Stories on 7th Dec '12

Did the switch to weekends impact KBC buzz?
Did the switch to a weekend airing schedule impact the buzz factor for KBC 6 or has the Big B's aura begun to fade? MxMIndia finds out
http://www.mxmindia.com/2012/12/did-the-switch-to-weekends-impact-kbc-buzz/

Hockey India wins for Meridian, OgilvyOne
Meridian Communication Mumbai has added the Hockey India League to its existing client portfolio, following a multi-agency pitch in Delhi a couple of months ago
http://www.mxmindia.com/2012/12/hockey-india-wins-for-meridian-ogilvyone/

Satyamev Jayate nets Rs 22.33 cr as donations
Season 1 of Satyamev Jayate, the Star Plus mega-show presented by actor Aamir Khan, generated around Rs 22.33 crore as donations
http://www.mxmindia.com/2012/12/satyamev-jayate-nets-rs-22-33-cr-as-donations/

Jaldi 5 with Manish Agarwal: Gamification is the next big thing
Manish Agarwal, CEO of Reliance Entertainment Digital, and speaks on gamification and a variety of issues around digital entertainment and gaming in particular
http://www.mxmindia.com/2012/12/jaldi-5-with-manish-agarwal-gamification-is-the-next-big-thing/

Shailesh Kapoor: Four things TV ratings don't tell us
As TV ratings are scheduled to make a comeback on December 19, Shailesh Kapoor writes lists four critical things that ratings don't tell us
http://www.mxmindia.com/2012/12/shailesh-kapoor-four-things-tv-ratings-dont-tell-us/

Paritosh Joshi: Statistical Doppelganger
One of the biggest problems that confounds market researchers is respondent fatigue associated with questionnaire duration. And intervier fatigue too, notes Paritosh Joshi
http://www.mxmindia.com/2012/12/paritosh-joshi-statistical-doppelganger/

HBO,  Eros tie up for 2 ad-free movie channels
HBO Asia and Eros International have made a joint announcement to launch two new premium advertising-free movie channels, HBO Defined and HBO Hits, in India
http://www.mxmindia.com/2012/12/hbo-eros-tie-up-for-2-ad-free-movie-channels/

Theatre-owners irked by Kamal's plan to release 'Vishwaroopam' on DTH
Some Chennai theatre owners are upset by actor Kamal Hassan's decision to launch his upcoming movie 'Vishwaroopam' on the DTH platform eight hours before it is released in theatres worldwide
http://www.mxmindia.com/2012/12/theatre-owners-irked-by-kamals-plan-to-release-vishwaroopam-on-dth/

Anil Thakraney: Are corporates pushing Sachin?
For the greater good, all those advertisers who have signed up Sachin should release him from the contracts immediately. There are enough young guns in Indian sports, they can fish elsewhere
http://www.mxmindia.com/2012/12/anil-thakraney-are-corporates-pushing-sachin/

Ranjona Banerji: When News TV brought an issue to life
Television may be annoyingly intrusive and terribly unprofessional at times, but the cold distance of print cannot bring an issue like treatment of women to life as television can, writes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-when-news-tv-brought-an-issue-to-life/

BBC TopGear Magazine India Awards 2012
The year's first car and bike awards night is here
http://www.mxmindia.com/2012/12/bbc-topgear-magazine-india-awards-2012/

WATSummit '13 to discuss new era of digi mktng
WATMedia's annual event will witness participation of prominent visionaries discussing topics that contribute to the growth of digital and advertising space
http://www.mxmindia.com/2012/12/watsummit-13-to-discuss-new-era-of-digi-mktng/

The Anchor: 5 reasons localization is important
It's a myriad mix of cultures. In good old diverse India, localization is the only way to make it work, says Rahul Kumar
http://www.mxmindia.com/2012/12/the-anchor-5-reasons-localization-is-important/

Stories on 21st Nov '12

Are we really Free to post online?
'Like' it or not, everyone is talking about Facebook and how a mere status update got a 21-year-old arrested. Can social media flourish, if every move is scrutinized?
http://www.mxmindia.com/2012/11/are-we-really-free-to-post-online/

In TAM's absence, Whats-On-India search rankings show some trends
It's been over a month since TAM Media stopped releasing weekly ratings. MxMIndia sourced What's On India's TV TRENDs report to throw up some indicators of what's popular and what's not
http://www.mxmindia.com/2012/11/in-tams-absence-whats-on-india-search-rankings-show-some-trends/

Kishore Biyani aims to fashion a $1bn biz in 2 years
Kishore Biyani aims at $1 billion business from Future Fashion in 2 years
http://www.mxmindia.com/2012/11/kishore-biyani-aims-to-fashion-a-1bn-biz-in-2-years/

StrawberryFrog launches In India
Founded in 1999, the creative agency Strawberry Frog has finally launched its operations in India. Raj Kamble has been roped to head India functions
http://www.mxmindia.com/2012/11/strawberryfrog-launches-in-india/

Jaldi 5 with Sachin Kalbag: Upholding civil liberties at all costs
In response to increasing incidences of ordinary people's freedom being curtailed, Mumbai-based daily Mid-Day has announced its People's Freedom Charter, to combat draconian and ambiguous laws. Mid-Day Editor Sachin Kalbag explains why this was necessary
http://www.mxmindia.com/2012/11/jaldi-5-with-sachin-kalbag-upholding-civil-liberties-at-all-costs/

Mediaah!: What's not right with Arnab Goswami
Just as Angry Young Man Amitabh Bachchan mesmerized the nation in the 1970s, the Angry Young Man Arnab Goswami grew big on television, writes Pradyuman Maheshwari. But he has stretched his nationalistic debates a bit much. Also, a quick look at how other channels fared with their Bal Thackeray coverage
http://www.mxmindia.com/2012/11/mediaah-whats-not-right-with-arnab-goswami/

Young Track by Samyak Chakrabarty | Causes that Young India is fighting for
Today's urban youngsters are very socially conscious and aware. Samyak Chakrabarty lists four causes that metro youth are most concerned about and taking the initiative to address
http://www.mxmindia.com/2012/11/young-track-by-samyak-chakrabarty-causes-that-young-india-is-fighting-for/

Dream Theatre launches Power Rangers Samurai merchandise
Mumbai-based brand management and licensing enterprise Dream Theatre is launching a merchandise range based on the action adventure series Power Rangers Samurai in India
http://www.mxmindia.com/2012/11/dream-theatre-launches-power-rangers-samurai-merchandise/

The Anchor: Five reasons direct marketing scores over other forms of marketing
When it comes to reaching customers, keeping costs down and getting specific, constructive feedback, direct selling has the advantage, says Manisha Amol
http://www.mxmindia.com/2012/11/the-anchor-five-reasons-direct-marketing-scores-over-other-forms-of-marketing/

Anil Thakraney: The IT Act needs to be rewritten. ASAP
The law needs to be amended. And parents need to inform and educate their children on ground realties. Because when virtual world collides with real world, the result can often be traumatic
http://www.mxmindia.com/2012/11/anil-thakraney-the-it-act-needs-to-be-rewritten-asap/

Stories on 24th Aug

Boom in Bhojpuri broadcast
Two new Bhojpuri channels launch wanting a slice of around a Rs 100 crore (and growing) adspends market
http://www.mxmindia.com/2012/08/boom-in-bhojpuri-broadcast/

Battle of courts spills to media statements, as NDTV rubbishes WPP claims
PR is clearly the main aim, as the WPP statement contains a number of legal flaws, NDTV notes, asking WPP to correct its "badly damaged and dishonest ratings system in India"
http://www.mxmindia.com/2012/08/battle-of-courts-spills-to-media-statements-as-ndtv-rubbishes-wpp-claims/

NBA urges Soni to suspend TAM data reporting until system probed, made robust
The News Broadcasters Association has asked to I&B Minister Ambika Soni NBA to order an independent third party time-bound audit by a reputed agency to evaluate and measure the TAM systems and make the audit report public
http://www.mxmindia.com/2012/08/nba-urges-soni-to-suspend-tam-data-reporting-until-system-probed-made-robust/

ESPN Star derisks on cricket viewership by signing long-term ad deals
Fearing a possible drop in viewership, ESPN Star inks long-term deals for advertising for long cricket season
http://www.mxmindia.com/2012/08/espn-star-derisks-on-cricket-viewership-by-signing-long-term-ad-deals/

MxM Buzzer # 6 | Quiz on Doordarshan
Presenting the sixth edition of MxM Buzzer where the focus is on Doordarshan... compiled by Sorbojeet Chatterjee
http://www.mxmindia.com/2012/08/mxm-buzzer-6-quiz-on-doordarshan/

Backgrounder | Hemant Jain: What makes online travel so sought after?
In a new fortnightly series on industry backgrounders, Hemant Jain takes us through the journey of the current boom in the travel media sector
http://www.mxmindia.com/2012/08/backgrounder-hemant-jain-what-makes-online-travel-so-sought-after/

L'Oreal appoints FoxyMoron for Digital duties
Digital solutions agency FoxyMoron has bagged the duties to handle the Digital portfolio of L'Oreal Paris in India, replacing Jack In The Box
http://www.mxmindia.com/2012/08/loreal-appoints-foxymoron-for-digital-duties/

Vijay TV's Mano thrills fans in South Africa
Celebrated South Indian playback singer Mano, popularized with the hit television music series Super Singers on Vijay TV, performed to packed audiences in Johannesburg and Durban
http://www.mxmindia.com/2012/08/vijay-tvs-mano-thrills-fans-in-south-africa/

Mediascope Publicitas OOH creates India's largest billboard in Bengaluru
The billboard is two-sided and front lit, with adverts on both sides, hence visible while approaching and while exiting the airport area
http://www.mxmindia.com/2012/08/mediascope-publicitas-ooh-creates-indias-largest-billboard-in-bengaluru/

Katrina is brand ambassador for Relaxo's brand Flite
Footwear manufacturer Relaxo has signed Katrina Kaif as the brand ambassador for its casual fashion brand Flite
http://www.mxmindia.com/2012/08/katrina-is-brand-ambassador-for-relaxos-brand-flite/

25% Indian travellers change plans post booking confirmation: Goibibo.com
Travel website Goibibo.com tracked the trend of travellers on their frequency of change in their plans, based on insight from its buyers' data
http://www.mxmindia.com/2012/08/25-indian-travellers-change-plans-post-booking-confirmation-goibibo-com/

The Anchor: 5 ways to build trust among e-consumers
From the look of the website, to your knowledge of the market - it has to be up to scratch, writes Prasad Shejale
http://www.mxmindia.com/2012/08/the-anchor-5-ways-to-build-trust-among-e-consumers/

Anil Thakraney: Blocking websites is stupid
What the government needs to do, is to come up with two solutions, one technical and the other political
http://www.mxmindia.com/2012/08/anil-thakraney-blocking-websites-is-stupid/

Ranjona Banerji: Watch out wrong-doers! Times Now is watching
The CBI ought to have known that Times Now (and Arnab Goswami) before leaving Suresh Kalmadi’s name out, writes Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-watch-out-wrong-doers-times-now-is-watching/

Stories on 28th March

The Mindshare Mantra for the Digital Age
Marco Rimini, Leader, Business Planning, on his agency’s plans for India and emerging markets
http://www.mxmindia.com/2012/03/ready-to-tackle-the-new-digital-age/

Omnicom & Interpublic Group join hands for Chevrolet
Prasoon Joshi to be on Board of the historic jv between Ominicom and Interpub for Chevrolet (Chevy)
http://www.mxmindia.com/2012/03/omnicom-interpublic-group-join-hands-for-chevrolet/

[95 Days to D-Day] No negotiation on deadline: MIB
Addressing a seminar on 'India going Digital: An Industry Interaction with Stakeholders' Additional Secretary of I&B Ministry Rajiv Takru said that the sunset date is sacrosanct and absolutely non-negotiable. Moreover, digitization is in the larger public interest, and if it hurts a few, then so be it.
http://www.mxmindia.com/2012/03/95-days-to-d-day-no-negotiation-on-deadline-mib/

Digital is the way forward for Zee
It has a radical call-in concept for Dance India Dance, interactive features on its WAP side, and an unshakeable determination to milk social media for all it’s worth. MxMIndia speaks to Marketing Head Akash Chawla about the Zee Group’s galactic trajectory.
http://www.mxmindia.com/2012/03/digital-is-the-way-forward-for-zee/

Sandeep Sharma joins RK Swamy Media Group
Sandeep Sharma to take over from Chintamani Rao as head of RK Swamy Media Group. Mr Rao to take on an advisory role in the group.
http://www.mxmindia.com/2012/03/sandeep-sharma-joins-rk-swamy-media-group/

E-shopping hits busy young mums too
Investor Karisma Kapoor is also throwing her weight behind online babycare shop Babyoye.com, promoting the shopping portal on TV.
http://www.mxmindia.com/2012/03/e-shopping-hits-busy-young-mums-too/

The Anchor: 5 commandments for ad stardom
Once you've got your core competency (ability to conjure up fantastic ideas) and remarkable talent in place, follow the 5 commandments to become the Rajnikanth of advertising, Amod Dani style.
http://www.mxmindia.com/2012/03/the-anchor-5-commandments-for-ad-stardom/

Anil Thakraney: Ready for long copy?
A copywriter has taken the trouble to try and revive the art of writing long copy, and he has come up with a cool idea. Bodhisatwa Dasgupta of Ogilvy & Mather has announced a contest called: ‘Longhand’. Which invites contestants to write long copy ads. And win instant recognition.
http://www.mxmindia.com/2012/03/anil-thakraney-ready-for-long-copy/

[MJR] The missing case of espelling & grammaria
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/03/mjr-the-missing-case-of-espelling-grammaria/

Stories on 30th December

The Year in the News Media
We conclude our series of yearenders with Contributing Editor Ranjona Banerji taking a look at how good (and bad) 2011 has been for the newswallahs.
http://www.mxmindia.com/2011/12/lookback-2011-the-year-in-news-media/

Radio Mirchi to enter Abu Dhabi as ENIL ties up with ADMC
Abu Dhabi Media Company (ADMC), a public joint stock company based in UAE, provides media content across various platforms including television, publishing, radio, digital and so on.
http://www.mxmindia.com/2011/12/radio-mirchi-to-launch-in-abu-dhabi-as-enil-ties-up-with-admc/

Registered papers in India is 82,237, Hindi & Eng lead in no of print entities
The 55th annual report 'Press in India' also reported that the total circulation of newspapers stood at 32,92,04,841; total number of registered newspapers stood at 82,237 and 4,853 new newspapers were registered during 2010-11.
http://www.mxmindia.com/2011/12/registered-publications-show-6-25-per-cent-growth-rni-report/


Ganeshaspeaks forecast 4 media & mrktng pros - Part 2: Libra, Scorpio, Sagittarius, Capricorn, Aquarius & Pisces
Presenting the second part of the astrology forecast from Ganeshaspeaks.com for media & marketing pros for the Libra, Scorpio, Sagittarius, Capricorn, Aquarius and Pisces sun signs.
http://www.mxmindia.com/2011/12/part-2-of-ganeshaspeaks-forecast-for-media-marketing-pros-libra-scorpio-sagittarius-capricorn-aquarius-pisces/

Featured Yesterday: Kamal Basu to head marketing @ Skoda
After moving out of Saatchi & Saatchi, Kamal Basu will now be working with Skoda as a client.
http://www.mxmindia.com/2011/12/kamal-basu-to-join-skoda/

Initiative masterminds global free advertising campaign for charity
Media owners will support bid to raise $1m to help its international charity and education partner, Free the Children to free children from poverty and exploitation.
http://www.mxmindia.com/2011/12/initiative-masterminds-global-free-advertising-campaign-for-charity/

Abhijit Sarkar conferred with 'Most Iconic Communication Leader of the Year' award
Mr Sarkar was honoured at Powerbrands Hall of Fame Awards function in London.
http://www.mxmindia.com/2011/12/abhijit-sarkar-conferred-with-most-iconic-communication-leader-of-the-year-award/

Mega New Year celebrations on Disney channels
The channels have an exciting line-up of Disney’s best loved, award-winning programs and interactive contests with more than 5000 prizes up for grabs.
http://www.mxmindia.com/2011/12/mega-new-year-celebrations-on-disney-channels/

Eight new wins for Hanmer MSL India
Hanmer MSL chosen by History, NEO Sports, Biocon, CREDAI Bengaluru, BOC India Limited, HTC Corporation and SBI General Insurance for strategic communications briefs.
http://www.mxmindia.com/2011/12/hanmer-msl-indias-eight-new-wins-in-pharma-media-sports-technology-insurance-and-real-estate/

The Anchor: 11 noteworthy happenings of 2011
Tuhina Anand on 11 developments in media and advertising that 2011 will be remembered for.
http://www.mxmindia.com/2011/12/the-anchor-11-noteworthy-happenings-of-2011/

Anil Thakraney: The trick Anna missed
For Mumbai, which is not a politically active city unlike Delhi, Team Anna needed to think out of the box to get the crowds in.

http://www.mxmindia.com/2011/12/anil-thakraney-the-trick-anna-missed/

Stories on 19th December

Life Ok will compete with Star Plus: Sanjay Gupta
The Star India COO on how new channel Life Ok will compete with every GEC including sibling Star Plus
http://www.mxmindia.com/2011/12/sanjay-gupta-life-ok-will-compete-with-every-gec-even-star-plus/

Movenpick Hotels looking to expand in Indian market
Switzerland-based international hotel chain Movenpick Hotels & Resorts has just made its entry into India with its first property in Bengaluru. The chain however plans to expand its presence in India and is looking at having 10 properties in the next three years
http://www.mxmindia.com/2011/12/movenpick-hotels-looking-to-expand-in-indian-market/

NDTV 24x7 now available in UK on Virgin
NDTV 24x7 is Asia's first news channel to be a part of Virgin's base pack along with other leading international news channels
http://www.mxmindia.com/2011/12/ndtv-24x7-now-available-in-uk-on-virgin/

Times TV boost for Ajay Trigunayat, Avinash Kaul
Avinash Kaul will now be Chief Executive Officer ET Now and Zoom, and Ajay Trigunayat will be Chief Executive Officer, English entertainment channels
http://www.mxmindia.com/2011/12/times-tv-boost-for-ajay-trigunayat-avinash-kaul/

Ad Strat: Max Weekends - chillout time
Behind every great commercial is super strategy. Every week, MxMIndia brings for you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2011/12/ad-strat-max-weekends-chillout-time/

Anil Thakraney: Treating the fan like shit
Rahul Dravid warns that not thinking about the fan is one of the reasons for the fast-diminishing crowds at Indian stadia. And how this portends very badly for the future of the game. It's TV that is busy slaying the goose that lays the golden eggs
http://www.mxmindia.com/2011/12/hard-knocks-treating-the-fan-like-shit-2/

Rahul Thappa, Bharat Bhushan quit Mail Today
Rahul Thappa, COO and Bharat Bhushan, Editor of Mail Today confirmed this development to MxMIndia
http://www.mxmindia.com/2011/12/rahul-thappa-bharat-bhushan-quit-mail-today/

Anchor: 6 wishes for Santa for the media biz
Just a week to go for Christmas, A N Chorrea makes his wishlist for Santa
http://www.mxmindia.com/2011/12/anchor-6-wishes-for-santa-for-the-media-biz/

Digital is the future, not competition to radio
Convergence of traditional broadcasting platforms with digital platforms is perhaps inevitable as digital media has become significant, not only for radio but for all media
http://www.mxmindia.com/2011/12/digital-is-the-future-not-competition-to-radio/

Case Study: Being Human, Being Digital
Aiming to position itself as a lifestyle brand aiding the twin causes of healthcare and education for the underprivileged, the brand needed to create customer engagement through a large synergistic online and offline community.
http://www.mxmindia.com/2011/12/being-human-being-digital/

Stories on 9th November

The future is rosy, says Ravi Dhariwal

Optimistic about newspaper business, Ravi Dhariwal says challenges can be overcome if industry joins hands and collaborates to find solutions.

http://www.mxmindia.com/2011/11/inma-the-future-is-rosy/

Of Tarun Tejpal's travails

http://www.mxmindia.com/2011/11/of-tarun-tejpals-travails/

5 reasons why the Amul Butter Girl advertising is still relevant

It’s as much a part of our lives as dal-roti. Read on for more reasons!

http://www.mxmindia.com/2011/11/5-reasons-why-the-amul-butter-girl-advertising-is-still-relevant/

Aaren is now a 100% LMG company

Aaren Initiative Outdoor fully acquired by Lintas Media Group, to be renamed Lintas Initiative Outdoor.

http://www.mxmindia.com/2011/11/lintas-takes-over-aaren/

Gouri Dange: Dealing with journos hungry for quotes

Naming no Names is the mid-week column by well-known novelist, columnist and counsellor, Gouri Dange.

http://www.mxmindia.com/2011/11/naming-no-names-quote-bank/

TOI launches TWeek at INMA

The Times of India Group launched TWeek, first of its kind digital magazine at the INMA platform.

http://www.mxmindia.com/2011/11/inma-toi-launches-tweek/

INMA 2011: Membership targets in sight, says Tariq Ansari

INMA aims to reach a wider audience, says the outgoing president, adding that falling readership and rising ad costs are a two-pronged challenge the industry has to tackle.

http://www.mxmindia.com/2011/11/inma-membership-targets-in-sight-says-tariq-ansari/

Lalla on board with Mindshare

Mindshare appoints Ashok Lalla as Leader, Digital, South Asia

http://www.mxmindia.com/2011/11/lalla-on-board-with-mindshare/

Anil Thakraney: Why the media must boycott Abhi-Ash baby birth

I find it appalling that the Bachchan-baby-obsessed media has so quickly forgotten the humiliation of the recent past.

http://www.mxmindia.com/2011/11/hard-knocks-beygairat-brigade/