Stories on 13th Feb '17

Does anyone care about radio?
It's World Radio Day, and despite the reach and vibrancy of the medium, it's considered unsafe for independent news + Comment by Sunil Kumar
http://www.mxmindia.com/?p=99576

Jaideep Shergill: Mirror, mirror...
We are now slaves to the virtual universe and while we all believe we know the difference between the real world and the virtual one, writes Jaideep Shergill
http://www.mxmindia.com/?p=99561

Distribution push ensures CNBC-TV18 touches new high on Budget Day
It's clearly a mix of content and distribution (and hence promotion) which works for viewership spikes
http://www.mxmindia.com/?p=99550

Maa TV repositions itself to Star Maa
Meelo Evaru Koteeswarudu (MEK) and brand new fiction shows aim toattract aspirational Telugu audience
http://www.mxmindia.com/?p=99523

DDB Mudramax executes the FIFA U-17 World Cup mascot launch event
The FIFA U-17 World Cup India 2017 is the first global football event that will take place in India
http://www.mxmindia.com/?p=99527

Durex unveils the 'Love Bug' this Valentine's Day
According to a recent study on one-upmanship in relationships, when a person begins to play with a mobile phone, their partner tend to spend even more time on his or hers
http://www.mxmindia.com/?p=99522

11th edition of Khumaar takes place in Mumbai
The musical extravaganza sponsored by Colors, was powered by Dainik Bhaskar, in association with Mahindra & Mahindra Limited
http://www.mxmindia.com/?p=99526

Stories on 4th Oct '16

Announcing: The MxMIndia Mediaperson of the Year 2016

Work on the 2016 award has commenced. It will be announced on Friday, December 9, 2016. Read more

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Ranjona Banerji: The Invented Absurd of News Television

It is evident that their war hysteria is carefully calibrated and aimed at increasing viewership... their pain is bogus, writes Ranjona Banerji. Read more

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Reuters and BTVi ink exclusive partnership for global financial & biz news in India

The partnership will offer Indian viewers coverage of all global business and political news, regular global round-ups as well as extended exclusive features programming. Read more

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Vikram Sakhuja to head Effies 2016 organising committee, Mitrajit Bhattacharya to co-chair

Effies 2016 will be held on Friday, December 16 at the Taj Lands End, Mumbai. Read more

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The Ad Club's Media Review back on Oct 13

Other than IPG Mediabrands CEO Shashi Sinha, Jonah Goodhart will address the engaging subject of "Viewability: The Big Challenge of Digital measurement".Read more

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Jaideep Shergill: Big Fish!

We still have some firms which are independent and can go out and conquer the world, writes Jaideep Shergill.Read more

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Vidyadhar Wabgaonkar appointed President of FCB Cogito

Wabs is a gold medallist Electronics Engineer and a rank holder from the Indian Institute of Management, Kolkata. Read more

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Mindshare adds three more titles in recent days

Ad Club Bangalore's Big Bang Awards, DIGIES 2016 & MADDIES 2016. Read more

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DYWorks opens first office in Shanghai

It is providing marketing consulting and advisory services to Indian and Chinese companies. Read more

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MSLGroup named APAC Consultancy of the Year by Holmes Report

Named Asia Pacific Consultancy of the Year by Holmes Report at the 2016 SABRE Awards ceremony in Hong Kong recently. Read more

Stories on 19th Sep '16

Ogilvy wins big at IndIAA awards

The IndIAA awards were held at ITC Maratha on Friday, September 16 (Text+Video). Read more

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Jaideep Shergill: Cold shoulder for Coldplay

Historically, live entertainment in India (especially with "A" class acts) has been a damp squib, writes Jaideep Shergill. Read more

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Ad Club sets up new managing committee, Raj Nayak re-elected President

Ad Club sets up new managing committee, Raj Nayak re-elected President, Vikram Sakhuja, Group CEO, Media and OOH, Madison Communications Pvt. Ltd is vice-president. Read more

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Micromax mandates Zenith & Isobar for media & digital

Micromax's media mandate will be handled by Zenith and the digital mandate by Isobar's Delhi office. Read more

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Raghav Bahl and Ronnie Screwvala keep industry in splits at IAA KnowledgeSeries

The IAA Knowledge series was about the disruptions Bahl and Screwvala plan to bring in their second innings.Read more

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Sri Adhikari Brothers lists two more entities on stock exchange

The group lists two more entities - TV vision Ltd and SAB events & governance now media Ltd. Read more

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BARC makes Media Workstation (BMW) online certification test free

BMW is a specialised software application specially designed to analyse media and advertising audience results. Read more

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SoCheers unveils TVC showcasing agency

The commercial has been developed by SoCheers Infotech strategists and was shot by Once upon a Film.Read more

Stories on 21st Jan '15

Meet the Pitchfork Partners
Q&A with PR industry veteran Sunil Gautam and former MSLGroup CEO Jaideep Shergill on their all-new consultancy
http://www.mxmindia.com/2015/01/meet-the-pitchfork-partners/

Ronnie Screwvala returns to media with digital foray, with B Sai Kumar as MD, Ajay Chacko as CEO
In its first phase, the venture aims at launching multi-genre, multi-lingual content across video, audio, text and other traditional and 'new age' art forms
http://www.mxmindia.com/2015/01/ronnie-screwvala-returns-to-media-with-digital-foray-with-b-sai-kumar-as-md-ajay-chacko-as-ceo/

Snapdeal.com, DEN unveil TV Commerce channel
DEN Snapdeal-TV Shop will bring best of Snapdeal.com products to television audiences at home
http://www.mxmindia.com/2015/01/snapdeal-com-den-unveil-tv-commerce-channel/

In a first in India, Twitter acquires ZipDial
ZipDial has built a mobile platform that lets people follow and engage with content across all interfaces
http://www.mxmindia.com/2015/01/in-a-first-in-india-twitter-acquires-zipdial/

Sanjeev Kotnala: It's now for Industry to leverage Phase-III auctions
Phase III auction and real listenership data may help the industry in non-metro centres, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/01/sanjeev-kotnala-its-now-for-industry-to-leverage-phase-iii-auctions/

Lowe Lintas Bangalore wins Urban Ladder business
Urban Ladder is backed by top tier venture capital firms Steadview Capital, SAIF Partners and Kalaari Capital
http://www.mxmindia.com/2015/01/lowe-lintas-bangalore-wins-urban-ladder-business/

CNN-IBN announces 9th edition of Indian of the Year
The voting for ‘Indian of the Year - Popular Choice' is open only on Facebook
http://www.mxmindia.com/2015/01/cnn-ibn-announces-9th-edition-of-indian-of-the-year/

Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy
Ashoo will work closely with Ashish Mishra on the agency's robust client roster
http://www.mxmindia.com/2015/01/interbrand-india-appoints-ashoo-advani-as-associate-director-brand-strategy/

InMobi 'pivots' to take on online Ad giants like Google, Acxiom, Experian directly
Mobile advertising network InMobi is all set to woo large enterprises with a new analytics service

http://www.mxmindia.com/2015/01/inmobi-pivots-to-take-on-online-ad-giants-like-google-acxiom-experian-directly/

Stories on 1st Dec 14

Storytelling in the age of Digital
Straight talk on technology with Gaston Legorburu, ED and Worldwide CCO at Sapient Nitro
http://www.mxmindia.com/2014/12/storytelling-in-the-age-of-digital/

mid-day bids goodbye to Pune edition
Mumbai daily mid-day has stopped publishing from Pune. Friday, November 28 was the last day of the Pune edition
http://www.mxmindia.com/2014/12/mid-day-bids-goodbye-to-pune-edition/

With 18k vacancies, DD officials blame gaffes on 'adhocism'
Doordarshan has over 18,000 vacancies, which has led to the disintegration of the programming section, say officials at Prasar Bharti
http://www.mxmindia.com/2014/12/with-18000-vacancies-dd-officials-blame-gaffes-on-adhocism/

RAM ratings for Week 46
Presenting RAM numbers for Week 46- that's November 9 to 15, 2014
http://www.mxmindia.com/2014/12/ram-ratings-for-week-4%e2%80%8b6/

TAM numbers for Hindi & Regional Channels in Week 47
Presenting TAM data for Week 47 for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2014/12/tam-numbers-for-hindi-regional-channels-in-week-47/

iTV network appoints MSL for its PR
News network iTV has appointed MSLGroup to handle the PR mandate for the entire network. MSL will continue to manage the PR mandate of IBN though with a different team
http://www.mxmindia.com/2014/12/itv-network-appoints-msl-for-its-pr/

Vijay Sankaran appointed Director, Digital Strategy at Genesis Burson-Marsteller
Yu Yu Din, currently Head of Digital, is relocating to her home country
http://www.mxmindia.com/2014/12/vijay-sankaran-appointed-director-digital-strategy-at-genesis-burson-marsteller/

Amith Prabhu: My PR Person of the Year
The way Narendra Modi has managed the perception of his six months in power is a case study as much as his campaign is a case study, writes Amith Prabhu
http://www.mxmindia.com/2014/12/amith-prabhu-my-pr-person-of-the-year/

Taproot to get Dentsu identity. Exec Chairman Rohit Ohri eyes PR, Activation & regional creative shops for acquisition
"We're working on the nomenclature. Taproot has a very unique culture and we didn't want to destroy that," said Rohit Ohri, Executive Chairman, Dentsu India

http://www.mxmindia.com/2014/12/taproot-to-get-dentsu-identity-exec-chairman-rohit-ohri-eyes-pr-activation-regional-creative-shops-for-acquisition/

Stories on 14th Nov 14

Is Children's Day losing media significance
Despite 50 top brands in the country that target children actively, the day increasingly finds little resonance, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/is-childrens-day-losing-media-significance/

Jaideep Shergill moves on as MSLGroup elevates Chetan Mahajan & Amit Misra to co-MDs
Together, Chetan Mahajan and Amit Misra will jointly lead a united agency that comprises the key brands of MSLGROUP, 20:20 MSL, Publicis Consultants, Social Hive and Creative+
http://www.mxmindia.com/2014/11/jaideep-shergill-moves-on-as-mslgroup-elevates-chetan-mahajan-amit-misra-to-co-mds/

Ranjona Banerji: Anyone not seen journos at press confs not scrambling for gifts?
Organisers of press conferences do feel that they will be discriminated against if they do not offer freebies, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-anyone-not-seen-journos-at-press-confs-not-scrambling-for-gifts/

DoCA partners with ASCI to halt violators of misleading ads
The partnership will go a long way in ensuring that all ads released in the country are honest, decent, safe and fair to competition
http://www.mxmindia.com/2014/11/doca-partners-with-asci-to-halt-violators-of-misleading-ads/

TAM Week 45: No change in pecking order of Hindi GECs
Star Plus gained much in Week 44 of TAM’s ratings even as there was  no change in the pecking order of Hindi GECs
http://www.mxmindia.com/2014/11/tam-week-45-no-change-in-pecking-order-of-hindi-gecs/

VIP Industries unveils mega campaigns for 'Caprese' and 'Carlton'
The campaigns have been conceptualized to reinforce its position as the leader in the luggage sector
http://www.mxmindia.com/2014/11/vip-industries-unveils-mega-campaigns-for-caprese-and-carlton/

VAT 69 gaming portal unveils 'Be One in a 100' campaign
The campaign is a witty take on those unsung heroes who shaped the world as we know it
http://www.mxmindia.com/2014/11/vat-69-gaming-portal-unveils-be-one-in-a-100-campaign/

Champions Tennis League ready to engage viewers with novel format
The 'each set is a match' structure is already being talked about amongst national and international tennis fraternities alike
http://www.mxmindia.com/2014/11/champions-tennis-league-ready-to-engage-viewers-with-novel-format/

Ganga Gaurav to air on BIG MAGIC Ganga
The series kicks off on November 15th and will air each Saturday at 8:30pm

http://www.mxmindia.com/2014/11/ganga-gaurav-to-air-on-big-magic-ganga/

Stories on 2nd Jul 14

The new marketing hotspots
Metros, airports and entertainment centres fast becoming marketing hubs
http://www.mxmindia.com/2014/07/the-new-marketing-hotspots/

BudgetSpeak #8: Harish Shriyan: Exempt small- and medium-sized advertisers from service tax
The no service tax concession on advertising in the print media should be extended to other media as well, writes Harish Shriyan, COO, Omnicom Media Group.
http://www.mxmindia.com/2014/07/budgetspeak-8-harish-shriyan-exempt-small-and-medium-sized-advertisers-from-service-tax/

Dentsu Aegis Network Digital Council to raise digital communication standards
The Dentsu Aegis Network Digital Council believes that this is a game changing move for the digital agencies in India and will permanently change the digital landscape
http://www.mxmindia.com/2014/07/dentsu-aegis-network-digital-council-to-raise-the-digital-communication-standards/

Havas Media appoints Pranay Shah Singh to lead strategy
In his new role, Pranay will be responsible for strengthening the strategic output on key clients
http://www.mxmindia.com/2014/07/havas-media-appoints-pranay-shah-singh-to-lead-strategy/

Orion Media deploys 'DaVinci Social' platform across radio stations
Orion Media to use DaVinci Social to provide a more engaging and interactive radio experience to their listeners
http://www.mxmindia.com/2014/07/orion-media-deploys-davinci-social-platform-across-radio-stations/

British Airways appoints Carat as its media agency
BA is keen to start managing media in a dramatically different manner and Carat was found to be the most promising partner for the job
http://www.mxmindia.com/2014/07/british-airways-appoints-carat-as-its-media-agency/

MSLGroup bags multiple client wins
Programs include brand building, reputation management, financial communications, corporate social responsibility (CSR); and crisis and issues management
http://www.mxmindia.com/2014/07/mslgroup-bags-multiple-client-wins/

Stories on 2nd May 14

Summer Blues: Sales dip for retailers, FMCGs
Future Group, Arvind Brands, Adidas to cut offer days, discounts as sales dip substantially. FMCG sales down too in JFM 2014
http://www.mxmindia.com/2014/05/summer-blues-sales-dip-for-retailers-fmcgs/

Ranjona Banerji: How irresponsible! Dorab Sopariwalla makes a 'wishy-washy' remark on women & lower income groups on NDTV 24x7
On NDTV 24x7 on Thursday night, the NDTV elections expert said: Women vote for the Congress because it is "wishy-washy" and lower income groups also prefer the "wishy-washy"
http://www.mxmindia.com/2014/05/ranjona-banerji-when-dorab-sopariwalla-made-a-wishy-washy-irresponsible-remark-on-women-and-lower-income-groups/

Hari Bhoomi launches edition in Bhopal, second in MP
This is the Hindi daily's second edition from the state and its sixth across the country
http://www.mxmindia.com/2014/05/hari-bhoomi-launches-edition-in-bhopal-second-in-mp/

PRCAI elects new committee; Sharif Rangnekar continues term as President
The association re-elected Sharif D Rangnekar, CEO & Director, Integral PR, for the post of President
http://www.mxmindia.com/2014/05/prcai-elects-new-committee-sharif-rangnekar-continues-term-as-president/

Oxolloxo ropes in Bang in the Middle on debut
Oxolloxo offers a complete range of fashion for women, men and kids including choices for beach wear, maternity wear and plus size wear for women
http://www.mxmindia.com/2014/05/oxolloxo-ropes-in-bang-in-the-middle-on-debut/

Simon says, play it Simple
The idea of Simple Simon was born with one key intent - to hit the market with a 'Simple Stick'
http://www.mxmindia.com/2014/05/simon-says-play-it-simple/

Jabong to target young e-shoppers with 'The Juice'
The new publication by Jabong is targeted at young Indian e-shoppers who are looking for a guide that fulfils their aspirations, making fashion accessible, affordable and attainable
http://www.mxmindia.com/2014/05/jabong-to-target-young-e-shoppers-with-the-juice/

Zee CEO Punit Goenka recipient of  ET's 40 under Forty' awards initiative
Punit Goenka, MD & CEO, ZEEL, received the The Economic Times '40 under Forty' - India's Hottest Business Leaders Award 2014 at a function in Mumbai
http://www.mxmindia.com/2014/05/zee-ceo-punit-goenka-recipient-of-ets-40-under-forty-awards-initiative/

DD Sahyadri to telecast 'Prerna Puraskar 2014'
The show will be a special awards function showcasing the unique bonding between mother-daughter

http://www.mxmindia.com/2014/05/dd-sahyadri-to-telecast-prerna-puraskar-2014/

Stories on 3rd Apr '14

What makes the Pencil so Pure?
With global judging standards set to be replicated at the Kyoorius Awards, a look at what it took to decide on this year's most coveted awards
http://www.mxmindia.com/2014/04/what-makes-the-pencil-so-pure/

BCCL wins INMA Global Innovation Awards
Bennett, Coleman and Co Ltd was among the four regional winners in the International News Media Association (INMA) Global Innovation Awards for 2014
http://www.mxmindia.com/2014/04/bccl-wins-inma-global-innovation-awards/

Goafest unveils first list of speakers
The Goafest Organizing Committee has released the first list of speakers for Goafest 2014 Knowledge Seminar
http://www.mxmindia.com/2014/04/goafest-unveils-first-list-of-speakers/

MSL Group enhances Events & Experiential service offerings
The refreshed service would enable MSLGROUP to offer seamlessly integrated campaigns across multiple channels for marketing and communications programmes
http://www.mxmindia.com/2014/04/msl-group-enhances-events-experiential-service-offerings/

Publicis bags Ambuja Cement creative mandate
Ambuja Cement has entrusted the creative duties for brand Ambuja to Publicis
http://www.mxmindia.com/2014/04/publicis-bags-ambuja-cement-creative-mandate/

Flying Machine gets Arjun Kapoor to endorse brand
A print and television campaign is being launched featuring Arjun Kapoor showcasing the new Spring Summer'14 collection
http://www.mxmindia.com/2014/04/flying-machine-gets-arjun-kapoor-to-endorse-brand/

NewsX gets Vir Sanghvi to host 'Mandate with Destiny'
NewsX has announced another addition to the content line-up with 'Mandate with Destiny'
http://www.mxmindia.com/2014/04/newsx-gets-vir-sanghvi-to-host-mandate-with-destiny/

SITI eclipses 4 million subscriber mark
SITI Cable Network Ltd has achieved the landmark of 4 million digital customers as on 31stMarch 2014

http://www.mxmindia.com/2014/04/siti-eclipses-4-million-subscriber-mark/

Stories on 4th Feb '14

10 years of being much-liked
Social networking site Facebook celebrates a decade of existence today. A graphical look at its journey and vital stats
http://www.mxmindia.com/2014/02/10-years-of-being-much-liked/

Yeh clients maange more. PR agency honchos say in third edition of MSLGroup's annual report
MSLGroup has released the third edition of its annual PR industry report. Titled 'Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook'
http://www.mxmindia.com/2014/02/yeh-clients-maange-more-pr-agency-honchos-say-in-third-edition-of-mslgroups-annual-report/

Jaldi 5 with Nitin Chaudhry, HT Media: More than just media sponsorship of the Kala Ghoda Festival
A quick Q&A with the Business Head - West of HT Media on the newspaper group’s association with the Kala Gho
http://www.mxmindia.com/2014/02/jaldi-with-nitin-chaudhry-ht-media-more-than-just-media-sponsorship-of-the-kala-ghoda-festival/


Mumbai leg of IAA Retrospect & Prospects with D Shivakumar on Feb 12
The PepsiCo India Chairman and CEO will present a 60-minute review of the highs and lows in media, advertising and marketing in 2013 and a forecast of what will happen in 2014
http://www.mxmindia.com/2014/02/mumbai-leg-of-iaa-retrospect-prospects-with-d-shivakumar-on-feb-12/

SapientNitro is Lycra's global AOR
Invista names SapientNitro global advertising Agency of Record for its Lycra brand
http://www.mxmindia.com/2014/02/sapientnitro-is-lycras-global-aor/

Helios Media forays on to digital with SanjeevKapoorKhazana
The firm has expanded its services to monetize the YouTube channel - SanjeevKapoorKhazana
http://www.mxmindia.com/2014/02/helios-media-forays-on-to-digital-with-sanjeevkapoorkhazana/

Ranjona Banerji: News media and its political leanings
Since the Indian media does not openly align with political parties or movements, confusion is easy and suspicions even easier, writes Ranjona Banerji

http://www.mxmindia.com/2014/02/ranjona-banerji-news-media-and-its-political-leanings/

Stories on 9th Jan '13

LGBT as TG: For pride and prosperity
With many in India's Lesbian Gay Bisexual and Transgender community coming out of the closet, they form an all-new target group for marketers
http://www.mxmindia.com/2013/01/lgbt-as-tg-for-pride-and-prosperity/

TBWA\India acquires digital arms with Magnon
TBWA has acquired digital services firm Magnon Group to beef up its digital operations
http://www.mxmindia.com/2013/01/tbwaindia-acquires-digital-arms-with-magnon/

Times Internet partners Gawker media to drive Gizmodo, Lifehacker
Times Internet has entered into a strategic partnership with American independent online media company Gawker Media, under which it will manage and drive local Indian destinations for Gizmodo.com and Lifehacker.com
http://www.mxmindia.com/2013/01/times-internet-partners-gawker-media-to-drive-gizmodo-lifehacker/

InMobi acquires Overlay Media
Bangalore-based independent mobile advertising network InMobi has announced the acquisition of Overlay Media, experts in context aware computing
http://www.mxmindia.com/2013/01/inmobi-acquires-overlay-media/

OgilvyOne names one more Senior CD for its Mumbai team
Roy Menezes joins OgilvyOne, Mumbai, as Senioe Creative Director. He will partner Burzin Mehta to lead digital creative for OgilvyOne, Mumbai
http://www.mxmindia.com/2013/01/ogilvyone-names-one-more-senior-cd-for-its-mumbai-team/

Anil Thakraney: Block the gas bags
How long will we allow ourselves to get fooled by these frauds? How long will we allow the world to laugh at our expense? How long will we let these charlatans use us?
http://www.mxmindia.com/2013/01/anil-thakraney-block-the-gas-bags/

Anchor | One Big Idea by Sam Balsara: Do TV a favour by adding another medium
From an advertiser’s perspective, the one idea that I would like to propose to advertisers who use TV heavily is to supplement their ad spends in TV
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sam-balsara-do-tv-a-favour-by-adding-another-medium/

Anchor | One Big Idea by Sanjay Trehan: Seamless convergence key to success
Few would disagree with Mahatma Gandhi’s observation that the soul of India lives in its villages.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sanjay-trehan-seamless-convergence-key-to-success/

LinkedIn appoints Nishant Rao as country manager, India
Global professional network LinkedIn has announced the appointment of Nishant K Rao as the new country manager for India
http://www.mxmindia.com/2013/01/linkedin-appoints-nishant-rao-as-country-manager-india/

BBC World News launches new studios, programming, presenters
The BBC's international television news channel, BBC World News, is unveiling a dramatic new look next week when it re-launches from new studios in central London
http://www.mxmindia.com/2013/01/bbc-world-news-launches-new-studios-programming-presenters/

Triton makes tyre brand Ralson flex its muscles
Triton Communications has reintroduced Ralco Tyres, one of India's largest manufacturers of bicycle and automobile tyres, into the competitive tyre market, with wrestler Sushil Kumar as its champion

http://www.mxmindia.com/2013/01/triton-makes-tyre-brand-ralson-flex-its-muscles/

Stories on 17th Oct '12

Sigh! What makes Gangnam Style and Kolaveri Di such a rage?
Why do some videos catch on virally and spread like wildfire, while others fail to ignite after an initial spark?
http://www.mxmindia.com/?p=33789

Jaldi 5 with Jaideep Shergill: Good PR is good storytelling
Acquired five years ago, Hanmer & Partners is today MSL India, a fully owned Publicis Groupe company and part of leading international public relations major, the MSL Group. Jaideep Shergill, CEO, MSL India spoke to MxMIndia on the new identity
http://www.mxmindia.com/?p=33784

Young Track | 5 key things to consider when marketing to youth
When looking at a young audience, marketers can afford to make no assumptions. Samyak Chakrabarty explains why
http://www.mxmindia.com/?p=33788

Mogae Digital launches Mobiya Trader
Mogae Digital has partnered with Mobiya to launch a suite of mobile classifieds services in India using the Mobiya Trader platform
http://www.mxmindia.com/?p=33787

Rakesh Sethi adds spice to Reliance Broadcast Network
Reliance Broadcast Network Limited (RBNL) has announced the appointment of well-known chef Rakesh Sethi as the Network Culinary Head, with the colloquial title of Big Chef
http://www.mxmindia.com/?p=33785

No TAM numbers for 9 weeks to ease digitization
The three industry bodies - the Indian Broadcasting Federation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) ask TAM to defer release of ratings data for nine weeks
http://www.mxmindia.com/?p=33836

Bye Bye Hanmer, it's now MSL India
MSL Group, Publicis Groupe’s flagship strategic communications and engagement company, has announced the rebranding of Hanmer MSL to MSL India
http://www.mxmindia.com/?p=33786

The Anchor: 5 tips from Vidya Heble on how to make writing copy-editor-friendly, if there is such a thing
Besides grammar and spelling, here are some other etiquette tips for writers
http://www.mxmindia.com/?p=33782

Anil Thakraney: Mr Khurshid, you screwed up!
Salman Khurshid conducted himself so shabbily that as a viewer, one was left wondering if one had erroneously switched into the Bigg Boss mad house
http://www.mxmindia.com/?p=33783

Ranjona Banerji: Lack of depth on telly
Ranjona Banerji reviews the fare on primetime news television and the morning papers and wherever else there’s news
http://www.mxmindia.com/?p=33840

Signposts... October 17
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33790

Stories on 9th December

The Anchor: Karthi Marshan's 5 rules for engaging financial services consumers on social media
Social media engagement for brands have many uses, and just like dating, socializing and evangelizing, there are things we must keep in mind.
http://www.mxmindia.com/2011/12/the-anchor-karthi-marshans-5-rules-for-engaging-financial-services-consumers-on-social-media/

Mediaah!:  Aggie - well-deserved Impact Person of the Year
Agnello Dias represents the new face of adland and has done some terrific work, writes Pradyuman Maheshwari
http://www.mxmindia.com/2011/12/mediaah-aggie-well-deserved-impact-person-of-the-year/

[PR CHANNEL] Public Relations needs measurement for its Advertising & PR!
The PR industry has been thriving on Jugaad. This silent army of PR professionals, certainly for the last two decades, has been quietly helping organizations and brands get marketing "exposure" in the news space
http://www.mxmindia.com/2011/12/public-relations-needs-measurement-for-its-advertising-pr/

TAM data Top 10 programmes on HGEC - Wk 49'11
http://www.mxmindia.com/2011/12/tam-data-top-10-programmes-on-hgec-wk-4911/

GRP  Channel shares of HGECs- Wk 49 2011
http://www.mxmindia.com/2011/12/7319/

Corporate crisis? Call the PR firm
In an age of instant information, fire-fighting is a skilled specialization and PR agencies are not willing to leave it to chance or the last minute.
http://www.mxmindia.com/2011/12/corporate-crisis-call-the-pr-firm/

Introducing the MxMIndia PR Channel
The MxMIndia PR Channel is here to celebrate the business. And give practitioners a forum - and a neurtral one -- which they can call their own.
http://www.mxmindia.com/2011/12/introducing-the-mxmindia-pr-channel/

NDTVProfit.com in brand new avatar
The new features are designed to bring the users a clutter-free, non-intimidating experience
http://www.mxmindia.com/2011/12/ndtvprofit-com-in-brand-new-avatar/

[PR CHANNEL] We are happy being No 1 as MSL group: Jaideep Shergill
From an increased focus on digital, to acquiring a host of new clients and getting the talent platform right, Hanmer MSL India is on track to be amongst the best in 2012, says Jaideep Shergill, CEO.
http://www.mxmindia.com/2011/12/we-are-happy-being-no-1-as-msl-group/

Anil Thakraney: Sibal in Blunderland
In his fantasy, the mantri overlooked one critical ground reality: Leave alone the fact that it's impossible to pre-screen millions of posts, the Indian Constitution guarantees every citizen the right to free speech.
http://www.mxmindia.com/2011/12/sibal-in-blunderland/

Disney Channel's Doraemon Movie delivers the best ratings
Records a 5.24 TVR among all kids (CS 4-14 ABC) in HSM and 4.4 TVR among all kids (CS 4-14 ABC) in All India
http://www.mxmindia.com/2011/12/disney-channels-doraemon-movie-delivers-the-best-ratings/

S Shriram is Indiaplaza's SBU Head-Life Style
Online shopping pioneer Indiaplaza.com has appointed S Shriram as its SBU Head - Lifestyle.
http://www.mxmindia.com/2011/12/s-shriram-is-indiaplazas-sbu-head-life-style/

History soars to No 1 in genre
History Channel has worked its way up to the No 1 position in the factual entertainment genre in the six metros.
http://www.mxmindia.com/2011/12/history-soars-to-no-1-in-genre/

Keep those 3D glasses handy. TVCs set to add that extra dimension
Pixion, Prime Focus and others working to cash in on 3D tech's popularity
http://www.mxmindia.com/2011/12/keep-those-3d-glasses-handy-tvcs-set-to-add-that-extra-dimension/

ESPN acquires Cricket Australia rights
ESPN Star Sports has announced a five-year contract for the exclusive rights to broadcast Cricket Australia's (CA) domestic and home international matches across various platforms including television, internet, mobile and radio, covering the entire Asian region.
http://www.mxmindia.com/2011/12/espn-acquires-cricket-australia-rights/

Yahoo! mail available in 8 Indian languages
The recently launched new Yahoo! Mail promises to deliver a faster, safer and easier online communications experience for users from across India
http://www.mxmindia.com/2011/12/yahoo-mail-available-in-8-indian-languages/

Ricoh joins as official sponsor for Aircel Chennai Open 2012
The sponsorship is significant for India as Ricoh is also an Official Partner of the Barclays ATP World Tour Finals and also sponsors a host of other ATP Tour events.
http://www.mxmindia.com/2011/12/ricoh-joins-as-official-sponsor-for-aircel-chennai-open-2012/

Lenovo launches online network for idea sharing
The online platform will help like-minded PC users to share and discuss ideas, and form project teams to develop these ideas into workable plans.
http://www.mxmindia.com/2011/12/lenovo-launches-online-network-for-idea-sharing/