Stories on 27th Sep '16

Brand-building via Content Marketing

It's the new buzzword in marketing, but is it for real? We spoke to some speakers at last week's Content Marketing Summit. Read more

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Ranjona Banerji: Hail the Patriotic News Anchor!

Selective amnesia is useful and short-term memory loss is essential for TV news anchors, especially when you want to make some point, any point to stir the pot night after night on television, notes Ranjona Banerji. Read more

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Creativity and design vital for doing businesses in India, notes Adobe study

Rise of design-led thinking in the realm of business having positive spillover effect on creative careers in India. Read more

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Famous Innovations gets Nestle to change packaging of Maggi, Kit Kat & Nescafe in support of Nanhi Kali

The initiative was conceptualised and facilitated by Famous Innovations. Read more

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PRCAI releases study on state of Indian PR industry

The industry expected to double in size by FY'20, will be worth overRs. 2,100 crore. Read more

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Dixcy Scott gets Salman in new light with Ogilvy & Madison as agency partners

Salman Khan is seen in a new light in this campaign, as Dixcy Scott moves away from action-oriented campaigns of the past. Read more

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Asian Paints launches 'Colour Academy 360 degree video' of its academy

Innovatively uses Virtual Reality technology to give consumers an immersive and engaging experience of its academy. Read more

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RR Kabel does the #AkalmandThing

#AkalmandThing campaign by Liqvd Asia creates huge impact online. Read more

Stories on 2nd May 14

Summer Blues: Sales dip for retailers, FMCGs
Future Group, Arvind Brands, Adidas to cut offer days, discounts as sales dip substantially. FMCG sales down too in JFM 2014
http://www.mxmindia.com/2014/05/summer-blues-sales-dip-for-retailers-fmcgs/

Ranjona Banerji: How irresponsible! Dorab Sopariwalla makes a 'wishy-washy' remark on women & lower income groups on NDTV 24x7
On NDTV 24x7 on Thursday night, the NDTV elections expert said: Women vote for the Congress because it is "wishy-washy" and lower income groups also prefer the "wishy-washy"
http://www.mxmindia.com/2014/05/ranjona-banerji-when-dorab-sopariwalla-made-a-wishy-washy-irresponsible-remark-on-women-and-lower-income-groups/

Hari Bhoomi launches edition in Bhopal, second in MP
This is the Hindi daily's second edition from the state and its sixth across the country
http://www.mxmindia.com/2014/05/hari-bhoomi-launches-edition-in-bhopal-second-in-mp/

PRCAI elects new committee; Sharif Rangnekar continues term as President
The association re-elected Sharif D Rangnekar, CEO & Director, Integral PR, for the post of President
http://www.mxmindia.com/2014/05/prcai-elects-new-committee-sharif-rangnekar-continues-term-as-president/

Oxolloxo ropes in Bang in the Middle on debut
Oxolloxo offers a complete range of fashion for women, men and kids including choices for beach wear, maternity wear and plus size wear for women
http://www.mxmindia.com/2014/05/oxolloxo-ropes-in-bang-in-the-middle-on-debut/

Simon says, play it Simple
The idea of Simple Simon was born with one key intent - to hit the market with a 'Simple Stick'
http://www.mxmindia.com/2014/05/simon-says-play-it-simple/

Jabong to target young e-shoppers with 'The Juice'
The new publication by Jabong is targeted at young Indian e-shoppers who are looking for a guide that fulfils their aspirations, making fashion accessible, affordable and attainable
http://www.mxmindia.com/2014/05/jabong-to-target-young-e-shoppers-with-the-juice/

Zee CEO Punit Goenka recipient of  ET's 40 under Forty' awards initiative
Punit Goenka, MD & CEO, ZEEL, received the The Economic Times '40 under Forty' - India's Hottest Business Leaders Award 2014 at a function in Mumbai
http://www.mxmindia.com/2014/05/zee-ceo-punit-goenka-recipient-of-ets-40-under-forty-awards-initiative/

DD Sahyadri to telecast 'Prerna Puraskar 2014'
The show will be a special awards function showcasing the unique bonding between mother-daughter

http://www.mxmindia.com/2014/05/dd-sahyadri-to-telecast-prerna-puraskar-2014/