Stories on 28th Oct 14

Indians can't live without gadgets: Expedia study
Indians top users for maps and navigation, reading e-books & booking hotel last-minute through apps
http://www.mxmindia.com/2014/10/indians-cant-live-without-gadgets-expedia-study/

Kartik Smetacek joins L&K Saatchi & Saatchi as ECD
Through the many years of experience behind him, Kartik has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, etc
http://www.mxmindia.com/2014/10/kartik-smetacek-joins-lk-saatchi-saatchi-as-executive-creative-director/

Monica Nayyar Patnaik is now MD, Eastern Media Limited
Monica Nayyar Patnaik has been appointed Managing Director of Eastern Media Limited
http://www.mxmindia.com/2014/10/monica-nayyar-patnaik-is-now-md-eastern-media-limited/

Ranjona Banerji: A funeral for Indian journalism?
Lots of "selfies" were put up on social media by journalists thus proving that many of them saw the Prime Minister like a star rather than a politician, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-a-funeral-for-indian-journalism/

Karishma Lintas wins creative mandate of Paper Boat
Karishma Lintas would be responsible for providing creative insights and solutions to Paper Boat and will also chart out strategic recommendation, positioning and marketing of brand Paper Boat across various media
http://www.mxmindia.com/2014/10/karishma-lintas-sails-through-to-win-the-creative-mandate-of-paper-boat/

Brash Brands, Tata Elxsi execute branding for Imperial Edge
Among the requirements was a ‘big idea’ for the brand, an identity and visual assets, corporate brochure and brand campaign, together with an experience centre and service design
http://www.mxmindia.com/2014/10/brash-brands-tata-elxsi-executes-branding-for-the-imperial-edge/

Farhan to endorse multiple features for IndusInd Bank
The Bank has inked the deal with Farhan Akhtar as part of a well-structured brand strategy which intends to position the bank as a 'high street' brand
http://www.mxmindia.com/2014/10/farhan-to-endorse-multiple-features-for-indusind-bank/

What Ticks for Indian Consumers/ Men - Satbir Singh and Monica Tata
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Satbir Singh and Monica Tata

http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-satbir-singh-and-monica-tata/

Stories on 30th March

Tweets take wing in airline social media study
Leading social media firm Social Wavelength findings reveal that even a single incident can make an airline’s rep soar, or plummet
http://www.mxmindia.com/2012/03/tweets-take-wing-in-airline-social-media-study/


Nai Dunia acquisition set to be announced
According to sources the deal may be announced formally before the fiscal year-end
http://www.mxmindia.com/2012/03/nai-dunia-acquisition-set-to-be-announced/


Satish Singh back @ Laqshya as President, plans rapid growth for OOH major
The OOH veteran has huge plans for Laqshya's growth
http://www.mxmindia.com/2012/03/satish-singh-back-laqshya-as-president-plans-rapid-growth-for-ooh-major/


Mahrukh Rizvi quits Times Now, starts school for anchors
The senior editor (news) at Times Now who recently resigned has set up Studio Talk which aims to prepare young journalists in all areas of TV journalism.
http://www.mxmindia.com/2012/03/mahrukh-inayet-quits-times-now-starts-school-for-anchors/


Britannia introduces Snackuits for guilt-free snacking
Britannia is aiming at getting 10-15 per cent of additional revenue from Snackuits tp contribute to its Rs480 crore business (as valued by AC Nielsen)
http://www.mxmindia.com/2012/03/britannia-introduces-snackuits-for-guilt-free-snacking/


Tier 2 & 3 crucial for radio: Monica Nayyar Patnaik
Monica Nayyar Patnaik, Joint Managing Director at Eastern Media Ltd. in conversation with MxMIndia about trends in the radio industry, Radio Choklate, post break-even, phase III plans and much more.
http://www.mxmindia.com/2012/03/tier-2-3-crucial-for-radio-monica-nayyar-patnaik/


BIG Magic is No 1 in Hindi heartland
Variety entertainment channel BIG Magic is now the most watched TV channel with 1.14 cr of cumulative audiences (4-week average) in the Hindi heartland, thus fortifying its position as the No 1 channel in the region.
http://www.mxmindia.com/2012/03/big-magic-is-no-1-in-hindi-heartland/


Dainik Bhaskar's Save the Girl Child campaign in Punjab,Chandigarhand Haryana
The campaign was aimed at creating awareness on the menace of female foeticide by educating the masses
http://www.mxmindia.com/2012/03/dainik-bhaskars-save-the-girl-child-campaign-in-punjabchandigarhand-haryana/


Cheil Worldwide South West Asia bags Net4
Nets the entire creative communication mandate, acquires the business in a multi-agency pitch
http://www.mxmindia.com/2012/03/cheil-worldwide-south-west-asia-bags-net4/


UTV Stars launches Walk of the Stars
New initiative to commemorate legends of Indian cinema with handprints, signatures and statues.
http://www.mxmindia.com/2012/03/utv-stars-launches-walk-of-the-stars/


Corporate Voice|Weber Shandwick wins highest number of accolades at e4m PR awards
Also Atul Ahluwalia, president, CVWS was named PR Professional of the Year (Agency)
http://www.mxmindia.com/2012/03/corporate-voiceweber-shandwick-wins-highest-number-of-accolades-at-e4m-pr-awards/


Bindass co-authors Indian edition of Generation Einstein
Entertainment brand Bindass is co-authoring the Indian edition of the book, ‘Generation Einstein’, along with international author and speaker Jeroen Boschma.
http://www.mxmindia.com/2012/03/bindass-co-authors-indian-edition-of-generation-einstein/


The Anchor: 5 ways a brand can stay relevant
Alpana Parida spells out the 5 Rs brands should adopt, to shake off cobwebs, beat competition, move with the times and above all, remain relevant.
http://www.mxmindia.com/2012/03/the-anchor-5-ways-a-brand-can-stay-relevant/


Anil Thakraney: Voda must commission study on campaign
Kids would most probably view this as harmless fun, and not as a license to either misbehave with members of the opposite sex or to get into bed at the age of 12
http://www.mxmindia.com/2012/03/anil-thakraney-voda-must-commission-study-on-campaign/


Freaking News: Making sense of the army revelations
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/03/freaking-news-making-sense-of-the-army-revelations/

Stories on 20th December

Don 2 marketing on overdrive
From 3D glasses to bobbleheads and a shooter game, Don 2 makers deploy a 360-deg plan to draw people to watch the SRK starrer
http://www.mxmindia.com/2011/12/how-many-are-chasing-don-2/

When Indian TV woke up late
Ranjona Banerji presents her take on nightly news and the fare in the morning papers
http://www.mxmindia.com/2011/12/when-indian-tv-woke-up-late/

NDTV Good Times Food Awards celebrate the best in the food industry
India’s most prestigious food platform honours the finest in the culinary world, Delhi NCR voted as the 'Best Foodie City' of the country
http://www.mxmindia.com/2011/12/ndtv-good-times-food-awards-celebrate-the-best-in-the-food-industry/

Curb online voices? No way, Mr Sibal
In the new world, where lines between traditional and social media are blurred, censorship as proposed by the Information Technology Minister is simply not feasible, finds forum.
http://www.mxmindia.com/2011/12/curb-online-voices-no-way-mr-sibal/

Aidem Ventures to handle advertising sales for KBS World (South Korea)
Will now handle the media sales function for KBS World, the international TV channel from South Korea
http://www.mxmindia.com/2011/12/aidem-ventures-to-handle-advertising-sales-for-kbs-world-south-korea/

Big B tweets about his BIG Star wins
Bachchan won the Best Actor in Social role for Aarakshan, a first of its kind and another award for being a complete performer
http://www.mxmindia.com/2011/12/big-b-tweets-about-his-big-star-wins/

The Anchor: 6 wishes for Santa Claus from the radio industry
Monica Nayyar Patnaik's end-of-year wish list for FM - players and listeners too.
http://www.mxmindia.com/2011/12/the-anchor-6-wishes-for-santa-claus-from-the-radio-industry/

Debrief: HTC: Fingering around
HTC has come up with some really silly stuff for their new handset called 'Explorer'
http://www.mxmindia.com/2011/12/debrief-htc-fingering-around/

Accel Partners invests in digital media firm Trivone
The slowdown chill notwithstanding, vc firm Accel Partners has announcement an investment in Trivone Digital Services
http://www.mxmindia.com/2011/12/accel-partners-invests-in-digital-media-firm-trivone/

Mukesh Ambani in talks to buy Network 18: WSJ
The Wall Street Journal reports that the Reliance Industries chairman is in talk to buy Network 18
http://www.mxmindia.com/2011/12/mukesh-ambani-in-talks-to-buy-network-18-wsj/