Stories on 7th Apr '16

'Viewers, viewership & then monetisation'
Says Viacom18 Group CEO Sudhanshu Vats on the path ahead for the group's most ambitious foray post Colors and the ETV acquisitons
http://www.mxmindia.com/2016/04/viewers-viewership-then-monetisation/

Siddhartha Mukherjee: PR Measurement & Monitoring are two different worlds: Which one have you chosen?
The industry will evolve, grow and get acknowledged by our customers only and only if we do not confuse PR Monitoring with PR Measurement, Audit and Research, writes Siddhartha Mukherjee
http://www.mxmindia.com/2016/04/siddhartha-mukherjee-pr-measurement-monitoring-are-two-different-worlds-which-one-have-you-chosen/

Go, Goa, Goafest!
The number of entries received this year for the Abby Awards at Goafest was 3244 for the Creative Abby and 1015 for the Media Abby. The corresponding number last year was 2801 for Creative and 674 for the Media.
http://www.mxmindia.com/2016/04/go-goa-goafest/


MEC unveils 'Wavemaker' in India
The objective of MEC Wavemaker is to improve a brand's performance by embedding content into the consumer purchase journey
http://www.mxmindia.com/2016/04/mec-unveils-wavemaker-in-india/

Vodafone keeps partnership with IPL intact
Only national brand to be associated with IPL since its inception in 2008
http://www.mxmindia.com/2016/04/vodafone-keeps-partnership-with-ipl-intact/

Havas Media awarded the integrated media mandate of MoneyView.in
Unlike various other apps in the category, Money View is an intuitive application, which processes SMS data securely for the user’s overview, without any manual input
http://www.mxmindia.com/2016/04/havas-media-awarded-the-integrated-media-mandate-of-moneyview-in/

Dear MxM by Jaisurya Das: I've just finished a course in journalism but now I figure my real interest is in baking...
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues
http://www.mxmindia.com/2016/04/dear-mxm-by-jaisurya-das-ive-just-finished-a-course-in-journalism-but-now-i-figure-my-real-interest-is-in-baking/

Thomas Cook unveils campaign targeting outbound travellers
The company has hence re-introduced an initiative which is not only a great product and a great idea but with a refreshing piece of communication as well
http://www.mxmindia.com/2016/04/thomas-cook-unveils-campaign-targeting-outbound-travellers/

Signature Start Up launches new brand campaign
The platform will also going forward provide access to workshops and networking opportunities with renowned thought leaders
http://www.mxmindia.com/2016/04/signature-start-up-launches-new-brand-campaign/

Cheetah expands into India; appoints Ventes Avenues as exclusive partner
The expansion is to take advantage of India’s growing mobile advertising industry

http://www.mxmindia.com/2016/04/cheetah-expands-into-india-appoints-ventes-avenues-as-exclusive-partner/

Stories on 1st May '16

What they say about Budget 2016-17
Here's what a cross-section of industry persons said on the Union Budget from the M&E standpoint
http://www.mxmindia.com/?p=87096

NewsStand: And this is how various dailies displayed news on Arun Jaitley's third
How various Indian newspapers displayed the news on the Union Budget on their front pages
http://www.mxmindia.com/?p=87065

Ranjona Banerji: Lacklustre coverage of a lacklustre Budget
News channels have to start salivating and hyperventilating from the time we wake up and rush bleary-eyed to our TV screens to check if a leaf fluttered in the night and we missed it, writes Ranjona Banerji
http://www.mxmindia.com/?p=87093

Shailesh Amonkar quits Sakal, to set up new media ventures in India, US
Amonkar has put in his papers as Chief Operating Officer looking after new businesses after a four-year stint with the Pune-based multiple media group.
http://www.mxmindia.com/?p=87063

Leo Burnett crafts new philosophy for HP Lubricants
Zindagi Chale Smooth is a human expression of the brand’s core offering
http://www.mxmindia.com/?p=87048

Bajaj Avenger promises a 'Feel like God' experience in new campaign
To be launched first on the digital platform, the integrated campaign borrows from the successful theme of 'Feel Like God' which made the Avenger a highly sought-after bike when it was launched more than a decade ago
http://www.mxmindia.com/?p=87052

Roopak Saluja on Global Effies 2016 jury
Top global marketers will judge the Global Effie competition this year in Singapore, São Paulo, New York and London
http://www.mxmindia.com/?p=87049

The Partners appoints Anupam Yog as Strategy Director APAC
Anupam's hire is part of a growing team at The Partners Singapore who have added capabilities in digital branding and communications

http://www.mxmindia.com/?p=86982

Stories on 20th Oct '15

Print still rules for advertisers (including internet start-ups)Last week, print majors made hay with ecomm sales. ZenithOptimedia group MD Hari Krishnan on why print (still) works
http://www.mxmindia.com/2015/10/print-still-rules-for-advertisers-including-internet-start-ups/

Thinking beyond 2020: Viacom18 Group CEO Sudhanshu Vats at CII's Big Picture Summit
Text of the welcome address by Sudhanshu Vats, Viacom18 Group CEO and Chairman, CII National Committee on Media & Entertainment
http://www.mxmindia.com/2015/10/thinking-beyond-2020-viacom18-group-ceo-sudhanshu-vats-at-ciis-big-picture-summit/

M&E can be $100 bn if ground rules are changed to unblock capital: Star India COO Sanjay Gupta
Outdated policies are blocking investments, said Star India COO Sanjay Gupta asserts at CII Big Picture Summit
http://www.mxmindia.com/2015/10/me-can-be-100-bn-if-ground-rules-are-changed-to-unblock-capital-star-india-coo-sanjay-gupta/

Resultrix wins digital mandate of Air Vistara
The mandate for Resultrix includes the full range of digital capabilities including Communication planning, Search, Display, Mobile and Analytics
http://www.mxmindia.com/2015/10/resultrix-wins-digital-mandate-of-air-vistara/

BankBazaar.com entrusts Enormous with creative mandate
BankBazaar.com has been a pioneer and a one-stop provider of hassle-free solutions for all personal finance products including insurance policies, bank loans and credit cards
http://www.mxmindia.com/2015/10/bankbazaar-com-entrusts-enormous-with-creative-mandate/

Olay gets Genelia to share her story in new campaign
This campaign aims to educate young women about the early signs of ageing
http://www.mxmindia.com/2015/10/olay-gets-genelia-to-share-her-story-in-new-campaign/

Orchard appoints Sharmine Panthaky as VP and Branch Head, Mumbai
She joins from Interspace Solutions where she worked as National Head – Retail and Customer Engagement
http://www.mxmindia.com/2015/10/orchard-appoints-sharmine-panthaky-as-vp-and-branch-head-mumbai/

Grey India appoints Salil Inamdar as the National Head - Digital Content and Creative
Salil has an extensive experience working with agencies and companies like Saatchi & Saatchi, CNN IBN, Microsoft and Happy Creative

http://www.mxmindia.com/2015/10/grey-india-appoints-salil-inamdar-as-the-national-head-digital-content-and-creative/

Stories on 1st Jul '15

Who's Afraid of ASCI?
Not brand managers, writes Sanjeev Kotnala, as the maximum penalty for a misleading ad is just withdrawl
http://www.mxmindia.com/2015/07/whos-afraid-of-asci/

Times Network launches MN+, an HD-only English movie channel
The channel is a complete rebranding of Movies Now Plus, which will cease to exist post this launch
http://www.mxmindia.com/2015/07/times-network-launches-mn-an-hd-only-english-movie-channel/

Discussion on emergence of Twitter in storytelling
Held in Mumbai on Tuesday (June 30), the event saw a cross-section of mediapersons and well-known personalities talking on the rise of the platform
http://www.mxmindia.com/2015/07/discussion-on-emergence-of-twitter-in-storytelling/

MTV's Splitsvilla will uncover what women want
Season 8 of the reality show will be back with hosts Sunny Leone and Rannvijay
http://www.mxmindia.com/2015/07/mtvs-splitsvilla-will-uncover-what-women-want/

HolidayIQ.com launches mobile-only holidays marketplace
Over 1000+ curated activity-based travel packages listed, across all regions of India

http://www.mxmindia.com/2015/07/holidayiq-com-launches-mobile-only-holidays-marketplace/

Stories on 5th Mar '15

Viacom18 add Colors to Regionals
The Marathi, Gujarati, Bengali, Kannada and Oriya of the Viacom18 stable will drop the ETV and rebranded with the Colors prefix
http://www.mxmindia.com/2015/03/viacom18-add-colors-to-regionals/

Flipkart to pursue online advertising, brand consulting & furniture akin to Facebook, Google model
Flipkart will soon offer online advertising and brand consulting for vendors using its electronic marketplace
http://www.mxmindia.com/2015/03/flipkart-to-pursue-online-advertising-brand-consulting-furniture-akin-to-facebook-google-model/

Grey unveils new TVC around Swachh Bharat initiative
Although the idea of keeping surroundings clean has always been alive, there is a need to evoke the feeling of accountability within every citizen
http://www.mxmindia.com/2015/03/grey-unveils-new-tvc-around-swachh-bharat-initiative/

Olx helps unlock the best price with a priceless proposition
The new TVC from OLX focusses on the real value of using the platform
http://www.mxmindia.com/2015/03/olx-helps-unlock-the-best-price-with-a-priceless-proposition/

Sanjeev Kotnala: Branding by Default (+ on Amazing Thainess in Pattaya)
It is doubly tough to rebrand in the digital age. To wipe out earlier impressions. don't allow default branding, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-branding-by-default-on-amazing-thainess-in-pattaya/

Mahindra unveils new TVC for Arjun Novo
TVC has been launched in line with Mahindra Tractors’ vision of delivering Farm Tech Prosperity
http://www.mxmindia.com/2015/03/mahindra-unveils-new-tvc-for-arjun-novo/

Kellogg's takes the 'Khuljaye Bachpan' route for Chocos
The new integrated campaign highlights a relationship of equals between mother and child
http://www.mxmindia.com/2015/03/kelloggs-takes-the-khuljaye-bachpan-route-for-chocos/

Cinthol takes to social media with #AliveIsOffline
Yet another digital innovation by the brand helps one realise that one's world is more beautiful than the World Wide Web
http://www.mxmindia.com/2015/03/cinthol-takes-to-social-media-with-aliveisoffline/

Countdown begins for BARC India regime, as pricing policy is rolled out
The pricing philosophy for Broadcasters is a flat cess as a % of net TV advertising billing
http://www.mxmindia.com/2015/03/countdown-begins-for-barc-india-regime-as-pricing-policy-is-rolled-out/

DDB MudraMax Media wins media mandate of Athena Life Sciences
The agency will be responsible for all media activities viz. planning, buying and implementation

http://www.mxmindia.com/2015/03/ddb-mudramax-media-wins-media-mandate-of-athena-life-sciences/

Stories on 2nd Mar '15

So what was the Budget like for M&E?
A cross-section of captains of media and entertainment companies tell us how they found Arun Jaitley's Budget 2015
http://www.mxmindia.com/2015/03/so-what-was-the-budget-like-for-me/

NewsStand: How the Newspapers displayed the Budget 2015 news on their Page 1s
A look at how select newspapers displayed the Budget 2015 news on their front page
http://www.mxmindia.com/2015/03/newsstand-how-the-newspapers-displayed-the-budget-2015-news-on-their-page-1s/

Askme hires JWT, earmarks Rs 350-crore advertising budget
With a Rs 350 crore budget, Askme could well make it to the largest advertiser among Indian online companies, ahead of ecommerce biggies Flipkart, Snapdeal and Amazon India
http://www.mxmindia.com/2015/03/askme-hires-jwt-earmarks-rs-350-crore-advertising-budget/

Homecoming for Tarun Rai as he takes charge as CEO, JWT South Asia
Tarun Rai formally assumed the role of Chief Executive Officer J. Walter Thompson South Asia today (March 2, 2015)
http://www.mxmindia.com/2015/03/homecoming-for-tarun-rai-as-he-takes-charge-as-ceo-jwt-south-asia/

Hakuhodo Percept unveils new campaign for Sony Bravia Triluminos TV
The new TVC allows consumers to feel the magic of colour whilst experiencing the best of cricketing action on the TV set
http://www.mxmindia.com/2015/03/hakuhodo-percept-unveils-new-campaign-for-sony-bravia-triluminos-tv/

NewsX unveils new campaign to highlight core positioning
A campaign initiated to enable the viewers to see beyond the apparent
http://www.mxmindia.com/2015/03/newsx-unveils-new-campaign-to-highlight-core-positioning/

New promotional campaign for Micromax Canvas Selfie unveiled
TVC showcases how a girl can carry her style and beauty entourage in her phone and get instantly glamorous
http://www.mxmindia.com/2015/03/new-promotional-campaign-for-micromax-canvas-selfie-unveiled/

Amith Prabhu: The art of Public Relations is changing
Peer influence, word-of-mouth marketing, new connections are all taking place at these weekend events around the country, notes Amith Prabhu

http://www.mxmindia.com/2015/03/amith-prabhu-the-art-of-public-relations-is-changing/