Stories on 12th Jan '17

Big benefits for brands from VR & AR: WARC
VR and AR are set to revolutionise the e-commerce industry, with a value that is predicted to hit $150bn by 2020
http://www.mxmindia.com/?p=98367

Dear MxM by Jaisurya Das: Is it fair to expect a drop for women working till late?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues
http://www.mxmindia.com/?p=98377

Cybercrime cell files FIR against K Sera Sera on Force2
K Sera Sera was one of the firms hired by Viacom18 for Digital Integration of its film ‘Force 2’, wherein the Digital Content Package (DCP) was sent to K Sera Sera before the release of the film.
http://www.mxmindia.com/?p=98392

MEC India to handle media duties for Vistaprint
The account will be handled by MEC's Mumbai branch
http://www.mxmindia.com/?p=98382

Flipkart Fashion asserts its uniqueness in campaign by Lowe Lintas Bangalore
Through Flipkart Fashion, the online player is providing a method to the madness of spotting the right trend by making trends - handpicked by top fashion experts, accessible to its consumers
http://www.mxmindia.com/?p=98369

Siddhartha Mukherjee: FMCG can lead the change in PR Industry
The FMCG sector has the potential to change the future dynamics and growth pattern of PR industry for the better, writes Siddhartha Mukherjee
http://www.mxmindia.com/?p=98371

Chrome DM launches Interconnexion for broadcasters and distribution service providers
It is an online application which has been designed to depict feed tracking for each headend
http://www.mxmindia.com/?p=98370

Stories on 23rd Feb '16

Jai Patanjali! Jai Herbal!
Patanjali Ayurved injects new life into herbal market, helps rivals sell more personal care products
http://www.mxmindia.com/?p=86792

Ranjona Banerji: We need to save journalism from ourselves, as Ravish Kumar of NDTV India has pointed out
Perhaps journalism in India has now reached one more crossroads. There are some of us who agree with Ravish Kumar but we have reached a terrible depth. We have to reclaim the higher space. There are others undoubtedly, who will always kowtow to those who hold the purse-strings and who will bend towards whichever political party is in power. These have always existed but they were once the minority. Now one fears, they are the rulers, writes Ranjona Banerji
http://www.mxmindia.com/?p=86783

Lowe Lintas Delhi wins creative mandate for Vivo Mobile India
The company currently has more than 10,000 employees across India with over 100 Indian employees at its Gurgaon headquarters and is working with 10,000 retailers in 400 cities across 22 states
http://www.mxmindia.com/?p=86757

Intex appoints Publicis to handle Gujarat Lions
Intex, the leading mobile handset and consumer durable manufacturer, bid successfully for the Rajkot Franchise earlier this year and christened its new team Gujarat Lions
http://www.mxmindia.com/?p=86759

Zee Media issues statement on Vishwa Deepak
The statements by Vishwa Deepak are "incorrect and mischievous", notes a statement by Zee Media
http://www.mxmindia.com/?p=86789

Cut The Crap unveils Design Sell
Design Sell will be headed by Renuka Desilva, Creative Director (Art)
http://www.mxmindia.com/?p=86762

'Never Have I Ever moment,' proclaims Fastrack in its latest campaign
Whether the conversation is about recycling, upholding the law or saving water, the brand tells its audience to never have a 'never have I ever' moment
http://www.mxmindia.com/?p=86760

Zee acquires global telecast rights for TOIFA 2016
The Zee Entertainment Group with its wide reach and strong foothold in the international market brings an extensive exposure for TOIFA 2016

http://www.mxmindia.com/?p=86758

Stories on 31st Mar '15

Brands court World's #1
Winning the Indian Open Super Series and being ranked #1 have changed Saina Nehwal's brand status
http://www.mxmindia.com/2015/03/brands-court-worlds-1/

Ranjona Banerji: Same old news on AAP
It could safely be said that had India won the Cricket World Cup, the AAP's event managers would have had to delay publicising their squabble, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-same-old-news-on-aap/

Madison Media bags only Gold at Festival of Media
The agency also won a bronze for the same campaign under the category of Best Launch Campaign
http://www.mxmindia.com/2015/03/madison-media-bags-only-gold-at-festival-of-media/

Lowe Lintas Chennai wins creative mandate of TI Cycles
The agency would be handling the creative mandate for popular brands including BSA, Hercules &Montra
http://www.mxmindia.com/2015/03/lowe-lintas-chennai-wins-creative-mandate-of-ti-cycles/

Madison PR adds 45 new wins in 2014-15
As India's economic growth firms up, Corporate India is demanding sharper insights, strategic partnerships and world-class execution
http://www.mxmindia.com/2015/03/madison-pr-adds-45-new-wins-in-2014-15/

Sumit Chowdhury appointed Technical Advisor at BARC
This is a move to align and streamline technology processes
http://www.mxmindia.com/2015/03/sumit-chowdhury-appointed-technical-advisor-at-barc/

Stories on 17th Mar '15

Hot, happenin' and most wanted!
And why companies like Google, Snapeal & Flipkart are interested in gobbling up ad tech shops
http://www.mxmindia.com/2015/03/hot-happenin-and-most-wanted/

ZEEL sources deny news on Shailja Kejriwal heading Zee Smile revamp
Zee Entertainment denies news on TV programming veteran Shailja Kejriwal holding the reins of Zee Smile's revamp programme
http://www.mxmindia.com/2015/03/zeel-sources-deny-news-on-shailja-kejriwal-heading-zee-smile-revamp/

Dish TV promotes new proposition - Joy for the Entire Family
The Insight for the new campaign stems on the premise as to whether HD box should be a self-centered or a rational purchase?
http://www.mxmindia.com/2015/03/dish-tv-promotes-new-proposition-joy-for-the-entire-family/

Karishma Lintas unveils new campaign for Paper Boat
The film campaign has been visualized in two legs: a theme film for the internet (3 minutes and 35 seconds long), and four short, product-specific films
http://www.mxmindia.com/2015/03/dish-tv-promotes-new-proposition-joy-for-the-entire-family/

Grey releases another TVC promoting Swachch Bharat initiative
The landmarks shown in the film are from the four cities in India -Mumbai, Delhi, Kolkata and Chennai
http://www.mxmindia.com/2015/03/grey-releases-another-tvc-promoting-swachch-bharat-initiative/

Suresh Eriyat: Message is key for Brand Connect
A cupboard is still called a Godrej or detergent is referred to as Surf. Brands and agencies need to work together, not just to highlight the merits of the product but also make sure consumers remember it for the right reasons, writes Suresh Eriyat
http://www.mxmindia.com/2015/03/suresh-eriyat-message-is-key-for-brand-connect/

iTV Network seeks to 'Connect Dots' via new identity
Themed as 'Connecting Dots...', this new brand campaign will replicate the channel's vision and editorial ethos

http://www.mxmindia.com/2015/03/itv-network-seeks-to-connect-dots-via-new-identity/