Stories on 4th Apr '14

What Carter Mr Murray has in store for FCB?
Just seven months into the job, the 38-year-old CEO is trying to rid the international giant of negative karma
http://www.mxmindia.com/2014/04/what-carter-mr-murray-has-in-store-for-fcb/

Lowe Lintas shines at APAC Effie 2014, second runner-up in Agency of the Year
Indian entries bagged six awards where a total of 56 awards - 12 Golds, 26 Silvers and 18 Bronzes were presented
http://www.mxmindia.com/2014/04/lowe-lintas-shines-at-apac-effie-2014-second-runner-up-in-agency-of-the-year/

AAAI announces the winners of Young Lions Competitions
AAAI has announced the winners of its Young Lions Competitions in Creative (Print), Media and Marketers categories
http://www.mxmindia.com/2014/04/aaai-announces-the-winners-of-young-lions-competitions/

Shailesh Kapoor: Adventure? You're in the wrong country!
One would hope that shows like Khatron Ke Khiladi do their bit in making a small difference in creating more exposure for a largely inward-looking populace, writes Shailesh Kapoor
http://www.mxmindia.com/2014/04/shailesh-kapoor-adventure-youre-in-the-wrong-country/

Ranjona Banerji: Is it right to watch the Tejpal tapes?
Does a journalist who comes by such red-hot material abide by the law and refuse to view it or write about, asks Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-is-it-right-to-watch-the-tejpal-tapes/

Mobile phones a clear favourite for video consumption, notes Vuclip study
Vuclip has announced the results of a study of Vuclip's user base conducted by leading global marketing and research firm
http://www.mxmindia.com/2014/04/mobile-phones-a-clear-favourite-for-video-consumption-notes-vuclip-study/

Zippo unveils global integrated campaign to reach out to its TG
Zippo has rolled out a global integrated campaign designed to reach its target audience in a unique and compelling way
http://www.mxmindia.com/2014/04/zippo-unveils-global-integrated-campaign-to-reach-out-to-its-tg/

3rd edition of Save Our Tigers to highlight key issues
NDTV and Aircel announced the third season of Aircel NDTV 'Save Our Tigers' - the largest and the most comprehensive media campaign

http://www.mxmindia.com/2014/04/3rd-edition-of-save-our-tigers-to-highlight-key-issues/

Stories on 1st Aug

Time for BARC to take off, else...
With NDTV taking TAM and its principals to court, the government could well step in to policeTV measurement
http://www.mxmindia.com/2012/08/time-for-barc-to-take-off-else/

By Invitation | Atul Phadnis: Industry must not duck core issues on measurement
MxMIndia invited Atul Phadnis, CEO, Whats-On-India to write a Guest Column given the issues the litigation has thrown up. Mr Phadnis has been associated with all aspects of the measurement process - as a media planner, employee of TAM, a broadcaster and now a technocrat
http://www.mxmindia.com/2012/08/by-invitation-atul-phadnis-industry-must-not-duck-core-issues/

Trade shocked as NDTV sues Nielsen, Kantar, TAM & others
NDTV has filed a suit in the New York State Supreme Court seeking damages of around $1.4 billion for negligence and fraud and hundreds of millions more for interference and breach of fiduciary duty
http://www.mxmindia.com/2012/08/trade-shocked-as-ndtv-sues-nielsen-kantar-tam-others/

Too many people taking undue advantage of TAM, says NDTV's Vikram Chandra [from our archives]
NDTV's Vikram Chandra on ratings, skewed and otherwise, and why we should trust the GFK-Mode survey
http://www.mxmindia.com/2011/12/tam-is-inadequate/

Arvind Sharma elected AAAI President for 2012-13
MG Parameswaran has been elected as the Vice President. Nagesh Alai, the outgoing President will be the ex-officio member of the new Executive Committee
http://www.mxmindia.com/2012/08/arvind-sharma-elected-aaai-president-for-2012-13/

Timmy Kandhari quits PwC India, Smita Jha to take over
After a 15-year association with PwCIndia, executive director and leader, Hospitality and Leisure, Timmy S Kandhari has decided to move on
http://www.mxmindia.com/2012/08/timmy-kandhari-quits-pwc-india-smita-jha-to-take-over/

Arvind eyes Debenhams, Next's businesses; to take over brand rights, stores from Planet Retail
Arvind's wholly owned subsidiary Arvind Lifestyle Brands is holding advanced talks to buy a large portfolio of retail assets, including Nautica stores, from Planet Retail
http://www.mxmindia.com/2012/08/arvind-eyes-debenhams-nexts-businesses-to-take-over-brand-rights-stores-from-planet-retail/

GullakMaster to launch in August
The venture is being spearheaded by Abhishek Dadoo who explained it as 'intelligence on SMS'
http://www.mxmindia.com/2012/08/gullakmaster-to-launch-in-august/

Lowe Lintas bags Amrutanjan mandate
This development is the result of a multi-agency pitch that was initiated in Chennai around the first week of April
http://www.mxmindia.com/2012/08/lowe-lintas-bags-amrutanjan-mandate/

InMobi acquires Metaflow Solutions
To expand its portfolio of offerings for mobile app developers
http://www.mxmindia.com/2012/08/inmobi-acquires-metaflow-solutions/

After 1.5lakh+ views, Agnee's 'reveal yourself' video is unmuted for launch of B'lue!
Team Scarecrow jammed with Agnee to draft the lyrics and roped in a technology partner to design this one-of-its-kind app
http://www.mxmindia.com/2012/08/after-1-5lakh-views-agnees-reveal-yourself-video-is-unmuted-for-launch-of-blue/

The Anchor: 5 reasons why mobile advtg has a gr8 future
Mobile advertising in current scenario remains a part of overall digital mix, rather than a standalone platform and therefore advertising spend is limited by overall media budget mix, says Sunny Nagpal
http://www.mxmindia.com/2012/08/the-anchor-5-reasons-why-mobile-advtg-has-a-bright-future/

Anil Thakraney: Crime instigating journos need to be punished
Loss of broadcast license for the channel. Jail term for the staff members found guilty. There is no other option
http://www.mxmindia.com/2012/08/anil-thakraney-crime-instigating-journos-need-to-be-punished/

Stories on 7th December

The world according to JWT, in 2012
JWT predicts 10 trends that'll shape our world in 2012.
http://www.mxmindia.com/2011/12/the-world-according-to-jwt-in-2012/

China, India to drive growth of global advertising market
Emerging markets like China and India will drive growth for the $464-billion global advertising market in 2012, according to a ZenithOptimedia report
http://www.mxmindia.com/2011/12/china-india-to-drive-growth-of-global-advertising-market/

Red Bull, Levi's, Pepsi etc target young urbans via gigs
Brands like Red Bull, Levi's, Pepsi targeting young urban audience during live gigs
http://www.mxmindia.com/2011/12/red-bull-levis-pepsi-etc-target-young-urbans-via-gigs/

The Anchor: 5 reasons you know your OOH campaign is working
Out-of-home offers the advantage of tailoring the ad to the customer, writes Ishan Raina
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-you-know-your-ooh-campaign-is-working/

Tata AIG focuses on building strong foundation
Tata AIG Life's new campaign underlines the importance of traditional value systems and getting the basics right.
http://www.mxmindia.com/2011/12/tata-aig-focuses-on-building-strong-foundation/

NDTV Good Times Food Awards on Dec 17
The lifestyle channel will honour veterans and achievers from the food industry.
http://www.mxmindia.com/2011/12/ndtv-good-times-food-awards-on-dec-17/

Hard Knocks: Crossed signals over FDI
The 'on-hold' status of FDI in multi-brand retail sends the message that India is a country of uncertain climate and even shakier governance.
http://www.mxmindia.com/2011/12/hard-knocks-crossed-signals-over-fdi/

Too many people taking undue advantage of TAM, says NDTV's Vikram Chandra
NDTV's Vikram Chandra on ratings, skewed and otherwise, and why we should trust the GFK-Mode survey.
http://www.mxmindia.com/2011/12/tam-is-inadequate/