as media partner
Starcom continues its accounts winning spree with Radio Mirchi in its portfolio
http://www.mxmindia.com/2012/09/radio-mirchi-appoints-starcom-as-media-partner/

Sujoy Ghosh quits BCCL as Joy Chakraborthy returns
Sujoy Ghosh has quit Bennett, Coleman & Co Ltd as former TV Today CEO Joy Chakraborthy returns to the BCCL fold
http://www.mxmindia.com/2012/09/radio-mirchi-appoints-starcom-as-media-partner/

Milk brand Gopaljee rebranded Gopaljee Ananda
A new logo and tagline of 'Joy of Fresh Milk' has been unveiled post an investment of Rs 3.5 crore
http://www.mxmindia.com/2012/09/milk-brand-gopaljee-rebranded-gopaljee-ananda/

Reviewing the Reviews: Joker
Deepa Gahlot casts a critical eye over media reviews of the latest Bollywood release - Joker... in Reviewing the Reviews
http://www.mxmindia.com/2012/09/reviewing-the-reviews-joker/

The Anchor: 5 old-school rules for today's writers
Back in the gory old days of hard-copy reports and chattering teleprinters (huh, what?), reporters got short shrift from editors. Today’s comparatively cossetted bunch may like to take a peek into the past, says Vidya Heble
http://www.mxmindia.com/2012/09/the-anchor-5-old-school-rules-for-todays-writers/

Anil Thakraney: Sur Kshetra of commerce & politics
This is not the first time an agitation has been threatened against TV shows that feature Pakistani artists. And it's not going to be the last time either
http://www.mxmindia.com/2012/09/anil-thakraney-sur-kshetra-of-commerce-politics/

Ranjona Banerji: On how Raj Thackeray finds Hindi news channels 'irresponsible'
After sympathising with the media at his rally, the MNS leader's love for the media didn't last long. Now, it's directed against the Hindi news channels who he finds irresponsible
http://www.mxmindia.com/2012/09/ranjona-banerji-on-how-raj-thackeray-finds-hindi-news-channels-irresponsible/

Stories on 15th December

Cadbury is COY, while AoR O&M is AOY @ Effies 2011
With a tally of 7 Golds, 6 Silvers and 6 Bronzes, Ogilvy stole the show at Effies 2011. JWT was 2nd while DDB Mudra and Lowe Lintas were tied for the 3rd spot.
http://www.mxmindia.com/2011/12/cadbury-is-coy-while-aor-om-is-aoy-effies-2011/

It's pitch time for Unilever media spends in India (and elsewhere in the world)
The global media spends account is up for review @ Unilever.
http://www.mxmindia.com/2011/12/its-pitch-time-for-unilever-media-spends-in-india-and-elsewhere-in-the-world-2/

Middle India market for FMCGs will exceed US $ 20 bn by 2018 : Nielsen
Middle India market for FMCGs will exceed US $ 20 billion by 2018, says Nielsen study.
http://www.mxmindia.com/2011/12/middle-india-market-for-fmcgs-will-exceed-us-20-bn-by-2018-nielsen/

What journalists want: The 10 commandments for PR folks
Ashraf Engineer has been there (journalism) and is now on the 'other side' (PR). Who better than to tell it like it is?.
http://www.mxmindia.com/2011/12/pr-channel-what-journalists-want-the-10-commandments-for-pr-folks/

(Re)Announcing MxMIndia's Print Avatar
Happy to announce that the refreshing feel of MxMIndia.com will soon be seen in print.
http://www.mxmindia.com/2011/12/announcing-mxmindias-print-avatar/

CNN-IBN's Indian of the Year on Friday
CNN-IBN is all set to host Indian of the Year 2011 in New Delhi on December 16, 2011. The award recognizes and honours those Indians whose endeavours have set an example and done the country proud.
http://www.mxmindia.com/2011/12/cnn-ibns-indian-of-the-year-on-friday/

Gearing up (ahem) for NDTV's Car and Bike Awards
NDTV Car and Bike Awards 2012 to recognize the best products & people in the Indian Automotive Industry.
http://www.mxmindia.com/2011/12/gearing-up-ahem-for-ndtvs-car-and-bike-awards/

Parle join Aircel Chennai Open as official partners
Preethi Kitchen Appliances continues to be the 'Official Kitchen Appliances Partner' for the third consecutive year.
http://www.mxmindia.com/2011/12/parle-join-aircel-chennai-open-as-official-partners/

Kat and Bebo in race for the Best Actress in romantic role
Kareena Kapoor and Katrina Kaif are hot contenders for the spot for the BIG Star Entertainment Awards.
http://www.mxmindia.com/2011/12/kat-and-bebo-in-race-for-the-best-actress-in-romantic-role/

The Anchor: 5 skills you need to be a successful entrepreneur
Raj Gopal Iyer's tips for setting up shop - and excelling at it.
http://www.mxmindia.com/2011/12/the-anchor-5-skills-you-need-to-be-a-successful-entrepreneur/

Tata Docomo: Old idea, fresh play
Anil Thakraney finds the new Tata Docomo ad peppy, alive and full of masti.
http://www.mxmindia.com/2011/12/tata-docomo-old-idea-fresh-play/

It's the economy, stupid
In Freaking News, Ranjona Banerji reviews the fare on prime time news and the morning papers.
http://www.mxmindia.com/2011/12/its-the-economy-stupid/

Stories on 30th November

Happy Birthday, Mr Subhash Chandra!
He's the Indian media's Megabaron. As he celebrates his 61st birthday, Zee MD & CEO Punit Goenka writes on his father & Zee Chairman Subhash Chandra.Exclusively for MxMIndia
http://www.mxmindia.com/2011/11/happy-birthday-mr-subhash-chandra/

Sai Kumar to replace Haresh Chawla as Network 18's Group CEO
B Sai Kumar has been appointed Group CEO and on Boards of Viacom 18 and Homeshop 18
http://www.mxmindia.com/2011/11/network-18-elevates-sai-kumar-as-group-ceo/

Gouri Dange:The Tower of Babel-Babble
Gouri Dange on how the Dilliwallahs far outshine the Mumbaiwallahs in talkshow lung power
http://www.mxmindia.com/2011/11/gouri-dangethe-tower-of-babel-babble/

Alt Del to conduct writing workshop
This is not something that will transform people from dull writers to sparkling geniuses in three hours, but will make them figure out, stumble on their own methods and ways of dealing with inspiration, says driving force Prathap Suthan.
http://www.mxmindia.com/2011/11/alt-del-to-conduct-writing-workshop/

The Anchor: 5 ways to maintain a healthy client-agency relationship
How to cultivate the client - and nourish your business.
http://www.mxmindia.com/2011/11/the-anchor-5-ways-to-maintain-a-healthy-client-agency-relationship/

History being made on Digital platforms
History Channel is now available on Mobile TV across major operators and has drawn a strong positive response in social media.
http://www.mxmindia.com/2011/11/history-being-made-on-digital-platforms/

New clients for Madison PR
Madison Public Relations (A Unit of Madison World) has recently signed on many new clients from diverse verticals.
http://www.mxmindia.com/2011/11/new-clients-for-madison-pr/

Hard Knocks: The retail FDI tamasha
India is a vast, complicated, multi-layered nation. There is room for every kind of business out here. Co-existence is indeed the soul of this nation.
http://www.mxmindia.com/2011/11/hard-knocks-the-retail-fdi-tamasha/

Power-packed sessions at HT Leadership Summit
The ninth edition of the Hindustan Times Leadership Summit, set to take place on December 2-3 in New Delhi, will see a lineup of big names speaking on the theme of 'Keeping Pace with a Changing World'.
http://www.mxmindia.com/2011/11/power-packed-sessions-at-ht-leadership-summit/

Social Media is here to stay: Jonathan Kopp
The growth of Social in India is going to be upward for a considerable period of time, opines Jonathan Kopp of Ketchum Digital.
http://www.mxmindia.com/2011/11/social-media-is-here-to-stay-jonathan-kopp/

Karthik Lakshminarayan to leverage his TV experience @ Crest
Madison Media has roped in Karthik Lakshminarayan as COO of Crest to head the AOR of its ITC business.
http://www.mxmindia.com/2011/11/karthik-lakshminarayan-coo-crest-to-leverage-his-tv-experience/

Newswatch: Kalpana Sharma on the falling standards in newspapers
Earlier, nothing you wrote could find its way into print without passing through several filters. Much of this still exists but there is an obvious slackening of rigour, says Kalpana Sharma.
http://www.mxmindia.com/2011/11/newswatch-lowering-of-standards/

Of course journos suffer for their mistakes!
Ranjona Banerji analyses news on primetime TV, the morning papers, social networks, Twitter... everywhere!
http://www.mxmindia.com/2011/11/of-course-journos-suffer-for-their-mistakes/

NCT Data Wk 47 '11
http://www.mxmindia.com/2011/11/nct-data-wk-47-11/

GRP Channel shares of HGECs- Wk 48 2011
http://www.mxmindia.com/2011/11/grp-channel-shares-of-hgecs-wk-48-2011/

TAM data Top 10 programmes on HGEC - Wk 48'11
http://www.mxmindia.com/2011/11/tam-data-top-10-programmes-on-hgec-wk-4811/