Stories on 16th Mar '15

It's an appy world for kids!
It's good news for marketers as research by Pulp Strategy shows that children are heavy users of mobile devices. Kids spend 20 hours a week on mobile apps, says study
http://www.mxmindia.com/2015/03/its-an-appy-world-for-kids/

GroupM eyes digital startup Foxymoron
The potential transaction (estimated at Rs 180 crore) is part of GroupM's strategy to establish an even stronger footprint in the country, where it already has a dominant presence
http://www.mxmindia.com/2015/03/groupm-eyes-digital-startup-foxymoron/

Publicis acquires Expicient; integrates it under Rosetta
Expicient will be integrated into the Publicis.Sapient platform under the Rosetta brand
http://www.mxmindia.com/2015/03/publicis-acquires-expicient-integrates-it-under-rosetta/

DDB Mudra wins creative mandate for Sony MAX and Pepsi IPL 2015
DDB Mudra West has crafted a three staged campaign called 'India Ka Tyohaar'


Sonata urges India's youth to be their original self in new TVC
The latest campaign featuring Badshah is an effort to reach out to a wider audience who are keen to prove themselves and live life while enjoying every moment to the fullest
http://www.mxmindia.com/2015/03/sonata-urges-indias-youth-to-be-their-original-self-in-new-tvc/

Amith Prabhu: Has Public Relations lost its credibility?
Just as a botched up surgery does not let surgeons lose their credibility. Public relations professionals who work with consultancies and in communications departments largely try and work within an ethical code that is unwritten but understood, writes Amith Prabhu
http://www.mxmindia.com/2015/03/amith-prabhu-has-public-relations-lost-its-credibility/

Stories on 28th Apr '14

Gamifying Corporate India
Gamification is the new corporate in-thing helping in achieving business objectives to get to tougher tasks like changing behavioural patterns
http://www.mxmindia.com/2014/04/gamifying-corporate-india/

Rishad Tobaccowala: Why Nestle's "Share Your Goodness" is more than Good
Nestle's "Share Your Goodness" campaign is a great example of next generation storytelling, writes Rishad Tobaccowala
http://www.mxmindia.com/2014/04/rishad-tobaccowala-why-nestles-share-your-goodness-is-more-than-good/

Top agencies like O&M, Lowe, McCann, Creativeland to skip Creative Abbys
Even the winners won't feel the joy of winning as half of the industry is not going to be there, says Piyush Pandey
http://www.mxmindia.com/2014/04/top-agencies-like-om-lowe-mccann-creativeland-to-skip-creative-abbys/

Garnier's 'blind use test' woos consumers across India
Online and offline activity introduced fans to the new, improved formula
http://www.mxmindia.com/2014/04/garniers-blind-use-test-woos-consumers-across-india/

Media Lounge acquires Origin Beanstalk
With this merger, Origin Beanstalk becomes one of the key brands to join the rooster of Media Lounge
http://www.mxmindia.com/2014/04/media-lounge-acquires-origin-beanstalk/

Amith Prabhu: The Accidental Media Advisor
Future Prime Ministers should stop the practice of hiring editors and instead retain professional public relations specialists, writes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-the-accidental-media-advisor/

Reviewing the Reviews: 1.5 to 3.5 stars for Revolver Rani
Most critics - particularly women among them - were let down by the domesticization of the firebrand heroine, writes Deepa Gahlot
http://www.mxmindia.com/2014/04/reviewing-the-reviews-1-5-to-3-5-stars-for-revolver-rani/

Kansai Nerolac unveils HD paints concept
To showcase the new product and its value proposition, Kansai Nerolac has unveiled the campaign comprising of a TVC and digital campaign
http://www.mxmindia.com/2014/04/kansai-nerolac-unveils-hd-paints-concept/

LinkedIn unveils three new initiatives to drive content marketing forward
The initiatives include Sponsored Updates Partners, Content Partners Program and Sponsored InMail on Mobile

http://www.mxmindia.com/2014/04/linkedin-unveils-three-new-initiatives-to-drive-content-marketing-forward/

Stories on 7th Oct '13

Do Indian Public Relations agencies need to reinvent to thrive?
The mood at the recently held Praxis 2013 was clear: PR agencies need to relook at the way they do their business
http://www.mxmindia.com/2013/10/do-indian-pr-agencies-need-to-reinvent-to-thrive/

Online matrimonials ads leapfrog 124% since Jan '13: IAMAI-IMRB
Uploading of matrimonials was lowest in the month of April with 0.64 million uploads. The month of June saw the maximum profile uploads with 2.16 million
http://www.mxmindia.com/2013/10/online-matrimonials-ads-leapfrog-124-since-jan-13-iamai-imrb/

Pheroza Bilimoria and Pradeep Guha receive IAA Champions Award
The veteran media professionals were felicitated at the International Advertising Association's 75th anniversary celebrations in London last week
http://www.mxmindia.com/2013/10/pheroza-bilimoria-and-pradeep-guha-receive-iaa-champions-award/

TelevisionPost launches. Armed with research, will go part-pay soon
The B2B media space specialising on television and allied industries dominated by IndianTelevision.com finally has competition
http://www.mxmindia.com/2013/10/televisionpost-launches-armed-with-research-will-go-part-pay-soon/

Amith Prabhu: Beggars are not choosers but in Chicago they also know how not to be losers
Despite the hardship written on their face, the beggar in Chicago always wears a smile, writes Amith Prabhu. An example of how one can learn basic PR tactics from a street beggar
http://www.mxmindia.com/2013/10/amith-prabhu-beggars-are-not-choosers-but-in-chicago-they-also-know-how-not-to-be-losers/

Reviewing the Reviews: Besharam is savaged by critics
Ranbir Kapoor's golden boy image took a bit of battering with Besharam as most critics hovered at the 1.5 stars mark for the film, notes Deepa Gahlot
http://www.mxmindia.com/2013/10/reviewing-the-reviews-besharam-is-savaged-by-critics/

FoxyMoron adds colour to Maybelline's digital campaign
Digital media firm FoxyMoron has been engaged to launch Maybelline New York's Color Show across platforms like Facebook, Twitter and Instagram
http://www.mxmindia.com/2013/10/foxymoron-adds-colour-to-maybellines-digital-campaign/

Fourth Dimension Media says 'Vannakkam' to Mumbai
Chennai-based media outsourcing firm Fourth Dimension Media opens office in Mumbai
http://www.mxmindia.com/2013/10/fourth-dimension-media-says-vannakkam-to-mumbai/

Stories on 17th Sep '13

Real India, Real Music
Music festivals gaining popularity in India as local talent's offering intensifies
http://www.mxmindia.com/?p=54095

ASCI asks Bharti Softbank to axe Taproot's digital ads for Hike Messenger
The Advertising Standards Council of India asks for withdrawl of Hike Messenger's online commercials
http://www.mxmindia.com/?p=54100

Jaldi 5 with Rajesh iyer, Marketing Head, Colors: Bigg Boss has become a cult show on Indian television.
Rajesh Iyer, Head of Marketing, Colors on the format of this year's Bigg Boss and the reality show's role as a buzz creator for his channel
http://www.mxmindia.com/?p=54092

Ranjona Banerji: Time for the media to jump left, right or centre
The media, it seems, needs a few lessons in school civics, writes Ranjona Banerji
http://www.mxmindia.com/?p=54118

FoxyMoron bags digital marketing duties of Celkon Mobiles
Mobile phone player Celkon has assigned its digital marketing duties to digital marketing firm FoxyMoron’s Delhi NCR branch
http://www.mxmindia.com/?p=54094

HUL's Hemant Bakshi elected ISA Chairman
Hemant Bakshi, Executive Director, Home and Personal Care, Hindustan Unilever Limited, was elected Chairman of the Indian Society of Advertisers (ISA). He takes over from Kurush N Grant
http://www.mxmindia.com/?p=54103

MEC appoints Tanushree Radhakrishnan as Digital Head - North
MEC India has appointed Tanushree Radhakrishnan as Digital Head - North
http://www.mxmindia.com/?p=54107

Stories on 24th Aug

Boom in Bhojpuri broadcast
Two new Bhojpuri channels launch wanting a slice of around a Rs 100 crore (and growing) adspends market
http://www.mxmindia.com/2012/08/boom-in-bhojpuri-broadcast/

Battle of courts spills to media statements, as NDTV rubbishes WPP claims
PR is clearly the main aim, as the WPP statement contains a number of legal flaws, NDTV notes, asking WPP to correct its "badly damaged and dishonest ratings system in India"
http://www.mxmindia.com/2012/08/battle-of-courts-spills-to-media-statements-as-ndtv-rubbishes-wpp-claims/

NBA urges Soni to suspend TAM data reporting until system probed, made robust
The News Broadcasters Association has asked to I&B Minister Ambika Soni NBA to order an independent third party time-bound audit by a reputed agency to evaluate and measure the TAM systems and make the audit report public
http://www.mxmindia.com/2012/08/nba-urges-soni-to-suspend-tam-data-reporting-until-system-probed-made-robust/

ESPN Star derisks on cricket viewership by signing long-term ad deals
Fearing a possible drop in viewership, ESPN Star inks long-term deals for advertising for long cricket season
http://www.mxmindia.com/2012/08/espn-star-derisks-on-cricket-viewership-by-signing-long-term-ad-deals/

MxM Buzzer # 6 | Quiz on Doordarshan
Presenting the sixth edition of MxM Buzzer where the focus is on Doordarshan... compiled by Sorbojeet Chatterjee
http://www.mxmindia.com/2012/08/mxm-buzzer-6-quiz-on-doordarshan/

Backgrounder | Hemant Jain: What makes online travel so sought after?
In a new fortnightly series on industry backgrounders, Hemant Jain takes us through the journey of the current boom in the travel media sector
http://www.mxmindia.com/2012/08/backgrounder-hemant-jain-what-makes-online-travel-so-sought-after/

L'Oreal appoints FoxyMoron for Digital duties
Digital solutions agency FoxyMoron has bagged the duties to handle the Digital portfolio of L'Oreal Paris in India, replacing Jack In The Box
http://www.mxmindia.com/2012/08/loreal-appoints-foxymoron-for-digital-duties/

Vijay TV's Mano thrills fans in South Africa
Celebrated South Indian playback singer Mano, popularized with the hit television music series Super Singers on Vijay TV, performed to packed audiences in Johannesburg and Durban
http://www.mxmindia.com/2012/08/vijay-tvs-mano-thrills-fans-in-south-africa/

Mediascope Publicitas OOH creates India's largest billboard in Bengaluru
The billboard is two-sided and front lit, with adverts on both sides, hence visible while approaching and while exiting the airport area
http://www.mxmindia.com/2012/08/mediascope-publicitas-ooh-creates-indias-largest-billboard-in-bengaluru/

Katrina is brand ambassador for Relaxo's brand Flite
Footwear manufacturer Relaxo has signed Katrina Kaif as the brand ambassador for its casual fashion brand Flite
http://www.mxmindia.com/2012/08/katrina-is-brand-ambassador-for-relaxos-brand-flite/

25% Indian travellers change plans post booking confirmation: Goibibo.com
Travel website Goibibo.com tracked the trend of travellers on their frequency of change in their plans, based on insight from its buyers' data
http://www.mxmindia.com/2012/08/25-indian-travellers-change-plans-post-booking-confirmation-goibibo-com/

The Anchor: 5 ways to build trust among e-consumers
From the look of the website, to your knowledge of the market - it has to be up to scratch, writes Prasad Shejale
http://www.mxmindia.com/2012/08/the-anchor-5-ways-to-build-trust-among-e-consumers/

Anil Thakraney: Blocking websites is stupid
What the government needs to do, is to come up with two solutions, one technical and the other political
http://www.mxmindia.com/2012/08/anil-thakraney-blocking-websites-is-stupid/

Ranjona Banerji: Watch out wrong-doers! Times Now is watching
The CBI ought to have known that Times Now (and Arnab Goswami) before leaving Suresh Kalmadi’s name out, writes Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-watch-out-wrong-doers-times-now-is-watching/