The Science of Choice. By Mathew Willcox
An extract from The Business of Choice: Marketing to Consumers' Instincts by FCB's EVP & global planning director and founder & exec dir of FCB's Institute of Decision Making
http://www.mxmindia.com/2015/07/the-science-of-choice-by-mathew-willcox/
Mindshare expands emerging markets group under Ashutosh Srivastava
The change comes as Helen McRae is appointed Mindshare UK CEO
http://www.mxmindia.com/2015/07/mindshare-expands-emerging-markets-group-under-ashutosh-srivastava/
Sriram Sharma to head South @ Mindshare
In his new role, Sriram will be responsible for all the media and digital mandates for the Mindshare clients in the Southern region
http://www.mxmindia.com/2015/07/mindshare-appoints-sriram-sharma-as-leader-south-mindshare/
Madison OOH innovates to launch 'Dailycious'
The brand has the tag line "A Spoon Full of Magic"
http://www.mxmindia.com/2015/07/madison-ooh-creates-innovative-campaign-to-launch-dailycious/
Shailesh Kapoor: Hindi Fiction: Getting Younger, But Not Young Enough
Most channels are not leaders with a big loyal base, and average shelf life of new shows is determined largely by flop shows than by hit shows, writes Shailesh Kapoor
http://www.mxmindia.com/2015/07/shailesh-kapoor-hindi-fiction-getting-younger-but-not-young-enough/
Ranjona Banerji: Teesta Setalvad & Yakub Memon cases expose lack of institutional memory in newsrooms & laziness of today's journos
Of course media gossip is a thriving institution and it is a feeding trough that we all contribute to and eat from. But sharing media gossip is not the same as exercising professional judgment. And in Setalvad’s case there are too many unprofessional people running wild with their allegations, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-the-teesta-setalvad-and-yakub-memon-cases-expose-the-lack-of-institutional-memory-in-newsrooms-and-the-laziness-of-todays-journalists/
Sanjeev Kotnala: 'A' Content In Radio. Should there be programme grading?
May be in preparation of Phase III, some of the networks are trying to test the boundaries and their strategies, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-a-content-in-radio-should-there-be-programme-grading/
Dear MxM by Jaisurya Das: There is no committee for sexual harassment complaints in my organisation...
Jaisurya Das responds to questions on careers, life in general, and more!
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-there-is-no-committee-for-sexual-harassment-complaints-in-my-organisation/
120 Media Collective appoints Sandeep Naug as VP, Business Development
He will be responsible for driving revenue and integrated new business including branded content and other properties
http://www.mxmindia.com/2015/07/madison-ooh-creates-innovative-campaign-to-launch-dailycious/
Eveready unveils new TVC for LED bulb
This product line presents the new face of the company, which has been traditionally associated with batteries and flashlights
http://www.mxmindia.com/2015/07/eveready-unveils-new-tvc-for-led-bulb/
ISDI WPP School of Communication launched in Mumbai
India's first professional three-year undergraduate program based on a work-study model
http://www.mxmindia.com/2015/07/isdi-wpp-school-of-communication-launched-in-mumbai/
Percept Live to host Tomorrowland in India
Tomorrowland has always been a bridge to connect fans across the globe
An extract from The Business of Choice: Marketing to Consumers' Instincts by FCB's EVP & global planning director and founder & exec dir of FCB's Institute of Decision Making
http://www.mxmindia.com/2015/07/the-science-of-choice-by-mathew-willcox/
Mindshare expands emerging markets group under Ashutosh Srivastava
The change comes as Helen McRae is appointed Mindshare UK CEO
http://www.mxmindia.com/2015/07/mindshare-expands-emerging-markets-group-under-ashutosh-srivastava/
Sriram Sharma to head South @ Mindshare
In his new role, Sriram will be responsible for all the media and digital mandates for the Mindshare clients in the Southern region
http://www.mxmindia.com/2015/07/mindshare-appoints-sriram-sharma-as-leader-south-mindshare/
Madison OOH innovates to launch 'Dailycious'
The brand has the tag line "A Spoon Full of Magic"
http://www.mxmindia.com/2015/07/madison-ooh-creates-innovative-campaign-to-launch-dailycious/
Shailesh Kapoor: Hindi Fiction: Getting Younger, But Not Young Enough
Most channels are not leaders with a big loyal base, and average shelf life of new shows is determined largely by flop shows than by hit shows, writes Shailesh Kapoor
http://www.mxmindia.com/2015/07/shailesh-kapoor-hindi-fiction-getting-younger-but-not-young-enough/
Ranjona Banerji: Teesta Setalvad & Yakub Memon cases expose lack of institutional memory in newsrooms & laziness of today's journos
Of course media gossip is a thriving institution and it is a feeding trough that we all contribute to and eat from. But sharing media gossip is not the same as exercising professional judgment. And in Setalvad’s case there are too many unprofessional people running wild with their allegations, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-the-teesta-setalvad-and-yakub-memon-cases-expose-the-lack-of-institutional-memory-in-newsrooms-and-the-laziness-of-todays-journalists/
Sanjeev Kotnala: 'A' Content In Radio. Should there be programme grading?
May be in preparation of Phase III, some of the networks are trying to test the boundaries and their strategies, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-a-content-in-radio-should-there-be-programme-grading/
Dear MxM by Jaisurya Das: There is no committee for sexual harassment complaints in my organisation...
Jaisurya Das responds to questions on careers, life in general, and more!
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-there-is-no-committee-for-sexual-harassment-complaints-in-my-organisation/
120 Media Collective appoints Sandeep Naug as VP, Business Development
He will be responsible for driving revenue and integrated new business including branded content and other properties
http://www.mxmindia.com/2015/07/madison-ooh-creates-innovative-campaign-to-launch-dailycious/
Eveready unveils new TVC for LED bulb
This product line presents the new face of the company, which has been traditionally associated with batteries and flashlights
http://www.mxmindia.com/2015/07/eveready-unveils-new-tvc-for-led-bulb/
ISDI WPP School of Communication launched in Mumbai
India's first professional three-year undergraduate program based on a work-study model
http://www.mxmindia.com/2015/07/isdi-wpp-school-of-communication-launched-in-mumbai/
Percept Live to host Tomorrowland in India
Tomorrowland has always been a bridge to connect fans across the globe
