Stories on 6th Oct 14

It's Domino's v/s McDonald's in Dal-Roti-Chawal country
In a country with traditional tastes, Domino's make huge inroads, taking on even McDonald's
http://www.mxmindia.com/2014/10/its-dominos-vs-mcdonalds-in-dal-roti-chawal-country/

Honda unveils new campaign for Dream Series
TVC is aimed at bringing together the dream series for the consumer who has varied needs and motivations through the user's POV. Read more
http://www.mxmindia.com/2014/10/honda-unveils-new-campaign-for-dream-series/

dna to publish weekly window to ad & marketing business with 'dna of brands'
Leading English news daily dna will publish a weekly special page on Media, Advertising and Marketing. Read more
http://www.mxmindia.com/2014/10/dna-to-publish-weekly-window-to-ad-marketing-business-with-dna-of-brands/

Vivek Srivastava joins TTN as SVP & Head - English Entertainment Cluster
Based in Mumbai, he will work closely with the business and leadership teams at TTN and will report directly to MK Anand. Read more
http://www.mxmindia.com/2014/10/vivek-srivastava-joins-ttn-as-svp-head-english-entertainment-cluster/

InMobi unveils real-time decision engine Guaranteed Outcomes
The new offering increases the engagement rate of an advertising campaign, as well as specifically guarantees an outcome as a result of this engagement. Read more
http://www.mxmindia.com/2014/10/inmobi-unveils-real-time-decision-engine-guaranteed-outcomes/

LAVA launches new campaign for Iris X5
The advertisement demonstrates the USP of the phone which is a combination of superlative front and rear camera performance. Read more
http://www.mxmindia.com/2014/10/lava-launches-new-campaign-for-iris-x5/

Havas unveils Meta DSP
As technology, data and algorithmic complexity have increased; automation in the media industry has become the new norm. Read more
http://www.mxmindia.com/2014/10/havas-unveils-meta-dsp/

Amith Prabhu: Managing the three Es in PR
PR has been defined by various individuals and organisations but those are great for text books, writes Amith Prabhu. Read more
http://www.mxmindia.com/2014/10/amith-prabhu-managing-the-three-es-in-pr/

Unilever COO Harish Manwani to retire on Dec 31
Harish Manwani, currently Chief Operating Officer, Unilever, will retire from Unilever on December 31, 2014, after more than 38 years of service with the FMCG giant. Read more
http://www.mxmindia.com/2014/10/unilever-coo-harish-manwani-to-retired-on-dec-31/

What Ticks for Indian Consumers/ Men- Haresh Nayak and Vikram Raichura
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Haresh Nayak and Vikram Raichura

http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-haresh-nayak-and-vikram-raichura/

Stories on 30th Jan '13

Hope even as some biggies degrow in IRS Q3 2012
The third quarter results of 2012 for the Indian Readership Survey (IRS) sees print readership up by 0.7%
http://www.mxmindia.com/2013/01/hope-even-as-some-biggies-degrow-in-irs-q3-2012/

IndiaCast, Disney UTV agree to form JV
New aggregation and distribution company will have a combined bouquet of 35 channels owned by both partners
http://www.mxmindia.com/2013/01/indiacast-disney-utv-agree-to-form-jv/

Jaldi 5 with Anuj Gandhi, CEO, IndiaCast: No dramatic, but fundamental change
Anuj Gandhi, CEO of IndiaCast and the yet unnamed proposed jv of IndiaCast and DisneyUTV on what the new entity means for the business
http://www.mxmindia.com/2013/01/jaldi-5-with-anuj-gandhi-ceo-indiacast-no-dramatic-but-fundamental-change/

Zee partners ECG to launch Zee TV Canada
Zee TV has appointed Ethnic Channels Group to represent the brand in Canada, with full distribution from day one
http://www.mxmindia.com/2013/01/zee-partners-ecg-to-launch-zee-tv-canada/

Canon India intensifies marketing plans with OOH initiative
Canon India Pvt Ltd has unveiled Out-of-Home initiative in India, with neon signs at international airports in New Delhi, Bengaluru and Mumbai
http://www.mxmindia.com/2013/01/canon-india-intensifies-marketing-plans-with-ooh-initiative/

Anil Thakraney: Let's go after Mr Juvenile
One more 'Justice for Jessica Lal' moment has arrived for the Indian media. Now, only intense media scrutiny will put some pressure on the judiciary to follow the spirit of the law, and not its letter, at least in this case
http://www.mxmindia.com/2013/01/anil-thakraney-lets-go-after-mr-juvenile/

Madison Media wins media mandate for Max India's corporate campaign
Madison Media has just announced the win of the Max India corporate account in Delhi. The agency will handle traditional media planning and buying for the client as well as the entire digital mandate including search, display, social, video and mobile
http://www.mxmindia.com/2013/01/madison-media-wins-media-mandate-for-max-indias-corporate-campaign/

How Dabangg is my brand: Ormax study
Ormax Media's study reveals that Fevicol, Colgate Active Salt and Suzuki Hayate have benefited from their association with Dabangg 2
http://www.mxmindia.com/2013/01/how-dabangg-is-my-brand-ormax-study/

Times TV Network expands footprint to 45 countries
With the launch of Times Television Network's Times Now and Zoom on Canada's major cable distribution company Cogeco Cable, the network is now directly available in 45 countries
http://www.mxmindia.com/2013/01/times-tv-network-expands-footprint-to-45-countries/

Regulation must keep up with tech: Manish Tewari
At the BES Expo, I&B Minister Manish Tewari said with the exponential growth in the media space, a paradigm shift has taken place wherein regulations have to keep pace with changing technologies across platforms
http://www.mxmindia.com/2013/01/regulation-must-keep-up-with-tech-manish-tewari/

ACK Media launches National Geographic Exhibitions in India
ACK Media, publisher of travel magazine National Geographic Traveller India, is launching the well-known National Geographic Exhibitions in India with the compilation 'Simply Beautiful: Photographs from National Geographic' on February 2, at Art Entrance Gallery, opposite Jehangir Art Gallery, Fort
http://www.mxmindia.com/2013/01/ack-media-launches-national-geographic-exhibitions-in-india/

ANCHOR | ONE BIG IDEA by Keertan Adyanthaya: Using technology to revolutionize television
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-keertan-adyanthaya-using-technology-to-revolutionize-television/

ANCHOR | ONE BIG IDEA Ashwani  Singla: PR needs a new approach
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-keertan-adyanthaya-using-technology-to-revolutionize-television/

Stories on 2nd Aug

Broadcasters set to mix ideas & business @ITF
The two-day Indian Television Fest on Nov 2 & 3 in Goa aims at getting the fraternity together to network and exchange ideas
http://www.mxmindia.com/2012/08/broadcasters-set-to-mix-ideas-with-business-itf/

BARC next announcement in 2-3 weeks: Punit Goenka
BARC chairman Punit Goenka indicates that the committee of eminent experts is being constituted and an announcement will be made in two or three weeks
http://www.mxmindia.com/2012/08/barc-next-announcement-in-2-3-weeks-punit-goenka/

Government mulls probe against TAM after complaints
Several broadcasting firms and advertising agencies say this has only established what has been an "open secret" in the industry, but this could be an opportunity to set things right
http://www.mxmindia.com/2012/08/government-mulls-probe-against-tam-after-complaints/

Bata calls for a creative partner
Bata India has invited agencies to handle its creative mandates. The account size is estimated to be Rs8-10 crores
http://www.mxmindia.com/2012/08/bata-calls-for-a-creative-partner/

Industry remembers V Ramani's path-breaking work
Peers and friends remember V Ramani as a true champion of the digital media, long before most others in the industry
http://www.mxmindia.com/2012/08/obituary-industry-remembers-v-ramani-for-his-path-breaking-work/

Gagan Narang's Bronze may well win him endorsements
With this win, Narang joins the growing list of noncricket sports personalities whose value of endorsements have got a boost each time they clinch an Olympics medal
http://www.mxmindia.com/2012/08/bulls-eye-gagan-narangs-bronze-may-well-win-him-endorsements/

Paritosh Joshi: Not another piece about the Ratings Battle
So what is it? Click on to read Paritosh Joshi's weekly column on the business of media, measurement and research
http://www.mxmindia.com/2012/08/paritosh-joshi-not-another-piece-about-the-ratings-battle/

The Anchor: Viren Popli on 5 things mobile advertising in India should adopt
No matter how interesting the idea... If the technology doesn't deliver, neither will the message, says Viren Popli
http://www.mxmindia.com/2012/08/the-anchor-viren-popli-on-5-things-mobile-advertising-in-india-should-adopt/

New series/Relative Values | We are professionals first: Divya and Yogesh Radhakrishnan
We start the series featuring sister Divya and brother Yogesh Radhakrishan who believe that it's possibly to work without relationships getting in the way... by being mature professionals
http://www.mxmindia.com/2012/08/new-seriesrelative-values-we-are-professionals-first-divya-and-yogesh-radhakrishnan/

Ranjona Banerji: Any more skilling and I'm killing myself!
Right now though, I'm worried about the management jargon that enters the mainstream by the "backside"
http://www.mxmindia.com/2012/08/ranjona-banerji-any-more-skilling-and-im-killing-myself/

Debrief: Reliance Comm: Girlfriend from hell
Reliance needs to ask Anushka Sharma to tone things down. Sooner the better. Let her be spunky, not offensive
http://www.mxmindia.com/2012/08/debrief-reliance-comm-girlfriend-from-hell/