Stories on 27th Mar '17

Maxus wins ITC from Madison
The GroupM agency lost the Rs 250 Titan account to Madison in Feb, but this is a big win
http://www.mxmindia.com/?p=101250

Indrani Sen: FICCI-KPMG Report 2017: Scripting the Digital Decade
it will not be surprising if we find that the size of digital advertising revenue equalises the print advertising revenue even before 2021, writes Indrani Sen
http://www.mxmindia.com/?p=101205

McCann wins big at Adfest, bags sole Grande for Nescafe
McCann India bagged a Grande for its entry Dead Hours by Nescafe in the Promo Lotus category
http://www.mxmindia.com/?p=101264

Taproot Dentsu wins sole integrated gold lotus at Adfest for Adidas
Taproot also wins two bronzes for both their Adidas films
http://www.mxmindia.com/?p=101223

Amitabh Kant, Chandrasekhar Radhakrishna, Harish Bhat, Nadia Chauhan & RS Sodhi to be felicitated at Goafest
They will be felicitated with the 'Champions of Excellence' award at Goafest on April 7
http://www.mxmindia.com/?p=101269

YouTube 'watchtime' leapfrogs, fourth edition of Brandcast held
Watch time in India has grown 400 per cent year on year and 80 per cent of watch time in India comes from mobile
http://www.mxmindia.com/?p=101212

Vodafone elaborates on benefits of SuperNet 4G in latest campaign
Vodafone's latest campaign brings alive benefits of this data strong network through everyday life moments
http://www.mxmindia.com/?p=101220

Infectious executes for Tasty Treat with Tigmanshu Dhulia
The film has been directed by famous Bollywood director, Tigmanshu Dhulia
http://www.mxmindia.com/?p=101221

UPL announces Lokmat Maharashtrian of the Year awards
The award will recognise talent across 14 categories with 72 nominations
http://www.mxmindia.com/?p=101217

Health Ministry seeks to eradicate TB through #IndiavsTB
The campaign theme #IndiavsTBsymbolises India's fight against TB and "TB Harega, DeshJeetega" is the tagline of the campaign
http://www.mxmindia.com/?p=101219

WNS launches business intelligence analytics platform Brandttitude
BrandttitudeTM enables clients to carry out exploratory data analysis, perform predictive modeling and generate self-service analytics
http://www.mxmindia.com/?p=101216

Dentsu Webchutney discovers novel way to discover resumes
Digital agency decides to #PauseTheResume
http://www.mxmindia.com/?p=101218

Stories on 21st Apr '15

Now, Group CEO & Equity Partner, Madison Media
Yes! Vikram Sakhuja is joining Sam Balsara to take charge of the media agency empire plus the out-of-home business
http://www.mxmindia.com/2015/04/now-group-ceo-equity-partner-madison-media/

Publicis bags MakeMyTrip biz
The pitching process included a total of 9 agencies
http://www.mxmindia.com/2015/04/publicis-bags-makemytrip-biz/

JWT elevates Carlton D'Silva as CEO, Hungama Digital Services
Carlton will be reporting into Tarun Rai and will continue to lead HDS's creative leadership
http://www.mxmindia.com/2015/04/jwt-elevates-carlton-dsilva-as-ceo-hungama-digital-services/

Rahul Gandhi, Arvind Kejriwal steal the show at Press Club Mumbai's 'Ouch Awards'
The 'Ouch' Awards was a prelude to the more serious RedInk Awards organized by the Club scheduled for April 30, which applauds excellence in journalism
http://www.mxmindia.com/2015/04/rahul-gandhi-arvind-kejriwal-steal-the-show-at-press-club-mumbais-ouch-awards/

Ranjona Banerji: The new, sloppy world of Indian journalism
If your place of employment has taken a policy decision to ignore the sort of stories that you feel strongly about, protest or even better, quit, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-the-new-sloppy-world-of-indian-journalism/

Kyoorius announces Jury Tours and FYIdays for awards
The 2015 Kyoorius Advertising & Digital Awards jury sessions will take place from 29th April until 2nd May at Indian School of Design & Innovation
http://www.mxmindia.com/2015/04/kyoorius-announces-jury-tours-and-fyidays-for-awards/

India TV Yuva Awards celebrates achievers
India TV Yuva awards are given away every year to youth icons who have demonstrated exemplary leadership in their respective fields

http://www.mxmindia.com/2015/04/india-tv-yuva-awards-celebrates-achievers/

Stories on 17th Apr '15

IPL8 is more than 40% more popular than IPL7: TAM data
The first five matches of IPL8 garnered 4.5% Average.TVR which was 42% more compared to its previous edition, as per data released by TAM
http://www.mxmindia.com/2015/04/ipl8-is-more-than-40-more-popular-than-ipl7-tam-data/

ITC's media account may soon be up for grabs
The Kolkata-based Tobacco-to-consumer major's three-year contract with Madison World had expired in 2014 and the deal was extended for a year to December 2015
http://www.mxmindia.com/2015/04/itcs-media-account-may-soon-be-up-for-grabs/

Ranjona Banerji: Rahul G is back. Yawn
We are indeed lucky the news channels did not tell us what Rahul Gandhi was eating for breakfast and so on, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-rahul-g-is-back-yawn/

Star CJ is now Shop CJ, to concentrate on TV-led sales
The company, which started business in September 2009 with Star as a joint venture partner, has now allied with Providence Equity partners
http://www.mxmindia.com/2015/04/star-cj-is-now-shop-cj-to-concentrate-on-tv-led-sales/

Nahar Group unveils new campaign targeting kids
A customer is more conscious, globally travelled, and knows what he wants
http://www.mxmindia.com/2015/04/nahar-group-unveils-new-campaign-targeting-kids/

Nitin Mantri appointed President of PRCAI
Mantri moves from Vice President to President of PRCAI
http://www.mxmindia.com/2015/04/nitin-mantri-appointed-president-of-prcai/

'I am Nikon', asserts Nikon India in new campaign
The campaign will be live on 18th of April in two different edits for duration of 30 seconds each on television and the complete campaign of 60 seconds will be live on YouTube
http://www.mxmindia.com/2015/04/i-am-nikon-asserts-nikon-india-in-new-campaign/

PassPass wins big at Delhi Ad Club awards
Felicitated for outstanding usage of media during Pakistani PM Nawaz Sharif's India visit
http://www.mxmindia.com/2015/04/passpass-wins-big-at-delhi-ad-club-awards/

Reliance partners with Personagraph; to provide more value for Game Developers and Advertisers
World Wide open and Personagraph launches a Private Marketplace (PMP) for Mobile Developers in India
http://www.mxmindia.com/2015/04/reliance-partners-with-personagraph-to-provide-more-value-for-game-developers-and-advertisers/

Ambi Parameswaran's 'For God's Sake', now in paperback
The book won excellent reviews from book lovers and media when it came out in hardcover last year
http://www.mxmindia.com/2015/04/ambi-parameswarans-for-gods-sake-now-in-paperback/

Invest in love this Akshaya Tritiya, says BlueStone
The new campaign by BlueStone states that love is the best investment

http://www.mxmindia.com/2015/04/invest-in-love-this-akshaya-tritiya-says-bluestone/

Stories on 31st Mar '15

Brands court World's #1
Winning the Indian Open Super Series and being ranked #1 have changed Saina Nehwal's brand status
http://www.mxmindia.com/2015/03/brands-court-worlds-1/

Ranjona Banerji: Same old news on AAP
It could safely be said that had India won the Cricket World Cup, the AAP's event managers would have had to delay publicising their squabble, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-same-old-news-on-aap/

Madison Media bags only Gold at Festival of Media
The agency also won a bronze for the same campaign under the category of Best Launch Campaign
http://www.mxmindia.com/2015/03/madison-media-bags-only-gold-at-festival-of-media/

Lowe Lintas Chennai wins creative mandate of TI Cycles
The agency would be handling the creative mandate for popular brands including BSA, Hercules &Montra
http://www.mxmindia.com/2015/03/lowe-lintas-chennai-wins-creative-mandate-of-ti-cycles/

Madison PR adds 45 new wins in 2014-15
As India's economic growth firms up, Corporate India is demanding sharper insights, strategic partnerships and world-class execution
http://www.mxmindia.com/2015/03/madison-pr-adds-45-new-wins-in-2014-15/

Sumit Chowdhury appointed Technical Advisor at BARC
This is a move to align and streamline technology processes
http://www.mxmindia.com/2015/03/sumit-chowdhury-appointed-technical-advisor-at-barc/

Stories on 4th Dec 14

India's all-new Adtech Superpower
SVG Media acquires Networkplay Media for over Rs 92 crore, turns India's largest adtech firm
http://www.mxmindia.com/2014/12/indias-all-new-adtech-superpower/

'Aap Ki Adalat' puts up mega show on eve of 21st anniversary
The top highlights of the evening included PM's Modi's heartful recollection of his experiences with Aap Ki Adalat
http://www.mxmindia.com/2014/12/aap-ki-adalat-puts-up-mega-show-on-eve-of-21st-anniversary/

FCB Ulka appoints Tushar Pal as Creative Director
He looks forward to some great opportunities and help raise the creative bar on our key clients
http://www.mxmindia.com/2014/12/fcb-ulka-appoints-tushar-pal-as-creative-director/

Pramod Sharma joins Soho Square as Senior CD
He has worked previously at Ogilvy, Dentsu, Percept-Hakuhodo  and DDB Mudra
http://www.mxmindia.com/2014/12/pramod-sharma-joins-soho-square-as-senior-cd/

Senior Editor Rupali Mehra moves on from Times Now
The primetime anchor was part of the start-up team of the channel
http://www.mxmindia.com/2014/12/senior-editor-rupali-mehra-moves-on-from-times-now/

Platinum Media wins Lenskart Media AOR
Lenskart.com, India's largest online retailer of fashionable and stylish eyewear has appointed Platinum Media, a part of Madison Media Group as its media agency

http://www.mxmindia.com/2014/12/platinum-media-wins-lenskart-media-aor/

Stories on 9th Dec '13

The making of Brand Aam Aadmi Party
Digital promise followed on-ground action won the day for AAP, say branding specialists based in Delhi NCR
http://www.mxmindia.com/2013/12/the-making-of-brand-aam-aadmi-party/

Kartik Sharma to take charge from Ajit Varghese as Managing Director, Maxus South Asia
He will assume office in January 2014 when MR Varghese moves into regional role as CEO Maxus Asia-Pacific

http://www.mxmindia.com/2013/12/kartik-sharma-to-take-charge-from-ajit-varghese-as-managing-director-maxus-south-asia/

Jaldi 5 with Prathap Suthan: The broom symbolized the cleansing that people ached for:
Q&A with the Managing Partner, Bang in the Middle, to comment on the rise and rise of the Aam Aadmi Party and and its brand promise from an advertising person’s point of view
 http://www.mxmindia.com/2013/12/the-making-of-brand-aam-aadmi-party/

AAP appeal! This is how Page 1s of leading dailies looked today
We bring you front page of the newspapers on the morning after the historic Assembly election results on Sunday, December 8
http://www.mxmindia.com/2013/12/aap-appeal-this-is-how-page-1s-of-leading-dailies-looked-today/

Amith Prabhu: PR lessons for AAP, BJP & Congress for the general elections
There are some key Public Relations lessons for AAP and for the two large political parties in the backdrop of the Assembly elections results, writes Amith Prabhu
http://www.mxmindia.com/2013/12/amith-prabhu-pr-lessons-for-aap-bjp-congress-for-the-general-elections/

India ad revenues to grow 11.3% in 2014: Magna Global. 2013 Growth: 7.8%
Last year, Magna Global had predicted an 8.7% growth for Indian adspends. This was revised mid-year to 7.8%. The growth for 2012-13 based on its estimates, is 7.8 percent
 http://www.mxmindia.com/2013/12/india-ad-revenues-to-grow-11-3-in-2014-magna-global-2013-growth-7-8/

Madison Media wins HomeShop18 Media AOR
The account, which will be handled by Platinum Media in Delhi, was serviced by Mindshare and the estimated media spend is in the range of Rs 30 crore
http://www.mxmindia.com/2013/12/madison-media-wins-homeshop18-media-aor/

Reviewing the Reviews: Ratings ranged from 0 to 2 for R...Rajkumar
R...Rajkumar is the kind of masala film that opens well (according to trade experts), sometimes does great business, but has critics curling up their noses in disgust, notes Deepa Gahlot
http://www.mxmindia.com/2013/12/reviewing-the-reviews-ratings-ranged-from-0-to-2-for-r-rajkumar/

Stories on 20th Feb '13

Prime, Love and Talking Business with Anand Chakravarthy
The Big CBS business head talks about the Hindi feed gambit and his plans for English entertainment
http://www.mxmindia.com/?p=41932

Great Guns @ Equinox optimistic about India
Production firms Great Guns and Equinox announced a joint venture in India recently, uniting the strengths of both production houses in their respective territories
http://www.mxmindia.com/?p=41927

SRK gets KKR CEO Venky Mysore to also helm 'Red Chillies'
Shahrukh Khan's 'Red Chillies' appoints Venky Mysore as CEO
http://www.mxmindia.com/?p=41960

Madison Media Group wins Ruchi Soya AOR
Madison Media Sigma will handle traditional media planning and buying for the client with an approximate spend of Rs 30 crores
http://www.mxmindia.com/?p=41986

Digital is changing the publishing game: IMC panel
No longer an option, going digital for publications is now a question of how, and how best, to reach and satisfy consumers
http://www.mxmindia.com/?p=41926

India TV Yuva Awards honour the rising stars
The winners were decided on the basis of a stringent process of nominations through a nationwide research by a well known research agency followed by audience votes
http://www.mxmindia.com/?p=41972

IMC 2013: E-commerce, the way to meet digital challenge
Every brand is faced with tackling the digital conundrum. Some tips on how India can keep pace globally, from Gruner + Jahr's Stefan Gneuss
http://www.mxmindia.com/?p=41933

Changes in Creative Abby for 2013
This year the Abby Entry Form that has been uploaded has many new changes and additions. Some sub-categories have been added and a brand new vertical has been added
http://www.mxmindia.com/?p=41924

Big Magic International strengthens reach in Canada
RBNL's Big Magic has announced a strategic distribution tie-up with Telus and Cogeco
http://www.mxmindia.com/?p=41925

Nutrela launches ad campaign to tap Bengali market
With an intent to reach the Bengali consumers, the company is also planning to launch a 35-second TVC and a 25-second radio jingle
http://www.mxmindia.com/?p=41931

Times Internet and HDFC launch Times Card
The co-branded credit card offers rewards and discounts on dining and movies
http://www.mxmindia.com/?p=41930

Scholastic India launches 'Nova' to target young adults
The new category of books will be launched through a series of bookstore promotions across the country in February and March
http://www.mxmindia.com/?p=41929

ANCHOR | One Big Idea by B Surendar
Need a RAB-like initiative to evangelize radio
http://www.mxmindia.com/?p=41921


ANCHOR | One Big Idea by Saurav Ghosh
Need to make organised data procurement a reality

http://www.mxmindia.com/?p=41923