Brand-building via Content Marketing
It's the new buzzword in marketing, but is it for real? We spoke to some speakers at last week's Content Marketing Summit. Read more
Ranjona Banerji: Hail the Patriotic News Anchor!
Selective amnesia is useful and short-term memory loss is essential for TV news anchors, especially when you want to make some point, any point to stir the pot night after night on television, notes Ranjona Banerji. Read more
Creativity and design vital for doing businesses in India, notes Adobe study
Rise of design-led thinking in the realm of business having positive spillover effect on creative careers in India. Read more
Famous Innovations gets Nestle to change packaging of Maggi, Kit Kat & Nescafe in support of Nanhi Kali
The initiative was conceptualised and facilitated by Famous Innovations. Read more
PRCAI releases study on state of Indian PR industry
The industry expected to double in size by FY'20, will be worth overRs. 2,100 crore. Read more
Dixcy Scott gets Salman in new light with Ogilvy & Madison as agency partners
Salman Khan is seen in a new light in this campaign, as Dixcy Scott moves away from action-oriented campaigns of the past. Read more
Asian Paints launches 'Colour Academy 360 degree video' of its academy
Innovatively uses Virtual Reality technology to give consumers an immersive and engaging experience of its academy. Read more
RR Kabel does the #AkalmandThing
#AkalmandThing campaign by Liqvd Asia creates huge impact online. Read more
