Stories on 31st Jan '17

Lo(w), but behold! Digital adsales is fastest growing in India
Digitisation to drive marketing strategies, says CII-KPMG Report
http://www.mxmindia.com/?p=99028

Ranjona Banerji: Shame on our journalism!
What most of television news now practices in India is not journalism, even if it ever was at some point, writes Ranjona Banerji
http://www.mxmindia.com/?p=98995

Sab-sob! Anooj Kapoor exits Sony Pictures Networks India. For greener pastures
Anooj Kapoor has been business head of Sab and Sony Pal. His last day at SPN is today (Jan 31)
http://www.mxmindia.com/?p=99019

Sakal says 'Good Morning' to change with power-packed forum
The SMG and DCF is a platform for development of women, youth and all sections of society, says Delivering Change Foundation founder and chairman Abhijit Pawar
http://www.mxmindia.com/?p=98994

Starcom bags Mahindra Holidays account
The business will be powered by Performics.Convonix
http://www.mxmindia.com/?p=98988

Zee Entertainment expands its presence in Africa
Launches two new channels, Zee Bollymovies and Zee Bollynova on Kwesé TV
http://www.mxmindia.com/?p=98989

SBI propagates benefits of going cashless with DDB Mudra
The intent of the campaign is to promote the ease of cashless transactions via various facilities of SBI
http://www.mxmindia.com/?p=98993

Indian Express launches ieMalayalam.com in Kerala
ieMalayalam.com will be a completely ad-free platform
http://www.mxmindia.com/?p=98990

Stories on 26th Feb '15

Yes, Lowe Lintas India is the #1 creative agency in the whole world!
For the first time ever, as per WARC 100, an annual ranking of best marketing companies and campaign, has seen an Indian agency right at the top!
http://www.mxmindia.com/2015/02/yes-lowe-lintas-india-is-the-1-creative-agency-in-the-whole-world/

APAC Effie Awards 2015 unveils list of finalists
The finalist results were out following two rigorous rounds of judging by a jury consisting of 115 senior level advertising and marketing professionals
http://www.mxmindia.com/2015/02/apac-effie-awards-2015-unveils-list-of-finalists/

Interbrand's Pradeep Debnath makes his mark at pan-India design contest
He was chosen from over 7,000 entries that were submitted from across the world
http://www.mxmindia.com/2015/02/interbrands-pradeep-debnath-makes-his-mark-at-pan-india-design-contest/

Reliance Games announces debut of Pocket Gamer Connects
The platform will celebrate knowledge-sharing and networking with industry leaders
http://www.mxmindia.com/2015/02/reliance-games-announces-debut-of-pocket-gamer-connects/

Goodyear unveils campaign featuring Italian football stars
Goodyear tyres are built to deliver a number of performance advantages for drivers
http://www.mxmindia.com/2015/02/goodyear-unveils-campaign-featuring-italian-football-stars/

Sony SIX to air TNA content until 2022
The agreement anchors TNA with a major media company in the world's largest wrestling market outside of the United States

http://www.mxmindia.com/2015/02/sony-six-to-air-tna-content-until-2022/

Stories on 23rd Sep '13

Nothing more rewarding than happy clients: Ajit Varghese
The CEO-designate of  Maxus APAC in an exclusive interview on his appointment,  his most satisfying moments at Maxus India and the road ahead....
http://www.mxmindia.com/?p=54278

Havas lights up with Halonix win
Havas Media India wins the media mandate of leading lighting solutions provider Halonix.
http://www.mxmindia.com/?p=54289

MxM @ Social Media Week, discussions on how social media dictates journalism and how entertainment, television and cricket dominate social media
The two sessions will be held on September 24 and 25 at the Barking Deer, Lower Parel, Mumbai from 12noon to 1pm.
http://www.mxmindia.com/?p=54298

Jaldi 5 with Toby Daniels, CEO, Crowdcentric: Mumbai felt like a natural fit for SMW13
A Q&A with Toby Daniels, Founder & Executive Director, Social Media Week, and CEO, Crowdcentric on the eve of the Social Media Week Mumbai (September 23-27).
http://www.mxmindia.com/?p=54273

Guest Column: Manish Agarwal on Basic Principles of Gamification
Gamification is the use of game mechanics and game design techniques in non-game contexts and is a powerful tool being used by brands globally to engage with their stakeholders.
http://www.mxmindia.com/?p=54271

Amith Prabhu: Public Relations has a bigger stake in Social Media than any other stream
Social media is the becoming the new traditional media in PR the world over, writes Amith Prabhu.
http://www.mxmindia.com/?p=54276

Stories on 14th Mar'13

New, improved IRS hailed by industry
With an effort to reduce non-sampling errors, the revamped readership survey is expected to benefit the trade and interviewers too!
http://www.mxmindia.com/2013/03/new-improved-irs-hailed-by-industry/


#Frames2013: Need for reforms to take centrestage
The controversial question of censorship saw participants engage in a lively discussion
http://www.mxmindia.com/2013/03/frames2013-need-for-reforms-to-take-centrestage/


#Frames2013: 'For digital to excel, freemium has to make way for pay'
India cannot afford to be complacent in the digital era, concluded panelists at FICCI-Frames
http://www.mxmindia.com/2013/03/frames2013-for-digital-to-excel-freemium-has-to-make-way-for-pay/


#Frames2013: Indian M&E must take a global stance: Dominic Proctor
Indian media and entertainment is at a crossroads, believes the GroupM global chief, and the route it takes now will determine whether it soars or stumbles
http://www.mxmindia.com/2013/03/frames2013-indian-me-must-take-a-global-stance-dominic-proctor/


#Frames2013: It's the best time to be in the content business: Andy Kaplan
In a shrinking world, the broadcast industry in India has to be on its toes to remain updated and geared for a promising tomorrow
http://www.mxmindia.com/2013/03/frames2013-its-the-best-time-to-be-in-the-content-business-andy-kaplan/

Digitization to facilitate transparency: Manish Tewari
Minister for Information & Broadcasting Manish Tewari has said that the ongoing digitization process would help in building transparency in the system
http://www.mxmindia.com/2013/03/digitization-to-facilitate-transparency-manish-tewari/

Guardian Editor Alan Rusbridger in Mumbai next week
Alan Rusbridger, Editor-in-chief of the British daily 'The Guardian', will give a presentation at the Press Club, Mumbai, on The Future of Journalism in a Digital Age, on March 19 at 5.15pm
http://www.mxmindia.com/2013/03/guardian-editor-alan-rusbridger-in-mumbai-next-week/

Social media users in urban India to reach 66mn by June
According to a report on Social Media in India by the Internet and Mobile Association of India (IAMAI) and IMRB, about 74 percent of all active internet users in urban India use social media
http://www.mxmindia.com/2013/03/social-media-users-in-urban-india-to-reach-66-million-by-june/

O&M creates women's safety campaign for Mumbai cops
The agency created an integrated campaign consisting of film, outdoor and radio with integrated messaging that speaks to men as well as women
http://www.mxmindia.com/2013/03/om-creates-a-womens-safety-campaign-for-mumbai-police/

JWT Chennai wins creative mandate for K7 Computing
JWT Chennai has won the creative mandate for K7 Computing, the antivirus company. The agency will develop a new brand positing strategy and 360 degree communication solutions for the brand
http://www.mxmindia.com/2013/03/jwt-chennai-wins-creative-mandate-for-k7-computing/

Debrief: SetWet: Quirky Cool
This is your usual formula advertising. However, because they have used bird calls as the creative tool, the ad looks fresh and entertaining. Tells you how a simple device can lift an otherwise ordinary creative
http://www.mxmindia.com/2013/03/debrief-setwet-quirky-cool/

It's the time to Cisco
Cisco recently participated at the Cable TV Show 2013 and showcased its digital pay TV solutions, which will enable both small and medium-sized pay TV operators to provide an improved user experience and generate additional revenues
http://www.mxmindia.com/2013/03/its-the-time-to-cisco/

Hurry up: Milestone Brandcom for DSP BlackRock
Milestone Brandcom executed the new investment campaign for DSP BlackRock, a joint venture between the DSP Group and BlackRock, urging investors to decide sooner rather than later
http://www.mxmindia.com/2013/03/hurry-up-milestone-brandcom-for-dsp-blackrock/

'Live the Story' with BBC's new brand campaign
The BBC has announced that BBC World News and BBC.com will launch 'Live the Story,' a new brand positioning and major global marketing campaign
http://www.mxmindia.com/2013/03/live-the-story-with-bbcs-new-brand-campaign/