Stories on 18th Jun 14

Oh, Mitwa! 'Kan Khajura Tesan' 3 Gold Jeetwa!
Hindustan Unilever's Kan Khajura Tesan wins 2 Golds for PHD and one for Lowe Lintas
http://www.mxmindia.com/2014/06/oh-mitwa-kan-khajura-tesan-3-gold-jeetwa/

Sanjeev Kotnala: 20 things Goafest must do to be in the reckoning
Having attended all editions of Goafest held thus far, Sanjeev Kotnala, founder and Head Catalyst, P1P2Solutions (and until recently head of branding and marketing of the Dainik Bhaskar group) offers suggestions on how Goafest can be resurrected and achieve what it was intended when it was set up a decade back
 http://www.mxmindia.com/2014/06/sanjeev-kotnala-20-things-goafest-must-do-to-be-in-the-reckoning/

Biz channel ET Now turns 5
ET Now's '5 Year celebration' reloads with the Theme of 'Five years of excellence
http://www.mxmindia.com/2014/06/biz-channel-et-now-turns-5/

Bajaj Finserv banks on 'Go for great' for first ever TVC
Translates its core philosophy of ‘go for great’ to the external world
http://www.mxmindia.com/2014/06/biz-channel-et-now-turns-5/

Stories on 21st December

Star's Vijay TV hopes to win big with Tamil KBC, nets superstar Suriya as host
Star India's Vijay TV is looking at its next leap with its biggest property Neengalum Vellalam Oru Kodi or Kaun Banega Crorepati in Tamil, to be hosted by superstar Suriya. In fact, this is touted as the biggest property ever not just for Vijay TV but for the Tamil television industry too.
http://www.mxmindia.com/2011/12/vijay-tv-banks-on-kbc-for-growth/

Starcom win Novartis worldwide, Caratlane in India
Starcom win Novartis worldwide, India office unaware if it will also get business. Meanwhile, it has won media biz of Caratlane.com.
http://www.mxmindia.com/2011/12/starcom-win-novartis-worldwide-caratlane-in-india/

Online retailer Fetise nets $5mn live on ET Now show
Fetise.com raises $5 million from SeedFund on ET Now's Super Angels.
http://www.mxmindia.com/2011/12/online-retailer-fetise-nets-5mn-live-on-et-now-show/

Video Report: Chaining the modem, gagging the router
The capital's symposium on media and new technology eventually found itself discussing freedom of speech and the current bugbear of Indian new media - censorship.
http://www.mxmindia.com/2011/12/chaining-the-modem-gagging-the-router/

Newswatch by Madan Sabnavis: In media showbiz, real figures take a backseat
Everybody wants to be a part of the action and the media is the vehicle to fame. Unfortunately there has been a tendency for single numbers to be blown up and the complete picture obfuscated to drive home a point.
http://www.mxmindia.com/2011/12/in-media-showbiz-real-figures-take-a-backseat/

Scarecrow Communications bags Pentair water solutions account
The agency will handle all aspects of Pentair’s communication including creative, strategy, design, activation and media.
http://www.mxmindia.com/2011/12/scarecrow-communications-bags-pentair-water-solutions-account/

LinkedIn India appoints Hetal Sonpal as Director, Strategic Sales
He has been brought in to identify and build strategic relationships in the marketing and recruitment ecosystems.
http://www.mxmindia.com/2011/12/linkedin-india-appoints-hetal-sonpal-as-director-strategic-sales/

timesPoynt now preloaded on Nokia Lumia 710 and Nokia 800
Users can now access local information on the go with the app on Nokia smartphones.
http://www.mxmindia.com/2011/12/timespoynt-now-preloaded-on-nokia-lumia-710-and-nokia-800/

Anku Sharma joins Milagrow TabTops as Product Marketing Manager
She will be responsible for ensuring product launches, channel strategy, marketing strategy, technical training and development.
http://www.mxmindia.com/2011/12/anku-sharma-joins-milagrow-tabtops-as-product-marketing-manager/

The Anchor: 6 wishes for Santa from the advertising industry
Arvind Sharma's end-of-year wish list for the ad industry - agencies, creatives, clients... oh, and the consumer.
http://www.mxmindia.com/2011/12/the-anchor-6-wishes-for-santa-from-the-advertising-industry/

Naming No Names: We don’t need no ad breaks
Gouri Dange on a sub-species of consumer that is completely impervious to advertising ammo.
http://www.mxmindia.com/2011/12/naming-no-names-ad-break/

Anil Thakraney: Doesn't SRK get it?
While I can understand the producers wanting to promote  Don 2  - even planting those cheap 3D glasses inside newspapers is okay to a point - Shahrukh must understand that his continuous presence in the media is going to hurt his charisma in the long run. How much of the star can we take?.
http://www.mxmindia.com/2011/12/hard-knocks-doesnt-srk-get-it/

Stories on 19th December

Life Ok will compete with Star Plus: Sanjay Gupta
The Star India COO on how new channel Life Ok will compete with every GEC including sibling Star Plus
http://www.mxmindia.com/2011/12/sanjay-gupta-life-ok-will-compete-with-every-gec-even-star-plus/

Movenpick Hotels looking to expand in Indian market
Switzerland-based international hotel chain Movenpick Hotels & Resorts has just made its entry into India with its first property in Bengaluru. The chain however plans to expand its presence in India and is looking at having 10 properties in the next three years
http://www.mxmindia.com/2011/12/movenpick-hotels-looking-to-expand-in-indian-market/

NDTV 24x7 now available in UK on Virgin
NDTV 24x7 is Asia's first news channel to be a part of Virgin's base pack along with other leading international news channels
http://www.mxmindia.com/2011/12/ndtv-24x7-now-available-in-uk-on-virgin/

Times TV boost for Ajay Trigunayat, Avinash Kaul
Avinash Kaul will now be Chief Executive Officer ET Now and Zoom, and Ajay Trigunayat will be Chief Executive Officer, English entertainment channels
http://www.mxmindia.com/2011/12/times-tv-boost-for-ajay-trigunayat-avinash-kaul/

Ad Strat: Max Weekends - chillout time
Behind every great commercial is super strategy. Every week, MxMIndia brings for you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2011/12/ad-strat-max-weekends-chillout-time/

Anil Thakraney: Treating the fan like shit
Rahul Dravid warns that not thinking about the fan is one of the reasons for the fast-diminishing crowds at Indian stadia. And how this portends very badly for the future of the game. It's TV that is busy slaying the goose that lays the golden eggs
http://www.mxmindia.com/2011/12/hard-knocks-treating-the-fan-like-shit-2/

Rahul Thappa, Bharat Bhushan quit Mail Today
Rahul Thappa, COO and Bharat Bhushan, Editor of Mail Today confirmed this development to MxMIndia
http://www.mxmindia.com/2011/12/rahul-thappa-bharat-bhushan-quit-mail-today/

Anchor: 6 wishes for Santa for the media biz
Just a week to go for Christmas, A N Chorrea makes his wishlist for Santa
http://www.mxmindia.com/2011/12/anchor-6-wishes-for-santa-for-the-media-biz/

Digital is the future, not competition to radio
Convergence of traditional broadcasting platforms with digital platforms is perhaps inevitable as digital media has become significant, not only for radio but for all media
http://www.mxmindia.com/2011/12/digital-is-the-future-not-competition-to-radio/

Case Study: Being Human, Being Digital
Aiming to position itself as a lifestyle brand aiding the twin causes of healthcare and education for the underprivileged, the brand needed to create customer engagement through a large synergistic online and offline community.
http://www.mxmindia.com/2011/12/being-human-being-digital/