Stories on 15th Mar '17

Dealing with Death, the Life Insurance Way
Long-form storytelling has found a new flavour in life insurance advertising, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=100718

BBC Earth study determines happiness index while watching television
Global audience mood significantly lifted by viewing landmark natural history hit Planet Earth II
http://www.mxmindia.com/?p=100723

Olive Crown Awards to be presented today
The seventh edition of the awards will happen at the Famous Studios in Mahalaxmi today (March 15)
http://www.mxmindia.com/?p=100725

Genesis Burson-Marsteller adds new specialised practices
Telecom and technology splits into focused Consumer Technology and Enterprise Technology practices
http://www.mxmindia.com/?p=100727

Ghadi takes the social route in latest brand campaign
The new ad campaign, conceptualised and created by ADK Fortune has been timed around Holi to take the idea forward
http://www.mxmindia.com/?p=100677

Kokuyo Camlin transforms Pune station with help from artists
The artists and art students painted art and personalities on the theme of Pune's glorious and rich heritage
http://www.mxmindia.com/?p=100726

Tata Motors collaborates with Jack in the Box Worldwide to create a unique social campaign
Jack in the Box Worldwide in collaboration with TaMo launched a one-of-a-kind guerrilla activity to build intrigue and hype around the launch
http://www.mxmindia.com/?p=100724

Perfetti Van Melle bring back Center Shock
Center Shock will be available at Rs. 2 per gum in an attractive jar for high in shop visibility
http://www.mxmindia.com/?p=100675

Stories on 4th Nov '15

Tata Motors, Refreshed and Responsive
In our series of interviews with CMOs, Delna Avari tells us how the auto major is now much connected to consumers
http://www.mxmindia.com/2015/11/tata-motors-refreshed-and-responsive/

Sagar Mahabaleshwarkar to join Cheil as creative head
His primary mandate will be to step up the creative standard of the agency that handles the account of South Korean conglomerate Samsung, one of the biggest advertisers in India
http://www.mxmindia.com/2015/11/sagar-mahabaleshwarkar-to-join-cheil-as-creative-head/

Sanjeev Kotnala: Simple ways to find out if a brand is developing Positive Immunity
The consumer can develop Brand Message Immunity (BMI) where The efforts are wasted with no impact and the consumer is neutral to them, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/11/sanjeev-kotnala-simple-ways-to-find-out-if-a-brand-is-developing-positive-immunity/

MSM rebrands itself as Sony Pictures Networks
Subject to regulatory approvals, Multi Screen Media Private Limited (MSM) will be renamed as Sony Pictures Networks India Private Limited (SPN)
http://www.mxmindia.com/2015/11/msm-rebrands-itself-as-sony-pictures-networks/

Mashable announces India launch
The new online destination will bring together Mashable's mission of inspiring, informing and entertaining its global community
http://www.mxmindia.com/2015/11/mashable-announces-india-launch/

Mindshare bags the media mandate for Byju's Classes
Within two months of launch, the app has already gathered over 2 million users and continues to grow rapidly
http://www.mxmindia.com/2015/11/mindshare-bags-the-media-mandate-for-byjus-classes/

Center Fresh takes new communication stance in latest campaign
PVM and Ogilvy & Mather have together developed a new campaign for the brand that communicates the product improvement in an interesting manner
http://www.mxmindia.com/2015/11/center-fresh-takes-new-communication-stance-in-latest-campaign/

HolidayIQ appoints Happy Creative its creative partner
HolidayIQ is India's largest travel community and holidays recommendation engine powered by user-generated content
http://www.mxmindia.com/2015/11/holidayiq-appoints-happy-creative-its-creative-partner/

CNN is leading network in Asia Pacific, notes Ipsos study
Ipsos results show continued growth in TV and strong growth in digital audiences

http://www.mxmindia.com/2015/11/cnn-is-leading-network-in-asia-pacific-notes-ipsos-study/

Stories on 12th Aug '13

Epic way to break clutter
The soon-to-be-launched channel hopes to strike it big with audiences and advertisers with its mix of history and mythology, says biz head Aparna Pandey
http://www.mxmindia.com/?p=52762

Attracted by self-service format, more men take to shopping
Four years ago, women shoppers accounted for around 55% of the consumers in modern retail. Today, up to 70% shoppers are male consumers, be it single, with family or friends.
http://www.mxmindia.com/?p=52794

The Hindu enters Mumbai via student edition
The Hindu in School was launched by Maharashtra CM Prithviraj Chavan last Thursday
http://www.mxmindia.com/?p=52770

Tata Motors cars to be integrated in '24' as part of sponsorship deal with Colors
Presenting sponsor tie-up with the GEC assures Tata Motors visibility beyond the 30-sec commercials
http://www.mxmindia.com/?p=52697

Print thriving in digital age is theme of INMA South Asia conf
The International Newsmedia Association (INMA) will host its seventh annual South Asia Conference in New Delhi on August 22-23 with 'Print: Thriving in the Age of Digital' as its theme
http://www.mxmindia.com/?p=52788

Anirban Chaudhuri joins Draftfcb+Ulka in Delhi
Draftfcb+Ulka has recently taken on board Anirban Chaudhuri as Head of Strategic Planning for its Delhi operations
http://www.mxmindia.com/?p=52763

Anil Thakraney: Prison Break Diary
In desi soaps, you can not only predict what will happen in the next episode, you can correctly guess the story twenty episodes down the line, writes Anil Thakraney
http://www.mxmindia.com/?p=52759

Amith Prabhu: Learning Public Relations from the Pope
If business leaders, politicians and celebrities want to make a sincere difference in their outreach, there is a lot they can learn from Pope Francis, writes Amith Prabhu
http://http//www.mxmindia.com/?p=52779

Reviewing the Reviews: Chennai Express gets 2-2.5 stars
Deepa Gahlot scans the various reviews of Chennai Express and finds that except for a few regulars who are prone to flattery, they were mostly scathing
http://www.mxmindia.com/?p=52760

HT Media extends 'Brunch' equity to 'Brunch Night'
After Brunch Dialogues in Mumbai, HT Media launched 'The Brunch Night' last week
http://www.mxmindia.com/?p=52764

Stories on 29th March

IPL 5: Five days to return of IPL mega-carnival
It's literally 'aisa mauka aur kahaan milega' as stakeholders go all out to promote IPL 5 starting next week
http://www.mxmindia.com/2012/03/five-days-to-return-of-ipl-mega-carnival/

IPL 5: Indiatimes to make experience better: Rishi Khiani
The Times Internet CEO tells MxMIndia that indiatimes.com plans to take its IPL tieup to more interactive lengths in the 2012 season.
http://www.mxmindia.com/2012/03/ipl-5-indiatimes-to-make-experience-better-rishi-khiani/

IPL 5: BIG FM takes on mania with 'BIG Indian League'
BIG FM launches 'Big Indian League' for IPL5; is exclusive radio partner to Kings Xi Punjab and Deccan Chargers
http://www.mxmindia.com/2012/03/ipl-5-big-fm-takes-on-mania-with-big-indian-league/

IPL 5: Online ticket sales picking up pace
Mumbai Indians, Pune Warriors Chennai Super Kings and Delhi Daredevils are doing good business according to bookmyshow, the online agent for five IPL teams
http://www.mxmindia.com/2012/03/ipl-5-online-ticket-sales-picking-up-pace/

IPL 5: The Anchor: The top 5 things we can expect from IPL 5
Not the same old - there is always something new to look forward to, and Rajneesh Chaturvedi tells us what that is, in this edition of the IPL.
http://www.mxmindia.com/2012/03/the-anchor-the-top-5-things-we-can-expect-from-ipl-5/

We're after the hot, poor countries: Piruz Khambatta, Rasna
Powder juices perform well in these markets as they are economical and nourishing, says the boss of packaged instant refreshment biggie Rasna. Piruz Khambatta tells MxMIndia what's not to love about Rasna, and why colas and 'dark' drinks are not a threat.
http://www.mxmindia.com/2012/03/were-after-the-hot-poor-countries-piruz-khambatta-rasna/

DDB Mudra Max OOH takes Tata Sumo Gold pan India
Tata Motors' main aim behind this campaign is to make both personal and commercial segment consumers aware that there is an all-new Sumo variant (Sumo Gold) with a new, powerful CR4 engine.
http://www.mxmindia.com/2012/03/ddb-mudra-max-ooh-takes-tata-sumo-gold-pan-india/

[94 days to D-Day] Hathway applauds Delhi govt
Hathway Cable and Datacom Ltd has applauded the Delhi state government's stand on 'No postponement' for the deadline mandated by the government to convert to digital signals via set-top-boxes by June 30, 2012.
http://www.mxmindia.com/2012/03/94-days-to-d-day-hathway-applauds-delhi-govt/

Mediaah! Network 18 bags 39 news TV awards, MCCS 24
Network 18 group channels shine at the NT Awards with 39 awards as MCCS bags 24 for awards presented to channels and professionals in Telugu, Marathi, Hindi and English news channels + on Anant Rangaswami on afaqs
http://www.mxmindia.com/2012/03/mediaah-network-18-bags-39-news-tv-awards-mccs-24/

KAAA asks govt to end Kerala newspaper distribution impasse
It has been more than a week since newspaper distribution in Kerala has come to a stop due to demands from the Newspaper Agents & Distributors Association.
http://www.mxmindia.com/2012/03/kaaa-asks-govt-to-end-kerala-newspaper-distribution-impasse/

Ten Sports and NBA launch 'Biggest Fan Contest'
Fans can participate for a chance to win a trip to a 2012 NBA Finals game.
http://www.mxmindia.com/2012/03/ten-sports-and-nba-launch-biggest-fan-contest/

Debrief: Cadbury Oreo: The importance of execution
A fine example of how smart execution is critical to communication. There’s no storyboard out here really, it's simply the joy that comes from watching fabulous human bonding. And wonderful performances from both the actors.
http://www.mxmindia.com/2012/03/debrief-cadbury-oreo-the-importance-of-execution/