Stories on 16th Sep '13

Mixed results for India as Spikes Asia gets underway
Indian entries secured 62 shortlists but drew blanks in the all-important categories of the future - digital, mobile and branded content/entertainment.
http://www.mxmindia.com/?p=54061

John Thangaraj is Mindshare's strategy head for North
He joins as Head of Strategy for the Northern Region at Mindshare from Lowe, where he was VP-Strategic Planning.
http://www.mxmindia.com/?p=54055

Social Media Week in Mumbai from Sept 23-27
To be held simultaneously in 9 cities across world, makes debut in India with over 100 events at 6 venues in city including Mantralaya and the Group M office.
http://www.mxmindia.com/?p=54041

Warc launches $10k prize for social strategy
No entry fee for global competition to find best use of 'earned media' to drive business results.
chetan.waghulde@startv.com

Mahabharat characters come alive thanks to DDB Mudramax OOH
The DDB Mudra outdoor firm was commissioned by Star Plus to execute a big bang campaign for the epic serial.
http://www.mxmindia.com/?p=54044

Zee Entertainment appoints Romil Ramgarhia as Commercial Head
Mr Ramgarhia was until recently Commercial Head at Colors.
http://www.mxmindia.com/?p=54052

Amith Prabhu: How Storytelling has come to become the new buzzword in PR
Though storytelling is how PR as a business and a profession came to be, somewhere down the line the strategy got lost. But it is regaining its lusture, writes Amith Prabhu.
http://www.mxmindia.com/?p=54040

Stories on 10th Sep '13

Mindshare emerges victorious in a closely-fought Emvies 2013
... as Hindustan Unilever is Media Client of the Year followed by Cadbury India and Tata Docomo
http://www.mxmindia.com/?p=53823

MxMIndia: Too good to be Two!
We completed two years of our existence yesterday. For us, it's time to look beyond, writes Pradyuman Maheshwari
http://www.mxmindia.com/?p=53839

MoCoupons will be boon for FMCG companies: Sandeep Goyal
Adman and former chairman of Dentsu India Sandeep Goyal's Mogae Media is working on ways to monetize the mobile phone has come up with mobile couponing for brands to reach customers
http://www.mxmindia.com/?p=53809

HT goes for new-look, introduces tearaway add-on as ‘Page One Plus’
Hindustan Times refreshes Delhi and Mumbai editions with the launch of tearaway info-sheet and a new brand campaign
http://www.mxmindia.com/?p=53807

Vijay Karnataka's Sanjeev Kulkarni joins VRL Media
Sanjeev Kulkarni has quit Vijay Karnataka to join Vijayavani as Vice President - Sales and Marketing
http://www.mxmindia.com/?p=53812

Ranjona Banerji: Of corporate and their Twitter handles
Ranjona Banerji has had some fun with the Twitter handle of Vodafone only to be disturbed in her Sunday afternoon snooze
http://www.mxmindia.com/?p=53815

Amith Prabhu: Why our politicians must undertake media training
Public Relations should be built on the bedrock of media training, writes Amith Prabhu
http://www.mxmindia.com/?p=53814

Reviewing the Reviews: Critics give Apoorva Lakhia's Zanjeer a mauling
Actor Ram Charan was thrashed too for even trying to do a role immortalised by Amitabh Bachchan.vThis film got 0 stars and some 2 or 2.5s, notes Deepa Gahlot
http://www.mxmindia.com/?p=53817

Stories on 20th Aug '13

On the Food trail with Sanjeev Kapoor
India's biggest name in food discusses his recipe for the success of a channel like FoodFood
http://www.mxmindia.com/2013/08/on-the-food-trail-with-sanjeev-kapoor/

Mindshare's Ajit Gurnani to head west @ MEC India
MEC India appoints Ajit Gurnani as Head - West
http://www.mxmindia.com/2013/08/mindshares-ajit-gurnani-to-head-west-mec-india/

Colors goes free to air in the UK
The GEC goes FTA in UK from September 2
http://www.mxmindia.com/2013/08/colors-goes-free-to-air-in-the-uk/

Lodestar UM team wins Young Spikes Media Competition 2013, India
A team of Lodestar UM team wins Young Spikes Media Competition 2013, India
http://www.mxmindia.com/2013/08/lodestar-um-team-wins-young-spikes-media-competition-2013-india/

dna on do-good mode, launches brand campaign
Infectious-created campaign gets English daily dna to unveil new multiple media brand campaign - 'Good is in our dna'
http://www.mxmindia.com/2013/08/dna-on-do-good-mode-launches-brand-campaign/

Neville Bastawalla joins former boss Saurabh Yagnik at Sony Pix
The Hollywood movie channel to get on aggro mode with the former marketing head of Star India's Hindi movie channels and earlier English channels joining yesterday (Aug 19)
http://www.mxmindia.com/2013/08/dna-on-do-good-mode-launches-brand-campaign/

SocioSquare raises $325,000 funding from angel investors in US & UK
The Mumbai-based, Philadelphia, USA-headquartered social media marketing firm plans to use the investment to launch products to make social advertising more effective and ease content creation
http://www.mxmindia.com/2013/08/sociosquare-raises-325000-funding-from-angel-investors-in-us-uk/

Chhota Bheem, Salman Khan and Harry Potter most popular among kids: Ormax study
Media insights firm Ormax Media releases findings of its bi-annual study conducted across 1,800 kids in the 6-14 years age group in eight Indian cities
http://www.mxmindia.com/2013/08/chhota-bheem-salman-khan-and-harry-potter-most-popular-among-kids-ormax-study/

Ranjona Banerji: Media sackings have little to do with incompetence
Ranjona Banerji thinks sacking CEOs and a couple of senior management honchos would be more effective than effecting massive layoffs
http://www.mxmindia.com/2013/08/ranjona-banerji-media-sackings-have-little-to-do-with-incompetence/

From PR to CR, Concept gets into CSR consultancy
The Mumbai-heaquartered agency sets up Concept Community Relations to to work with corporates on customized, focused CSR projects
http://www.mxmindia.com/2013/08/from-pr-to-cr-concept-gets-into-csr-consultancy/

NDTV and Vedanta announce launch of 'Our Girls Our Pride'
The initiative aims to create awareness about issues related to the girl child in India. Priyanka Chopra named Campaign Ambassador for 'Our Girls Our Pride'
http://www.mxmindia.com/2013/08/ndtv-and-vedanta-announce-launch-of-our-girls-our-pride/

Stories on 8th Nov '12

Genesis B-M: Step ahead @ 20
As Genesis Burson-Marsteller completes two decades, principal and founder Prema Sagar looks back, and ahead
http://www.mxmindia.com/2012/11/genesis-b-m-step-ahead-20/

Publicis Groupe to dissolve VivaKi, to turn SBU
The Publicis Groupe has announced that VivaKi, the initiative launched in 2008 through the combined scale and leadership of Digitas, Starcom MediaVest Group, ZenithOptimedia and later Razorfish, will become a separate business unit more broadly available to all Publicis Groupe agencies and the market
http://www.mxmindia.com/2012/11/publicis-groupe-to-dissolve-vivaki-to-turn-sbu/

Paritosh Joshi: Advertisers their own worst enemies?
Broadcasters' abject pusillanimity and advertisers' cussed monomania has made it an awful place where perhaps media agencies can help clear the mess, writes Paritosh Joshi
http://www.mxmindia.com/2012/11/paritosh-joshi-advertisers-can-be-their-own-worst-enemies/

Shailesh Kapoor: State of our News Channels: Trite tributes to film legends
Why almost 20 news channels are unable to put up even one decent programme between them on the passing of a film icon, wonders Shailesh Kapoor
http://www.mxmindia.com/2012/11/shailesh-kapoor-state-of-our-news-trite-tributes-to-film-legends/

NBA, MSM ink deal for Sony Six
Sony Six is the exclusive NBA broadcast partner in India and plans to engage more fans through live games, original programming and events
http://www.mxmindia.com/2012/11/nba-msm-ink-deal-for-sony-six/

Jaldi 5 with Sourabh Sharma: Now loan a donation for Diwali!
Quick questions with Sourabh Sharma, co-founder, Milaap on his organisation's unique method of fund-raising and the ongoing 'Light up a 1000 Homes' Diwali campaign
http://www.mxmindia.com/2012/11/jaldi-5-with-sourabh-sharma-now-loan-a-donation-for-diwali/

SRK, Katrina team up for Lux ad
Shah Rukh Khan and Katrina Kaif star in an ad for two new sensuous variants of Lux soap - Peach and Cream & Strawberry and Cream - in their first ever endorsement together
http://www.mxmindia.com/2012/11/srk-katrina-team-up-for-lux-ad/

The secret to successful mobile marketing from Mindshare's Nick Seckold
In his presentation at the Digital Media Festival, Mindshare's Asia Pacific Digital Lead, Nick Seckold shared his ideas on how marketers can use mobile to complement their marketing campaigns
http://www.mxmindia.com/2012/11/the-secret-to-successful-mobile-marketing-from-mindshares-nick-seckold/

The Anchor: 5 ways e-shopping portals can differentiate from hordes of others
Whether consumers are just Windows-shopping, or on a serious buying spree - there are heaps of sites out there. How do e-tailers differentiate themselves? Richa Kar has some hints
http://www.mxmindia.com/2012/11/the-anchor-5-ways-e-shopping-portals-can-differentiate-from-hordes-of-others/

Debrief: Acer:  Hrithik is baffled. So am I.
If the idea is to communicate that if Acer is good enough for a complicated ad shoot, it's good enough for me, then that doesn't come through. The smart-alec treatment isn't working
http://www.mxmindia.com/2012/11/debrief-acer-hrithik-is-baffled-so-am-i/

Ranjona Banerji: Slick, peaceful Obama win coverage
There were no panellists screaming at each other as the results of the US presidential polls came in on Wednesday
http://www.mxmindia.com/2012/11/ranjona-banerji-slick-peaceful-obama-win-coverage/

Signposts... November 8
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-8/