Stories on 6th Oct 14

It's Domino's v/s McDonald's in Dal-Roti-Chawal country
In a country with traditional tastes, Domino's make huge inroads, taking on even McDonald's
http://www.mxmindia.com/2014/10/its-dominos-vs-mcdonalds-in-dal-roti-chawal-country/

Honda unveils new campaign for Dream Series
TVC is aimed at bringing together the dream series for the consumer who has varied needs and motivations through the user's POV. Read more
http://www.mxmindia.com/2014/10/honda-unveils-new-campaign-for-dream-series/

dna to publish weekly window to ad & marketing business with 'dna of brands'
Leading English news daily dna will publish a weekly special page on Media, Advertising and Marketing. Read more
http://www.mxmindia.com/2014/10/dna-to-publish-weekly-window-to-ad-marketing-business-with-dna-of-brands/

Vivek Srivastava joins TTN as SVP & Head - English Entertainment Cluster
Based in Mumbai, he will work closely with the business and leadership teams at TTN and will report directly to MK Anand. Read more
http://www.mxmindia.com/2014/10/vivek-srivastava-joins-ttn-as-svp-head-english-entertainment-cluster/

InMobi unveils real-time decision engine Guaranteed Outcomes
The new offering increases the engagement rate of an advertising campaign, as well as specifically guarantees an outcome as a result of this engagement. Read more
http://www.mxmindia.com/2014/10/inmobi-unveils-real-time-decision-engine-guaranteed-outcomes/

LAVA launches new campaign for Iris X5
The advertisement demonstrates the USP of the phone which is a combination of superlative front and rear camera performance. Read more
http://www.mxmindia.com/2014/10/lava-launches-new-campaign-for-iris-x5/

Havas unveils Meta DSP
As technology, data and algorithmic complexity have increased; automation in the media industry has become the new norm. Read more
http://www.mxmindia.com/2014/10/havas-unveils-meta-dsp/

Amith Prabhu: Managing the three Es in PR
PR has been defined by various individuals and organisations but those are great for text books, writes Amith Prabhu. Read more
http://www.mxmindia.com/2014/10/amith-prabhu-managing-the-three-es-in-pr/

Unilever COO Harish Manwani to retire on Dec 31
Harish Manwani, currently Chief Operating Officer, Unilever, will retire from Unilever on December 31, 2014, after more than 38 years of service with the FMCG giant. Read more
http://www.mxmindia.com/2014/10/unilever-coo-harish-manwani-to-retired-on-dec-31/

What Ticks for Indian Consumers/ Men- Haresh Nayak and Vikram Raichura
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Haresh Nayak and Vikram Raichura

http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-haresh-nayak-and-vikram-raichura/

Stories on 19th Mar'13

Journalism suffers as cash crunch impacts newsgathering
Nearly 1-in-3 Americans say they have abandoned a news source due to diminished information
http://www.mxmindia.com/2013/03/journalism-suffers-as-cash-crunch-impacts-newsgathering/

Jaldi 5 with Robert Bakish & Sai Kumar: It's fair to say that we have a pipeline
Robert Bakish, President & CEO, Viacom International Media Networks and Sai Kumar, Group CEO, Network 18, tell MxMIndia what's making the network surge ahead
http://www.mxmindia.com/2013/03/jaldi-5-with-robert-bakish-sai-kumar-its-fair-to-say-that-we-have-a-pipeline/



Lowe Lintas & Interactive Avenues ink exclusive partnership
Lowe Lintas & Partners and Interactive Avenues have announced an exclusive partnership intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients

http://www.mxmindia.com/2013/03/lowe-lintas-interactive-avenues-ink-exclusive-partnership/

Malayalam academic PS Radhakrishnan wins Nat Award for film criticism
The 45-year-old National Award-winner is director and associate profession at the School of Literature at the Mahatma Gandhi University, based in Kottayam in Kerala
http://www.mxmindia.com/2013/03/malayalam-academic-ps-radhakrishnan-wins-nat-award-for-film-criticism/


Strategy of Proof is our mantra: Bharti AXA CMO
Bharti AXA Life Insurance CMO Saujanya Shrivastava on the latest campaign, and more
http://www.mxmindia.com/2013/03/strategy-of-proof-is-our-mantra-bharti-axa-cmo/


What do advertisers want? Goafest Conclave to investigate
This year the theme of the Goafest Advertising Conclave is 'Time to Listen'. The Conclave will highlight the shortcomings of media and creative agencies, as perceived by major advertisers
http://www.mxmindia.com/2013/03/what-do-advertisers-want-goafest-conclave-to-investigate/


Ranjona Banerji: Disquieting news for media
Although the Pew Research Centre's State of the Media report doesn't paint a rosy picture for American media, it applies to journalism and journalists everywhere, notes Ranjona Banerji
http://www.mxmindia.com/2013/03/ranjona-banerji-disquieting-news-for-media/


Debrief: Frooti: Simple. But boring.
Is it entertaining/engaging, will people enjoy repeat exposures? If you are doubtful of this, trash the idea. The Frooti ad, after the first exposure, is very painful to watch
http://www.mxmindia.com/2013/03/debrief-frooti-simple-but-boring/


Mindshare announces Siddharth Sethi as Digital Leader
Mindshare, the flagship media agency of GroupM today announced the appointment of Siddharth Sethi as Leader, Digital for Mindshare India
http://www.mxmindia.com/2013/03/mindshare-announces-siddharth-sethi-as-digital-leader/


AdoRoi launches response-led media planning
AdoRoi Marketing Science has introduced two new product offerings - Response Led Media Planning and Ad Insertion-to-Sales tracking
http://www.mxmindia.com/2013/03/adoroi-launches-response-led-media-planning/


Not just playing around: Angry Birds on Cartoon Network
The animated TV series which began last Saturday is based on the popular game, Angry Birds
http://www.mxmindia.com/2013/03/not-just-playing-around-angry-birds-on-cartoon-network/

ANCHOR | ONE BIG IDEA: One Big Idea by Gautam Kiyawat: Going back to basics will help news channels
http://www.mxmindia.com/2013/03/one-big-idea-by-gautam-kiyawat-going-back-to-basics-will-help-news-channels/

Stories on 23rd Aug

@dvantage Digital
 As marketers take the digital route, it's appears to be the best of times for digital agencies
 http://www.mxmindia.com/?p=29072

WPP takes on NDTV, mulls defamation suit. Says NY courts have no jurisdiction on claims against it
Statement says WPP or its operating companies haven't been served any law suit as of yesterday
http://www.mxmindia.com/?p=29130

CNEB turns into Hummra M Bhojpuri music channel
Complete News and Entertainment Broadcast Pvt Ltd (CNEB) and Launch Pad have joined hands to create Bhojpuri International Music TV Channel - Hummra M
http://www.mxmindia.com/?p=29069

DID creator Ashish Golwalkar to leave Zee
August 24 will be the last day at the channel for the head of non-fiction at Zee TV, who put in his papers recently
 http://www.mxmindia.com/?p=29067

Round 2 judging of Emvies 2012 starts today
The Emviees, the premier media awards instituted by The Advertising Club Bombay in 2001 - are completing 12 years
http://www.mxmindia.com/?p=29066

Paritosh Joshi: Say Hello to Hulu
Paritosh Joshi waxes eloquent about the joys of Hulu.com, and why India needs one. Soon
http://www.mxmindia.com/?p=29068

Shailesh Kapoor: Myth-or-logical?!
If the market is getting younger, why are marketers succeeding with 'older' shows like Ramayan and Mahadev, asks Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/?p=29070

Dennis Koshy is VP, Draftfcb Ulka Bangalore
Draftfcb Ulka has announced the appointment of Dennis Koshy as Vice President for its Bangalore operations
http://www.mxmindia.com/?p=29071

Aidem expands regional footprint, bags Get Punjabi
Media consulting and sales firm Aidem Ventures has been appointed as the media representative for Punjabi GEC GET Punjabi
http://www.mxmindia.com/?p=29128

TLC to launch 'What Not to Wear' India edition
The 13-part series, 'What Not to Wear - India' is scheduled to air every night at 10pm beginning September 2, 2012 on TLC
http://www.mxmindia.com/?p=29119

Viacom 18's IndiaCast takes MTV India to Mid East, N Africa
IndiaCast, TV18 and Viacom18's venture, announced the launch of the international version of MTV India in the Middle East and North Africa (MENA) region
http://www.mxmindia.com/?p=29118

Digital Literacy conclave by HT and Intel
With one of the key issues for India being how to integrate its citizens into an increasingly digital economy, Hindustan Times brought together a panel of experts to discuss the topic
http://www.mxmindia.com/?p=29121

Resultrix appoints Tanmay Mohanty as COO – India
Resultrix - A Performics Company, India's leading performance marketing agency, announced the appointment of Tanmay Mohanty as its Chief Operating Officer for Indian operations.
http://www.mxmindia.com/?p=29117

Centuryply expands its presence with Nesta
Centuryply has entered the readymade furniture retail business by launching Nesta Furniture, a chain of complete home lifestyle solutions
http://www.mxmindia.com/?p=29120

The Anchor: Madan Sanglikar on 4 big changes needed in Indian digital advertising
For big creative shops to get serious about digital, they need to modify their outlook and treatment of the medium
http://www.mxmindia.com/?p=29064

Debrief: Philips: Not very bright
Philips' new commercial for their bulbs is a good example of how to mess up communication by trying to achieve a dhobi list of things
http://www.mxmindia.com/?p=29065

Ranjona Banerji: Verbs are out. Noun at all times!
Grammar Nazis, beware! Traditional verbs are passe
http://www.mxmindia.com/?p=29170