TV volumes up 10% in 2012, print up 9%
Yes, advertising volumes on television and print were up as per AdEx figures for 2012 from TAM Media Research’s AdEx India division
http://www.mxmindia.com/?p=41761
Reckitt Benckiser's Dettol Kitchen ad takes on HUL's Vim
It's ad war time a Dettol's campaign on kitchen cleaning product shows rival HUL's Vim dishwash liquid
http://www.mxmindia.com/?p=41757
IMC 2013: Editorial vs business: the debate rages on...
Notable panellists from the fourth estate gathered at the Indian Magazine Conress to put forth their views on the topic 'Church vs State: Has the wall between editorial and business breached?
http://www.mxmindia.com/?p=41702
IMC 2013: Mags must cash in on change: panel on RoI
Though the digital explosion is a real challenge for magazines, the latter have some clear advantages they must monetize, concluded the panel discussion on ROI from magazines, on the second day of the IMC
http://www.mxmindia.com/?p=41703
IMC 2013: Being creative and loving it
Panellists took turns presenting their viewpoints on how print could still remain a preferred medium for brands, going forward
http://www.mxmindia.com/?p=41695
Anil Thakraney: Need more Choppergate stories
There cannot be a greater joy for a journalist than an expose well executed. It also makes the audiences take news channels more seriously. Am hoping this will be a turning point for news television in India
http://www.mxmindia.com/?p=41698
AdStrat: Trusting Max
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=41699
Rahul Johri named 'CEO of the Year' at Broadcasting Industry Awards
The Broadcasting Industry Awards are organised by the World Brand Congress
http://www.mxmindia.com/?p=41700
IAA debate on relevance of tradition media given digital
The IAA gets the industry to debate interesting marketing and media issues
http://www.mxmindia.com/?p=41721
AIMA World Marketing Congress pinpoints marketing myopia in digital age
The World Marketing Congress attracted more than 350 participants, and afforded delegates an opportunity to learn from the experts and share branding experience and insights with their peers
http://www.mxmindia.com/?p=41701
First India TV Yuva Awards to be held today
The first edition of the Yuva awards, that aim to find Yuva Icons of India, will be held in the capital today
http://www.mxmindia.com/?p=41722
Pulp Strategy named 'Youth Marketing Agency of the Year'
The agency was awarded with the 'Youth Marketing Agency of the Year' award at the Global Youth Marketing Forum by CMO Asia
http://www.mxmindia.com/?p=41730
ANCHOR | One Big Idea by Ameer Ismail
Need to harness the power of communication
http://www.mxmindia.com/?p=41697
ANCHOR | One Big Idea by Ankur Warikoo
Local e-commerce is the way ahead for small businesses
Yes, advertising volumes on television and print were up as per AdEx figures for 2012 from TAM Media Research’s AdEx India division
http://www.mxmindia.com/?p=41761
Reckitt Benckiser's Dettol Kitchen ad takes on HUL's Vim
It's ad war time a Dettol's campaign on kitchen cleaning product shows rival HUL's Vim dishwash liquid
http://www.mxmindia.com/?p=41757
IMC 2013: Editorial vs business: the debate rages on...
Notable panellists from the fourth estate gathered at the Indian Magazine Conress to put forth their views on the topic 'Church vs State: Has the wall between editorial and business breached?
http://www.mxmindia.com/?p=41702
IMC 2013: Mags must cash in on change: panel on RoI
Though the digital explosion is a real challenge for magazines, the latter have some clear advantages they must monetize, concluded the panel discussion on ROI from magazines, on the second day of the IMC
http://www.mxmindia.com/?p=41703
IMC 2013: Being creative and loving it
Panellists took turns presenting their viewpoints on how print could still remain a preferred medium for brands, going forward
http://www.mxmindia.com/?p=41695
Anil Thakraney: Need more Choppergate stories
There cannot be a greater joy for a journalist than an expose well executed. It also makes the audiences take news channels more seriously. Am hoping this will be a turning point for news television in India
http://www.mxmindia.com/?p=41698
AdStrat: Trusting Max
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=41699
Rahul Johri named 'CEO of the Year' at Broadcasting Industry Awards
The Broadcasting Industry Awards are organised by the World Brand Congress
http://www.mxmindia.com/?p=41700
IAA debate on relevance of tradition media given digital
The IAA gets the industry to debate interesting marketing and media issues
http://www.mxmindia.com/?p=41721
AIMA World Marketing Congress pinpoints marketing myopia in digital age
The World Marketing Congress attracted more than 350 participants, and afforded delegates an opportunity to learn from the experts and share branding experience and insights with their peers
http://www.mxmindia.com/?p=41701
First India TV Yuva Awards to be held today
The first edition of the Yuva awards, that aim to find Yuva Icons of India, will be held in the capital today
http://www.mxmindia.com/?p=41722
Pulp Strategy named 'Youth Marketing Agency of the Year'
The agency was awarded with the 'Youth Marketing Agency of the Year' award at the Global Youth Marketing Forum by CMO Asia
http://www.mxmindia.com/?p=41730
ANCHOR | One Big Idea by Ameer Ismail
Need to harness the power of communication
http://www.mxmindia.com/?p=41697
ANCHOR | One Big Idea by Ankur Warikoo
Local e-commerce is the way ahead for small businesses
