Stories on 8th Apr '14

I worked my butt off at Mudra... I wasn't willing to wait for 4 years: Pratap Bose
A four-year extension to Group CEO & MD Madhukar Kamath gets COO Pratap Bose to put in his papers
http://www.mxmindia.com/2014/04/i-worked-my-butt-off-at-mudra-i-wasnt-willing-to-wait-for-4-years-pratap-bose/

Cheil, Enormous Brands co-create TVC for Galaxy Grand Neo
Cheil India's latest television commercial for Samsung's Galaxy Grand Neo in partnership with Enormous Brands sets in a refreshing trend on creative collaborations
http://www.mxmindia.com/2014/04/cheil-enormous-brands-co-create-tvc-for-galaxy-grand-neo/

http://www.mxmindia.com/2014/04/datsun-tbwaindia-create-a-go-moment/Datsun & TBWA\India create a GO moment
The Datsun GO is positioned as the ideal option for the burgeoning middle class who dream of having their own car
http://www.mxmindia.com/2014/04/datsun-tbwaindia-create-a-go-moment/

Ranjona Banerji: Rajya Sabha TV is the channel to watch
It is to the point, the results are up-to-date and the anchors and panellists are not given to high drama, hi jinks or spouting meaningless hi-falutin hogwash, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-rajya-sabha-tv-is-the-channel-to-watch/

Rajshri unveils new digital offering, Telly Masala
Telly Masala would be a one-stop shop for all the latest TV news, gossip, drama, behind the scenes, exclusive interviews, etc into the lives of popular TV stars
http://www.mxmindia.com/2014/04/rajshri-unveils-new-digital-offering-telly-masala/

TOI, Twitter partner to develop social news hub
The joint social initiative seeks to encourage users to exercise their core right as a citizen of world's largest democracy, India: to remember to vote
http://www.mxmindia.com/2014/04/toi-twitter-partner-to-develop-social-news-hub/

Aim High bags 11 new PR clients
The wins include PropTiger, Yepme and MySmartPrice in the consumer internet and eCommerce space
http://www.mxmindia.com/2014/04/aim-high-bags-11-new-pr-clients/

Max ropes in Archana, Shibani to co-host EI IPL
Extraaa Innings T20, the flagship match analysis show of IPL T20 has roped in Archana Vijaya and Shibani Dandekar to co-host the show
http://www.mxmindia.com/2014/04/max-ropes-in-archana-shibani-to-co-host-ei-ipl/

'Who is the idiot', asks 9XM
The music video features 9XM's popular animated characters - Bade and Chote
http://www.mxmindia.com/2014/04/who-is-the-idiot-asks-9xm/

Stories on 14th Mar'14

And now, the Sau Crore ad campaign
Move over, Bollwood. Big Bazaar is going to spend Rs 120 crore around 52 TVCs over 52 weeks
http://www.mxmindia.com/2014/03/and-now-the-sau-crore-ad-campaign/

Despite advent of multiple platforms, television still rules
The session on 'Television is Dead - Long Live Television' discussed how content providers can reach out to consumers in a multi-platform world and who will be the ecosystem winners and losers in the future
http://www.mxmindia.com/2014/03/ff14-day-2-despite-advent-of-multiple-platforms-television-still-rules/

Need to monetize big in a multi-platform era
The session on ‘Monetization Opportunities in the Multiscreen World’ sought to throw light on how the ecosystem was witnessing an interesting shift in revenue-sharing models and how companies could monetize effectively during these challenging times
http://www.mxmindia.com/2014/03/ff14-day-2-need-to-monetize-big-in-a-multi-platform-era/

Traditional or sensationalism - what works more for primetime?
When Arnab Goswami of Times Now became a subject of debate in the session titled 'The Big Fight for Primetime'...
http://www.mxmindia.com/2014/03/ff14-day-2-need-to-monetize-big-in-a-multi-platform-era/

Internet - playing catalyst to change
The digital world has managed to play the role of a catalyst in disseminating information to the people at large. more aspects concerning the digital world were discussed in detail at the session 'Internet and Democracy: Interloper or Catalyst?'
http://www.mxmindia.com/2014/03/ff14-day-2-internet-playing-catalyst-to-change/

Shailesh Kapoor: Elections, Cricket& More: The Year of Male Viewership?
The male viewers are increasingly wielding more power while controlling the remote, notes Shailesh Kapoor
http://www.mxmindia.com/2014/03/shailesh-kapoor-elections-cricket-more-the-year-of-male-viewership/

Tista Sen, Malvika Mehra, Tapas Sen & Abhijit Chaudhuri join Prasoon Joshi in first list of Cannes Lions jury
The juries for Titanium and Integrated, Press, Outdoor, Radio and Film Craft categories are announced
http://www.mxmindia.com/2014/03/tista-sen-malvika-mehra-tapas-sen-abhijit-chaudhuri-join-prasoon-joshi-in-first-list-of-cannes-lions-jury/