Mixed results for India as Spikes Asia gets underway
Indian entries secured 62 shortlists but drew blanks in the all-important categories of the future - digital, mobile and branded content/entertainment.
http://www.mxmindia.com/?p=54061
John Thangaraj is Mindshare's strategy head for North
He joins as Head of Strategy for the Northern Region at Mindshare from Lowe, where he was VP-Strategic Planning.
http://www.mxmindia.com/?p=54055
Social Media Week in Mumbai from Sept 23-27
To be held simultaneously in 9 cities across world, makes debut in India with over 100 events at 6 venues in city including Mantralaya and the Group M office.
http://www.mxmindia.com/?p=54041
Warc launches $10k prize for social strategy
No entry fee for global competition to find best use of 'earned media' to drive business results.
chetan.waghulde@startv.com
Mahabharat characters come alive thanks to DDB Mudramax OOH
The DDB Mudra outdoor firm was commissioned by Star Plus to execute a big bang campaign for the epic serial.
http://www.mxmindia.com/?p=54044
Zee Entertainment appoints Romil Ramgarhia as Commercial Head
Mr Ramgarhia was until recently Commercial Head at Colors.
http://www.mxmindia.com/?p=54052
Amith Prabhu: How Storytelling has come to become the new buzzword in PR
Though storytelling is how PR as a business and a profession came to be, somewhere down the line the strategy got lost. But it is regaining its lusture, writes Amith Prabhu.
http://www.mxmindia.com/?p=54040
Indian entries secured 62 shortlists but drew blanks in the all-important categories of the future - digital, mobile and branded content/entertainment.
http://www.mxmindia.com/?p=54061
John Thangaraj is Mindshare's strategy head for North
He joins as Head of Strategy for the Northern Region at Mindshare from Lowe, where he was VP-Strategic Planning.
http://www.mxmindia.com/?p=54055
Social Media Week in Mumbai from Sept 23-27
To be held simultaneously in 9 cities across world, makes debut in India with over 100 events at 6 venues in city including Mantralaya and the Group M office.
http://www.mxmindia.com/?p=54041
Warc launches $10k prize for social strategy
No entry fee for global competition to find best use of 'earned media' to drive business results.
chetan.waghulde@startv.com
Mahabharat characters come alive thanks to DDB Mudramax OOH
The DDB Mudra outdoor firm was commissioned by Star Plus to execute a big bang campaign for the epic serial.
http://www.mxmindia.com/?p=54044
Zee Entertainment appoints Romil Ramgarhia as Commercial Head
Mr Ramgarhia was until recently Commercial Head at Colors.
http://www.mxmindia.com/?p=54052
Amith Prabhu: How Storytelling has come to become the new buzzword in PR
Though storytelling is how PR as a business and a profession came to be, somewhere down the line the strategy got lost. But it is regaining its lusture, writes Amith Prabhu.
http://www.mxmindia.com/?p=54040
