Stories on 7th Apr '17

Day 1 @ Goafest: It's celebration time
Acharya Balkrishna of Patanjali was the star speaker of Day 1 which also saw the presenting of the Media and Publisher Abby
http://www.mxmindia.com/?p=101699

Shailesh Kapoor: VOD Services: Bollywood's Latest Saviour
While original series were the talking point in the VOD space till a year ago, it's the film content available on VOD platforms that's an interesting point of study too, writes Shailesh Kapoor
http://www.mxmindia.com/?p=101694

Mindshare tops Media Abby again. Maxus & Madison in Top 3
There were a total of 1128 entries from 94 entrants. There were 53 awards given away, of which 10 were golds and 26 silvers. There was no Grand Prix given away
http://www.mxmindia.com/?p=101695

Ranjona Banerji: Let's examine the media's role in the destruction of India
"We are now told that "India's brave men" have been rescuing "Kashmiris". If there were floods in Bengal, would the headline read, "India's brave men rescue Bengalis"? Tamils? Gujaratis? Rajasthanis? How does India work for TV? Is Kashmir part of India or not? Or is it only about the subtext? Which as far as one can understand the petty mind of an Indian news anchor, might read like this: "Because there is a separatist movement in Kashmir, Kashmiris are inherently traitors to India. Kashmiris throw stones at the Indian Armed and Security Forces. Kashmiris can be Muslim. Kashmiris can be terrorists. Kashmiris can be pro-Pakistani. Therefore when the Indian Army conducts rescue operations in Kashmir, it is rescuing "Kashmiris" and not Indians and they do not deserve this help," writes Ranjona Banerji
http://www.mxmindia.com/?p=101698

Rediff appoints Siddhant Lahiri as Head - Strategic Planning in Mumbai
His experience spreads across categories like FMCG, Food, Beverages, Personal Care, OTC products and Automobiles
http://www.mxmindia.com/?p=101721

ASCI introduces a new initiative for its e-learning course
Announces an exciting Contest inviting practitioners to create a 60 sec Video on the theme - "An Advertising Brief is incomplete without the ASCI code"
http://www.mxmindia.com/?p=101723

Tenon Group revamps brand logo
The contemporized logo with its modern look, colour and lines captures the new positioning
http://www.mxmindia.com/?p=101722

Percept One announced as Transform Maharashtra's communication agency
It is an initiative by the Chief Minister of Maharashtra
http://www.mxmindia.com/?p=101648

Value 360 Communications announces partnership with Lewis
Lewis's global client roster will be able to tap into Value 360's local expertise
http://www.mxmindia.com/?p=101594

92.7 Big FM adds 14 new stations in one go
With the launch of additional 14 stations, 5 new stations will be added in Maharashtra and Goa (Pune, Nagpur, Kolhapur, Aurangabad and Ahmednagar), making it a total of 8 stations
http://www.mxmindia.com/?p=101724

Stories on 3rd Feb '16

Getting ready for Disruption
That's what Radio City 91.1 FM CEO Abraham Thomas is set to unleash as he says in a freewheeling interview
http://www.mxmindia.com/?p=86007

Sanjeev Kotnala: Do Publishers really value the Abby?
It is difficult to fathom the reason that kept brands like Malayala Manorama, Eenadu, Hindu, Sakal, Punjab Kesari, ABP and even Rajasthan Patrika away from Abby, rues Sanjeev Kotnala
http://www.mxmindia.com/?p=86006

JWT tops Gunn Report India ranking; Contract at #3
The rankings in the Gunn Report is a testament to the fabulous work done by J. Walter Thompson & Contract offices
http://www.mxmindia.com/?p=85979

Grey unveils campaign celebrating achievements of Indian Navy on eve of IFR
The campaign is also supported by digital banners, branding at airports and inflight magazines for a sneak peek into the grand event
http://www.mxmindia.com/?p=85978

DMA 2016 Annual to unravel what future holds for marketers
Leading global orators Sean Gardener, Cory Surovek, Jerry Smith, Andy Campbell &Winnifred Knight to attend the convention in Mumbai
http://www.mxmindia.com/?p=85976

Havas mandates a larger APAC role for Asiya Bakht
Asiya Bakht elevated to the newly created role of Head of Communications for Havas Asia Pacific
http://www.mxmindia.com/?p=85980

British Airways unveils new short film - 'Fuelled by Love'
Launches a 3-day special offer from India to London
http://www.mxmindia.com/?p=85977

Rediffusion Y&R relocates office in Mumbai
This bigger space only means latest facilities for the employees, enhanced services for the clients and enormous room for growth for the agency

http://www.mxmindia.com/?p=85975

Stories on 28th Aug '15

Tech is fine, but relationships will always be there: Jasmin Sohrabji
Upclose with the Omnicom Media Group CEO India & SE Asia on how her agencies are doing, the business & role of technology in media
http://www.mxmindia.com/2015/08/tech-is-fine-but-relationships-will-always-be-there-jasmin-sohrabji/

By Invitation/Spoof: Vivek Kaul: Tracking the Sensex Crash in a Biz Channel
Vivek Kaul, a senior journalist and author of the Easy Money trilogy, peeps into the goings-on in the newsroom of a business channel on the day the Sensex crashe
http://www.mxmindia.com/2015/08/by-invitationspoof-vivek-kaul-tracking-the-sensex-crash-in-a-biz-channel/

Shailesh Kapoor: Prime Time News or Murder Investigations?
It's understandable that a high profile murder case would generate audience interest, but is debating a whodunit with half-a-dozen talking heads the best way of reporting a murder case, asks Shailesh Kapoor
http://www.mxmindia.com/2015/08/shailesh-kapoor-prime-time-news-or-murder-investigations/

Ranjona Banerji: The facts of the Sheena Bora case are incredible enough to justify focused media coverage
Let us also not forget that Peter Mukerjea, the current husband of the murder accused Indrani Mukerjea, was once the head of Star India. When they started 9X together, it was a massive media event. The subsequent collapse of 9X was equally controversial and caused tremors through the media. All the more reason for the media to focus on the case
http://www.mxmindia.com/2015/08/ranjona-banerji-the-facts-of-the-sheena-bora-case-are-incredible-enough-to-justify-focused-media-coverage/

BARC Week 33 Data: August 15 to 21, 2015
Presenting BARC data for Week 33 - that's August 15 to 21, 2015 of various domains from Hindi to Kannada to Bhojpuri, and of course English
http://www.mxmindia.com/2015/08/barc-week-33-data-august-15-to-21-2015/

Rediff bags creative duties of  Hamdard
The account was won by Rediffusion Y&R following a multi agency pitch
http://www.mxmindia.com/2015/08/rediff-bags-creative-duties-of-hamdard/

Former Dentsu India chief Sandeep Goyal to launch equal JV with Zeotap
Goyal is currently scouting for a name and a head for the new company that will focus on programmatic advertising, or automated media management
http://www.mxmindia.com/2015/08/former-dentsu-india-chief-sandeep-goyal-to-launch-equal-jv-with-zeotap/

Publicis imparts education on Mutual Funds for HDFC
Publicis' latest campaign for HDFC Mutual Funds highlights the how and why of investing
http://www.mxmindia.com/2015/08/publicis-imparts-education-on-mutual-funds-for-hdfc/

Hansa Cequity's omni-channel shopper study throws up interesting findings
The survey received 1,368 responses from 86 Indian cities and towns
http://www.mxmindia.com/2015/08/hansa-cequitys-omni-channel-shopper-study-throws-up-interesting-findings/

Zippo out to find the "The Real Man" via new campaign
Spanning across three phases, the campaign aims to establish Zippo's characteristics as moving beyond iconic lighters
http://www.mxmindia.com/2015/08/zippo-out-to-find-the-the-real-man-via-new-campaign/

Rajnigandha Silver Pearls unveils new TVC with ambassador Priyanka Chopra
Brand ambassador & Bollywood superstar Priyanka Chopra reinforces the tagline 'Achchai ki ek alag chamak hoti hai'

http://www.mxmindia.com/2015/08/rajnigandha-silver-pearls-unveils-new-tvc-with-ambassador-priyanka-chopra/

Stories on 17th Aug '15

Mobile marketing is top driver of sales: MMA study
If you spend ~8% of your total budget on mobile spends, you are likely to see that drive 7% profits, notes study for Coca-Cola in China
http://www.mxmindia.com/2015/08/mobile-marketing-is-top-driver-of-sales-mma-study/

The Brand Saloon wins digital duties for Hey Taxi
The Brand Saloon will help the company in executing the campaign on social media, will be involved in ideation of ideas, SEO, SEM
http://www.mxmindia.com/2015/08/the-brand-saloon-wins-digital-duties-for-hey-taxi/

IndianRoots launches maiden TVC titled 'Inherently Indian'
The TVC, which was launched on 15th August, 2015, is directed by Soumik Sen of Gulaab Gang fame
http://www.mxmindia.com/2015/08/indianroots-launches-maiden-tvc-titled-inherently-indian/

Rediffusion Y&R appointed creative agency for Experion Developers
The agency will provide strategic and creative inputs in strengthening and enhancing the Experion brand
http://www.mxmindia.com/2015/08/rediffusion-yr-appointed-creative-agency-for-experion-developers/

Amith Prabhu: Liberation is what we need!
Three incidents in a span of 10 hours in three cities make Amith Prabhu wonder where is the value system that takes us towards complete freedom
http://www.mxmindia.com/2015/08/amith-prabhu-liberation-is-what-we-need/

OLX's #TimlessStories connects fans from either side of the border
The partition was an event that separated their memories and things they loved most
http://www.mxmindia.com/2015/08/olxs-timlessstories-connects-fans-from-either-side-of-the-border/

Big Magic revamps Akbar Birbal, new show called Hazir Jawab Birbal
The show will focus on topical and social issues
http://www.mxmindia.com/2015/08/big-magic-revamps-akbar-birbal-new-show-called-hazir-jawab-birbal/

Twitter Commemorates India's 69th Independence Day with India Flag
Twitter launches Indian flag emoji as part of Independence Day celebrations

http://www.mxmindia.com/2015/08/twitter-commemorates-indias-69th-independence-day-with-india-flag/

Stories on 6th Aug '15

APP jaisa koi mere smartphone mein aaye...
... but 'baat' doesn't always ban jaaye, as only a few out of a zillion apps make it to devices!
http://www.mxmindia.com/2015/08/app-jaisa-koi-mere-smartphone-mein-aaye/

Star Network sells its 25.99% in Balaji
"This confirms Star's exit of a minority stake of 25.99% in Balaji Telefilms," said Uday Shankar, CEO Star India
http://www.mxmindia.com/2015/08/star-network-sells-its-25-99-in-balaji/

Femina flaunts partnership with Shoppers Stop
BCCL will license 'Femina Flaunt' to Shoppers Stop, to design, develop, and retail the brand, exclusively across Shoppers Stop stores
http://www.mxmindia.com/2015/08/femina-flaunts-partnership-with-shoppers-stop/

Rediff appoints Uttio Majumdar to head Mumbai ops
Rediffusion Y & R makes yet another top-level hire with Majumdar's apppointment
http://www.mxmindia.com/2015/08/rediff-appoints-uttio-majumdar-to-head-mumbai-ops/

Now, a summit and awards for sales folk at CSO Summit
The CSO Chief Sales Officers & Directors Summit will happen on September 9 at the Four Seasons Hotel in Mumbai. Celebrated guru in sales leadership, performance management and the like Dan Seidman is flying down from the US to conduct a special session
http://www.mxmindia.com/2015/08/now-a-summit-and-awards-for-sales-folk-at-cso-summit/

Usha Int floats inhouse ad agency Goldilocks
Usha International is looking to hire senior personnel with relevant advertising industry background
http://www.mxmindia.com/2015/08/usha-international-floats-up-an-in-house-ad-agency-goldilocks/

O&M unveils new campaign for BMW X range of SAVs
Showcasing the revolutionary BMW xDrive, the film illustrates the power of dominating in luxury that the BMW X range possesses
http://www.mxmindia.com/2015/08/om-unveils-new-campaign-for-bmw-x-range-of-savs/

Yepme.com announces partnership with upcoming flick 'FAN'
100 consumers get a chance to be part of the film's logo

http://www.mxmindia.com/2015/08/yepme-com-announces-partnership-with-upcoming-flick-fan/

Stories on 29th Jul '15

'Social media is the right partner for OOH'
Mauricio Sabogal, Global CEO, Kinetic Worldwide on how Out-of-Home advertising is becoming the centre of media planning
http://www.mxmindia.com/2015/07/social-media-is-the-right-partner-for-ooh/

Mullen Lintas announces top deck, Virat Tandon is CEO, Shriram Iyer is NCD
Virat Tandon named CEO. Shriram Iyer to be National Creative Director
http://www.mxmindia.com/2015/07/mullen-lintas-announces-top-deck-virat-tandon-is-ceo-shriram-iyer-is-ncd/

Rediffusion Y&R appoints Navonil Chatterjee as Chief Strategy Officer
Navonil joins the group from JWT where he worked for 15 years
http://www.mxmindia.com/2015/07/rediffusion-yr-appoints-navonil-chatterjee-as-chief-strategy-officer/

O&M Bengaluru unveils new ad campaign for MTR Foods
The campaign, which went live across broadcast and digital media emphasizes how MTR is an indispensible companion for the homemaker in the kitchen
http://www.mxmindia.com/2015/07/om-bengaluru-unveils-new-ad-campaign-for-mtr-foods/

Sanjeev Kotnala: So where did Salman Bhai go wrong?
I am sure that in spite of repeated lessons and tutorials from his father, this is not the last controversial or  'I am sorry for it’ tweet from the actor's side, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-so-where-did-salman-bhai-go-wrong/

Olx kicks off Phase 2 of 'Keemat Bhi, Kuch Keemti Bhi' campaign
Two new TVCs reiterate that there is something valuable in every OLX transaction
http://www.mxmindia.com/2015/07/olx-kicks-off-phase-2-of-keemat-bhi-kuch-keemti-bhi-campaign/

McNROE appoints 22feet Tribal Worldwide as its digital agency
To focus on online outreach for its brands - Wild Stone & Secret Temptation with a special emphasis on consumer engagement
http://www.mxmindia.com/2015/07/mcnroe-appoints-22feet-tribal-worldwide-as-its-digital-agency/

Big FM salutes efforts of Kargil war heroes
RJs from 92.7 BIG FM were stationed at the Kargil base camp from July 24th - 26th

http://www.mxmindia.com/2015/07/big-fm-salutes-efforts-of-kargil-war-heroes/

Stories on 12th May '15

Pied Piper of DDB Mudra?
... where MudraMax President Mandeep Malhotra & many others get set to join former Group COO Pratap Bose in his proposed venture
http://www.mxmindia.com/2015/05/pied-piper-of-ddb-mudra/

Jaisurya Das: Nothing wrong if great ideas are replicated
Jaisurya Das is back from a two-year sabbatical and was dismayed with an exchange of views on brands, core values and marketing ethics
http://www.mxmindia.com/2015/05/jaisurya-das-nothing-wrong-if-great-ideas-are-replicated/

Ranjona Banerji: Non-stop Salman, as if everything else came to a standstill
The only good that came out of the overdose of Salman Khan on news channels was the realisation on how stupid Bollywood can sound when it speaks in one voice, writes Ranjona Banerji
http://www.mxmindia.com/2015/05/ranjona-banerji-non-stop-salman-as-if-everything-else-came-to-a-standstill/

Rediffusion Y&R bags creative duties of Everest Building Solutions
Everest products are retailed in 6000 points across India and exported in high volumes to Asia, Africa, Australia and Europe
http://www.mxmindia.com/2015/05/rediffusion-yr-bags-creative-duties-of-everest-building-solutions/

Dentsu Aegis Network launches Amnet in India
AMNET will provide real-time insights through digital technology and big data gathering to help understand the consumers' on-line behaviour
http://www.mxmindia.com/2015/05/dentsu-aegis-network-launches-amnet-in-india/

CNN-IBN appoints Anuradha Mathu Agrawal as National Revenue Head
Anuradha comes with 17 years of experience in sales, strategy and senior leadership
http://www.mxmindia.com/2015/05/cnn-ibn-appoints-anuradha-mathu-agrawal-as-national-revenue-head/

News channels come together to form All India News Broadcasters Association
All India News Broadcasters association will also act as a unified body working in conjunction with the government and representing the views, issues and concerns of the broadcasting industry
http://www.mxmindia.com/2015/05/news-channels-come-together-to-form-all-india-news-broadcasters-association/

Vishal Bhatnagar joins BBC as Sales Director
Vishal will lead the advertising sales teams across BBC Worldwide's three South Asia sales offices in Mumbai, Delhi and Bangalore

http://www.mxmindia.com/2015/05/vishal-joins-bbc-advertising-as-sales-director/

Stories on 5th May '15

GroupM restructures top deck, CFO Sridhar Ramasubramanian is COO
Tushar Vyas is Chief Strategy Officer and Lakshmi Narasimhan is back in the fold as Chief Growth Officer
http://www.mxmindia.com/2015/05/groupm-restructures-top-deck-cfo-sridhar-ramasubramanian-is-coo/

Aircel picks DDB Mudra Group as its creative agency
Aircel is one of India's largest and fastest growing GSM mobile service provider with a subscriber base of 65.1 million
http://www.mxmindia.com/2015/05/aircel-picks-ddb-mudra-group-as-its-creative-agency/

Rahul Jauhari appointed CCO at Rediffusion Y&R
Meanwhile Komal Bedi Sohal, will relocate to Y&R Singapore as Chief Creative Officer
http://www.mxmindia.com/2015/05/rahul-jauhari-appointed-cco-at-rediffusion-yr/

Ranjona Banerji: Insensitive and ultra-nationalistic sections taint Indian media
The insensitivity of some Indian reporters and their ultra-nationalist tone was seen as objectionable and Twitter was used as a form of revenge with #GoHomeIndianMedia, writes Ranjona Banerji
http://www.mxmindia.com/2015/05/ranjona-banerji-insensitive-and-ultra-nationalistic-sections-taint-indian-media/

Gionee unveils new campaign ELIFE S7
The campaign opinionates how younger brand has caught the eye of the youth and older brands are ageing
http://www.mxmindia.com/2015/05/gionee-unveils-new-campaign-elife-s7/

L & K Saatchi & Saatchi bags mandate of Siemens home appliances
The agency's Mumbai office will manage the mainline creative services for the high-end home appliances company
http://www.mxmindia.com/2015/05/l-k-saatchi-saatchi-bags-mandate-of-siemens-home-appliances/

Vedanta unveils new logo
The logo refresh comes after 'Sesa Sterlite Limited' was renamed to 'Vedanta Limited'
http://www.mxmindia.com/2015/05/vedanta-unveils-new-logo/

Suparna Mucadum to head Kolkata ops for Rediffusion Y&R
She will be reporting to Dhunji S. Wadia, President, Rediffusion Y&R
http://www.mxmindia.com/2015/05/suparna-mucadum-to-head-kolkata-ops-for-rediffusion-yr/

Torque makes a winning start in Q2 '15
Torque won assignments for Spanish steel giant Tubacex and Nasscom Foundation earlier

http://www.mxmindia.com/2015/05/torque-makes-a-winning-start-in-q2-15/

Stories on 18th Mar '15

How Coca-Cola has stayed relevant over 128 years
Venkatesh Kini, the cola giant's President for India & South West Asia, on the mantras to always be fresh in the minds of consumers
http://www.mxmindia.com/2015/03/how-coca-cola-has-stayed-relevant-over-128-years/

Rediff bags creative duties of Tata Power
The integrated campaign to commemorate  100 years of Tata Power will be handled out of  Rediffusion Y&R' s Mumbai office
http://www.mxmindia.com/2015/03/rediff-bags-creative-duties-of-tata-power/

Ravi Rao appointed Chief Client Officer, Mindshare MENA
Asserting his familiarity with the MENA market, Ravi was earlier a part of JWT Dubai and the Mindshare MENA team during its inception in 1999
http://www.mxmindia.com/2015/03/ravi-rao-appointed-chief-client-officer-mindshare-mena/

Snapdeal ropes in Aamir Khan as brand ambassador
The endorsement fee for the actor is said to be in the range of Rs 15-20 crore, according to industry estimates
http://www.mxmindia.com/2015/03/snapdeal-ropes-in-aamir-khan-as-brand-ambassador/

Ranjona Banerji: Stand-outs in the world of selfie-taking journos
One understands that journalists based in Delhi are under tremendous pressure, almost as much as bureaucrats are. But is this enough reason for the sort of sycophancy and cowardice some of these journalists display, asks Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-stand-outs-in-the-world-of-selfie-taking-journos/

Sanjeev Kotnala: What's hot and not-so-bad at the Pattaya Adfest
As Sanjeev Kotnala takes off for the Adfest at Pattaya in Thailand, he lists some of the standout sessions he plans to attend
http://www.mxmindia.com/2015/03/sanjeev-kotnala-whats-hot-and-not-so-bad-at-the-pataya-adfest/

Bajaj Discover takes element of fun further with new TVC
The new campaign titled 'Bajaj Discover Life Banaye Zing Zong' explores typical married relationships
http://www.mxmindia.com/2015/03/bajaj-discover-takes-element-of-fun-further-with-new-zing-zong-tvc/

The Hindu affirms seriousness with 'Genuine News, Genuine Readers' proposition
The campaign, which The Hindu rolled out recently in Chennai, is supported by advertisements with simple, straightforward messages
http://www.mxmindia.com/2015/03/the-hindu-affirms-seriousness-with-genuine-news-genuine-readers-proposition/

Adfest announces speaker line-up
This year's program features some of the world's great creatives such as R/GA's Global Chief Creative Officer, Nick Law; AKQA's Chief Creative Officer Rei Inamoto; Design Army's Co-Founder & Chief Creative Officer Pum Lefebure; and Hollywood actor/producer Paul J. Alessi

http://www.mxmindia.com/2015/03/adfest-announces-speaker-line-up/

Stories on 4th Dec '13

Slow and Steady in Year #1
Cyrus Mistry spent much of his first year as head of the Tata empire creating a fresh foundation and now plans to fix what isn't working
http://www.mxmindia.com/2013/12/slow-and-steady-in-year-1/

A request from MxMIndia: Please go out and Vote!
It's Wednesday, December 4, 2013 and Polling Day in Delhi and Mizoram. If you really want to a clean administration and the right candidate to win, go out and Vote!
http://www.mxmindia.com/2013/12/a-request-from-mxmindia-please-go-out-and-vote/

Pharma giant GSK's sign-on bonus demand leaves adland divided
GlaxoSmith-Kline's demand for sign-on bonus from advertising firms to do business with it seems to have divided the Indian advertising and marketing fraternity into two camps on the social media.
http://www.mxmindia.com/2013/12/pharma-giant-gsks-sign-on-bonus-demand-leaves-adland-divided/

40% preferred COD  in their online Diwali shopping: IAMAI
The IAMAI survey also indicated that Flipkart was the most frequented e-tailing site followed by ebay, Snapdeal and Jabong

http://www.mxmindia.com/2013/12/40-preferred-cod-in-their-online-diwali-shopping-iamai/