Stories on 17th Mar '15

Hot, happenin' and most wanted!
And why companies like Google, Snapeal & Flipkart are interested in gobbling up ad tech shops
http://www.mxmindia.com/2015/03/hot-happenin-and-most-wanted/

ZEEL sources deny news on Shailja Kejriwal heading Zee Smile revamp
Zee Entertainment denies news on TV programming veteran Shailja Kejriwal holding the reins of Zee Smile's revamp programme
http://www.mxmindia.com/2015/03/zeel-sources-deny-news-on-shailja-kejriwal-heading-zee-smile-revamp/

Dish TV promotes new proposition - Joy for the Entire Family
The Insight for the new campaign stems on the premise as to whether HD box should be a self-centered or a rational purchase?
http://www.mxmindia.com/2015/03/dish-tv-promotes-new-proposition-joy-for-the-entire-family/

Karishma Lintas unveils new campaign for Paper Boat
The film campaign has been visualized in two legs: a theme film for the internet (3 minutes and 35 seconds long), and four short, product-specific films
http://www.mxmindia.com/2015/03/dish-tv-promotes-new-proposition-joy-for-the-entire-family/

Grey releases another TVC promoting Swachch Bharat initiative
The landmarks shown in the film are from the four cities in India -Mumbai, Delhi, Kolkata and Chennai
http://www.mxmindia.com/2015/03/grey-releases-another-tvc-promoting-swachch-bharat-initiative/

Suresh Eriyat: Message is key for Brand Connect
A cupboard is still called a Godrej or detergent is referred to as Surf. Brands and agencies need to work together, not just to highlight the merits of the product but also make sure consumers remember it for the right reasons, writes Suresh Eriyat
http://www.mxmindia.com/2015/03/suresh-eriyat-message-is-key-for-brand-connect/

iTV Network seeks to 'Connect Dots' via new identity
Themed as 'Connecting Dots...', this new brand campaign will replicate the channel's vision and editorial ethos

http://www.mxmindia.com/2015/03/itv-network-seeks-to-connect-dots-via-new-identity/

Stories on 28th Oct 14

Indians can't live without gadgets: Expedia study
Indians top users for maps and navigation, reading e-books & booking hotel last-minute through apps
http://www.mxmindia.com/2014/10/indians-cant-live-without-gadgets-expedia-study/

Kartik Smetacek joins L&K Saatchi & Saatchi as ECD
Through the many years of experience behind him, Kartik has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, etc
http://www.mxmindia.com/2014/10/kartik-smetacek-joins-lk-saatchi-saatchi-as-executive-creative-director/

Monica Nayyar Patnaik is now MD, Eastern Media Limited
Monica Nayyar Patnaik has been appointed Managing Director of Eastern Media Limited
http://www.mxmindia.com/2014/10/monica-nayyar-patnaik-is-now-md-eastern-media-limited/

Ranjona Banerji: A funeral for Indian journalism?
Lots of "selfies" were put up on social media by journalists thus proving that many of them saw the Prime Minister like a star rather than a politician, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-a-funeral-for-indian-journalism/

Karishma Lintas wins creative mandate of Paper Boat
Karishma Lintas would be responsible for providing creative insights and solutions to Paper Boat and will also chart out strategic recommendation, positioning and marketing of brand Paper Boat across various media
http://www.mxmindia.com/2014/10/karishma-lintas-sails-through-to-win-the-creative-mandate-of-paper-boat/

Brash Brands, Tata Elxsi execute branding for Imperial Edge
Among the requirements was a ‘big idea’ for the brand, an identity and visual assets, corporate brochure and brand campaign, together with an experience centre and service design
http://www.mxmindia.com/2014/10/brash-brands-tata-elxsi-executes-branding-for-the-imperial-edge/

Farhan to endorse multiple features for IndusInd Bank
The Bank has inked the deal with Farhan Akhtar as part of a well-structured brand strategy which intends to position the bank as a 'high street' brand
http://www.mxmindia.com/2014/10/farhan-to-endorse-multiple-features-for-indusind-bank/

What Ticks for Indian Consumers/ Men - Satbir Singh and Monica Tata
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Satbir Singh and Monica Tata

http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-satbir-singh-and-monica-tata/