Stories on 6th Apr '17

Goafest, again!
The three-day annual congregation of advertising, media and marketing professionals starts in Goa today
http://www.mxmindia.com/?p=101673

Dear MxM by Jaisurya Das: 5th 'P' in marketing - Paranoia - is missing in Arnab's rhetoric (+ Is HT Pune safe for employment?)
Senior mediaperson Jaisurya Das responds to questions from our readers and comments on affairs of the media like few others do
http://www.mxmindia.com/?p=101653

Pepsi unveils campaign celebrating global moments
Celebrates spontaneity by driving relevance with today's generation
http://www.mxmindia.com/?p=101651

Hakuhodo Percept appoints Sharad Mathur as SVP
Based out of Delhi, Mathur will be leading the Maruti Suzuki Relationship
http://www.mxmindia.com/?p=101650

Myntra launches campaign to promote the first season of 'Big Fashion Gig'
Launches TVCsto call attention to India's first ever online fashion event
http://www.mxmindia.com/?p=101652

Arun Viswanath appointed ECD at Percept/H
His core responsibilities include leading and fashioning agency’s key accounts creatively and adding new businesses to the agency portfolio
http://www.mxmindia.com/?p=101647

Godrej Yummiez propels its marketing initiatives through BTL activities
Brand Street India spearheads the dual purpose campaign
http://www.mxmindia.com/?p=101646

Liva's latest campaign starring Kangana Ranaut creates stir
The film has been conceptualised by Lowe Lintas and directed by Mikon Van Gastel
http://www.mxmindia.com/?p=101649

Idea Cellular extends partnership with Kings XI Punjab for the second year
Idea logo to feature on the back of the team jersey
http://www.mxmindia.com/?p=101598

Stories on 3rd Apr '17

Vodafone scores a Perfect 10 with IPL
The relationship between the telecom major and the cricket league goes beyond the ZooZoo campaign
http://www.mxmindia.com/?p=101498

Arun Adhikari appointed Non-Exec Chairman for Neilsen South Asia
Adhikari brings rich experience in international markets having worked at Unilever's global headquarters in the Corporate Strategy group
http://www.mxmindia.com/?p=101470

Aidem Ventures partners Sporty Solutionz to form Aidem Sporty
Aidem team will be managing and monetising the valuable sports properties in India
http://www.mxmindia.com/?p=101472

Indigo Consulting wins digital duties for Danone India
The account was won post a multi-agency pitch
http://www.mxmindia.com/?p=101469

Garnier Men announces Tiger Shroff as brand ambassador
Tiger joinsJohn Abraham and Sushant Singh Rajput to endorse the brand
http://www.mxmindia.com/?p=101468

Kellogg's launches a new variant - Special K Protein & Fibre
The new breakfast cereal promises a big nutrition punch
http://www.mxmindia.com/?p=101467

Stories on 1st Feb '17

MxMIndia Comment: Sad. If Publicis Worldwide stays away from the Abby
Time for Ad Club, AAAI and industry captains to arrive at a solution
http://www.mxmindia.com/?p=99047

Alpana Parida: Why Sania Lost...
From lazy fielders to slow on their feet players on courts, Indians are not as dexterous with their feet, writes Alpana Parida
http://www.mxmindia.com/?p=99046

Leo Burnett Orchard appoints Mahuya Chaturvedi as COO
Leo Burnett Orchard has handpicked a team to match its ambitious vision for the agency
http://www.mxmindia.com/?p=99043

BYJU'S celebrates the joy of children learning on their own in latest ad campaign
Conceptualised and created by Lowe Lintas and the BYJU’S media team- this campaign has been built on the central thought of the 2016 campaign - 'Come fall in love in with learning'
http://www.mxmindia.com/?p=99045

D&AD celebrates people behind the event through new campaign targeting moms
All awarded work is announced during the D&AD Festival 2017  on 25 - 27 April
http://www.mxmindia.com/?p=99044

Zee Middle East launches 106.2 BIG FM in the UAE
The station's line-up of content includes original content produced in-house, content acquired from BIG FM in India
http://www.mxmindia.com/?p=99040

DHFL Pramerica MF unveils new campaign promoting their ELSS offering
The digital campaign will also be complemented by an on ground activation that will attempt to educate prospective investors on the benefits of investing in a Mutual Fund E.L.S.S
http://www.mxmindia.com/?p=98946

Pepperfry.com celebrates contribution of craftsmen in latest campaign
The Big Republic Day sale is a manifestation of Pepperfry’s value promise to its consumers
http://www.mxmindia.com/?p=98947

Center Fruit lands its famous proposition in a jungle plot
Gum brand returns with a new twist in the TVC
http://www.mxmindia.com/?p=98992

Eggfirst unveils inaugural campaign for Centric Mobile
The TVC will be followed by a multi-media campaign
http://www.mxmindia.com/?p=98991

Stories on 26th Jun '15

Tough & wanting to be in the Top 5
Eighteen months as CEO, Saurabh Varma and his team want Leo Burnett to be among the best in the world
http://www.mxmindia.com/2015/06/tough-wanting-to-be-in-the-top-5/

HUL plans to let other firms use its mobile marketing channel Kan Khajura Tesan
KKT goes to villages that cannot be reached via traditional media like TV, radio and print, but where at least one member of the household is a mobile phone owner
http://www.mxmindia.com/2015/06/hul-plans-to-let-other-firms-use-its-mobile-marketing-channel-kan-khajura-tesan/

BBDO India, Taproot get shortlisted in Film Lions on Day 5 at #CannesLions2015
The BBDO entry is particularly ironic though, considering its premise is to question the fake entries that win at global festivals such as Cannes
http://www.mxmindia.com/2015/06/bbdo-india-taproot-get-shortlisted-in-film-lions-on-day-5-at-canneslions2015/

MediaCom wins media mandate of Welspun
MediaCom has added billings worth USD 80 mn from new wins
http://www.mxmindia.com/2015/06/mediacom-wins-media-mandate-of-welspun/

Dear MxM by Jaisurya Das: I don’t want to suffer from sales target-led stress like my boss...
Jaisurya Das responds to a question from a reader who doesn’t want to suffer from stress, plus offers tips for meditating
http://www.mxmindia.com/2015/06/dear-mxm-by-jaisurya-das-i-don%e2%80%99t-want-to-suffer-from-sales-target-led-stress-like-my-boss/

RBNL's Big Magic goes for a new look and identity
Our attempt with the new identity is largely to be able to capture urban India and to make India laugh, says CEO Tarun Katial
http://www.mxmindia.com/2015/06/rbnls-big-magic-goes-for-a-new-look-and-identity/

Star Sports unveils 'Le Panga' campaign to promote Pro-Kabaddi League
Campaign to focus on the message of overcoming seemingly impossible odds and invoking wilful action
http://www.mxmindia.com/2015/06/star-sports-unveils-le-panga-campaign-to-promote-pro-kabaddi-league/

LinkedIn reveals most influential brands for 2015
TCS, Wipro and HCL continue to be the most influential Indian brands on LinkedIn
http://www.mxmindia.com/2015/06/linkedin-reveals-most-influential-brands-for-2015/

Scotch-Brite unveils campaign to promote Scrub Pad
The TVC is an exaggerated and humorous twist to how Scotch-Brite acquired its quality of long life
http://www.mxmindia.com/2015/06/scotch-brite-unveils-campaign-to-promote-scrub-pad/

#DontCallJustInstall, says foodpanda
Reinforces its market leadership position with focus on ease of app ordering
http://www.mxmindia.com/2015/06/dontcalljustinstall-says-foodpanda/

Cartrade.com showcases its wide choice of used cars in new TVC
Captures this in a light-hearted but easily graspable manner through a similar theme to its last TVC

http://www.mxmindia.com/2015/06/cartrade-com-showcases-its-wide-choice-of-used-cars-in-new-tvc/

Stories on 27th May '15

'Kuchh Pal' with the McDonald's India CMO
Kedar Teny, Director- Marketing & Digital, McDonald's India (West& South), on how McDonald's will always be a great value brand
http://www.mxmindia.com/2015/05/kuchh-pal-with-the-mcdonalds-india-cmo/

Maxus appoints Anil Sathiraju as General Manager
Maxus South has been growing rapidly and handles some of the most prestigious clients of the region
http://www.mxmindia.com/2015/05/maxus-appoints-anil-sathiraju-as-general-manager/

Sanjeev Kotnala: Comparing apples with oranges. Why you must compare Goafest & Kyoorius
Will Kyoorius replace Goafest? Will delegates attend both or will they sacrifice one of them? If yes, then who will lose? Sanjeev Kotnala analyses
http://www.mxmindia.com/2015/05/sanjeev-kotnala-comparing-apples-with-oranges-why-you-must-compare-goafest-kyoorius/

Your phone is a surveillance device, your ISP a surveillance provider...: Pranesh Prakash
Prakash conducted a workshop titled 'Digital Security for Journalists' organised by the Mumbai Press Club and the Centre for Internet and Society
http://www.mxmindia.com/2015/05/your-phone-is-a-surveillance-device-your-isp-a-surveillance-provider-and-facebook-and-google-are-spyware-pranesh-prakash/

Posterscope creates OOH campaign for Goodricke's Roasted
The primary target of the campaign was to target consumers at those touchpoints where mass-gatherings happen
http://www.mxmindia.com/2015/05/posterscope-creates-ooh-campaign-for-goodrickes-roasted/

dna Auto Show gets encouraging response
The auto show had Zee 24 Taas as its official TV partner, it was covered extensively on both Zee 24 Taas and Zee Business

http://www.mxmindia.com/2015/05/dna-auto-show-gets-encouraging-response/

Stories on 19th May '15

Don't compare Goafest & Melt..
... and get worked up, says CVL Srinivas, CEO,GroupM South Asia, who has been actively with both events
http://www.mxmindia.com/2015/05/dont-compare-goafest-melt/

Assoc of Indian Magazines win 2015 FIPP Insight Award for Engagement Index
Global media owners including Conde Nast, Immediate Media and Axel Springer were awarded in addition to the national magazine media associations of Germany, Spain, other than India's AIM and Belgian media agency, Space
http://www.mxmindia.com/2015/05/assoc-of-indian-magazines-win-2015-fipp-insight-award-for-engagement-index/

Indians cut spending on discretionary goods. Consumption at 10-yr low. Sale of consumer goods down to 7.5% in FY15
Most company bosses expect things to get better soon, but a bad monsoon looms as a threat over rural consumption
http://www.mxmindia.com/2015/05/indians-cut-spending-on-discretionary-goods-consumption-at-10-yr-low-sale-of-consumer-goods-down-to-7-5-in-fy15/

Kyoorius announces partner events at Melt 2015
GroupM is a knowledge partner at Zee Melt 2015
http://www.mxmindia.com/2015/05/kyoorius-announces-partner-events-at-melt-2015/

Vishakha Singh's window-whopping platform Red Polka launched, gets first round of funding
Portal curates designs basis interest graphs of audience
http://www.mxmindia.com/2015/05/window-shopping-platform-red-polka-launched/

Big Bazaar celebrates 'Crazy Weekends' with new campaign by DDB Mudra West
Staying true to the tradition, DDB Mudra West has crafted a campaign 'Shuru Kisne Kiya' to announce the Big Bazaar Crazy Weekends offer
http://www.mxmindia.com/2015/05/big-bazaar-celebrates-crazy-weekends-with-new-campaign-by-ddb-mudra-west/

Sony Six acquires telecast rights of Copa America
This year's event will be the tourney's 44th year in competition and will feature twelve teams

http://www.mxmindia.com/2015/05/sony-six-acquires-telecast-rights-of-copa-america/

Stories on 27th Apr '15

Bracing yr Brand 4 Online Feedbk
It's not just about gripes and grouses. Your customers are providing invaluable feedback when they write about your brand on social media websites. Six tips from Faisal I Farooqui
http://www.mxmindia.com/2015/04/bracing-yr-brand-4-online-feedbk/

Hindi movie consumption least impacted in IPL 8: TAM data
Even as some Hindi GECs lost viewership in Week 16 of TAM-measured viewership thanks to the ongoing IPL, that of the Bollywood movie channels hasn't as per information released by TAM Media Research given analysis conducted by S-Group, a strategic consulting arm of TAM
http://www.mxmindia.com/2015/04/hindi-movie-consumption-least-impacted-in-ipl-8-tam-data/

Be consistent, Stay relevant: Coca Cola's Venkatesh Kini
He pointed out that Marketing is one of the many things that needs to go hand in hand for a product to be a success
http://www.mxmindia.com/2015/04/be-consistent-stay-relevant-coca-colas-venkatesh-kini/

Dentsu Aegis Media steals the show at Asian Customer Engagement Forum Awards 2015
While Dentsu Aegis Network's iProspect Communicate 2 was named the Most Admired Agency in 'digital marketing', Carat Media Services India/psLive was named the Most Admired Agency
http://www.mxmindia.com/2015/04/dentsu-aegis-media-steals-the-show-at-asian-customer-engagement-forum-awards-2015/

Coffee & Conversations with Rahul Kishore: Week #5: Rahul Johri
In this edition of Coffee & Conversations, Rahul Kishore meets up with Rahul Johri, Executive Vice President & General Manager - South Asia & Southeast Asia, Discovery Networks Asia-Pacific
http://www.mxmindia.com/2015/04/coffee-conversations-with-rahul-kishore-week-5-rahul-johri/

Zee Classic unveils new positioning - 'Woh Zamaana, Kare Deewana'
The two brand films aimed at engaging the audiences to the most significant period in the evolution of Indian Cinema
http://www.mxmindia.com/2015/04/zee-classic-unveils-new-positioning-woh-zamaana-kare-deewana/

Mediaah! Was Brand Equity unfair in damning Goafest?
Ironically, Goafest high priests may swear at Economic Times (and its glossy pull-out Brand Equity) for now, but they can't do without the paper when it comes to giving leads on important news
http://www.mxmindia.com/2015/04/mediaah-was-brand-equity-unfair-in-damning-goafest/

Amith Prabhu: Our biggest PR campaign would be a display of discipline
Our diversity is great but the one thing we are united by as a nation, is our indiscipline, writes Amith Prabhu
http://www.mxmindia.com/2015/04/amith-prabhu-our-biggest-pr-campaign-would-be-a-display-of-discipline/

Stories on 10th Apr '15

GroupM maxes Media Abby as Lodestar UM wins 3 Golds
The WPP media agency network bagged 28 metals as IPG Mediabrands agency won 3 Golds, the highest amongst all winners
http://www.mxmindia.com/2015/04/groupm-maxes-media-abby-as-lodestar-um-wins-3-golds/

BCCL scores maximum metals at Publisher Abby
Bennett, Coleman and Company Ltd (The Times of India group) bagged three Golds, three Silvers and one Bronze metal at the Publisher Abby category of the Creative Awards
http://www.mxmindia.com/2015/04/bccl-scores-maximum-metals-at-publisher-abby/

Goafest Day 1: Content key to success, say biggies in Industry Conclave
The Industry Conclave, followed the inauguration, and saw keynotes by Anand Kripalu, D. Shivakumar, R Chandrasekar and Sanjeeb Chaudhuri
http://www.mxmindia.com/2015/04/goafest-day-1-content-key-to-success-say-biggies-in-industry-conclave/

Top creative honchos judge for Goafest Abby Jury
Manish Bhatt of Scarecrow is heading the Integrated Abby Jury
http://www.mxmindia.com/2015/04/top-creative-honchos-judge-for-goafest-abby-jury/

Shailesh Kapoor: Expectations from BARC on the Eve of its Debut
Shailesh Kapoor lists five expectations from BARC for it to emerge as not just India’s unanimous TV currency, but also an industry favourite for years to come
http://www.mxmindia.com/2015/04/shailesh-kapoor-expectations-from-barc-on-the-eve-of-its-debut/

Ranjona Banerji: The curious use of the term "presstitute"
I would suggest that working journalists who feel so strongly about abhorrent media practices invented by the people who pay them their salaries need to take a strong stand and pay the price for their principles by becoming jobless, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-the-curious-use-of-the-term-presstitute/

Sportz Interactive executes multiple innovations at Cricket WC 2015
Through the World Cup, SI innovated to help Star Sports deliver the highest engagement among brands on digital platforms
http://www.mxmindia.com/2015/04/sportz-interactive-executes-multiple-innovations-at-cricket-wc-2015/

Rajat Kakar elevated as MD, India at Sony DADC
Under the new role he will oversee Sony DADC manufacturing and distribution units alongside the licensee business
http://www.mxmindia.com/2015/04/rajat-kakar-elevated-as-md-india-at-sony-dadc/

Mathrubhumi's reality check initiative in Kerala receives good response
When Mathrubhumi did a check, they concluded that every year, the State Government of Kerala announces numerous projects and public benefit programs with great fanfare but they never take off
http://www.mxmindia.com/2015/04/mathrubhumis-reality-check-initiative-in-kerala-receives-good-response/

CP PLUS rolls out TVC to highlight supremacy in video surveillance domain
Encompasses the omniscient quality of its products with the popular tagline, "Uparwala sab dekh raha hai."

http://www.mxmindia.com/2015/04/cp-plus-rolls-out-tvc-to-highlight-supremacy-in-video-surveillance-domain/

Stories on 29th Oct 14

Ogilvy's 'jod' goes unstuck as Abhijit 'Kinu' Avasthi quits
NCD Abhijit Avasthi calls it a day after a 15-year bonding with Ogilvy. Rajiv Rao will hold solo charge wef Dec 1
http://www.mxmindia.com/2014/10/fevicol-jod-goes-unstuck-as-kinu-quits/

Leo Burnett rides away with Bajaj Discover
Leo Burnett has been appointed as the AOR by Bajaj Auto for the Discover business
http://www.mxmindia.com/2014/10/leo-burnett-rides-away-with-bajaj-discover/

Second edition of Ogilvy's Envy Awards on Nov 3
KS Chakravarthy (Chax), Vikram Gaikwad, Raj Kamble, Josy Paul, Bobby Pawar Arun Iyer, Malvika Mehra, Rahul Mathew and Ashish Chakravarty comprised the Envies jury
http://www.mxmindia.com/2014/10/ogilvy-announces-2nd-edition-of-envy-awards-to-be-held-on-nov-3/

Sanjeev Kotnala: 163 Days to Goafest 2015. 12 Suggestions
Sanjeev Kotnala suggests 12 ways in which the Goafest organising team can deliver a seamless smooth fest and set new benchmarks
http://www.mxmindia.com/2014/10/sanjeev-kotnala-163-days-to-goafest-2015-12-suggestions/

Strepsils unveils digital campaign 'Ab Montu Bolega'
A digital campaign encouraging people to speak their mind with a healthy voice
http://www.mxmindia.com/2014/10/strepsils-unveils-digital-campaign-ab-montu-bolega/

Genesis to drive PR for TEDxGateway 2014
GBM will position and establish TEDxGateway as a leading TED conference in the country
http://www.mxmindia.com/2014/10/genesis-to-drive-communication-mandate-for-tedxgateway-2014/

What Ticks for Indian Consumers/ Women - Jasmin Sohrabji and K V Sridhar
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Jasmin Sohrabji and K V Sridhar
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-jasmin-sohrabji-and-k-v-sridhar/

Manish Darji appointed ECD at DDB Mudra West
Darji joins DDB Mudra Group, from BBH India

http://www.mxmindia.com/2014/10/manish-darji-appointed-ecd-at-ddb-mudra-west/

Stories on 25th Jul 14

Adland Nice Man Ramesh Narayan given a fitting Salute
Advertising Agencies Association of India felicitates Ramesh Narayan with lifetime achievement award
http://www.mxmindia.com/2014/07/adland-nice-man-ramesh-narayan-given-a-fitting-salute/

Gunning for more ad awards, creativity loses plot
Several creative leaders in India are increasingly vocal about missing the forest of creativity for the trees of a final tally
http://www.mxmindia.com/2014/07/gunning-for-more-ad-awards-creativity-loses-plot/

Ranjona Banerji: Right or not, Arnab Goswami?
Comments on social media are now asking whether Goswami was really as rightwing as he appeared to be when the BJP and Narendra Modi were sworn in to power, notes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-right-or-not-arnab-goswami/

10 Minutes to 1 appointed creative partner for IOFW
The agency will be involved in translating India Online Fashion Week's vision across all media platforms
http://www.mxmindia.com/2014/07/10-minutes-to-1-appointed-creative-partner-for-iofw/

That's my ride, affirms Honda Mobilio in new TVC
The TVC created by Soho Square will air across channels in nine different languages
http://www.mxmindia.com/2014/07/thats-my-ride-affirms-honda-mobilio-in-new-tvc/

TV is good for kids, says Tata Sky in new TVC
The campaign focuses on imparting education through television
http://www.mxmindia.com/2014/07/tv-is-good-for-kids-says-tata-sky-in-new-tvc/

8th edition of RB Mavericks takes off
The top 6 participants will be offered a PPI and the winning Maverick will get his MBA tuition fee completely sponsored by RB

http://www.mxmindia.com/2014/07/8th-edition-of-rb-mavericks-takes-off/

Stories on 18th Jun 14

Oh, Mitwa! 'Kan Khajura Tesan' 3 Gold Jeetwa!
Hindustan Unilever's Kan Khajura Tesan wins 2 Golds for PHD and one for Lowe Lintas
http://www.mxmindia.com/2014/06/oh-mitwa-kan-khajura-tesan-3-gold-jeetwa/

Sanjeev Kotnala: 20 things Goafest must do to be in the reckoning
Having attended all editions of Goafest held thus far, Sanjeev Kotnala, founder and Head Catalyst, P1P2Solutions (and until recently head of branding and marketing of the Dainik Bhaskar group) offers suggestions on how Goafest can be resurrected and achieve what it was intended when it was set up a decade back
 http://www.mxmindia.com/2014/06/sanjeev-kotnala-20-things-goafest-must-do-to-be-in-the-reckoning/

Biz channel ET Now turns 5
ET Now's '5 Year celebration' reloads with the Theme of 'Five years of excellence
http://www.mxmindia.com/2014/06/biz-channel-et-now-turns-5/

Bajaj Finserv banks on 'Go for great' for first ever TVC
Translates its core philosophy of ‘go for great’ to the external world
http://www.mxmindia.com/2014/06/biz-channel-et-now-turns-5/

Stories on 12th May 14

75 years young, John Sculley is rearing to go.
How former Apple CEO John Sculley still uses Steve Jobs' transformative businesses ideas
http://www.mxmindia.com/2014/05/75-years-young-john-sculley-is-rearing-to-go/

Kyoorius boasts of 988 entries, Goafest curiously still mum on numbers
While the number for the creative and digital awards is 988 at Kyoorius, the flagship design awards will see around 700 entries, if last year's tally is an indicator
http://www.mxmindia.com/2014/05/kyoorius-boasts-of-988-entries-goafest-curiously-still-mum-on-numbers/

WPP's Sir Martin Sorrell outlines 10-point keynote at IAA World Congress
The 43rd IAA World Congress in Beijing China, WPP's Sir Martin Sorrell took the opportunity to present to the gathering his key-note address
http://www.mxmindia.com/2014/05/wpps-sir-martin-sorrell-outlines-10-point-keynote-at-iaa-world-congress/

IAA issues The Beijing Declaration
The Beijing Declaration was signed on May 10th 2014 by MrFarisAbouhamad of and Li Dongsheng of CAA
http://www.mxmindia.com/2014/05/iaa-issues-the-beijing-declaration/

SMEs deliberate on role of digital in brand building
It was concurred that brands are becoming social and digital in attitude as well as in using themedia
http://www.mxmindia.com/2014/05/smes-deliberate-on-role-of-digital-in-brand-building/

Amith Prabhu: What corporate spokespersons can learn from the Narendra Modi interview on Times Now?
Some of the techniques used in the interview to Arnab Goswami last week were very clever like the man, notes Amith Prabhu adding that the BJP PM candidate's mind showed clarity but his body language showed discomfort

http://www.mxmindia.com/2014/05/amith-prabhu-what-corporate-spokespersons-can-learn-from-the-narendra-modi-interview-on-times-now/

Stories on 6th May 14

Ready to take on Amazon
How Flipkart & Snapdeal are preparing to deal with onslaught from global retailer Amazon
http://www.mxmindia.com/2014/05/ready-to-take-on-amazon/

Ogilvy to participate in Kyoorius Awards. Leo Burnett entries in too
The leading creative agency has sent entries for the D&AD-backed Kyoorius Awards staying away from the Creative Abby to be held at Goafest
http://www.mxmindia.com/2014/05/ogilvy-to-participate-in-kyoorius-awards-leo-burnett-entries-in-too/

Ranjona Banerji: No tough questions to Modi
No one has asked Modi tough questions or watched him fumble and then ask some tougher questions. On TV, his interviewers simpered and gazed with adoration, rues Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-no-tough-questions-to-modi/

SH Kelkar awards creative biz to Publicis
Apart from having strong roots in India, the company has successfully forayed into Europe, Middle East, South-East Asia and African markets
http://www.mxmindia.com/2014/05/sh-kelkar-awards-creative-biz-to-publicis/

HDFC Life associates with 'Hawaa Hawaai'
The film features popular young star Saqib Saleem along with national award winner child actor Partho Gupte
http://www.mxmindia.com/2014/05/hdfc-life-associates-with-hawaa-hawaai/

Online railway ticket booking witnesses a spurt
The online booking of railway tickets increased from 3.63 million in March 2013 to 14.02 million in March 2014
http://www.mxmindia.com/2014/05/online-railway-ticket-booking-witnesses-a-spurt/

Dabur unveils campaign around Pudin Hara Fizz
The cooling relief for acidity is the key differentiator for Pudin Hara Fizz
http://www.mxmindia.com/2014/05/dabur-unveils-campaign-around-pudin-hara-fizz/

Mind it! The Boss arrives on Twitter
CA Media Digital's first venture, Fluence - India's leading celebrity digital network, will manage Rajinikanth's digital interests

http://www.mxmindia.com/2014/05/mind-it-the-boss-arrives-on-twitter/

Stories on 1st Apr '14

Breaking News: Ogilvy to participate in Abby @ Goafest
In a late night meeting, the Ogilvy India chief was convinced that Abby entry karne may hi samajhdaari hai!
http://www.mxmindia.com/2014/04/breaking-news-ogilvy-to-participate-in-goafest/

Uday Shankar to be next I&B minister?
The Star India CEO may be the next I&B minister if a non-Congress dispensation assumes power, writes our special correspondent
http://www.mxmindia.com/2014/04/uday-shankar-to-be-next-ib-minister/

HT, TOI, others ink deal to start 'One India Medianett'?
After the successful start of the One India scheme for advertising, a special scheme is being planned for paid content of lifestyle parties and brands by some of the leading newspaper brands
http://www.mxmindia.com/2014/04/ht-toi-others-ink-deal-to-start-one-india-medianett/

10 April Fool stories I wish were true: Noose Night @ mid-day
It's All Fool's Day and we present you a link to Pradyuman Maheshwari's column in mid-day on the 10 stories he hopes would happen to the world of news television in India
http://www.mxmindia.com/2014/04/10-april-fool-stories-i-wish-were-true-noose-night-mid-day/

Roma Balwani quits M&M to join Vedanta
The head of communications at Mahindra & Mahindra joins Vedanta group in a similar position from today (April 1)
http://www.mxmindia.com/2014/04/roma-balwani-quits-mm-to-join-vedanta/

CNBC-TV18 and Mint into content alliance
CNBC-TV18 and Mint have entered into a strategic content alliance enabling the two media entities to share content with each other on a daily basis and work together on various editorial initiatives through the year
http://www.mxmindia.com/2014/04/cnbc-tv18-and-mint-into-content-alliance/

Zee launches music co, acquires blockbuster content
The start-up has acquired the music of films like Holiday, Humshakals, Bang Bang and Bombay Velvet
http://www.mxmindia.com/2014/04/zee-launches-music-company-acquires-blockbuster-content/

Ranjona Banerji: Were journalists of 30 years ago mere stenographers, as Rajdeep Sardesai said?
CNN-IBN editor-in-chief comment that 30 years ago journalists were stenographers rehashing press releases while today’s journalists are more assertive and questioning was gratuitous, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-were-journalists-of-30-years-ago-mere-stenographers-as-rajdeep-sardesai-said/

Stories on 28th Mar'14

JWT acquires majority stake in Social Wavelength
Social Wavelength is a Mumbai-headquartered full-service social media agency specialising in social media offerings
http://www.mxmindia.com/2014/03/jwt-acquires-majority-stake-in-social-wavelength/

Mediaah!: Why Goafest hasn't lost the plot and deserves one more chance
If there's one person from the AAAI who can organise a worthwhile Goafest, it's Sundar Swamy. The IAA is supremely active thanks to his leadership and I find him exceedingly keen on doing things and he knows the art of getting things done
http://www.mxmindia.com/2014/03/mediaah-why-goafest-hasnt-lost-the-plot-and-deserves-one-more-chance/

Freeze! Media agencies put on hold IPL-7 buys given uncertainty over tourney
Uncertainty about IPL's future freezes ad sales
 http://www.mxmindia.com/2014/03/freeze-media-agencies-put-on-hold-ipl-7-buys-given-uncertainty-over-tourney/

Google 'Pledge to Vote' film with India's first voter
The film - part of the #Pledgetovote series - hopes to inspire both - seasoned, as well as first-time voters
 http://www.mxmindia.com/2014/03/google-pledge-to-vote-film-with-indias-first-voter/

Shailesh Kapoor: Cricket under threat from the Digital Generation?
The sport needs to find its coolness back, writes Shailesh Kapoor. An overhaul may be required sooner than later
 http://www.mxmindia.com/2014/03/shailesh-kapoor-cricket-under-threat-from-the-digital-generation/

Ranjona Banerji: When journalism pretends to not be tabloidy
M S Dhoni is being accused of corruption of the highest order though the actual suspicion is not of the highest order. This is how reputations are destroyed based on whispers and journalists need to understand this better, writes Ranjona Banerji
 http://www.mxmindia.com/2014/03/ranjona-banerji-when-journalism-pretends-to-not-be-tabloidy/

Cheil appoints Vivek Ballabh as AVP - Digital Media
Ballabh will be leading the agency's efforts in digital media planning and strategy for all clients
 http://www.mxmindia.com/2014/03/cheil-appoints-vivek-ballabh-as-avp-digital-media/

Dentsu Communications bags creative duties of TVS Housing
Dentsu Communications was awarded the business after a multi-agency pitch
 http://www.mxmindia.com/2014/03/dentsu-communications-bags-creative-duties-of-tvs-housing/

A million retailers sell online, notes IAMAI
The retailers represent a wide range of categories including electronics, books, apparel, accessories, footwear, jewellery
 http://www.mxmindia.com/2014/03/a-million-retailers-sell-online-notes-iamai/

Juries for Cyber, Design and Direct Lions announced by Cannes
Cannes announces jury list for Cyber, Design and Direct Lions categories
http://www.mxmindia.com/2014/03/juries-for-cyber-design-and-direct-lions-announced-by-cannes/

Stories on 19th Feb '14

Apple, Ferrari top world's brand list
Tata is India's #1 brand, and #34 worldwide in the annual Brand Finance Global 500 annual study
http://www.mxmindia.com/2014/02/apple-ferrari-top-worlds-brand-list/

IRS 2013 in abeyance till March 31, 2014. Numbers to be revalidated
The much disputed Indian Readership Survey 2013 has been temporarily suspended. The findings have been put in abeyance till March 31, 2014.
http://www.mxmindia.com/2014/02/irs-2013-in-abeyance-till-march-31-2014-numbers-to-be-revalidated/

Goafest to be held from May 29-31. Abbys expanded
Promo-Activation, PR, Broadcaster & Publisher Abby introduced at three-day Goafest 2014
http://www.mxmindia.com/2014/02/goafest-to-be-held-from-may-29-31-abbys-expanded/

Starcom MediaVest Group India is Hanley's King-dom
Mr King will oversee strategic operations, new business and key clients for SMG India and SMG Convonix
http://www.mxmindia.com/2014/02/starcom-mediavest-group-india-is-hanleys-king-dom/

Now, a new Bangla movie songs channel: Music F - Fatafati
Royal Raj Media and Launch Pad launch an all-new 24-hour Bangla music channel, Music F - Fatafati
http://www.mxmindia.com/2014/02/now-a-new-bangla-movie-songs-channel-music-f-fatafati/

Big FM hikes ad rates by 20-30% across markets
The decision is on the back of the 45-station FM radio network’s performance in ratings
http://www.mxmindia.com/2014/02/big-fm-hikes-ad-rates-by-20-30-across-markets/

Green Hungama Contest back at IAA Olive Crown Awards
While the contest is open to all, participants must 30 years of age or less as on March 31, 2014
http://www.mxmindia.com/2014/02/green-hungama-contest-back-at-iaa-olive-crown-awards/

Ranjona Banerji: Nothing's changed in a no news week!
Ranjona Banerji has spent the last few days in Munnar with no internet connectivity and access to news, television and social media
http://www.mxmindia.com/2014/02/ranjona-banerji-nothings-changed-in-a-no-news-week/

CNN appoints Ravi Agrawal as New Delhi Bureau Chief
CNN gets election-ready with Ravi Agrawal as Bureau Chief, New Delhi
http://www.mxmindia.com/2014/02/cnn-appoints-ravi-agrawal-as-new-delhi-bureau-chief/

Stories on 14th Feb '14

Life after UTV for Ronnie Screwvala
The broadcast and entertainment mega-entrepreneur now focuses on venture capitalism & philanthropy
http://www.mxmindia.com/2014/02/life-after-utv-for-ronnie-screwvala/

Adland bullish on Goafest 2014 with Sundar Swamy incharge
Many in the advertising and media business are hopeful that Goafest 2013 will be successful with go-getter Srinivasan 'Sundar' Swamy as chairman of the organising committee
http://www.mxmindia.com/2014/02/adland-bullish-on-goafest-2014-with-sundar-swamy-incharge/

Star Plus touches the skies  in Week 6
The GEC's General Manager Gaurav Banerjee attributes the success to finding the right partners to connect with viewers
http://www.mxmindia.com/2014/02/star-plus-touches-the-skies-in-week-6/

Chief Digital Officer: A fancy meaningless designation or a crying need of the hour?
According to a Gartner study, by 2015, 25 per cent of organisations will have a Chief Digital Officer (CDO)... will the wave to hire CDOs hit India soon?
http://www.mxmindia.com/2014/02/chief-digital-officer-a-fancy-meaningless-designation-or-a-crying-need-of-the-hour/

IRS 2013 Update: DNA sends legal notice to MRUC, Nielsen. Bhaskar gets stay order on IRS
The six-edition English news daily dna has sent a legal notice to the Media Research Users Council (MRUC) and Nielsen India as it "believes its readership figures are grossly misrepresented"
http://www.mxmindia.com/2014/02/irs-2013-update-dna-sends-legal-notice-to-mruc-nielsen-bhaskar-gets-stay-order-on-irs/

Sports on the Go from Vodafone & Star India
The initiative will give consumers access to sports content on the go - on feature phones and smartphones
http://www.mxmindia.com/2014/02/sports-on-the-go-from-vodafone-star-india/

Stories on 13th Feb '14

For the designers, by the designers
Ashwini Deshpande, Balkrishna Mahajan & Darpana Athale on the two-day Pune Design Festival that starts tomorrow
http://www.mxmindia.com/2014/02/for-the-designers-by-the-designers/

Srinivasan Swamy to head "bigger, better" Goafest 2014, to be held indoors in Goa in end-May
The three-day annual adfest will be held indoors in Goa in the last week o f May 2014
http://www.mxmindia.com/2014/02/srinivasan-swamy-to-head-bigger-better-goafest-2014-to-be-held-indoors-in-goa-in-end-may/

India #9 in Global Creative Ranking in Gunn Report, McCann top Indian agency
Other top-ranked Indian agencies include Taproot India, JWT and Leo Burnett (tied at #3) and Ogilvy
http://www.mxmindia.com/2014/02/india-9-in-global-creative-ranking-in-gunn-report-mccann-top-indian-agency/

Tata group drafts new rules for royalty & ethics
The group will also soon unfurl a major corporate campaign to build awareness among investors, consumers and stakeholders on 'Brand Tata' in its major overseas markets
http://www.mxmindia.com/2014/02/tata-group-drafts-new-rules-for-royalty-ethics/

Vinod Dua, Sanjay Pugalia to star in revamped IBN7 primetime
The veteran journalists will drive the channel's primetime programming
http://www.mxmindia.com/2014/02/vinod-dua-sanjay-pugalia-to-star-in-revamped-ibn7-primetime/

Adfactors' ElectionsinInIndia.com releases books on recent Assembly polls
Electionsinindia.com has released a set of five books that analyse the election results of Chhattisgarh, Delhi, Madhya Pradesh, Mizoram and Rajasthan, where assembly elections were held recently
http://www.mxmindia.com/2014/02/adfactors-electionsininindia-com-releases-books-on-recent-assembly-polls/

8 things Marketers ought to know about Facebook's new Trending feature
Saurabh Parmar on Facebook's new trending feature and how marketers can use it to their advantage

http://www.mxmindia.com/2014/02/8-things-marketers-ought-to-know-about-facebooks-new-trending-feature/

Stories on 12th Feb '14

Nokia engages with consumers, the digital way
We kick off a new series of interviews with CMOs on their digital marketing initiatives. First off: Viral Oza of Nokia India
http://www.mxmindia.com/2014/02/nokia-engages-with-consumers-the-digital-way/

Reprieve for TAM as Kantar gets stay on govt’s crossholding guidelines.
TAM co-owner Kantar Market Research Services petition to the Delhi High Court asking for a stay on the the government's guidelines on TV measurements has had a favourable response from the High Court
http://www.mxmindia.com/2014/02/reprieve-for-tam-as-kantar-gets-stay-on-govt%E2%80%99s-crossholding-guidelines/

Goafest blues continue. Nakul Chopra steps down as chairman, org committee
The delays in holding Goafest meant much time away from the high pressure work as CEO - South Asia of Publicis Worlwide
http://www.mxmindia.com/2014/02/goafest-blues-continue-nakul-chopra-steps-down-as-chairman-org-committee/

Gurmit Singh quits Forbes India as CEO to join Yahoo as India MD
Mr Singh takes on the position left vacant after Arun Tadanki quit Yahoo last year
http://www.mxmindia.com/2014/02/gurmit-singh-quits-forbes-india-as-ceo-to-join-yahoo-as-india-md/

Damodar Mall to helm Reliance's supermarket biz
The retail business veteran will take over from Rob Cissell as CEO of the Mukesh Ambani group's supermarket and hypermarket division
http://www.mxmindia.com/2014/02/damodar-mall-to-helm-reliances-supermarket-biz/

Josy & Aggie to present Ad Club Creative Review, event kicks off Club's Diamond Jubilee
The Advertising Club, which completes 60 years of existence this year, has planned a series of new activities
http://www.mxmindia.com/2014/02/josy-aggie-to-present-ad-club-creative-review-event-kicks-off-clubs-diamond-jubilee/

Prasoon Pandey to head film craft jury at Dubai Lynx
Senior ad film director Prasoon Pandey will head the Film Craft jury at the Dubai Lynx International Festival of Creativity to be held in Dubai from March 9 to 11.
http://www.mxmindia.com/2014/02/prasoon-pandey-to-head-film-craft-jury-at-dubai-lynx/

Indian car buyer act very rationally: Deloitte report
Service quality, product reliability, and re-sale value continue to be pertinent factors in determining brand choice
http://www.mxmindia.com/2014/02/indian-car-buyer-act-very-rationally-deloitte-report/

Stories on 29th Jan '14

D&AD enters India with Kyoorius Ad Awards
In what could change the landscape of controvery-ridden ad awards, Kyoorius brings in D&AD backed awards for creative advertising
http://www.mxmindia.com/2014/01/dad-enters-india-with-kyoorius-advertising-awards/

We will go the critic route rather than the popular route: Rajesh Kejriwal + quotes from R Balki, Josy Paul & Sajjan Raj Kurup
 http://www.mxmindia.com/2014/01/dad-enters-india-with-kyoorius-advertising-awards/

One Min View: Can the industry afford two creative advertising awards?
What D&AD brings to the table is a rigour in the judging process which Kyoorius pledges to honour and maintain
http://www.mxmindia.com/2014/01/one-min-view-can-the-industry-afford-two-creative-advertising-awards/

Decision on TV ratings guidelines stay pushed to Feb 11
The Delhi High Court has deferred its decision on staying the TV ratings guidelines to February 11
http://www.mxmindia.com/2014/01/decision-on-tv-ratings-guidelines-stay-pushed-to-feb-11/

IRS 2013: Toplines & Top 10s + Why it's incorrect to analyse numbers
Since it is incorrect to compare with the last IRS figures, it would be prudent to do an analysis only after the next round. (Includes Slideshow of Toplines)
http://www.mxmindia.com/2014/01/irs-2013-toplines-top-10s-why-its-incorrect-to-analyse-numbers/

Knives out. dna questions new IRS numbers
dna has put on a front-page note saying there is a "clear mismatch" between the IRS numbers and its own database of readers
http://www.mxmindia.com/2014/01/knives-out-dna-questions-new-irs-numbers/

Jaldi 5 with Paritosh Joshi, IRS TechCom head: Await one more round before arriving at judgement
The head of the MRUC's technical committee on the new round of IRS numbers, the surprises thrown up and why he prefers to spend time on techcoms than playing golf or potter around the house
 http://www.mxmindia.com/2014/01/jaldi-5-with-paritosh-joshi-irs-techcom-head-await-one-more-round-before-arriving-at-judgement/

iRetain. No call drop as Motivator keeps iPhone mandate, adds iPad and Mac to kitty
GroupM's Motivator has retained the Apple account after a month-long pitch
http://www.mxmindia.com/2014/01/iretain-no-call-drop-as-motivator-keeps-iphone-mandate-adds-ipad-and-mac-to-kitty/