Stories on 1st May '16

What they say about Budget 2016-17
Here's what a cross-section of industry persons said on the Union Budget from the M&E standpoint
http://www.mxmindia.com/?p=87096

NewsStand: And this is how various dailies displayed news on Arun Jaitley's third
How various Indian newspapers displayed the news on the Union Budget on their front pages
http://www.mxmindia.com/?p=87065

Ranjona Banerji: Lacklustre coverage of a lacklustre Budget
News channels have to start salivating and hyperventilating from the time we wake up and rush bleary-eyed to our TV screens to check if a leaf fluttered in the night and we missed it, writes Ranjona Banerji
http://www.mxmindia.com/?p=87093

Shailesh Amonkar quits Sakal, to set up new media ventures in India, US
Amonkar has put in his papers as Chief Operating Officer looking after new businesses after a four-year stint with the Pune-based multiple media group.
http://www.mxmindia.com/?p=87063

Leo Burnett crafts new philosophy for HP Lubricants
Zindagi Chale Smooth is a human expression of the brand’s core offering
http://www.mxmindia.com/?p=87048

Bajaj Avenger promises a 'Feel like God' experience in new campaign
To be launched first on the digital platform, the integrated campaign borrows from the successful theme of 'Feel Like God' which made the Avenger a highly sought-after bike when it was launched more than a decade ago
http://www.mxmindia.com/?p=87052

Roopak Saluja on Global Effies 2016 jury
Top global marketers will judge the Global Effie competition this year in Singapore, São Paulo, New York and London
http://www.mxmindia.com/?p=87049

The Partners appoints Anupam Yog as Strategy Director APAC
Anupam's hire is part of a growing team at The Partners Singapore who have added capabilities in digital branding and communications

http://www.mxmindia.com/?p=86982

Stories on 6th Oct 14

It's Domino's v/s McDonald's in Dal-Roti-Chawal country
In a country with traditional tastes, Domino's make huge inroads, taking on even McDonald's
http://www.mxmindia.com/2014/10/its-dominos-vs-mcdonalds-in-dal-roti-chawal-country/

Honda unveils new campaign for Dream Series
TVC is aimed at bringing together the dream series for the consumer who has varied needs and motivations through the user's POV. Read more
http://www.mxmindia.com/2014/10/honda-unveils-new-campaign-for-dream-series/

dna to publish weekly window to ad & marketing business with 'dna of brands'
Leading English news daily dna will publish a weekly special page on Media, Advertising and Marketing. Read more
http://www.mxmindia.com/2014/10/dna-to-publish-weekly-window-to-ad-marketing-business-with-dna-of-brands/

Vivek Srivastava joins TTN as SVP & Head - English Entertainment Cluster
Based in Mumbai, he will work closely with the business and leadership teams at TTN and will report directly to MK Anand. Read more
http://www.mxmindia.com/2014/10/vivek-srivastava-joins-ttn-as-svp-head-english-entertainment-cluster/

InMobi unveils real-time decision engine Guaranteed Outcomes
The new offering increases the engagement rate of an advertising campaign, as well as specifically guarantees an outcome as a result of this engagement. Read more
http://www.mxmindia.com/2014/10/inmobi-unveils-real-time-decision-engine-guaranteed-outcomes/

LAVA launches new campaign for Iris X5
The advertisement demonstrates the USP of the phone which is a combination of superlative front and rear camera performance. Read more
http://www.mxmindia.com/2014/10/lava-launches-new-campaign-for-iris-x5/

Havas unveils Meta DSP
As technology, data and algorithmic complexity have increased; automation in the media industry has become the new norm. Read more
http://www.mxmindia.com/2014/10/havas-unveils-meta-dsp/

Amith Prabhu: Managing the three Es in PR
PR has been defined by various individuals and organisations but those are great for text books, writes Amith Prabhu. Read more
http://www.mxmindia.com/2014/10/amith-prabhu-managing-the-three-es-in-pr/

Unilever COO Harish Manwani to retire on Dec 31
Harish Manwani, currently Chief Operating Officer, Unilever, will retire from Unilever on December 31, 2014, after more than 38 years of service with the FMCG giant. Read more
http://www.mxmindia.com/2014/10/unilever-coo-harish-manwani-to-retired-on-dec-31/

What Ticks for Indian Consumers/ Men- Haresh Nayak and Vikram Raichura
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Haresh Nayak and Vikram Raichura

http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-haresh-nayak-and-vikram-raichura/