Stories on 25th Nov '15

India Shining in in mobile ad $$s & traffic
India is only country where platforms outside of Android and iOS support a relatively strong monetization model, reports Opera-MMA study
http://www.mxmindia.com/2015/11/india-shining-in-in-mobile-ad-s-traffic/

Sanjeev Kotnala: Social Media Week: Brilliant sessions, but time to go completely online?
May be there is a need to enhance the workshop part and even live stream it to the paid  audience, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/11/sanjeev-kotnala-social-media-week-brilliant-sessions-but-time-to-go-completely-online/

Partha Sinha quits Publicis to join McCann. Like Maggi :-)
He is set to join McCann as Vice Chairman and will report in to CEO and Chairman (Asia Pacific) Prasoon Joshi
http://www.mxmindia.com/2015/11/partha-sinha-quits-publicis-to-join-mccann-like-maggi/

CVL Srinivas appointed Chairman of RSCI
Srini takes over from Hormusji Cama who was Chairman of RSCI for the past two years
http://www.mxmindia.com/2015/11/cvl-srinivas-appointed-chairman-of-rsci/

Basabdatta Chowdhury to be Starcom Mediavest Group COO, exits Platinum
Chowdhury will report to SMG India’s chairman Hanley King and CEO Mallikarjun Das
http://www.mxmindia.com/2015/11/basabdatta-chowdhury-to-be-starcom-mediavest-group-coo-exits-platinum/

Nielsen Digital Ad Ratings launched in India
The solution uses a patented process combining Nielsen's online data with aggregated, anonymous demographic information from third-party data providers
http://www.mxmindia.com/2015/11/nielsen-digital-ad-ratings-launched-in-india/

Havas Media awarded integrated mandate of Doctor 24x7
Doctor 24x7 is a mobile phone based, pan India, tele-health service
http://www.mxmindia.com/2015/11/havas-media-awarded-integrated-media-mandate-of-doctor-24x7/

Times Network appoints Ashit Kukian as President - Revenue
The Ad Sales and Branded Content teams of the Times Network will directly report to him and he will report to MK Anand, MD & CEO, Times Network
http://www.mxmindia.com/2015/11/times-network-appoints-ashit-kukian-as-president-revenue/

JWT Cal scripts a winning campaign for ATK
The 360 degree campaign planned by J. Walter Thompson Kolkata aims at galvanizing fans and unify them in their support of ATK

http://www.mxmindia.com/2015/11/jwt-cal-scripts-a-winning-campaign-for-atk/

Stories on 30th Sep '13

Social Media Week Mumbai: A Recap
Missed SMWM2013? Read our recap to know what happened and who spoke what
http://www.mxmindia.com/2013/09/social-media-week-mumbai-a-recap/

With deals worth Rs 17 cr a year, Virat Kohli beats Dhoni and Sachin in endorsements
The captain-in-waiting's annual endorsement fee has seen a meteoric rise over the past year, rivalling the likes of Bollywood heartthrob Ranbir Kapoor, the hottest brand ambassador in the film industry
http://www.mxmindia.com/2013/09/with-deals-worth-rs-17-cr-a-year-virat-kohli-beats-dhoni-and-sachin-in-endorsements/

Ad industry strongman Anil Kapoor felicitated with AAAI lifetime achievement
Draftfcb+Ulka group's Chairman Emeritus Anil Kapoor felicitated with the Advertising Agencies Association of India Lifetime Achievement award
http://www.mxmindia.com/2013/09/ad-industry-strongman-anil-kapoor-felicitated-with-aaai-lifetime-achievement/

BARC close to final decision on measurement vendor
It is learnt that BARC has asked three vendors to initiate tech feasibility pilots, and one among them will be finally awarded the contract
http://www.mxmindia.com/2013/09/barc-close-to-final-decision-on-measurement-vendor/

GolfingIndian.com's golf awards in Nov
The portal set up by journalist Shaili Chopra has tied up an impressive list of sponsors for the maiden 'India Golf Awards' on November 5
http://www.mxmindia.com/2013/09/golfingindian-coms-golf-awards-in-nov/

Amith Prabhu: Musings from India's only weekend summit for Public Relations
There are a bunch of those under 30 who are focused on executing the event. There are those in the 30- to 40-year age bracket who are planning various elements of the conference. And there are those over 40 who are supporting the event by way of their presence and sponsorship, writes Amith Prabhu
http://www.mxmindia.com/2013/09/amith-prabhu-musings-from-indias-only-weekend-summit-for-public-relations/

Talent hunt launched for 'memsaabs' across HSM
RBNL vehicles 92.7 Big FM and Big Magic take talent-based reality show to Hindi-speaking markets
http://www.mxmindia.com/2013/09/talent-hunt-launched-for-memsaabs-across-hsm/

Stories on 26th Sep '13

Content & more on Day 3 of Social Media Week
With panels on crowdsourcing, women entrepreneurs and how entertainment and cricket dominate social media
http://www.mxmindia.com/2013/09/content-more-on-day-3-of-social-media-week/

Amazon needs to go local to crack an emerging market
Amazon is here, but it's content to dip its toes while it waits for regulations to change in its favour. If and when they do, it will still face the task of doing something it has never done so far: crack an emerging market
http://www.mxmindia.com/2013/09/amazon-needs-to-go-local-to-crack-an-emerging-market/

Worldwide ad growth buoyed by digital, mobile adoption
New Global Media Intelligence report highlights the state of media usage and ad spending for six major regions and 40 countries
http://www.mxmindia.com/2013/09/worldwide-ad-growth-buoyed-by-digital-mobile-adoption/

Grey promotes Vishnu Srivatsav & Goral Ajmera to Sr Exec CDs & Creative Heads, Mumbai
Grey announced the promotion of Vishnu Srivatsav and Goral Ajmera to Senior Executive Creative Directors. They will helm the creative team in Grey Mumbai
http://www.mxmindia.com/2013/09/grey-promotes-vishnu-srivatsav-goral-ajmera-to-sr-exec-cds-creative-heads-mumbai/

BBH converts radio spots to digital content for Skoda
India produces digital radio spots to promote The Skoda Rapid Leisure and then converts them to digital to reach a wider audience
http://www.mxmindia.com/2013/09/bbh-converts-radio-spots-to-digital-content-for-skoda/

Jaldi 5 with Liza Saha & Umesh Nair, co-chairs, Praxis2013: No old speakers... and the biggies aren't upset
While Promise Foundation's Amith Prabhu is still very actively involved with Praxis 2013, the nitty gritty of the organizing has been passed on to two young co-chairs - Liza Saha and Umesh Nair. A rapidfire Q&A with the duo

http://www.mxmindia.com/2013/09/jaldi-5-with-liza-saha-umesh-nair-co-chairs-praxis-2013-new-summit-no-old-speakers-and-the-biggies-arent-upset-about-it/

Winners of Social Media Week Entry Pass to Last Day Contest

Here are the 10 winners of the contest for entry passes to the last day of Social Media Week Mumbai being hosted by Group M

http://www.mxmindia.com/2013/09/winners-of-social-media-week-entry-pass-to-last-day-contest/

Stories on 23rd Sep '13

Nothing more rewarding than happy clients: Ajit Varghese
The CEO-designate of  Maxus APAC in an exclusive interview on his appointment,  his most satisfying moments at Maxus India and the road ahead....
http://www.mxmindia.com/?p=54278

Havas lights up with Halonix win
Havas Media India wins the media mandate of leading lighting solutions provider Halonix.
http://www.mxmindia.com/?p=54289

MxM @ Social Media Week, discussions on how social media dictates journalism and how entertainment, television and cricket dominate social media
The two sessions will be held on September 24 and 25 at the Barking Deer, Lower Parel, Mumbai from 12noon to 1pm.
http://www.mxmindia.com/?p=54298

Jaldi 5 with Toby Daniels, CEO, Crowdcentric: Mumbai felt like a natural fit for SMW13
A Q&A with Toby Daniels, Founder & Executive Director, Social Media Week, and CEO, Crowdcentric on the eve of the Social Media Week Mumbai (September 23-27).
http://www.mxmindia.com/?p=54273

Guest Column: Manish Agarwal on Basic Principles of Gamification
Gamification is the use of game mechanics and game design techniques in non-game contexts and is a powerful tool being used by brands globally to engage with their stakeholders.
http://www.mxmindia.com/?p=54271

Amith Prabhu: Public Relations has a bigger stake in Social Media than any other stream
Social media is the becoming the new traditional media in PR the world over, writes Amith Prabhu.
http://www.mxmindia.com/?p=54276

Stories on 20th Sep '13

Mumbai to go Social next Week
Starting Monday, 23 September, over a hundred events to be held in six venues including Mantralaya and Group M will celebrate and discuss social media
http://www.mxmindia.com/2013/09/mumbai-to-go-social-next-week/

Influencing the way to success
An influencer can change people's behaviour in the pursuit of high performance, says Al Switzler, co-author, Influencer: The New Science of Leading Change
http://www.mxmindia.com/2013/09/influencing-the-way-to-success/

Mediaah! by Pradyuman Maheshwari: The Rise and Rise of Anurag Batra
The Businessworld acquisition clearly propels Anurag to a different league of media-owners. From being a Chairman and Editor-in-Chief of a B2B media group he is now the man spearheading one of India’s best known and respected media brands
http://www.mxmindia.com/2013/09/mediaah-by-pradyuman-maheshwari-the-rise-and-rise-of-anurag-batra/

ABP sells Businessworld to undisclosed investors
Anurag Batra and Vikram Jhunjhunwala have bought the Businessworld business from ABP on behalf of some undisclosed investors, according to a communique issued
http://www.mxmindia.com/2013/09/abp-sells-businessworld-to-undisclosed-investors/

Anil Kapoor's '24' to launch on Colors on Oct 4
Race for weekend eyeballs gets keener as Colors to launch drama series '24'
http://www.mxmindia.com/2013/09/anil-kapoors-24-to-launch-on-colors-on-oct-4/

Cheil adds digital muscle with top creative talent
The agency has brought in Ranjan Nautiyal as Group Creative Director and P Murali Gopal as Senior Creative Director
http://www.mxmindia.com/2013/09/cheil-adds-digital-muscle-with-top-creative-talent/

Hindustan goes 'live' in Ranchi
Leading Hindi daily Hindustan launches 'Ranchi Live' in the Jharkhand capital
http://www.mxmindia.com/2013/09/hindustan-goes-live-in-ranchi/

Ranjona Banerji: Incomprehensible guests on news channels
These elections surveys have been dismally and dramatically wrong all too often in India but we still love them, writes Ranjona Banerji
http://www.mxmindia.com/2013/09/ranjona-banerji-incomprehensible-guests-on-news-channels/

Stories on 16th Sep '13

Mixed results for India as Spikes Asia gets underway
Indian entries secured 62 shortlists but drew blanks in the all-important categories of the future - digital, mobile and branded content/entertainment.
http://www.mxmindia.com/?p=54061

John Thangaraj is Mindshare's strategy head for North
He joins as Head of Strategy for the Northern Region at Mindshare from Lowe, where he was VP-Strategic Planning.
http://www.mxmindia.com/?p=54055

Social Media Week in Mumbai from Sept 23-27
To be held simultaneously in 9 cities across world, makes debut in India with over 100 events at 6 venues in city including Mantralaya and the Group M office.
http://www.mxmindia.com/?p=54041

Warc launches $10k prize for social strategy
No entry fee for global competition to find best use of 'earned media' to drive business results.
chetan.waghulde@startv.com

Mahabharat characters come alive thanks to DDB Mudramax OOH
The DDB Mudra outdoor firm was commissioned by Star Plus to execute a big bang campaign for the epic serial.
http://www.mxmindia.com/?p=54044

Zee Entertainment appoints Romil Ramgarhia as Commercial Head
Mr Ramgarhia was until recently Commercial Head at Colors.
http://www.mxmindia.com/?p=54052

Amith Prabhu: How Storytelling has come to become the new buzzword in PR
Though storytelling is how PR as a business and a profession came to be, somewhere down the line the strategy got lost. But it is regaining its lusture, writes Amith Prabhu.
http://www.mxmindia.com/?p=54040