Stories on 11th Aug 14

What Ticks for Indian Consumers
In April this year, our second Annual - themed Hum 2, Humaare 2  - was released. Presenting the first two of our celebrated guest writers: R Balki and Sam Balsara
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers/

REALTY CHECK: Realty Check | Day 4 | Honey Katiyal: Getting right advice most critical
A genuine buyer never invests without doing his/her homework. Consumers are well aware of the risks and speculations associated with each and every investment of such kind, writes Honey Katiyal, CEO, Investors Clinic Infratech Pvt Ltd
http://www.mxmindia.com/2014/08/realty-check-day-4-honey-katiyal-getting-right-advice-most-critical/

Brands like M&M and Future Group bet on Pro Kabbadi League for rural push
Several companies, including leading utility vehicle maker M&M and Future Group, are piggybacking on a newly launched professional kabaddi league to connect with the semi-urban and rural folks
http://www.mxmindia.com/2014/08/brands-like-mm-and-future-group-bet-on-pro-kabbadi-league-for-rural-push/

Alia Bhatt appointed brand ambassador for Philips beauty range
Alia Bhatt will also play a pivotal role in the brand and product communication across media platforms
http://www.mxmindia.com/2014/08/alia-bhatt-appointed-brand-ambassador-for-philips-beauty-range/

IAA Young Turks forum discusses 'How Cinema influences Culture and Marketing'
800+ audience witnessed senior film-makers Mahesh Bhatt and Stuart Sender participate in a discussion
http://www.mxmindia.com/2014/08/iaa-young-turks-forum-discusses-how-cinema-influences-culture-and-marketing/

Amith Prabhu: From Public Relations to Public Reputation
The need of the hour is constant refreshing of knowledge and a few good books written by the stalwarts of the business, writes Amith Prabhu
http://www.mxmindia.com/2014/08/amith-prabhu-from-public-relations-to-public-reputation/

Ogilvy gives new meaning to brother-sister bond
Ogilvy Mumbai got sisters to promise the same instead - an initiative supported by The Indian Head Injury Foundation
http://www.mxmindia.com/2014/08/ogilvy-gives-new-meaning-to-brother-sister-bond/

GSK unveils TVC for new brand Ostocalcium
The TVC gives an insight into the lives of Indian women and highlights how after the age of 30, women can start losing calcium from their bones

http://www.mxmindia.com/2014/08/gsk-unveils-tvc-for-new-brand-ostocalcium/

Stories on 14th Mar'14

And now, the Sau Crore ad campaign
Move over, Bollwood. Big Bazaar is going to spend Rs 120 crore around 52 TVCs over 52 weeks
http://www.mxmindia.com/2014/03/and-now-the-sau-crore-ad-campaign/

Despite advent of multiple platforms, television still rules
The session on 'Television is Dead - Long Live Television' discussed how content providers can reach out to consumers in a multi-platform world and who will be the ecosystem winners and losers in the future
http://www.mxmindia.com/2014/03/ff14-day-2-despite-advent-of-multiple-platforms-television-still-rules/

Need to monetize big in a multi-platform era
The session on ‘Monetization Opportunities in the Multiscreen World’ sought to throw light on how the ecosystem was witnessing an interesting shift in revenue-sharing models and how companies could monetize effectively during these challenging times
http://www.mxmindia.com/2014/03/ff14-day-2-need-to-monetize-big-in-a-multi-platform-era/

Traditional or sensationalism - what works more for primetime?
When Arnab Goswami of Times Now became a subject of debate in the session titled 'The Big Fight for Primetime'...
http://www.mxmindia.com/2014/03/ff14-day-2-need-to-monetize-big-in-a-multi-platform-era/

Internet - playing catalyst to change
The digital world has managed to play the role of a catalyst in disseminating information to the people at large. more aspects concerning the digital world were discussed in detail at the session 'Internet and Democracy: Interloper or Catalyst?'
http://www.mxmindia.com/2014/03/ff14-day-2-internet-playing-catalyst-to-change/

Shailesh Kapoor: Elections, Cricket& More: The Year of Male Viewership?
The male viewers are increasingly wielding more power while controlling the remote, notes Shailesh Kapoor
http://www.mxmindia.com/2014/03/shailesh-kapoor-elections-cricket-more-the-year-of-male-viewership/

Tista Sen, Malvika Mehra, Tapas Sen & Abhijit Chaudhuri join Prasoon Joshi in first list of Cannes Lions jury
The juries for Titanium and Integrated, Press, Outdoor, Radio and Film Craft categories are announced
http://www.mxmindia.com/2014/03/tista-sen-malvika-mehra-tapas-sen-abhijit-chaudhuri-join-prasoon-joshi-in-first-list-of-cannes-lions-jury/