New, improved IRS hailed by industry
With an effort to reduce non-sampling errors, the revamped readership survey is expected to benefit the trade and interviewers too!
http://www.mxmindia.com/2013/03/new-improved-irs-hailed-by-industry/
#Frames2013: Need for reforms to take centrestage
The controversial question of censorship saw participants engage in a lively discussion
http://www.mxmindia.com/2013/03/frames2013-need-for-reforms-to-take-centrestage/
#Frames2013: 'For digital to excel, freemium has to make way for pay'
India cannot afford to be complacent in the digital era, concluded panelists at FICCI-Frames
http://www.mxmindia.com/2013/03/frames2013-for-digital-to-excel-freemium-has-to-make-way-for-pay/
#Frames2013: Indian M&E must take a global stance: Dominic Proctor
Indian media and entertainment is at a crossroads, believes the GroupM global chief, and the route it takes now will determine whether it soars or stumbles
http://www.mxmindia.com/2013/03/frames2013-indian-me-must-take-a-global-stance-dominic-proctor/
#Frames2013: It's the best time to be in the content business: Andy Kaplan
In a shrinking world, the broadcast industry in India has to be on its toes to remain updated and geared for a promising tomorrow
http://www.mxmindia.com/2013/03/frames2013-its-the-best-time-to-be-in-the-content-business-andy-kaplan/
Digitization to facilitate transparency: Manish Tewari
Minister for Information & Broadcasting Manish Tewari has said that the ongoing digitization process would help in building transparency in the system
http://www.mxmindia.com/2013/03/digitization-to-facilitate-transparency-manish-tewari/
Guardian Editor Alan Rusbridger in Mumbai next week
Alan Rusbridger, Editor-in-chief of the British daily 'The Guardian', will give a presentation at the Press Club, Mumbai, on The Future of Journalism in a Digital Age, on March 19 at 5.15pm
http://www.mxmindia.com/2013/03/guardian-editor-alan-rusbridger-in-mumbai-next-week/
Social media users in urban India to reach 66mn by June
According to a report on Social Media in India by the Internet and Mobile Association of India (IAMAI) and IMRB, about 74 percent of all active internet users in urban India use social media
http://www.mxmindia.com/2013/03/social-media-users-in-urban-india-to-reach-66-million-by-june/
O&M creates women's safety campaign for Mumbai cops
The agency created an integrated campaign consisting of film, outdoor and radio with integrated messaging that speaks to men as well as women
http://www.mxmindia.com/2013/03/om-creates-a-womens-safety-campaign-for-mumbai-police/
JWT Chennai wins creative mandate for K7 Computing
JWT Chennai has won the creative mandate for K7 Computing, the antivirus company. The agency will develop a new brand positing strategy and 360 degree communication solutions for the brand
http://www.mxmindia.com/2013/03/jwt-chennai-wins-creative-mandate-for-k7-computing/
Debrief: SetWet: Quirky Cool
This is your usual formula advertising. However, because they have used bird calls as the creative tool, the ad looks fresh and entertaining. Tells you how a simple device can lift an otherwise ordinary creative
http://www.mxmindia.com/2013/03/debrief-setwet-quirky-cool/
It's the time to Cisco
Cisco recently participated at the Cable TV Show 2013 and showcased its digital pay TV solutions, which will enable both small and medium-sized pay TV operators to provide an improved user experience and generate additional revenues
http://www.mxmindia.com/2013/03/its-the-time-to-cisco/
Hurry up: Milestone Brandcom for DSP BlackRock
Milestone Brandcom executed the new investment campaign for DSP BlackRock, a joint venture between the DSP Group and BlackRock, urging investors to decide sooner rather than later
http://www.mxmindia.com/2013/03/hurry-up-milestone-brandcom-for-dsp-blackrock/
'Live the Story' with BBC's new brand campaign
The BBC has announced that BBC World News and BBC.com will launch 'Live the Story,' a new brand positioning and major global marketing campaign
http://www.mxmindia.com/2013/03/live-the-story-with-bbcs-new-brand-campaign/
