Stories on 28th Apr '14

Gamifying Corporate India
Gamification is the new corporate in-thing helping in achieving business objectives to get to tougher tasks like changing behavioural patterns
http://www.mxmindia.com/2014/04/gamifying-corporate-india/

Rishad Tobaccowala: Why Nestle's "Share Your Goodness" is more than Good
Nestle's "Share Your Goodness" campaign is a great example of next generation storytelling, writes Rishad Tobaccowala
http://www.mxmindia.com/2014/04/rishad-tobaccowala-why-nestles-share-your-goodness-is-more-than-good/

Top agencies like O&M, Lowe, McCann, Creativeland to skip Creative Abbys
Even the winners won't feel the joy of winning as half of the industry is not going to be there, says Piyush Pandey
http://www.mxmindia.com/2014/04/top-agencies-like-om-lowe-mccann-creativeland-to-skip-creative-abbys/

Garnier's 'blind use test' woos consumers across India
Online and offline activity introduced fans to the new, improved formula
http://www.mxmindia.com/2014/04/garniers-blind-use-test-woos-consumers-across-india/

Media Lounge acquires Origin Beanstalk
With this merger, Origin Beanstalk becomes one of the key brands to join the rooster of Media Lounge
http://www.mxmindia.com/2014/04/media-lounge-acquires-origin-beanstalk/

Amith Prabhu: The Accidental Media Advisor
Future Prime Ministers should stop the practice of hiring editors and instead retain professional public relations specialists, writes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-the-accidental-media-advisor/

Reviewing the Reviews: 1.5 to 3.5 stars for Revolver Rani
Most critics - particularly women among them - were let down by the domesticization of the firebrand heroine, writes Deepa Gahlot
http://www.mxmindia.com/2014/04/reviewing-the-reviews-1-5-to-3-5-stars-for-revolver-rani/

Kansai Nerolac unveils HD paints concept
To showcase the new product and its value proposition, Kansai Nerolac has unveiled the campaign comprising of a TVC and digital campaign
http://www.mxmindia.com/2014/04/kansai-nerolac-unveils-hd-paints-concept/

LinkedIn unveils three new initiatives to drive content marketing forward
The initiatives include Sponsored Updates Partners, Content Partners Program and Sponsored InMail on Mobile

http://www.mxmindia.com/2014/04/linkedin-unveils-three-new-initiatives-to-drive-content-marketing-forward/

Stories on 24th Aug

Boom in Bhojpuri broadcast
Two new Bhojpuri channels launch wanting a slice of around a Rs 100 crore (and growing) adspends market
http://www.mxmindia.com/2012/08/boom-in-bhojpuri-broadcast/

Battle of courts spills to media statements, as NDTV rubbishes WPP claims
PR is clearly the main aim, as the WPP statement contains a number of legal flaws, NDTV notes, asking WPP to correct its "badly damaged and dishonest ratings system in India"
http://www.mxmindia.com/2012/08/battle-of-courts-spills-to-media-statements-as-ndtv-rubbishes-wpp-claims/

NBA urges Soni to suspend TAM data reporting until system probed, made robust
The News Broadcasters Association has asked to I&B Minister Ambika Soni NBA to order an independent third party time-bound audit by a reputed agency to evaluate and measure the TAM systems and make the audit report public
http://www.mxmindia.com/2012/08/nba-urges-soni-to-suspend-tam-data-reporting-until-system-probed-made-robust/

ESPN Star derisks on cricket viewership by signing long-term ad deals
Fearing a possible drop in viewership, ESPN Star inks long-term deals for advertising for long cricket season
http://www.mxmindia.com/2012/08/espn-star-derisks-on-cricket-viewership-by-signing-long-term-ad-deals/

MxM Buzzer # 6 | Quiz on Doordarshan
Presenting the sixth edition of MxM Buzzer where the focus is on Doordarshan... compiled by Sorbojeet Chatterjee
http://www.mxmindia.com/2012/08/mxm-buzzer-6-quiz-on-doordarshan/

Backgrounder | Hemant Jain: What makes online travel so sought after?
In a new fortnightly series on industry backgrounders, Hemant Jain takes us through the journey of the current boom in the travel media sector
http://www.mxmindia.com/2012/08/backgrounder-hemant-jain-what-makes-online-travel-so-sought-after/

L'Oreal appoints FoxyMoron for Digital duties
Digital solutions agency FoxyMoron has bagged the duties to handle the Digital portfolio of L'Oreal Paris in India, replacing Jack In The Box
http://www.mxmindia.com/2012/08/loreal-appoints-foxymoron-for-digital-duties/

Vijay TV's Mano thrills fans in South Africa
Celebrated South Indian playback singer Mano, popularized with the hit television music series Super Singers on Vijay TV, performed to packed audiences in Johannesburg and Durban
http://www.mxmindia.com/2012/08/vijay-tvs-mano-thrills-fans-in-south-africa/

Mediascope Publicitas OOH creates India's largest billboard in Bengaluru
The billboard is two-sided and front lit, with adverts on both sides, hence visible while approaching and while exiting the airport area
http://www.mxmindia.com/2012/08/mediascope-publicitas-ooh-creates-indias-largest-billboard-in-bengaluru/

Katrina is brand ambassador for Relaxo's brand Flite
Footwear manufacturer Relaxo has signed Katrina Kaif as the brand ambassador for its casual fashion brand Flite
http://www.mxmindia.com/2012/08/katrina-is-brand-ambassador-for-relaxos-brand-flite/

25% Indian travellers change plans post booking confirmation: Goibibo.com
Travel website Goibibo.com tracked the trend of travellers on their frequency of change in their plans, based on insight from its buyers' data
http://www.mxmindia.com/2012/08/25-indian-travellers-change-plans-post-booking-confirmation-goibibo-com/

The Anchor: 5 ways to build trust among e-consumers
From the look of the website, to your knowledge of the market - it has to be up to scratch, writes Prasad Shejale
http://www.mxmindia.com/2012/08/the-anchor-5-ways-to-build-trust-among-e-consumers/

Anil Thakraney: Blocking websites is stupid
What the government needs to do, is to come up with two solutions, one technical and the other political
http://www.mxmindia.com/2012/08/anil-thakraney-blocking-websites-is-stupid/

Ranjona Banerji: Watch out wrong-doers! Times Now is watching
The CBI ought to have known that Times Now (and Arnab Goswami) before leaving Suresh Kalmadi’s name out, writes Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-watch-out-wrong-doers-times-now-is-watching/