Stories on 28th Apr '15

As industry gets set for a new measurement regime, TAM gears for new innings!
This isn't an exit interview, but we just allowed TAM CEO LV Krishnan to speak. On BARC, on the industry on politicization of ratings...
http://www.mxmindia.com/2015/04/as-industry-gets-set-for-a-new-measurement-regime-tam-gears-for-new-innings/

Grey appoints Pranav Harihar Sharma as ECD
Pranav Harihar Sharma started his career with a small advertising agency in Indore as a summer trainee. Read more
http://www.mxmindia.com/2015/04/grey-appoints-pranav-harihar-sharma-as-ecd/

Lowe Lintas unveils new campaign for Havells LED
Amidst the noise, Havells decided to advertise their LED range in a unique manner by keeping the focus on savings - a primary consumer benefit of LED lamps. Read more
http://www.mxmindia.com/2015/04/lowe-lintas-unveils-new-campaign-for-havells-led/

ASCI frowns at Ullu-Banoing, finds Idea ad defaming Haryana
The advertisement of Idea Cellular shows the practice in Haryana of girls not being allowed to step out of homes to study, is defaming Haryana and tends to bring this State into disrepute, notes an Advertising Standards Council of India communique. Read more
http://www.mxmindia.com/2015/04/asci-frowns-at-ullu-banoing-finds-idea-ad-defaming-haryana/

The 120 Media Collective and Diagonal View unveil Sooperfly
The 120 Media Collective will package professional content and substantial audiences to drive premium ad sales and brand integrations. Read more
http://www.mxmindia.com/2015/04/the-120-media-collective-and-diagonal-view-unveil-sooperfly/

Zoom takes off in Sri Lanka
Zoom TV will be available on Dialog Television on channel no. 47 on Gold, Emerald, Diamond and Thee packages. Read more
http://www.mxmindia.com/2015/04/zoom-takes-off-in-sri-lanka/

MakeMyTrip looks to get close to consumers with 'Dil toh roaming hai'
New tagline - 'Dil Toh Roaming Hai', to fuel growing travel ambition of people and give into their hearts' desires

http://www.mxmindia.com/2015/04/makemytrip-looks-to-get-close-to-consumers-with-dil-toh-roaming-hai/

Stories on 30th Dec 14

Seven Mantras for Change: Saurabh Varma
The level of innovation or change we have thrust on ourselves is close to zero. Straightspeak by the CEO of the Leo Group, India
http://www.mxmindia.com/2014/12/seven-mantras-for-change-saurabh-varma/

Have you sent your nominations for the Mediaah! Dubious Achievement Awards 2014?
Inviting entries for the 'dubious' and other yearending awards which will be 'presented' on MxMIndia tomorrow, December 31
http://www.mxmindia.com/2014/12/have-you-sent-your-nominations-for-the-mediaah-dubious-achievement-awards-2014/

Google pays tribute to e-commerce delivery boys
The video by O&M, Mumbai, captures the key role that delivery boys play in an e-commerce ecosystem
http://www.mxmindia.com/2014/12/google-pays-tribute-to-e-commerce-delivery-boys/

MobiKwik appoints Mrinal Sinha as Head of Strategy
At MobiKwik, he will helm the strategic roadmap with the management, identifying key opportunities for talent and technology acquisition, fostering crucial alliances and kick starting new revenue lines within the company
http://www.mxmindia.com/2014/12/mobikwik-appoints-mrinal-sinha-as-head-of-strategy/

YuppTV takes Zee TV to Singapore
YuppTV now delivers 200+ Indian TV Channels worldwide in 12 Indian languages, as Live TV, and 10 days of Catch-up TV

http://www.mxmindia.com/2014/12/yupptv-takes-zee-tv-to-singapore/

Stories on 28th Apr '14

Gamifying Corporate India
Gamification is the new corporate in-thing helping in achieving business objectives to get to tougher tasks like changing behavioural patterns
http://www.mxmindia.com/2014/04/gamifying-corporate-india/

Rishad Tobaccowala: Why Nestle's "Share Your Goodness" is more than Good
Nestle's "Share Your Goodness" campaign is a great example of next generation storytelling, writes Rishad Tobaccowala
http://www.mxmindia.com/2014/04/rishad-tobaccowala-why-nestles-share-your-goodness-is-more-than-good/

Top agencies like O&M, Lowe, McCann, Creativeland to skip Creative Abbys
Even the winners won't feel the joy of winning as half of the industry is not going to be there, says Piyush Pandey
http://www.mxmindia.com/2014/04/top-agencies-like-om-lowe-mccann-creativeland-to-skip-creative-abbys/

Garnier's 'blind use test' woos consumers across India
Online and offline activity introduced fans to the new, improved formula
http://www.mxmindia.com/2014/04/garniers-blind-use-test-woos-consumers-across-india/

Media Lounge acquires Origin Beanstalk
With this merger, Origin Beanstalk becomes one of the key brands to join the rooster of Media Lounge
http://www.mxmindia.com/2014/04/media-lounge-acquires-origin-beanstalk/

Amith Prabhu: The Accidental Media Advisor
Future Prime Ministers should stop the practice of hiring editors and instead retain professional public relations specialists, writes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-the-accidental-media-advisor/

Reviewing the Reviews: 1.5 to 3.5 stars for Revolver Rani
Most critics - particularly women among them - were let down by the domesticization of the firebrand heroine, writes Deepa Gahlot
http://www.mxmindia.com/2014/04/reviewing-the-reviews-1-5-to-3-5-stars-for-revolver-rani/

Kansai Nerolac unveils HD paints concept
To showcase the new product and its value proposition, Kansai Nerolac has unveiled the campaign comprising of a TVC and digital campaign
http://www.mxmindia.com/2014/04/kansai-nerolac-unveils-hd-paints-concept/

LinkedIn unveils three new initiatives to drive content marketing forward
The initiatives include Sponsored Updates Partners, Content Partners Program and Sponsored InMail on Mobile

http://www.mxmindia.com/2014/04/linkedin-unveils-three-new-initiatives-to-drive-content-marketing-forward/

Stories on 21st Jan '14

It's official now: BARC chooses Mediametrie as tech partner
A quick chat with BARC chairman Punit Goenka and Benoit Cassagne. Senior VP, Mediametrie. Both are bullish on delivering a robust measurement system
http://www.mxmindia.com/2014/01/its-official-now-barch-chooses-mediametrie-as-tech-partner/

Ahead of litigation, TAM part-owner Kantar takes on govt + A possible solution to the mess
Even as TAM part-owner Kantar takes on the government, there's a possible solution to the mess - which ensures the guidelines are followed and there's no blackout period
http://www.mxmindia.com/2014/01/ahead-of-litigation-tam-part-owner-kantar-takes-on-govt-a-possible-solution-to-the-mess/

No Coke at IPL stadia as Pepsi likely to be beverages partner of Mumbai Indians
PepsiCo already has pouring rights of seven of the eight teams in the IPL, besides title-sponsorship rights for the cash-rich league
http://www.mxmindia.com/2014/01/no-coke-at-ipl-stadia-as-pepsi-like-to-be-beverages-partner-of-mumbai-indians/

'Digital First' is theme of IAMAI's Digital Summit
The annual India Digital Summit organized by the Internet and Mobile Association of India on February 6 and 7 in New Delhi
http://www.mxmindia.com/2014/01/digital-first-is-theme-of-iamais-digital-summit/

Ranjona Banerji: Did Sunanda Pushkar story merit top billing?
Everybody in India who takes part in the English media knows more about Sunanda Pushkar in her death than before. There is no justification at all for making this story more important than any other, writes Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-did-sunanda-pushkar-story-merit-top-billing/