Stories on 29th Sep '17

25 and a huge force to reckon with!

Starting a week-long series coinciding with Zee TV’s completion of a quarter century. Read more

Shailesh Kapoor: Bollywood's Star Crisis: How soon can the youth take over?

For seven years now, the same five male stars have consistently taken the Top 5 positions: Salman, Akshay, Shah Rukh, Aamir and Hrithik Roshan, writes Shailesh Kapoor. Read more

Ramesh Narayan? elected? President of IAA India Chapter

Narayan is currently Vice President, IAA Global (Internal Communications) and a member of the Executive Committee of the Asian Federation of Advertising Associations (AFAA). Read more

---

Ranjona Banerji: Is my life in danger, Ravish Kumar asks PM

It is highly likely that someone from the BJP will provide some cock and bull explanation which blames Ravish Kumar for being threatened by BJP fans and members, writes Ranjona Banerji. Read more

---

DDB Mudra West crafts 'All Work, All Play' for fbb's latest Chinos Collection

The campaign puts forth the idea of seamless fit that the clothing enables, coupled with a wide versatility in style. Read more

---

Hooq aims to 'reignite' VOD market in India

Shifts its focus to Hollywood aiming to curate one of the largest repository of Hollywood content for the Indian audience. Read more

---

WeWork assigns digital marketing mandate to iProspect India

The account will be serviced from Bangalore. Read more

---

Sony rolls out Bravia marketing campaign

360-degree marketing campaign showcasing incredible picture and sound quality of Sony’s new range of Bravia TVs. Read more

---

Fossil announces Varun Dhawan & Shruti Haasan as brand ambassadors

The celebrity duo to feature in Fossil’s first ever multimedia campaign in India - FossilFirsts. Read more

---

Metro Shoes ropes in Katrina Kaif and Siddharth Malhotra as brand ambassadors

Metro Shoes will be running a print, digital and outdoor campaigns featuring Katrina and Siddharth. Read more

Stories on 15th Mar '17

Dealing with Death, the Life Insurance Way
Long-form storytelling has found a new flavour in life insurance advertising, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=100718

BBC Earth study determines happiness index while watching television
Global audience mood significantly lifted by viewing landmark natural history hit Planet Earth II
http://www.mxmindia.com/?p=100723

Olive Crown Awards to be presented today
The seventh edition of the awards will happen at the Famous Studios in Mahalaxmi today (March 15)
http://www.mxmindia.com/?p=100725

Genesis Burson-Marsteller adds new specialised practices
Telecom and technology splits into focused Consumer Technology and Enterprise Technology practices
http://www.mxmindia.com/?p=100727

Ghadi takes the social route in latest brand campaign
The new ad campaign, conceptualised and created by ADK Fortune has been timed around Holi to take the idea forward
http://www.mxmindia.com/?p=100677

Kokuyo Camlin transforms Pune station with help from artists
The artists and art students painted art and personalities on the theme of Pune's glorious and rich heritage
http://www.mxmindia.com/?p=100726

Tata Motors collaborates with Jack in the Box Worldwide to create a unique social campaign
Jack in the Box Worldwide in collaboration with TaMo launched a one-of-a-kind guerrilla activity to build intrigue and hype around the launch
http://www.mxmindia.com/?p=100724

Perfetti Van Melle bring back Center Shock
Center Shock will be available at Rs. 2 per gum in an attractive jar for high in shop visibility
http://www.mxmindia.com/?p=100675

Stories on 3rd Dec 14

Allwyn Fernandes, RIP
One of the most respected PR professionals in India, the veteran journalist-turned-PR practitioner passed away in Mumbai yesterday
http://www.mxmindia.com/2014/12/allwyn-fernandes-rip/

Hero signs up Tiger Woods as brand ambassador at Rs 200cr
Hero MotoCorp, the world's No. 1 two-wheeler manufacturer by volumes, has roped in Tiger Woods as its brand ambassador in a four-year deal pegged at Rs 200 crore, making it the most expensive celebrity endorsement yet for an Indian company
http://www.mxmindia.com/2014/12/hero-signs-up-tiger-woods-as-brand-ambassador-at-rs-200cr/

Allen Solly appoints Jack in the Box Worldwide as Digital AOR
Allen Sollywill be their second mandate from the Aditya Birla Group after Louis Philippe
http://www.mxmindia.com/2014/12/allen-solly-appoints-jack-in-the-box-worldwide-as-digital-aor/

Sanjeev Kotnala: Letter from a Consumer to a Marketer: I am Promiscuous because you are a Flirt
I am tired of listening to your mechanised bitch of a secretary: the IVR system. She has been working too much with your CRM but is no good...  Do you think I give a F***, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/12/sanjeev-kotnala-letter-from-a-consumer-to-a-marketer-i-am-promiscuous-because-you-are-a-flirt/

IAA to host seminar on 'Changing Gender Frames'
Seminar to be addressed by advertising, media & marketing leaders on Wednesday, December 10, 2-6pm, Mumbai
http://www.mxmindia.com/2014/12/iaa-to-host-seminar-on-changing-gender-frames/

Damon Johnson appointed SVP - Business Development at YuppTV
Damon Johnson brings with him over two decades of valuable industry experience
http://www.mxmindia.com/2014/12/damon-johnson-appointed-svp-business-development-at-yupptv/

ET Now to host 2nd India Economic Conclave in New Delhi
The biggest thought leadership platform will see the confluence of India's Brightest Minds~

http://www.mxmindia.com/2014/12/et-now-to-host-2nd-india-economic-conclave-in-new-delhi/

Stories on 27th Nov 14

The World is Flat, but Culture isn't History
Consumers' need for cultural identity offers opportunities for brands, notes VML Qais' Generation Asia 2014 research
http://www.mxmindia.com/2014/11/the-world-is-flat-but-culture-isnt-history/

MxM is hiring. And you needn't have been a journalist to be an Editor or Reporter
MxMIndia is looking for bright, smart, confident individuals (gender no bar) in Mumbai and New Delhi who have excellent English writing and speaking skills. Email us a link to your LinkedIn profile and your coordinates at editor [at] mxmindia.com.
http://www.mxmindia.com/2014/11/mxm-is-hiring-and-you-neednt-have-been-a-journalist-to-be-an-editor-or-reporter/

India TV to celebrate 21 years of 'Aap Ki Adalat'
In the last two decades, this show has enviably featured almost all top names from India
http://www.mxmindia.com/2014/11/india-tv-to-celebrate-21-years-of-aap-ki-adalat/

Discovery Turbo targets 'Men' as new TG
The channel is expanding its content offering to reflect the new and emerging passions, desires and interests of the aspirational male audience
http://www.mxmindia.com/2014/11/discovery-turbo-targets-men-as-new-tg/

Sanjeev Kotnala: Will the average Indian dad be cool with his daughter taking off to Lonavala without intimating?
Or should we happy that she was shown to have gone to Lonavala and not Khandala of 'Aati kya Khandala' fame?
http://www.mxmindia.com/2014/11/sanjeev-kotnala-will-the-average-indian-dad-be-cool-with-his-daughter-taking-off-to-lonavala-without-intimating/

Grey India unveils new campaigns for Britannia Rusk
The campaigns titled 'Confessions' and 'Pehle Aap' stars Bollywood personalities Neena Gupta and Konkana Sen
http://www.mxmindia.com/2014/11/grey-india-unveils-new-campaigns-for-britannia-rusk/

IAA Debate in Mumbai to delve on Metro Markets
Industry captains to debate on Friday, November 28, 5-7pm, Mumbai
http://www.mxmindia.com/2014/11/iaa-debate-in-mumbai-to-delve-on-metro-markets/

Qatar Airways comes on board as Presenting Sponsor of IPTL
The alliance with the Tennis League reiterates the airline’s strong commitment towards sponsoring key sporting events worldwide

http://www.mxmindia.com/2014/11/qatar-airways-comes-on-board-as-presenting-sponsor-of-iptl/

Stories on 15th Oct 14

A request from MxMIndia: Please go out and Vote!
It's voting day for the Maharashtra and Haryana state assemblies with bypolls in some constituences. So, no lazing around. Go out and use the finger
http://www.mxmindia.com/2014/10/a-request-from-mxmindia-please-go-out-and-vote-2/

Creativeland Asia, Parle Agro likely to part ways?
According to a senior advertising executive with a rival agency, agencies have been invited to pitch for the Appy Fizz account, which was with Grey before Parle Agro shifted it to CLA
http://www.mxmindia.com/2014/10/creativeland-asia-parle-agro-likely-to-part-ways/

FCB Ulka conceptualises new campaign for Hero ISL
Hero aims to strike a chord with football fans and harp on the unbiased unity which the sport brings to the table
http://www.mxmindia.com/2014/10/fcb-ulka-conceptualises-new-campaign-for-hero-isl/

Maarten L Albarda to speak on 'World Goes Digital' at IAA webinar series
The IAA Webinar will be held tomorrow (Thursday, October 16) at 4pm
http://www.mxmindia.com/2014/10/maarten-l-albarda-to-speak-on-world-goes-digital-at-iaa-webinar-series/

Sanjeev Kotnala: Dear Election Commission: Who Is The Candidate From My Area
Some media are benefiting from the EC's low spending limit and really addressing the vote bank. Radio is on an overdrive with the Congress, BJP, Shiv Sena and others are busy finding their voice in multiple languages, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/10/sanjeev-kotnala-dear-election-commission-who-is-the-candidate-from-my-area/

ITV's new course will see newsrooms act as classrooms
Students will get a chance to learn from professionals and will get the unique opportunities to work in professional channels
http://www.mxmindia.com/2014/10/itvs-new-course-will-see-newsrooms-act-as-classrooms/

Gionee unveils 'Hello India' festive brand campaign
Gionee is welcoming users from all walks of life with the launch of its Festive Campaign - 'Hello India'
http://www.mxmindia.com/2014/10/gionee-unveils-hello-india-festive-brand-campaign/

What Ticks for Indian Consumers/ Family - Ambika Srivastava and Ajit Thakur
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Ambika Srivastava and Ajit Thakur
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-family-ambika-srivastava-and-ajit-thakur/

Stories on 7th Oct 14

The Big Sale: Hit or Flop?
Backlash on social media even as Flipkart claims of sales of over $100 million in 10 hours
http://www.mxmindia.com/2014/10/the-big-sale-hit-or-flop/

Maxus ESP executes new content campaign for Fiat
Maxus ESP executes an innovative and integrated consumer campaign for FIAT Avventura
http://www.mxmindia.com/2014/10/maxus-esp-executes-new-content-campaign-for-fiat/

Ranjona Banerji: When Evil will not be Seen nor Heard nor Spoken
My little crystal ball tells me this is not going to happen any time soon. For the foreseeable future, India's best-known journalists are going to behave like Mohandas Karamchand Gandhi's three monkeys, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-when-evil-will-not-be-seen-nor-heard-nor-spoken/

See it all - Zee Studio's new brand new ideology
Undergoes rebranding and emerges with a young, edgy look and a blockbuster movie library
http://www.mxmindia.com/2014/10/see-it-all-zee-studios-new-brand-new-ideology/

Epic gears for a significant India launch
It is the first segmented channel in Indian television
http://www.mxmindia.com/2014/10/epic-gears-for-a-significant-india-launch/

dna executes innovative campaigns for clients
In less than 60 days, dna has managed to bag and execute three innovations that has been the talking point for its clients
http://www.mxmindia.com/2014/10/dna-executes-innovative-campaigns-for-clients/

Raymond ventures into e-tailing with RaymondNext.com
Invests in state-of-the-art warehousing facility to service a single product to a single consumer anywhere in the country
http://www.mxmindia.com/2014/10/raymond-ventures-into-e-tailing-with-raymondnext-com/

IAA to host 'Let's get real' seminar in Mumbai
The Knowledge Seminar will be held on 9th October, 2014, at Taj Lands End, Mumbai
http://www.mxmindia.com/2014/10/iaa-to-host-lets-get-real-seminar-in-mumbai/

What Ticks for Indian Consumers/ Women- Monica Patnaik and Josy Paul
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Monica Patnaik and Josy Paul
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-monica-patnaik-and-josy-paul/

Young Globals Student Competition & Internship Program unveiled
The Young Globals is the only college/portfolio school competition for healthcare advertising that offers students an opportunity to submit their creative work

http://www.mxmindia.com/2014/10/young-globals-student-competition-internship-program-unveiled/

Stories on 11th Aug 14

What Ticks for Indian Consumers
In April this year, our second Annual - themed Hum 2, Humaare 2  - was released. Presenting the first two of our celebrated guest writers: R Balki and Sam Balsara
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers/

REALTY CHECK: Realty Check | Day 4 | Honey Katiyal: Getting right advice most critical
A genuine buyer never invests without doing his/her homework. Consumers are well aware of the risks and speculations associated with each and every investment of such kind, writes Honey Katiyal, CEO, Investors Clinic Infratech Pvt Ltd
http://www.mxmindia.com/2014/08/realty-check-day-4-honey-katiyal-getting-right-advice-most-critical/

Brands like M&M and Future Group bet on Pro Kabbadi League for rural push
Several companies, including leading utility vehicle maker M&M and Future Group, are piggybacking on a newly launched professional kabaddi league to connect with the semi-urban and rural folks
http://www.mxmindia.com/2014/08/brands-like-mm-and-future-group-bet-on-pro-kabbadi-league-for-rural-push/

Alia Bhatt appointed brand ambassador for Philips beauty range
Alia Bhatt will also play a pivotal role in the brand and product communication across media platforms
http://www.mxmindia.com/2014/08/alia-bhatt-appointed-brand-ambassador-for-philips-beauty-range/

IAA Young Turks forum discusses 'How Cinema influences Culture and Marketing'
800+ audience witnessed senior film-makers Mahesh Bhatt and Stuart Sender participate in a discussion
http://www.mxmindia.com/2014/08/iaa-young-turks-forum-discusses-how-cinema-influences-culture-and-marketing/

Amith Prabhu: From Public Relations to Public Reputation
The need of the hour is constant refreshing of knowledge and a few good books written by the stalwarts of the business, writes Amith Prabhu
http://www.mxmindia.com/2014/08/amith-prabhu-from-public-relations-to-public-reputation/

Ogilvy gives new meaning to brother-sister bond
Ogilvy Mumbai got sisters to promise the same instead - an initiative supported by The Indian Head Injury Foundation
http://www.mxmindia.com/2014/08/ogilvy-gives-new-meaning-to-brother-sister-bond/

GSK unveils TVC for new brand Ostocalcium
The TVC gives an insight into the lives of Indian women and highlights how after the age of 30, women can start losing calcium from their bones

http://www.mxmindia.com/2014/08/gsk-unveils-tvc-for-new-brand-ostocalcium/

Stories on 27th Feb '14

Festivals legitimise consumption: Ambi Parameswaran
A Q&A with the veteran adman and writer of 'For God's Sake'. Plus extracts from the book
http://www.mxmindia.com/2014/02/festivals-legitimise-consumption-ambi-parameswaran/


Grey's Goral Ajmera to judge at NY Festivals 2014
Goral Ajmera will be part of the Grand Jury judging that will take place in two stages during March and April
http://www.mxmindia.com/2014/02/greys-goral-ajmera-to-judge-at-ny-festivals-2014/

Everest unveils new commercial for Catch
The DS group has launched a new communication campaign for its Catch range of table-top sprinklers. The communication has been developed and executed by Everest Brand Solutions.
http://www.mxmindia.com/2014/02/greys-goral-ajmera-to-judge-at-ny-festivals-2014/

Neeraj Roy to chair IAA's webinar series on March 5
The webinar series has had both Indian and global industry stalwarts share their insights from the digital domain
http://www.mxmindia.com/2014/02/neeraj-roy-to-chair-iaas-webinar-series-on-march-5/

Bambi Diventry appointed Head--New Business Initiatives at Draft
Bambi will head the business development efforts of Draftfcb+Ulka and work closely with the business heads of the various divisions
http://www.mxmindia.com/2014/02/bambi-diventry-appointed-head-new-business-initiatives-at-draft/

Max Life extends brand promise of 'Aapke Sachche Advisor' further
The TVCs are an extension of the company's brand campaign 'Aapke Sachche Advisors', which aims to highlight Max Life's commitment to superior post sales service
http://www.mxmindia.com/2014/02/max-life-extends-brand-promise-of-aapke-sachche-advisor-further/

BW inducts Rakesh Gopal as Director, Sales & Marketing
Delhi-based Gopal will lead all sales and marketing activities at Businessworld nationally
http://www.mxmindia.com/2014/02/bw-inducts-rakesh-gopal-as-director-sales-marketing/

Stories on 4th Feb '14

10 years of being much-liked
Social networking site Facebook celebrates a decade of existence today. A graphical look at its journey and vital stats
http://www.mxmindia.com/2014/02/10-years-of-being-much-liked/

Yeh clients maange more. PR agency honchos say in third edition of MSLGroup's annual report
MSLGroup has released the third edition of its annual PR industry report. Titled 'Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook'
http://www.mxmindia.com/2014/02/yeh-clients-maange-more-pr-agency-honchos-say-in-third-edition-of-mslgroups-annual-report/

Jaldi 5 with Nitin Chaudhry, HT Media: More than just media sponsorship of the Kala Ghoda Festival
A quick Q&A with the Business Head - West of HT Media on the newspaper group’s association with the Kala Gho
http://www.mxmindia.com/2014/02/jaldi-with-nitin-chaudhry-ht-media-more-than-just-media-sponsorship-of-the-kala-ghoda-festival/


Mumbai leg of IAA Retrospect & Prospects with D Shivakumar on Feb 12
The PepsiCo India Chairman and CEO will present a 60-minute review of the highs and lows in media, advertising and marketing in 2013 and a forecast of what will happen in 2014
http://www.mxmindia.com/2014/02/mumbai-leg-of-iaa-retrospect-prospects-with-d-shivakumar-on-feb-12/

SapientNitro is Lycra's global AOR
Invista names SapientNitro global advertising Agency of Record for its Lycra brand
http://www.mxmindia.com/2014/02/sapientnitro-is-lycras-global-aor/

Helios Media forays on to digital with SanjeevKapoorKhazana
The firm has expanded its services to monetize the YouTube channel - SanjeevKapoorKhazana
http://www.mxmindia.com/2014/02/helios-media-forays-on-to-digital-with-sanjeevkapoorkhazana/

Ranjona Banerji: News media and its political leanings
Since the Indian media does not openly align with political parties or movements, confusion is easy and suspicions even easier, writes Ranjona Banerji

http://www.mxmindia.com/2014/02/ranjona-banerji-news-media-and-its-political-leanings/

Stories on 28th Oct '13

Future bright for Emerging Agencies
The future appears bright for entrepreneurs running advertising agencies was the consensus at the IAA Knowledge Conclave on Saturday
http://www.mxmindia.com/2013/10/future-bright-for-emerging-agencies/

BARC eyes 50K panel in 1.5 years
BARC is said to have zeroed in what is perceived as cutting edge technology in television audience measurement. The technology is said to be pilfer-proof, future-ready and economical.
http://www.mxmindia.com/2013/10/barc-eyes-50k-panel-in-1-5-years/

India not Shining! So why does FutureBrands 'Country Brand Index' not have India in the Top 25?
FutureBrands' annual 'Country Brand Index' measures the strength of a country brand on various parameters, from awareness to familiarity. The firm also looks at what differentiates a country brand on five key dimensions: value system, quality of life, good for business, heritage and culture, and tourism.
http://www.mxmindia.com/2013/10/india-not-shining-so-why-does-futurebrands-country-brand-index-not-have-india-in-the-top-25/

Desi brands go for 'phoren' models to sell wares
Brands, both big and small, hire foreign models to sell apparel in India
http://www.mxmindia.com/2013/10/desi-brands-go-for-phoren-models-to-sell-wares/

Amith Prabhu: Public Relations for dummies
PR companies are more like law firms as the basis for what they do is rooted in consulting, writes Amith Prabhu
http://www.mxmindia.com/2013/10/amith-prabhu-public-relations-for-dummies/

Golfing legend Gary Player to lead jury for India Golf Awards
Legendary golfer Gary Player will lead the jury for India's first golf awards called the Take Solutions India Golf Awards powered by www.golfingindian.com.
http://www.mxmindia.com/2013/10/golfing-legend-gary-player-to-lead-jury-for-india-golf-awards/

Stories on 20th Jun '13

Committed to quality journalism: Sambit Bal
As ESPNcricinfo celebrates 20 years, Editor Sambit Bal says it’s incorrect to say his site is only about statistics and scores.
 http://www.mxmindia.com/?p=50067

It's raining metals for India@Cannes2013
On Day 4 of Cannes Lions 2013, 12 metals in Design and 11 in Press of which 6 were Golds
The Cannes Lions 2013 India Tally (updated Thu, June 20)
http://www.mxmindia.com/?p=50031

Zee unveils new corporate brand identity
The media network has launches a new brand positioning, 'Vasudhaiva Kutumbakam' or 'The World is my Family'
http://www.mxmindia.com/?p=50001


Turner restructures APAC ops, trims staff by 30%
Turner International Asia Pacific has announced a restructure of operations, with more decentralization
http://www.mxmindia.com/?p=50004


Cheil India hires creative talent, raises bar for 'Ideas that Move'
The agency has brought in Anupama Ramaswamy and Simran Sahni as Group Creative Directors, and a slew of other new creative talent has joined too
http://www.mxmindia.com/?p=49998


PG, Sundar Swamy elected IAA World Board VPs
Pradeep Guha gets another term as Vice President and Area Director Asia-Pacific region and Srinivasan Swamy, President IAA India Chapter takes charge as Vice President Development Asia-Pacific
http://www.mxmindia.com/?p=50002


Marketing outlook healthy despite Europe budget dip
According to the latest Warc Global Marketing Index, headline GMI has been positive for the seventh consecutive month, and budgets are rising in the Americas and Asia Pacific
http://www.mxmindia.com/?p=49996


Ritu Midha: The second screen... or is it the first?
In Loud & Clear, Ritu Midha laments the lag in mobile marketing, which has not evolved in tune with the promises it heralded
http://www.mxmindia.com/?p=49999


Debrief: IndusInd Bank: Offbeat approach works
Full marks to IndusInd Bank for thinking out of the box. However, the below average execution doesn't do justice to the unusual promise
http://www.mxmindia.com/?p=50000


Four Asianet channels launch exclusively on Dish in US
Pay TV provider Dish has announced the launch of Asianet, Asianet Plus, Asianet News and Asianet Movies in its lineup in the US
http://www.mxmindia.com/?p=49997


Eros Now ties up with Tappp for prepaid cards
Online movie streaming service Eros Now (www.erosnow.com) has tied up with digital payment platform Tappp (www.tappp.com) to launch Eros Now Prepaid Cards that will enable cash purchase of Bollywood movies on Eros Now
http://www.mxmindia.com/?p=50003