Stories on 2nd May 14

Summer Blues: Sales dip for retailers, FMCGs
Future Group, Arvind Brands, Adidas to cut offer days, discounts as sales dip substantially. FMCG sales down too in JFM 2014
http://www.mxmindia.com/2014/05/summer-blues-sales-dip-for-retailers-fmcgs/

Ranjona Banerji: How irresponsible! Dorab Sopariwalla makes a 'wishy-washy' remark on women & lower income groups on NDTV 24x7
On NDTV 24x7 on Thursday night, the NDTV elections expert said: Women vote for the Congress because it is "wishy-washy" and lower income groups also prefer the "wishy-washy"
http://www.mxmindia.com/2014/05/ranjona-banerji-when-dorab-sopariwalla-made-a-wishy-washy-irresponsible-remark-on-women-and-lower-income-groups/

Hari Bhoomi launches edition in Bhopal, second in MP
This is the Hindi daily's second edition from the state and its sixth across the country
http://www.mxmindia.com/2014/05/hari-bhoomi-launches-edition-in-bhopal-second-in-mp/

PRCAI elects new committee; Sharif Rangnekar continues term as President
The association re-elected Sharif D Rangnekar, CEO & Director, Integral PR, for the post of President
http://www.mxmindia.com/2014/05/prcai-elects-new-committee-sharif-rangnekar-continues-term-as-president/

Oxolloxo ropes in Bang in the Middle on debut
Oxolloxo offers a complete range of fashion for women, men and kids including choices for beach wear, maternity wear and plus size wear for women
http://www.mxmindia.com/2014/05/oxolloxo-ropes-in-bang-in-the-middle-on-debut/

Simon says, play it Simple
The idea of Simple Simon was born with one key intent - to hit the market with a 'Simple Stick'
http://www.mxmindia.com/2014/05/simon-says-play-it-simple/

Jabong to target young e-shoppers with 'The Juice'
The new publication by Jabong is targeted at young Indian e-shoppers who are looking for a guide that fulfils their aspirations, making fashion accessible, affordable and attainable
http://www.mxmindia.com/2014/05/jabong-to-target-young-e-shoppers-with-the-juice/

Zee CEO Punit Goenka recipient of  ET's 40 under Forty' awards initiative
Punit Goenka, MD & CEO, ZEEL, received the The Economic Times '40 under Forty' - India's Hottest Business Leaders Award 2014 at a function in Mumbai
http://www.mxmindia.com/2014/05/zee-ceo-punit-goenka-recipient-of-ets-40-under-forty-awards-initiative/

DD Sahyadri to telecast 'Prerna Puraskar 2014'
The show will be a special awards function showcasing the unique bonding between mother-daughter

http://www.mxmindia.com/2014/05/dd-sahyadri-to-telecast-prerna-puraskar-2014/

Stories on 5th March

The media planner has become a zombie: Shashi Sinha
The industry veteran & Lodestar UM CEO on full service agencies, his goals, regrets... & ad awards
http://www.mxmindia.com/2012/03/the-media-planner-has-become-a-zombie-shashi-sinha/

Nokia is Green Brand of the Year, JWT & Web Chutney Green Agencies at Olive Crown awards
The event, witnessed a heady mix of creativity, entertainment, a touch of seriousness, a dash of Bollywood and some of the biggest names in the advertising, marketing and media industry
http://www.mxmindia.com/2012/03/nokia-is-green-brand-of-the-year-at-olive-crown-awards/

Mail Today launches in London
Mail Today, a product of the joint venture of the IndiaToday group-and Daily Mail of London, has entered the UK with a London edition
http://www.mxmindia.com/2012/03/mail-today-launches-in-london/

Brands focus on toon channels as viewership changes
Nearly a fifth of those watching these channels are between 25 and 44 years. And nearly four out of ten viewers of these channels are more than 14 years
http://www.mxmindia.com/2012/03/brands-focus-on-cartoon-channels-as-viewership-stats-change/

@AIMA Congress: 'Marketing is always a challenge'
The two-day conference saw a panel of eminent speakers from various sectors who exchanged their thoughts on the changing dynamics of marketing.
http://www.mxmindia.com/2012/03/aima-world-marketing-congress-marketing-always-a-challenge/

[PR] There's nothing wrong in lobbying: Sharif Rangnekar
In conversation with MxM India’s Shruti Pushkarna, Sharif Rangnekar, CEO & Director, Integral PR advises future PR managers to be good journalists and have more sources than one when it comes to information-gathering.
http://www.mxmindia.com/2012/03/pr-channel-you-have-to-be-like-a-really-good-journalist-sharif-rangnekar/

[MxM Journalism Review] Mamata, the lone change-maker
Behold the Solitary Change-Maker as she charges into the Valley of Death - cannons to the left of her, to the left of her, to the left of her
http://www.mxmindia.com/2012/03/mamata-banerjee-the-solitary-change-maker/

Ad Strat: Uninor's 'Baat baat mein recharge'
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/03/ad-strat-uninors-baat-baat-mein-recharge/

Reviewing the Reviews: Paan Singh Tomar
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/03/reviewing-the-reviews-paan-singh-tomar/

5 things to keep in mind while starting an online venture
It is important that the co-founders have a common vision in the game. As the promoter of the business, you should clearly articulate your vision, says Rohit Sharma.
http://www.mxmindia.com/2012/03/the-anchor-5-things-to-keep-in-mind-while-starting-an-online-venture/

Anil Thakraney: News for sale
Newspapers, magazines and TV channels accepting money to write good things about political candidates changes the goal posts.
http://www.mxmindia.com/2012/03/anil-thakraney-news-for-sale/

IRS 2011 Q4: Dainik Jagran maintains leadership; Vanita is most read magazine
The numbers from the latest round of the Indian Readership Survey (IRS) are out as the Media Research Users Council (MRUC) and Hansa Research Group (HRG) announced the findings of the fourth quarter of 2011
http://www.mxmindia.com/2012/03/dainik-jagran-is-publication-1-in-irs-2011q4/