Stories on 9th Feb '17

Marketing effectiveness in the digital age: WARC
Continuing with our publishing of insights from Warc's Toolkit 2017
http://www.mxmindia.com/?p=99438

Zaheer Travadi appointed Partner, Mindshare Fast, SE Asia
He will focus on establishing Mindshare as the champion in digital targeting with data and measurement
http://www.mxmindia.com/?p=99408

7th edition of IAA Olive Crown Awards announced
The awards will be presented across 20 different categories, which include the coveted title of the Green Crusader of the Year as well as Campaign of the Year
http://www.mxmindia.com/?p=99403

Radio One acquires rights to air Big FM show in Ahmedabad
Strengthening the network's retro positioning, the content provides an energetic start to the day with music from the 70's to 90's
http://www.mxmindia.com/?p=99404

HDFC Life's new campaign highlights what's best for the family
New campaign by Leo Burnett India tells viewers 'Apnokoapnedum par jeenasikhao'
http://www.mxmindia.com/?p=99405

Happy mcgarrybowen, Ola invite people to #SpeakIndian
Conceived in partnership with creative agency Happy mcgarrybowen, the campaign is a reflection of India in 2017: cosmopolitan, yet rooted to its cultural sensibilities
http://www.mxmindia.com/?p=99407

Tetley unveils new campaign featuring Sourav Ganguly
Tata Global Beverages launches Tetley Super Green with a fun and relatable campaign
http://www.mxmindia.com/?p=99401

Sony BBC Earth appoints Kareena Kapoor Khan as its brand ambassador
This is the first time that the actress has become part of a factual entertainment channel.
http://www.mxmindia.com/?p=99402

Stories on 4th Sep '15

IAA India Silver Jubilee kicks off in Kochi
The spice town is playing host to a galaxy of ad & media biggies
http://www.mxmindia.com/2015/09/iaa-india-silver-jubilee-kicks-off-in-kochi/

Colors topples Star Plus in Week 34 of BARC data
Presenting Week 34 of BARC toplines - that's for August 22 to 28, 2015
http://www.mxmindia.com/2015/09/colors-topples-star-plus-in-week-34-of-barc-data/

Living Foodz set for Sept 11 launch
Living Entertainment brings to you an international food experience from 11th September 2015
http://www.mxmindia.com/2015/09/living-foodz-set-for-sept-11-launch/

Ranjona Banerji: What's left to discuss on primetime news TV on the Sheena Bora murder case except psychobabble?
The Sheena Bora murder case has exposed in no uncertain terms television's obsession with primetime discussions, writes Ranjona Banerji
http://www.mxmindia.com/2015/09/ranjona-banerji-what%e2%80%99s-left-to-discuss-on-primetime-news-tv-on-the-sheena-bora-murder-case-except-psychobabble/

Shailesh Kapoor: Split Personalities: TVFPitchers& Rural Ratings
TVF Pitchers manages to bring an authenticity of portrayal, in turn getting the appreciation of a fairly large corporate population of India, across industries, writes Shailesh Kapoor
http://www.mxmindia.com/2015/09/shailesh-kapoor-split-personalities-tvfpitchers-rural-ratings/

K Ramkrishnan appointed GM at IMRB Kantar World Panel
He joins IMRB from Future Lifestyle Fashions Limited where he was President - Marketing
http://www.mxmindia.com/2015/09/k-ramkrishnan-appointed-gm-at-imrb-kantar-world-panel/

Ishrath Nawaz appointed CD at Soho Square
Ishrath has spent about 14 years in advertising, having worked across Saatchi & Saatchi, Rediffusion DYR, Network Advertising and Draft FCB+Ulka
http://www.mxmindia.com/2015/09/ishrath-nawaz-appointed-cd-at-soho-square/

Space makes all the diff for K Raheja Corp's brand campaign
Multimedia campaign across print, radio and online media
http://www.mxmindia.com/2015/09/space-makes-all-the-diff-for-k-raheja-corps-brand-campaign/

With Grofers win, Lowe Lintas Mumbai unveils refreshing brand campaign
Grofers has quickly established itself as the leading choice for consumers wishing to shop their wares via digital platforms
http://www.mxmindia.com/2015/09/with-grofers-win-lowe-lintas-mumbai-unveils-refreshing-brand-campaign/

Waggener Edstrom's report throws up interesting insights on content relevance
It also found that inspirational, funny and entertaining content are most likely to be shared on social platforms followed by personal, news and educational content
http://www.mxmindia.com/2015/09/waggener-edstroms-report-throws-up-interesting-insights-on-content-relevance/

MSM appoints Humsa Dhir as SVP & Head, PR & Corporate Communications
Humsa will report into NP Singh, CEO, MSM Network
http://www.mxmindia.com/2015/09/msm-appoints-humsa-dhir-as-svp-head-pr-corporate-communications/

ASCIonline App gets a thumbs-up from consumers
Consumer reach facilitated further in the virtual world with the launch of ASCIonline mobile app
http://www.mxmindia.com/2015/09/ascionline-app-gets-a-thumbs-up-from-consumers/

Twitter launches Self-Service Ads Platform for SMBs in India
Twitter Ads self-service platform is now expanded to over 200 countries and territories worldwide

http://www.mxmindia.com/2015/09/twitter-launches-self-service-ads-platform-for-smbs-in-india/

Stories on 20th Apr '15

IAA Leadership Awards 2015 presented
The premier awards for advertising, media and marketing professionals were presented with much fanfare on Saturday
http://www.mxmindia.com/2015/04/iaa-leadership-awards-2015-presented/

Shailesh Kapoor: Wake up to a World beyond Formulaic Entertainment
Replicating existing success stories through variants (called 'formula' in our industry) is fine to a point, but when that becomes the only way of working, you are in for long-term trouble, writes Shailesh Kapoor
http://www.mxmindia.com/2015/04/shailesh-kapoor-wake-up-to-a-world-beyond-formulaic-entertainment/

Ceat unveils campaign to promote tubeless tyres offering
The TV campaign has two distinct TVCs showing the human nature of lying to hide their mistakes
http://www.mxmindia.com/2015/04/ceat-unveils-campaign-to-promote-tubeless-tyres-offering/

Fastrack unveils latest campaign to promote new offering
The brand's latest campaign for summer sunglasses includes a TVC, microsite and crowdsourced look book
http://www.mxmindia.com/2015/04/fastrack-unveils-latest-campaign-to-promote-new-offering/

Times Network announces slew of appointments
New alignment within the group's sales force aimed at meeting higher growth targets with an aggressive approach of Now or Nothing
http://www.mxmindia.com/2015/04/times-network-announces-slew-of-appointments/

'Freedom of expression' matters for Baggit
It will also be the anthem that forms the basis of all advertising and design work on the brand
http://www.mxmindia.com/2015/04/freedom-of-expression-matters-for-baggit/

Amith Prabhu: Why PR is never going to get its due for a long time?
When will PR professionals learn to praise an achievement so that the profession gets the recognition it ought to get, asks Amith Prabhu
http://www.mxmindia.com/2015/04/amith-prabhu-why-pr-is-never-going-to-get-its-due-for-a-long-time/

Coffee & Conversations with Rahul Kishore: Week #4: Shantanu Bhanja
In this edition of Coffee & Conversations, Rahul Kishore spends some quality time with Shantanu Bhanja, Chief Digital Officer, HT Media

http://www.mxmindia.com/2015/04/coffee-conversations-with-rahul-kishore-week-4-shantanu-bhanja/

Stories on 3rd Dec 14

Allwyn Fernandes, RIP
One of the most respected PR professionals in India, the veteran journalist-turned-PR practitioner passed away in Mumbai yesterday
http://www.mxmindia.com/2014/12/allwyn-fernandes-rip/

Hero signs up Tiger Woods as brand ambassador at Rs 200cr
Hero MotoCorp, the world's No. 1 two-wheeler manufacturer by volumes, has roped in Tiger Woods as its brand ambassador in a four-year deal pegged at Rs 200 crore, making it the most expensive celebrity endorsement yet for an Indian company
http://www.mxmindia.com/2014/12/hero-signs-up-tiger-woods-as-brand-ambassador-at-rs-200cr/

Allen Solly appoints Jack in the Box Worldwide as Digital AOR
Allen Sollywill be their second mandate from the Aditya Birla Group after Louis Philippe
http://www.mxmindia.com/2014/12/allen-solly-appoints-jack-in-the-box-worldwide-as-digital-aor/

Sanjeev Kotnala: Letter from a Consumer to a Marketer: I am Promiscuous because you are a Flirt
I am tired of listening to your mechanised bitch of a secretary: the IVR system. She has been working too much with your CRM but is no good...  Do you think I give a F***, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/12/sanjeev-kotnala-letter-from-a-consumer-to-a-marketer-i-am-promiscuous-because-you-are-a-flirt/

IAA to host seminar on 'Changing Gender Frames'
Seminar to be addressed by advertising, media & marketing leaders on Wednesday, December 10, 2-6pm, Mumbai
http://www.mxmindia.com/2014/12/iaa-to-host-seminar-on-changing-gender-frames/

Damon Johnson appointed SVP - Business Development at YuppTV
Damon Johnson brings with him over two decades of valuable industry experience
http://www.mxmindia.com/2014/12/damon-johnson-appointed-svp-business-development-at-yupptv/

ET Now to host 2nd India Economic Conclave in New Delhi
The biggest thought leadership platform will see the confluence of India's Brightest Minds~

http://www.mxmindia.com/2014/12/et-now-to-host-2nd-india-economic-conclave-in-new-delhi/

Stories on 7th Oct 14

The Big Sale: Hit or Flop?
Backlash on social media even as Flipkart claims of sales of over $100 million in 10 hours
http://www.mxmindia.com/2014/10/the-big-sale-hit-or-flop/

Maxus ESP executes new content campaign for Fiat
Maxus ESP executes an innovative and integrated consumer campaign for FIAT Avventura
http://www.mxmindia.com/2014/10/maxus-esp-executes-new-content-campaign-for-fiat/

Ranjona Banerji: When Evil will not be Seen nor Heard nor Spoken
My little crystal ball tells me this is not going to happen any time soon. For the foreseeable future, India's best-known journalists are going to behave like Mohandas Karamchand Gandhi's three monkeys, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-when-evil-will-not-be-seen-nor-heard-nor-spoken/

See it all - Zee Studio's new brand new ideology
Undergoes rebranding and emerges with a young, edgy look and a blockbuster movie library
http://www.mxmindia.com/2014/10/see-it-all-zee-studios-new-brand-new-ideology/

Epic gears for a significant India launch
It is the first segmented channel in Indian television
http://www.mxmindia.com/2014/10/epic-gears-for-a-significant-india-launch/

dna executes innovative campaigns for clients
In less than 60 days, dna has managed to bag and execute three innovations that has been the talking point for its clients
http://www.mxmindia.com/2014/10/dna-executes-innovative-campaigns-for-clients/

Raymond ventures into e-tailing with RaymondNext.com
Invests in state-of-the-art warehousing facility to service a single product to a single consumer anywhere in the country
http://www.mxmindia.com/2014/10/raymond-ventures-into-e-tailing-with-raymondnext-com/

IAA to host 'Let's get real' seminar in Mumbai
The Knowledge Seminar will be held on 9th October, 2014, at Taj Lands End, Mumbai
http://www.mxmindia.com/2014/10/iaa-to-host-lets-get-real-seminar-in-mumbai/

What Ticks for Indian Consumers/ Women- Monica Patnaik and Josy Paul
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Monica Patnaik and Josy Paul
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-monica-patnaik-and-josy-paul/

Young Globals Student Competition & Internship Program unveiled
The Young Globals is the only college/portfolio school competition for healthcare advertising that offers students an opportunity to submit their creative work

http://www.mxmindia.com/2014/10/young-globals-student-competition-internship-program-unveiled/

Stories on 30th Jul 14

Flipkart: Billion-dollar Baby
A $100-billion entity, Flipkart raises $1 bn in funds. Co may be valued at $7 bn. What next for the Bansals?
http://www.mxmindia.com/2014/07/flipkart-billion-dollar-baby/

Quasar wins digital mandate for Philips TV
The account will be handled by the Quasar Mumbai office
http://www.mxmindia.com/2014/07/quasar-wins-digital-mandate-for-philips-tv/

FCB Ulka conceptualises new TVC for Hero Pleasure
Alia Bhatt is the new face of the brand and the TVC portrays her in her fun loving, confident and adventurous avatar
http://www.mxmindia.com/2014/07/fcb-ulka-conceptualises-new-tvc-for-hero-pleasure/

Make everyday a day of love, urges Bluestone through new TVC
The TVC provides a fresh take on gifting and explores new jewellery buying trends
http://www.mxmindia.com/2014/07/make-everyday-a-day-of-love-urges-bluestone-through-new-tvc/

IAA Conversations to feature Sir Martin Sorrell and Arnab Goswami
The event will be held at the ITC Grand Central Hotel in Parel, Mumbai from 3.30 pm to 5 pm
http://www.mxmindia.com/2014/07/iaa-conversations-to-feature-sir-martin-sorrell-and-arnab-goswami/

Ranjona Banerji: Neil Harman's tale of 'unattributed' content
The story of Neil Harman, much respected tennis writer for The London Times, is a cautionary tale for all journalists, writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-neil-harmans-tale-of-unattributed-content/

BARC India spruces up logo, brand identity
The BARC India team has taken inspiration from a Rubik's Cube to solve the puzzle uniquely, vibrantly and transparently
http://www.mxmindia.com/2014/07/barc-india-spruces-up-logo-brand-identity/

Dainik Bhaskar hosts Unmetro event in Bengaluru
The conference was attended by over 170 delegates comprising leading noteworthy professionals from media, marketing and advertising

http://www.mxmindia.com/2014/07/dainik-bhaskar-hosts-unmetro-event-in-bengaluru/

Stories on 1st Jul 14

Building a future ready organisation: Harish Manwani
Text of the Hindustan Unilever chairman's speech at the AGM yesterday where he spoke of Unilever's five-pronged approach to remain future ready
http://www.mxmindia.com/2014/07/building-a-future-ready-organisation-harish-manwani/

BudgetSpeak #7: R S Sodhi: No toll for milk tankers on highways, please...
There is a need to exempt milk tanker from the levy of toll charge which is being paid on the express and national highways, writes R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation  Ltd (GCMMF)/(AMUL)
http://www.mxmindia.com/2014/07/budgetspeaks-7-r-s-sodhi-no-toll-for-milk-tankers-on-highways-please/

Sunil Lulla heading Grey-wards?
While it's confirmed that Sunil Lulla has decided to move on from BCCL, there is no confirm to the buzz in adland that he's joining Grey
http://www.mxmindia.com/2014/07/sunil-lulla-heading-grey-wards/

Fox Traveller turns to Fox Life, seeks to tap new audiences
This will give the channel two big advantages - the current winning mix of positioning and content, and a fresh and exciting global library
http://www.mxmindia.com/2014/07/fox-traveller-turns-to-fox-life-seeks-to-tap-new-audiences/

Ranjona Banerji: Silence, outrage & much fawning over the PM
There is an odd silence from the Central government on the Nihalchand Meghwal case and an even odder reluctance from the media to do its usual hammer and tongs act, notes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-silence-outrage-much-fawning-over-the-pm/

Leo Burnett appoints new senior cadres into its fold
Prajato Guha Thakurta and Sachin Kamble come on board as Associate ECDs
http://www.mxmindia.com/2014/07/leo-burnett-appoints-new-senior-cadres-into-its-fold/

DDB Remedy unveils new TVC for Gelusil
The insight behind the campaign was based on the fact that Indians tend to ignore acidity
http://www.mxmindia.com/2014/07/ddb-remedy-unveils-new-tvc-for-gelusil/

Samaya TV appoints Fourth Dimension as media sales partner
The collaboration will enable them to reach out to advertisers across India through the strong sales network
http://www.mxmindia.com/2014/07/samaya-tv-appoints-fourth-dimension-as-media-sales-partner/

IAA to host knowledge seminar in Nashik
The India chapter of the International Advertising Association will see digital experts addressing real estate developers and professionals on ways and means to exploit the digital media
http://www.mxmindia.com/2014/07/iaa-to-host-knowledge-seminar-in-nashik/

Stories on 9th May 14

It's final. Publicis and Omnicom will not merge
The giants have announced their decision to terminate the proposed mega-merger of the advertising and marketing services giants
http://www.mxmindia.com/2014/05/its-final-publicis-and-omnicom-will-not-merge/

Y&R, JWT & TBWA in running for Tata's global creative pitch
The three firms in the running for Tata Group's global advertising pitch
http://www.mxmindia.com/2014/05/yr-jwt-tbwa-in-running-for-tatas-global-creative-pitch/

Shailesh Kapoor: May 16: Mother Of All TV Battles
Shailesh Kapoor on how May 16 has emerged as the most promoted television date by far in our television history
http://www.mxmindia.com/2014/05/shailesh-kapoor-may-16-mother-of-all-tv-battles/

Ranjona Banerji: Arnab Goswami: From roaring lion with RaGa to mouse with NaMo
A roaring lion with Rahul Gandhi, a coy kitty-cat with Raj Thackeray and a mouse with Narendra Modi, Ranjona Banerji writes on the varying interview techniques of India’s most watched TV news anchor, Arnab Goswami
http://www.mxmindia.com/2014/05/ranjona-banerji-arnab-goswami-from-roaring-lion-with-raga-to-mouse-with-namo/

IAA Young Turks Forum to host Nihal Kaviratne
Nihal Kaviratne, CBE, Chairman, Akzo Nobel India will meet young professionals to address as well as mentor them
http://www.mxmindia.com/2014/05/iaa-young-turks-forum-to-host-nihal-kaviratne/

Text100 unveils insights into B2B technology decision maker's journey
The research found on average six people are involved in the technology purchasing decision-making process
http://www.mxmindia.com/2014/05/text100-unveils-insights-into-b2b-technology-decision-makers-journey/

Adfactors expands Asia operations to Sri Lanka
This is Adfactors PR’s third office in Asia outside India after Dubai and Singapore
http://www.mxmindia.com/2014/05/adfactors-expands-asia-operations-to-sri-lanka/

Digital Quotient appoints new Sales Head
The move is in line with Digital Quotient's aggressive move into arena of Data Analytics and Audience Marketing to provide holistic solutions to its wide customer base

http://www.mxmindia.com/2014/05/digital-quotient-appoints-new-sales-head/

Stories on 28th Mar'14

JWT acquires majority stake in Social Wavelength
Social Wavelength is a Mumbai-headquartered full-service social media agency specialising in social media offerings
http://www.mxmindia.com/2014/03/jwt-acquires-majority-stake-in-social-wavelength/

Mediaah!: Why Goafest hasn't lost the plot and deserves one more chance
If there's one person from the AAAI who can organise a worthwhile Goafest, it's Sundar Swamy. The IAA is supremely active thanks to his leadership and I find him exceedingly keen on doing things and he knows the art of getting things done
http://www.mxmindia.com/2014/03/mediaah-why-goafest-hasnt-lost-the-plot-and-deserves-one-more-chance/

Freeze! Media agencies put on hold IPL-7 buys given uncertainty over tourney
Uncertainty about IPL's future freezes ad sales
 http://www.mxmindia.com/2014/03/freeze-media-agencies-put-on-hold-ipl-7-buys-given-uncertainty-over-tourney/

Google 'Pledge to Vote' film with India's first voter
The film - part of the #Pledgetovote series - hopes to inspire both - seasoned, as well as first-time voters
 http://www.mxmindia.com/2014/03/google-pledge-to-vote-film-with-indias-first-voter/

Shailesh Kapoor: Cricket under threat from the Digital Generation?
The sport needs to find its coolness back, writes Shailesh Kapoor. An overhaul may be required sooner than later
 http://www.mxmindia.com/2014/03/shailesh-kapoor-cricket-under-threat-from-the-digital-generation/

Ranjona Banerji: When journalism pretends to not be tabloidy
M S Dhoni is being accused of corruption of the highest order though the actual suspicion is not of the highest order. This is how reputations are destroyed based on whispers and journalists need to understand this better, writes Ranjona Banerji
 http://www.mxmindia.com/2014/03/ranjona-banerji-when-journalism-pretends-to-not-be-tabloidy/

Cheil appoints Vivek Ballabh as AVP - Digital Media
Ballabh will be leading the agency's efforts in digital media planning and strategy for all clients
 http://www.mxmindia.com/2014/03/cheil-appoints-vivek-ballabh-as-avp-digital-media/

Dentsu Communications bags creative duties of TVS Housing
Dentsu Communications was awarded the business after a multi-agency pitch
 http://www.mxmindia.com/2014/03/dentsu-communications-bags-creative-duties-of-tvs-housing/

A million retailers sell online, notes IAMAI
The retailers represent a wide range of categories including electronics, books, apparel, accessories, footwear, jewellery
 http://www.mxmindia.com/2014/03/a-million-retailers-sell-online-notes-iamai/

Juries for Cyber, Design and Direct Lions announced by Cannes
Cannes announces jury list for Cyber, Design and Direct Lions categories
http://www.mxmindia.com/2014/03/juries-for-cyber-design-and-direct-lions-announced-by-cannes/

Stories on 19th Mar'14

TV ad vol grew 12% in 2013, print up 6%
As per TAM AdEx, the volume of television advertising grew 12 percent in 2013 and print went up by 6 percent
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

Zee pulls Rajesh Iyer from Colors as Biz Head for new channel
Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of of Rajesh Iyer as Business Head - New Initiatives|Hindi Broadcast
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

IRS revalidation will not happen by March 31
According to sources, the revalidation exercise hasn't started in right earnest and it's unlikely that the RSCI and MRUC will complete it by March 31 as announced earlier
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

HUL, McCann win big at IAA's Olive Crown Awards for green advertising
The chief guest at the event was actor Amitabh Bachchan, who was also accorded the Honorary Membership of the IAA India Chapter
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

Maxus wins media mandate for T20 World Cup 2014
Maxus has bagged the media investment mandate in India for the ICC World Twenty20 Bangladesh 2014
http://www.mxmindia.com/2014/03/maxus-wins-media-mandate-for-t20-world-cup-2014/

ASCI cracks whip on misleading ads; Education, Personal Care products major defaulters
In 2013, the CCC decided on 1842 complaints out of which 1477 were upheld
http://www.mxmindia.com/2014/03/asci-cracks-whip-on-misleading-ads-education-personal-care-products-major-defaulters/

Cannes announces jury list for four categories
The jury members will meet in Cannes to judge work in the new Product Design, Film, Media and Promo & Activation Lions categories
http://www.mxmindia.com/2014/03/cannes-announces-jury-list-for-four-categories/

PC to work her magic for DS Group
The actor features in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds, 'Rajnigandha Silver Pearls' from the house of DS Group
http://www.mxmindia.com/2014/03/pc-to-work-her-magic-for-ds-group/

'Come on, bulaava aaya hai', says MAX
The campaign is inspired from the fact that Pepsi IPL is the biggest cricketing extravaganza in the world
http://www.mxmindia.com/2014/03/come-on-bulaava-aaya-hai-says-max/

Reliance MediaWorks crosses 400-film mark
The company commemorated the triumph with a star-studded event graced by accomplished cinematographers, directors and producers
http://www.mxmindia.com/2014/03/reliance-mediaworks-crosses-400-film-mark/

TVS Tyres: counting on the letter-man to deliver happiness
The ad brings out the importance of high performance and toughness of the tyres in an emotional setting
http://www.mxmindia.com/2014/03/tvs-tyres-counting-on-the-letter-man-to-deliver-happiness/

ZEE appointed partner for SAIFF
ZEE Cinema has partnered with the South Asian International Film Festival (SAIFF) as a signature partner

http://www.mxmindia.com/2014/03/zee-appointed-partner-for-saiff/

Stories on 3rd Jan '14

Kejriwal Is News, News Is Kejriwal
The political news on TV and in the papers was getting way too predictable of late and Arvind Kejriwal is the man with the twist, writes Shailesh Kapoor
http://www.mxmindia.com/2014/01/kejriwal-is-news-news-is-kejriwal/


N P Singh is CEO, MSM
Longstanding Chief Operating Officer of Multi Screen Media, N P Singh, has been appointed CEO
http://www.mxmindia.com/2014/01/n-p-singh-is-ceo-msm/


IAA calls for entries to Olive Crown Awards
The last date for entries for the first and only awards for creative excellence in communicating sustainability is January 31, 2014. Entry form can be downloaded from iaaindiachapter.org
http://www.mxmindia.com/2014/01/iaa-calls-for-entries-to-olive-crown-awards/


More than just a new year greeting. On 40th anniv, RK Swamy Hansa to donate Rs 400 to charity on every click
The greeting carries with it an offer to donate Rs 400 to a charity on behalf of the recipients who are required to indicate their choice of donation to the cause of either education or healthcare by clicking on a button.
http://www.mxmindia.com/2014/01/more-than-just-a-new-year-greeting-on-40th-anniv-rk-swamy-hansa-to-donate-rs-400-to-charity-on-every-click/

The 3-D Art Director. Ivan Arthur on Sudhir Deokar
Ivan Arthur, former National Creative Director of Hindustan Thompson Associates (what's now called JWT), pays tribute to Sudhir Deokar, his soulmate and creative chief of HTA's hyperactive Mumbai office. Mr Deokar passed away last week.

http://www.mxmindia.com/2014/01/the-3-d-art-director-ivan-arthur-on-sudhir-deokar/

Stories on 28th Nov '13

Tooning Tarun Tejpal's Toxic Tale
Much has been spoken and written about the Tehelka founder's misdeeds. We reproduce here one of India's foremost editorial cartoonist Hemant Morparia's take in Mumbai Mirror + Jaldi 5 Q and A with Hemant Morparia: The seedy is not necessarily as Sleazy as the Mainstream can be.
http://www.mxmindia.com/2013/11/tooning-tarun-tejpals-toxic-tale/

Sony still at #6 among Hindi GECs. Star Plus #1, Colors #2, Zee #3
The TAM data for Week 47 came in today: Star Plus is the #1, Colors #2 and Zee #3. Life OK is #4, Sab at #5 and Sony at #6.
http://www.mxmindia.com/2013/11/sony-still-at-6-among-hindi-gecs-star-plus-1-colors-2-zee-3/

IAA webinar to host Rob Norman, Chief Digital Officer, GroupM at 5 pm today
Rob Norman, Chief Digital Officer at GroupM (Global) will speak and address queries in the November edition of the IAA (India chapter) webinar on Thursday, November 28 at 5pm
http://www.mxmindia.com/2013/11/iaa-webinar-to-host-rob-norman-chief-digital-officer-groupm-on-nov-28/

Martin Sorrell to a do a monthly show for CNBC-TV18
The WPP CEO will be a part of a new monthly show titled '30 Minutes with Martin Sorrell' on CNBC-TV18
http://www.mxmindia.com/2013/11/martin-sorrell-to-a-do-a-monthly-show-for-cnbc-tv18/

Gender sensitivity workshop on ad & media frat on Nov 29
Population First and Social Access will host the day-long workshop in Mumbai

http://www.mxmindia.com/2013/11/gender-sensitivity-workshop-on-ad-media-frat-on-nov-29/

Stories on 24th Oct '13

No gaon for our desi ad boys?
What was once considered hot seems no longer that for many ad agencies. A look at the Rural marketing play in India...


IAA announces knowledge conclave for 'emerging' agencies
Media captains like Subhash Chandra, Srinivasan Swamy, Harindra Singh, CVL Srinivas others to speak at the conclave on Saturday, October 26 in Mumbai


@Designomics 2013: On why good design mein hi samajhdaari hai
"Good Design makes for good business" was the central philosophy propagated at the Designomics Award 2013 ceremony.


Vijay Mukhi: My Klout score is 0
Klout's decision to not reveal anything about secret sauce it uses to determine our scores leaves Vijay Mukhi asking questions


Havas Media makes senior digital hires
Havas Media India has strengthened its digital team with two key senior appointments.


Romedy Now unveils 360-degree marketing campaign
'Love. Laugh. Live' is the credo of the channel and the attempt is to spread the love and happiness across a high visibility campaign

Stories on 11th Oct '13

Size & Price no longer differentiating factors: Anita Nayyar
Candid conversation with the Havas Media Group CEO for India and South Asia as the agency celebrates seven years in the country
http://www.mxmindia.com/2013/10/size-price-no-longer-differentiating-factors-anita-nayyar/


Sachin retirement huge opp for brands in festive season
With Sachin Tendulkar's retirement, brands look to create buzz to make most out of his farewell
http://www.mxmindia.com/2013/10/sachin-retirement-huge-opp-for-brands-in-festive-season/

And this is how the front pages of the leading dailies displayed the Sachin story
The MxMIndia Front Page Scan of a cross-section of Indian dailies
 http://www.mxmindia.com/2013/10/and-this-is-how-the-front-pages-of-some-leading-dailies-tracked-the-sachin-story/

Shailesh Kapoor: Congratulations! You are too 'evolved' to be measured by TV ratings
For most of these stakeholders, '24' brings in the hope that our television will change for the better, Alas, it was not to be, writes Shailesh Kapoor
http://www.mxmindia.com/2013/10/shailesh-kapoor-congratulations-you-are-too-evolved-to-be-measured-by-tv-ratings/


Jaldi 5 with Partho Dasgupta & Neville Taraporewalla: No boring panel discussions and screaming on IAA Debates
The co-chairs of the very successful debate series of the IAA India chapter discuss the format and what makes it tick
http://www.mxmindia.com/2013/10/jaldi-5-with-partho-dasgupta-neville-taraporewalla-no-boring-panel-discussions-and-screaming-on-iaa-debates/


Ranjona Banerji: Same old same old on Sachin
Two things that upset Ranjona Banerji this Friday, the 11th: Why didn't The Times of India ask a staffer to write the front-page story on Sachin Tendulkar. And: the job of the ombudsman is to protect the viewer from the channel and not the other way around
http://www.mxmindia.com/2013/10/ranjona-banerji-same-old-same-old-on-sachin/


dna kicks off campaign to promote celeb columns
Superstar Shah Rukh Khan, others to write column in 'After Hrs'
http://www.mxmindia.com/2013/10/dna-kicks-off-campaign-to-promote-celeb-columns/

Stories on 7th Oct '13

Do Indian Public Relations agencies need to reinvent to thrive?
The mood at the recently held Praxis 2013 was clear: PR agencies need to relook at the way they do their business
http://www.mxmindia.com/2013/10/do-indian-pr-agencies-need-to-reinvent-to-thrive/

Online matrimonials ads leapfrog 124% since Jan '13: IAMAI-IMRB
Uploading of matrimonials was lowest in the month of April with 0.64 million uploads. The month of June saw the maximum profile uploads with 2.16 million
http://www.mxmindia.com/2013/10/online-matrimonials-ads-leapfrog-124-since-jan-13-iamai-imrb/

Pheroza Bilimoria and Pradeep Guha receive IAA Champions Award
The veteran media professionals were felicitated at the International Advertising Association's 75th anniversary celebrations in London last week
http://www.mxmindia.com/2013/10/pheroza-bilimoria-and-pradeep-guha-receive-iaa-champions-award/

TelevisionPost launches. Armed with research, will go part-pay soon
The B2B media space specialising on television and allied industries dominated by IndianTelevision.com finally has competition
http://www.mxmindia.com/2013/10/televisionpost-launches-armed-with-research-will-go-part-pay-soon/

Amith Prabhu: Beggars are not choosers but in Chicago they also know how not to be losers
Despite the hardship written on their face, the beggar in Chicago always wears a smile, writes Amith Prabhu. An example of how one can learn basic PR tactics from a street beggar
http://www.mxmindia.com/2013/10/amith-prabhu-beggars-are-not-choosers-but-in-chicago-they-also-know-how-not-to-be-losers/

Reviewing the Reviews: Besharam is savaged by critics
Ranbir Kapoor's golden boy image took a bit of battering with Besharam as most critics hovered at the 1.5 stars mark for the film, notes Deepa Gahlot
http://www.mxmindia.com/2013/10/reviewing-the-reviews-besharam-is-savaged-by-critics/

FoxyMoron adds colour to Maybelline's digital campaign
Digital media firm FoxyMoron has been engaged to launch Maybelline New York's Color Show across platforms like Facebook, Twitter and Instagram
http://www.mxmindia.com/2013/10/foxymoron-adds-colour-to-maybellines-digital-campaign/

Fourth Dimension Media says 'Vannakkam' to Mumbai
Chennai-based media outsourcing firm Fourth Dimension Media opens office in Mumbai
http://www.mxmindia.com/2013/10/fourth-dimension-media-says-vannakkam-to-mumbai/

Stories on 24th Sep '13

Mumbai goes Social - Day 1
The first day of the Social Media Week Mumbai saw an interesting set of sessions, speakers... and some music!
http://www.mxmindia.com/?p=54344

Why is it that 'phoren' creative whizkids don't last in adland
Expats find Indian ad scene difficult, says this report following the resignation of Rediffusion YR's Sam Ahmed
http://www.mxmindia.com/?p=54323

NDTV appoints Soli Sorabjee as ombudsman. Now will he clear air on Barkha Dutt episode?
Former Attorney General and legal eagle Soli Sorabjee will provide an independent perspective on NDTV's coverage as also investigate viewer complaints against NDTV media entities
http://www.mxmindia.com/?p=54313

TRAI notifies amendments to DAS interconnection regulations
TRAI notifies amendments to the interconnection regulations applicable for Digital Addressable Cable TV Systems (DAS) and tariff order applicable for addressable systems
http://www.mxmindia.com/?p=54309

IAA webinar with Bookmyshow CEO Ashish Hemrajani on Sept 26
Ashish Hemrajani, Founder and CEO Bookmyshow.com will be live on IAA India Chapter's 'World Goes Digital' webinar series on Thursday, September 26 at 3 pm
http://www.mxmindia.com/?p=54312

Ranjona Banerji: There's more to journalism than social media
Important as social media is, it is not -- yet? -- a substitute for on-the-ground journalism
http://www.mxmindia.com/?p=54349

Big Magic Bihar & Jharkhand and 92.7 Big FM get together for 'Big Green Durga'
Month-long drive sees goddess idol created from newspapers
http://www.mxmindia.com/?p=54319

Zoom Review Show completes 200 episodes
Presented by editor-in-chief Omar Qureshi, the film reviews-based programme airs its 200th show today
http://www.mxmindia.com/?p=54310

Aim High bags 20 awards at Big Bang Awards
Bags 'PR Agency of the Year' at the Ad Club Bangalore's annual awards
http://www.mxmindia.com/?p=54311

Stories on 14th May '13

These 6 folks will help TV ratings get transparent
TAM appoints a 6-member elite panel of ombudsmen to tackle complaints and build confidence amongst stakeholders
http://www.mxmindia.com/?p=47728

When Deepika Warrier and Lloyd Mathias took on Josy Paul and Pratap Bose
At the third series of the IAA debate, the fraternity debated whether 'Creative awards can also be given for differentiated one-off expressions'
http://www.mxmindia.com/?p=47679

Sangeetha Aiyer is now VP & Head Marketing, A+E Networks I TV18
A+E Networks|TV18 has announced the promotion of Sangeetha Aiyer, as Vice President and Head Marketing, A+E Networks|TV18. She will oversee and supervise all the marketing verticals of the joint venture
http://www.mxmindia.com/?p=47681

Zapak appoints Shard Sharma as Nat Sales Head
Zapak Digital Entertainment, the India gaming business by Anil Dhirubhai Ambani Group, has announced the appointment of Shard Sharma as the National Sales Head of all businesses under Zapak
http://www.mxmindia.com/?p=47682

JWT releases its second 'Eye-Opener' video for PN 11
JWT India has released its second video for Portfolio Night 11, featuring its National Creative Director, Tista Sen
http://www.mxmindia.com/?p=47680

MTV India banks on digital wave
The second season of 'Drive with MTV', which will begin soon, is a social streaming show, which will showcase the journey of four teams travelling in different regions of the country and sharing their experiences
http://www.mxmindia.com/?p=47678

Ranjona Banerji: Pakistan anchors - easy and more professional!
Have to admit that they seemed to be professional, easy in their skin and demonstrated a sense of humour as elections results came in, writes Ranjona Banerji of Pakistani news TV anchors
http://www.mxmindia.com/?p=47683

Debrief: Airtel: Wonderful casting
The real strength of this campaign, apart from the sharp focus, lies in the casting and the dialogues. Superb choice of models, they look the sort of folks who would get mighty angsty over one rupee
http://www.mxmindia.com/?p=47677

Links of the Day (May 14)
Our editors pick the top links of the day, published today in no specific order
http://www.mxmindia.com/?p=47731

Stories on 30th Apr'13

Decoding Digital with Rajan Anandan
Excerpts from the inaugural IAA 'World Goes Digital' webinar held last week with the Google India CEO
http://www.mxmindia.com/2013/04/decoding-digital-with-rajan-anandan/

Rediff.com goes in for new, mobile-friendly look
The website, with its new interface, plans to capitalize on the growing usage of mobile
http://www.mxmindia.com/2013/04/rediff-com-goes-in-for-new-mobile-friendly-look/

Big FM announces leadership changes
Reliance Broadcast Network Ltd. (RBNL) has announced the consolidation and strengthening of functions within its radio business, 92.7 Big FM, through strategic elevations across key positions
http://www.mxmindia.com/2013/04/big-fm-announces-leadership-changes/

Radio Mirchi too announces new appointments
Vivek Modi will be heading the North cluster of Radio Mirchi, and Sarvmeet Oberoi has been appointed as the new Head of IPR (Sponsorship)
http://www.mxmindia.com/2013/04/radio-mirchi-too-announces-new-appointments/

Lifestyle content in Braille via 'White Print'
White Print, English lifestyle magazine in Braille, aims to be the monthly dose of leisure reading for the visually impaired community of the county
http://www.mxmindia.com/2013/04/lifestyle-content-in-braille-via-white-print/

Ranjona Banerji: When journalists get taken for a ride
As a fraternity, we have been unable to protect ourselves from the shenanigans of our employers, writes Ranjona Banerji
http://www.mxmindia.com/2013/04/ranjona-banerji-when-journalists-get-taken-for-a-ride/

Debrief: Tata Sky: The 'Epic' ad
There's nothing not to like about this one. It's a surprising solution, the treatment is high-action and the promise is single minded
http://www.mxmindia.com/2013/04/debrief-tata-sky-the-epic-ad/

Moneycontrol.com holds Master Your Money, an online investor event
The day-long event on April 30 will include a host of investment experts who will answer queries from investors all over India
http://www.mxmindia.com/2013/04/moneycontrol-com-holds-master-your-money-an-online-investor-event/

Battle of the Story: Casting critical eye on Media
At the recent conference, Battle of the Story, organized by the Indian Chamber of Commerce, media veterans talked about freedom vs responsibility of media, new technology and the way forward
http://www.mxmindia.com/2013/04/battle-of-the-story-casting-critical-eye-on-media-2/

Fino PayTech takes animation route for its maiden brand campaign
The audio visual commercial, titled 'Fino ki Kahani Kanhaiya ki Zubaani', has been created by Climb Media
http://www.mxmindia.com/2013/04/fino-paytech-takes-animation-route-for-its-maiden-brand-campaign/

Ten Sports extends 'Tour De France' for another 4 years
Sports content provider Ten Sports has announced that it has acquired broadcast rights for Tour De France till 2016 for the Indian subcontinent
http://www.mxmindia.com/2013/04/ten-sports-extends-tour-de-france-for-another-4-years/

'Men are back' at Maruti Suzuki
The campaign developed by Lowe Lintas is based on the proposition that the SX4 Super Turbo Diesel is the car for men who are passionate about driving
http://www.mxmindia.com/2013/04/men-are-back-at-maruti-suzuki/

ANCHOR : One Big Idea by Ananya Saha: The Right Mentors
http://www.mxmindia.com/2013/04/one-big-idea-by-ananya-saha-the-right-mentors/

Stories on 17th Apr'13

Time to toughen stand, urges Abby superjury
In a connected world, plagiarism cases can be easily caught. MxMIndia speaks to some of the Creative Abby 'superjury' members who will look into the many complaints lodged
http://www.mxmindia.com/2013/04/time-to-toughen-stand-urge-superjury-members/

Focus advt sets up Worldoo, an online ecosystem for kids
Targeted at 6-12-year-olds and set up from scratch with a development spend of Rs 3 crore, Worldoo promises entertainment and education through an interactive experience
http://www.mxmindia.com/2013/04/focus-advt-sets-up-worldoo-an-online-ecosystem-for-kids/

IAA launches webinar series, Google's Rajan Anandan to address inaugural session on April 25
The account will be handled by the agency's Mumbai office
http://www.mxmindia.com/2013/04/iaa-launches-webinar-series-rajan-anandan-to-address-inaugural-session-on-april-25/

Web18 elevates Joyson Thomas, Rajan Srinivasan
Web 18 has strengthens its leadership team, appointing CEOs for Moneycontrol.com and Ibnlive.com
http://www.mxmindia.com/2013/04/web18-elevates-joyson-thomas-rajan-srinivasan/

Ormax launches forecast model for Hindi GEC launch viewership
Media insights firm Ormax Media announced the launch of OWA, India's first scientific launch viewership forecasting model for Hindi GECs. OWA stands for Opening Week Average
http://www.mxmindia.com/2013/04/ormax-launches-owa-forecast-model-for-hindi-gec-launch-viewership/

Nutrela Soya Food launches new campaign
The TVC has been conceptualized by Soho Square Mumbai and produced by Apocalypso. Madison Media is the media agency
http://www.mxmindia.com/2013/04/nutrela-soya-food-launches-new-campaign/

Anil Thakraney: CCTV footage should be used to kill apathy
What got my anger on the boil, more than the US bombings, is something that happened in our own backyard: Cruel apathy shown by many motorists during the horrible Jaipur road accident, and the resultant tragedy
http://www.mxmindia.com/2013/04/anil-thakraney-cctv-footage-should-be-used-to-kill-apathy/

Big CBS expands reach in 1mn+ HSMs
Along with 8 metros, the channel will now be available across 30 million households in Gujarat, Punjab, Maharashtra, Madhya Pradesh, Uttar Pradesh and Rajasthan
http://www.mxmindia.com/2013/04/big-cbs-expands-reach-in-1mn-hsms/

ANCHOR | One Big Idea by Deepa Gahlot: Creating Connoisseurs
http://www.mxmindia.com/2013/04/one-big-idea-by-deepa-gahlot-creating-connoisseurs/

Stories on 19th Feb '13

Is Digital eroding relevance of TV and Print?
The IAA's debate series began with the question of traditional media versus the new wave of digital
http://www.mxmindia.com/?p=41853

Madhukar Sabnavis on O&M's worldwide board
Madhukar Sabnavis, Vice Chairman and Country Head, Discovery and Planning, O&M India, is one of 12 new members appointed to the worldwide board of Ogilvy and Mather
http://www.mxmindia.com/?p=41839

Jaldi 5 with Amit Nair: Khana Khazana should do well with digitization
Amit Nair, Business Head, Zee Khana Khazana, outlines plans for the cookery show with a difference
http://www.mxmindia.com/?p=41838

Tribal DDB India beefs up its creative team
Satish Sethumadhavan (popularly known as Sethu) has joined the agency as creative director, and Ashish Phatak and Aman Mannan have taken up the additional role of driving the Tribal DDB creative mandate
http://www.mxmindia.com/?p=41854

IAA brings content creators, advocacy groups together on gender issue
International Advertising Association, India Chapter, recently organized a one-day sensitization seminar in Mumbai. The initiative, to stop Violence on Women (VoW), saw the coming together of advertising heads, advocacy groups and film and television personalities
http://www.mxmindia.com/?p=41840

Ranjona Banerji: Katju, Chaudhuri and the freedom of speech
... and, save the Mumbai Mirror, no play to the drought scene in Maharashtra
http://www.mxmindia.com/?p=41910

Debrief: Idea: Rides on insight
Because the insight is superb, viewers will enjoy this ad and connect with it. After all, not appreciating the partner’s problems is a ghar ghar ki kahaani
http://www.mxmindia.com/?p=41836

Tryst with destiny @ FICCI Frames in March
The theme of this year's FICCI Frames, announced on Monday, is appropriate considering that the Indian media & entertainment industry is set to to engage a billion consumers as a catalyst of economic and social change in India
http://www.mxmindia.com/?p=41874

Radio City 91.1 wins the 'most popular youth brand' award
The 5th Youth Marketing Awards, hosted by the Global Youth Marketing Forum, felicitate outstanding achievement and brand recall among youth
http://www.mxmindia.com/?p=41864


ANCHOR | One Big Idea by Jasmin Sohrabji
Shift focus back to editorial
http://www.mxmindia.com/?p=41835


ANCHOR | One Big Idea by Prabhakar Mundkur
The future of gadgets - a world without cords

http://www.mxmindia.com/?p=41837