Stories on 15th Mar '17

Dealing with Death, the Life Insurance Way
Long-form storytelling has found a new flavour in life insurance advertising, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=100718

BBC Earth study determines happiness index while watching television
Global audience mood significantly lifted by viewing landmark natural history hit Planet Earth II
http://www.mxmindia.com/?p=100723

Olive Crown Awards to be presented today
The seventh edition of the awards will happen at the Famous Studios in Mahalaxmi today (March 15)
http://www.mxmindia.com/?p=100725

Genesis Burson-Marsteller adds new specialised practices
Telecom and technology splits into focused Consumer Technology and Enterprise Technology practices
http://www.mxmindia.com/?p=100727

Ghadi takes the social route in latest brand campaign
The new ad campaign, conceptualised and created by ADK Fortune has been timed around Holi to take the idea forward
http://www.mxmindia.com/?p=100677

Kokuyo Camlin transforms Pune station with help from artists
The artists and art students painted art and personalities on the theme of Pune's glorious and rich heritage
http://www.mxmindia.com/?p=100726

Tata Motors collaborates with Jack in the Box Worldwide to create a unique social campaign
Jack in the Box Worldwide in collaboration with TaMo launched a one-of-a-kind guerrilla activity to build intrigue and hype around the launch
http://www.mxmindia.com/?p=100724

Perfetti Van Melle bring back Center Shock
Center Shock will be available at Rs. 2 per gum in an attractive jar for high in shop visibility
http://www.mxmindia.com/?p=100675

Stories on 9th Feb '17

Marketing effectiveness in the digital age: WARC
Continuing with our publishing of insights from Warc's Toolkit 2017
http://www.mxmindia.com/?p=99438

Zaheer Travadi appointed Partner, Mindshare Fast, SE Asia
He will focus on establishing Mindshare as the champion in digital targeting with data and measurement
http://www.mxmindia.com/?p=99408

7th edition of IAA Olive Crown Awards announced
The awards will be presented across 20 different categories, which include the coveted title of the Green Crusader of the Year as well as Campaign of the Year
http://www.mxmindia.com/?p=99403

Radio One acquires rights to air Big FM show in Ahmedabad
Strengthening the network's retro positioning, the content provides an energetic start to the day with music from the 70's to 90's
http://www.mxmindia.com/?p=99404

HDFC Life's new campaign highlights what's best for the family
New campaign by Leo Burnett India tells viewers 'Apnokoapnedum par jeenasikhao'
http://www.mxmindia.com/?p=99405

Happy mcgarrybowen, Ola invite people to #SpeakIndian
Conceived in partnership with creative agency Happy mcgarrybowen, the campaign is a reflection of India in 2017: cosmopolitan, yet rooted to its cultural sensibilities
http://www.mxmindia.com/?p=99407

Tetley unveils new campaign featuring Sourav Ganguly
Tata Global Beverages launches Tetley Super Green with a fun and relatable campaign
http://www.mxmindia.com/?p=99401

Sony BBC Earth appoints Kareena Kapoor Khan as its brand ambassador
This is the first time that the actress has become part of a factual entertainment channel.
http://www.mxmindia.com/?p=99402