Stories on 4th Sep '15

IAA India Silver Jubilee kicks off in Kochi
The spice town is playing host to a galaxy of ad & media biggies
http://www.mxmindia.com/2015/09/iaa-india-silver-jubilee-kicks-off-in-kochi/

Colors topples Star Plus in Week 34 of BARC data
Presenting Week 34 of BARC toplines - that's for August 22 to 28, 2015
http://www.mxmindia.com/2015/09/colors-topples-star-plus-in-week-34-of-barc-data/

Living Foodz set for Sept 11 launch
Living Entertainment brings to you an international food experience from 11th September 2015
http://www.mxmindia.com/2015/09/living-foodz-set-for-sept-11-launch/

Ranjona Banerji: What's left to discuss on primetime news TV on the Sheena Bora murder case except psychobabble?
The Sheena Bora murder case has exposed in no uncertain terms television's obsession with primetime discussions, writes Ranjona Banerji
http://www.mxmindia.com/2015/09/ranjona-banerji-what%e2%80%99s-left-to-discuss-on-primetime-news-tv-on-the-sheena-bora-murder-case-except-psychobabble/

Shailesh Kapoor: Split Personalities: TVFPitchers& Rural Ratings
TVF Pitchers manages to bring an authenticity of portrayal, in turn getting the appreciation of a fairly large corporate population of India, across industries, writes Shailesh Kapoor
http://www.mxmindia.com/2015/09/shailesh-kapoor-split-personalities-tvfpitchers-rural-ratings/

K Ramkrishnan appointed GM at IMRB Kantar World Panel
He joins IMRB from Future Lifestyle Fashions Limited where he was President - Marketing
http://www.mxmindia.com/2015/09/k-ramkrishnan-appointed-gm-at-imrb-kantar-world-panel/

Ishrath Nawaz appointed CD at Soho Square
Ishrath has spent about 14 years in advertising, having worked across Saatchi & Saatchi, Rediffusion DYR, Network Advertising and Draft FCB+Ulka
http://www.mxmindia.com/2015/09/ishrath-nawaz-appointed-cd-at-soho-square/

Space makes all the diff for K Raheja Corp's brand campaign
Multimedia campaign across print, radio and online media
http://www.mxmindia.com/2015/09/space-makes-all-the-diff-for-k-raheja-corps-brand-campaign/

With Grofers win, Lowe Lintas Mumbai unveils refreshing brand campaign
Grofers has quickly established itself as the leading choice for consumers wishing to shop their wares via digital platforms
http://www.mxmindia.com/2015/09/with-grofers-win-lowe-lintas-mumbai-unveils-refreshing-brand-campaign/

Waggener Edstrom's report throws up interesting insights on content relevance
It also found that inspirational, funny and entertaining content are most likely to be shared on social platforms followed by personal, news and educational content
http://www.mxmindia.com/2015/09/waggener-edstroms-report-throws-up-interesting-insights-on-content-relevance/

MSM appoints Humsa Dhir as SVP & Head, PR & Corporate Communications
Humsa will report into NP Singh, CEO, MSM Network
http://www.mxmindia.com/2015/09/msm-appoints-humsa-dhir-as-svp-head-pr-corporate-communications/

ASCIonline App gets a thumbs-up from consumers
Consumer reach facilitated further in the virtual world with the launch of ASCIonline mobile app
http://www.mxmindia.com/2015/09/ascionline-app-gets-a-thumbs-up-from-consumers/

Twitter launches Self-Service Ads Platform for SMBs in India
Twitter Ads self-service platform is now expanded to over 200 countries and territories worldwide

http://www.mxmindia.com/2015/09/twitter-launches-self-service-ads-platform-for-smbs-in-india/

Stories on 31st Aug '15

Thomas Pulliyel, Mr IMRB
As the IMRB International President retires today, industry majors on how the values of IMRB are the values of Thomas
http://www.mxmindia.com/2015/08/thomas-pulliyel-mr-imrb/

RAM ratings for Week 33 (August 9-15, 2015)
Presenting officially sourced RAM numbers for Week #33 - that's August 9-15, 2015

http://www.mxmindia.com/2015/08/ram-ratings-for-week-33-august-9-15-2015/

AAAI, IOAA sign agreement for better OOH business
A special feature of this agreement is that the advertiser will not be allowed to shift their business to another agency until dues of the earlier agency are cleared.
http://www.mxmindia.com/2015/08/aaai-ioaa-sign-agreement-for-better-ooh-business/

Online grocery store Big Basket ropes in Shah Rukh Khan as brand ambassador
SRK is also the face of online fashion etailer Yepme.com, which is currently running a contest to promote his upcoming film 'Fan'
http://www.mxmindia.com/2015/08/online-grocery-store-big-basket-ropes-in-shah-rukh-khan-as-brand-ambassador/

Apollo Tyres extends association with MUFC to other countries
Expands association to the whole of Africa, Malaysia, Vietnam, Philippines, Singapore, Cambodia, Laos, Myanmar and Brunei
http://www.mxmindia.com/2015/08/apollo-tyres-extends-association-with-mufc-to-other-countries/

Hike unveils biggest ever brand campaign
Asks consumers to create their own gang on hike with the tagline 'Got a Gang? Get on Hike'
http://www.mxmindia.com/2015/08/hike-unveils-biggest-ever-brand-campaign/

DishTV announces tie-up with Hungama
The active service will enhance DishTV’s portfolio in the field of VAS and music
http://www.mxmindia.com/2015/08/dishtv-announces-tie-up-with-hungama/

Amith Prabhu: Where is our talent coming from?
The client base is increasing, newer PR firms are mushrooming but retainers are not changing and quality of talent is not improving, writes Amith Prabhu

http://www.mxmindia.com/2015/08/amith-prabhu-where-is-our-talent-coming-from/

Stories on 2nd Jan '14

What the Stars Foretell for 2014
Presenting a special forecast for MxMIndia readers from GaneshaSpeaks, India's #1 astro information service
http://www.mxmindia.com/2014/01/what-the-stars-foretell-for-2014/

India to have 155 mn mobile internet users by March 2014: IAMAI-IMRB
The number of mobile internet users is going to reach 155 million in India by the end of March 2014 and 185 million by June 2014 maintaining a Q-o-Q growth of 20%, according to the 'Mobile Internet In India 2013' report released by the Internet & Mobile Association Of India (IAMAI) and IMRB International
http://www.mxmindia.com/2014/01/india-to-have-155-mn-mobile-internet-users-by-march-2014-iamai-imrb/

DDB Mudra Group elevates Anurag Bansal to CFO
January 1 saw Director-Finance Anurag Bansal step into the shoes of CFO Dilip Upadhyaya
http://www.mxmindia.com/2014/01/ddb-mudra-group-elevates-anurag-bansal-to-cfo/

Shubhranshu Singh now heads marketing at Star Sports
The former Visa India and South Asia Marketing Director has joined Star India as Vice President & Head Marketing - Sports
http://www.mxmindia.com/2014/01/shubhranshu-singh-now-heads-marketing-at-star-sports/

NewsStand: How the various Page1s looked on Jan 1, 2014
A scan of the front pages of select national and regional dailies on January 1, 2014
http://www.mxmindia.com/2014/01/newsstand-how-the-various-page1s-looked-on-jan-1-2014/