Stories on 31st Mar '15

Brands court World's #1
Winning the Indian Open Super Series and being ranked #1 have changed Saina Nehwal's brand status
http://www.mxmindia.com/2015/03/brands-court-worlds-1/

Ranjona Banerji: Same old news on AAP
It could safely be said that had India won the Cricket World Cup, the AAP's event managers would have had to delay publicising their squabble, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-same-old-news-on-aap/

Madison Media bags only Gold at Festival of Media
The agency also won a bronze for the same campaign under the category of Best Launch Campaign
http://www.mxmindia.com/2015/03/madison-media-bags-only-gold-at-festival-of-media/

Lowe Lintas Chennai wins creative mandate of TI Cycles
The agency would be handling the creative mandate for popular brands including BSA, Hercules &Montra
http://www.mxmindia.com/2015/03/lowe-lintas-chennai-wins-creative-mandate-of-ti-cycles/

Madison PR adds 45 new wins in 2014-15
As India's economic growth firms up, Corporate India is demanding sharper insights, strategic partnerships and world-class execution
http://www.mxmindia.com/2015/03/madison-pr-adds-45-new-wins-in-2014-15/

Sumit Chowdhury appointed Technical Advisor at BARC
This is a move to align and streamline technology processes
http://www.mxmindia.com/2015/03/sumit-chowdhury-appointed-technical-advisor-at-barc/

Stories on 28th Oct 14

Indians can't live without gadgets: Expedia study
Indians top users for maps and navigation, reading e-books & booking hotel last-minute through apps
http://www.mxmindia.com/2014/10/indians-cant-live-without-gadgets-expedia-study/

Kartik Smetacek joins L&K Saatchi & Saatchi as ECD
Through the many years of experience behind him, Kartik has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, etc
http://www.mxmindia.com/2014/10/kartik-smetacek-joins-lk-saatchi-saatchi-as-executive-creative-director/

Monica Nayyar Patnaik is now MD, Eastern Media Limited
Monica Nayyar Patnaik has been appointed Managing Director of Eastern Media Limited
http://www.mxmindia.com/2014/10/monica-nayyar-patnaik-is-now-md-eastern-media-limited/

Ranjona Banerji: A funeral for Indian journalism?
Lots of "selfies" were put up on social media by journalists thus proving that many of them saw the Prime Minister like a star rather than a politician, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-a-funeral-for-indian-journalism/

Karishma Lintas wins creative mandate of Paper Boat
Karishma Lintas would be responsible for providing creative insights and solutions to Paper Boat and will also chart out strategic recommendation, positioning and marketing of brand Paper Boat across various media
http://www.mxmindia.com/2014/10/karishma-lintas-sails-through-to-win-the-creative-mandate-of-paper-boat/

Brash Brands, Tata Elxsi execute branding for Imperial Edge
Among the requirements was a ‘big idea’ for the brand, an identity and visual assets, corporate brochure and brand campaign, together with an experience centre and service design
http://www.mxmindia.com/2014/10/brash-brands-tata-elxsi-executes-branding-for-the-imperial-edge/

Farhan to endorse multiple features for IndusInd Bank
The Bank has inked the deal with Farhan Akhtar as part of a well-structured brand strategy which intends to position the bank as a 'high street' brand
http://www.mxmindia.com/2014/10/farhan-to-endorse-multiple-features-for-indusind-bank/

What Ticks for Indian Consumers/ Men - Satbir Singh and Monica Tata
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Satbir Singh and Monica Tata

http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-satbir-singh-and-monica-tata/