Stories on 26th Mar '15

We are the fittest: Yannick Bollore on Havas
We have the ideal scale and our size is the key to our current success, says the Havas Chairman & CEO
http://www.mxmindia.com/2015/03/we-are-the-fittest-yannick-bollore-on-havas/

Suman Srivastava joins FCB Ulka as Chief Strategy Officer
Suman is not just a master strategist; he is also an author, a trainer and a marathon runner
http://www.mxmindia.com/2015/03/suman-srivastava-joins-fcb-ulka-as-chief-strategy-officer/

Maxus partners Wizcraft for 'Farah ki Daawat'
Maxus ESP has partnered with Wizcraft for 'Farah Ki Dawaat' and devised a complete and robust marketing plan
http://www.mxmindia.com/2015/03/maxus-partners-wizcraft-for-farah-ki-daawat/

Charulata Ravi Kumar: 7 Reasons why Brands can do without Digital
Or at least they think they can, writes Charulata Ravi Kumar, CEO, Razorfish India
http://www.mxmindia.com/2015/03/charulata-ravi-kumar-7-reasons-why-brands-can-do-without-digital/

Cheil India appoints Vaarunya Bhalla as Senior Brand Manager
Creating a position unique amongst communication agencies in the country, Cheil India has appointed Vaarunya Bhalla as Senior Brand Manager
http://www.mxmindia.com/2015/03/cheil-india-appoints-vaarunya-bhalla-as-senior-brand-manager/

iTV Network seeks to 'Connect Dots' via new identity
Themed as 'Connecting Dots...', this new brand campaign will replicate the channel's vision and editorial ethos
http://www.mxmindia.com/2015/03/itv-network-seeks-to-connect-dots-via-new-identity-2/

Stage set for Olive Crown Awards in Mumbai on March 27
The event will be hosted at the Palladium Hotel Mumbai on 27th March at 7pm

http://www.mxmindia.com/2015/03/stage-set-for-olive-crown-awards-in-mumbai-on-march-27/

Stories on 3rd Apr '14

What makes the Pencil so Pure?
With global judging standards set to be replicated at the Kyoorius Awards, a look at what it took to decide on this year's most coveted awards
http://www.mxmindia.com/2014/04/what-makes-the-pencil-so-pure/

BCCL wins INMA Global Innovation Awards
Bennett, Coleman and Co Ltd was among the four regional winners in the International News Media Association (INMA) Global Innovation Awards for 2014
http://www.mxmindia.com/2014/04/bccl-wins-inma-global-innovation-awards/

Goafest unveils first list of speakers
The Goafest Organizing Committee has released the first list of speakers for Goafest 2014 Knowledge Seminar
http://www.mxmindia.com/2014/04/goafest-unveils-first-list-of-speakers/

MSL Group enhances Events & Experiential service offerings
The refreshed service would enable MSLGROUP to offer seamlessly integrated campaigns across multiple channels for marketing and communications programmes
http://www.mxmindia.com/2014/04/msl-group-enhances-events-experiential-service-offerings/

Publicis bags Ambuja Cement creative mandate
Ambuja Cement has entrusted the creative duties for brand Ambuja to Publicis
http://www.mxmindia.com/2014/04/publicis-bags-ambuja-cement-creative-mandate/

Flying Machine gets Arjun Kapoor to endorse brand
A print and television campaign is being launched featuring Arjun Kapoor showcasing the new Spring Summer'14 collection
http://www.mxmindia.com/2014/04/flying-machine-gets-arjun-kapoor-to-endorse-brand/

NewsX gets Vir Sanghvi to host 'Mandate with Destiny'
NewsX has announced another addition to the content line-up with 'Mandate with Destiny'
http://www.mxmindia.com/2014/04/newsx-gets-vir-sanghvi-to-host-mandate-with-destiny/

SITI eclipses 4 million subscriber mark
SITI Cable Network Ltd has achieved the landmark of 4 million digital customers as on 31stMarch 2014

http://www.mxmindia.com/2014/04/siti-eclipses-4-million-subscriber-mark/

Stories on 23rd Jul

Is there money to be made in e-commerce?
Questions marks on the business models of ecommerce have led to worries on what lies ahead for click-and-shops
http://www.mxmindia.com/2012/07/is-there-money-to-be-made-in-e-commerce/


Mindshare continues to be India's #1 media agency, Madison is at #2: RECMA billings report
Maxus, Loderstar UM and Lintas Media Group are rank third, fourth and fifth respectively in the RECMA billings report
http://www.mxmindia.com/2012/07/mindshare-continues-to-be-indias-1-media-agency-madison-is-at-2-recma-billings-report/


Global luxe brands woo first-timers with sales
A CII-AT Kearney study recently observed that End of season sales have played a good role in getting more and more Indians to get their first experience of luxury
http://www.mxmindia.com/2012/07/global-luxe-brands-woo-first-timers-with-sales/


NewsX staff to vote on name change
Newly acquired English news channel NewsX mulls a name change. Status quo, INX News, IMN News, India News English, Nation 24 or any other...
http://www.mxmindia.com/2012/07/newsx-staff-to-vote-on-name-change/


Nachiket Pantvaidya to replace Nitin Vaidya as head of Star Plus
The appointment was announced along with the news of business head, Hindi channels, Star India, Nitin Vaidya putting down his papers on Friday after a stint of only 14 months
http://www.mxmindia.com/2012/07/nachiket-pantvaidya-to-replace-nitin-vaidya-as-head-of-star-plus/


Percept Live takes flight with Rs 200cr investment
Percept Live businesses will include all the IPs created and owned by the Percept Group, including IPs in the live entertainment, sports, celebrity management, digital and media space
http://www.mxmindia.com/2012/07/percept-live-takes-flight-with-rs-200cr-investment/


'If you're not ready for digital, your company is': Media Rhythm 4
Stratagem Media Pvt. Ltd, an independent media services company, held its fourth training program called ‘ReveNEW Concepts - The Media Rhythm series and Ideas’ on July 21
http://www.mxmindia.com/2012/07/if-youre-not-ready-for-digital-your-company-is-media-rhythm-4/


MSLGROUP wins three Golden World Awards 2012
Hanmer MSL, MSL New York and MSL China awarded for creative communication programs that generate business results for clients
http://www.mxmindia.com/2012/07/mslgroup-wins-three-golden-world-awards-2012/


Cadbury's 'nayi dosti ka Subh aarambh'
Continuing with its Shubh Aarambh campaigns, Cadbury is now focussing on Nayi Dosti ka Shubh aarambh with Friendship Day around the corner
http://www.mxmindia.com/2012/07/cadburys-nayi-dosti-ka-subh-aarambh/


Ad Strat: Tata I-Shakti unpolished dals
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/07/ad-strat-tata-i-shakti-unpolished-dals/


Relaxo signs Salman Khan as brand ambassador for Hawaii
Indian footwear biggie 'Relaxo' signs Salman Khan as brand ambassador for its slipper brand 'Hawaii' to showcase the strength and toughness of the product
http://www.mxmindia.com/2012/07/relaxo-signs-salman-khan-as-brand-ambassador-for-hawaii/


The Anchor: 5 reasons when you know you can become an entrepreneur
Kavita Jain on when the time's right to turn entrepreneur
http://www.mxmindia.com/2012/07/the-anchor-5-reasons-when-you-know-you-can-become-an-entrepreneur/


Anil Thakraney: Cap on TV ads harsh. but necessary
Bottom-line: Yup, TRAI's proposal is autocratic and draconian. But if their new guideline does get implemented, the television medium will regain some of its lost sheen
http://www.mxmindia.com/2012/07/anil-thakraney-cap-on-tv-ads-harsh-but-necessary/


Ranjona Banerji: NCP ties itself for Whiner of the Week award
The award for Noosemaker/Whiner/Tantrum Thrower of the week is divided between PA Sangma and Sharad Pawar
http://www.mxmindia.com/2012/07/ranjona-banerji-ncp-ties-itself-for-whiner-of-the-week-award/

Stories on 15th February

Chinese Madhouse looks to wow India
Chinese mobile ad network Madhouse enters India to offer comprehensive mobile marketing solutions
http://www.mxmindia.com/2012/02/chinese-madhouse-looks-to-wow-india/

Korean durable brands outwit Indian giants
The Indian brands today are doing what the Korean brands did when they entered India way back in late 90s, mapping their rivals' strengths and weaknesses
http://www.mxmindia.com/2012/02/korean-durable-brands-outwit-indian-giants/

Indian adspends to see +8.7% growth in 2012: MPA study
The growth will be primarily driven by MNCs investing in India and stronger MCG sector, and there could be upward revisions made in the second half of 2012
http://www.mxmindia.com/2012/02/indian-adspends-to-see-8-7-growth-in-2012-mpa-study/

Prabhat Khabar launches rural tabloid Panchayatnama
The 40 pages colour tabloid with cover price of Rs12 is first of its kind in Jharkhand and will be available in all the 4,423 Panchayats in 24 districts.
http://www.mxmindia.com/2012/02/prabhat-khabar-launches-rural-tabloid-panchayatnama/

Venke Sharma moves to Leo Burnett Indonesia
Sharma is the executive director, head of digital, technical advisor for the agency's Indonesia office. In this role he would be reporting to Thomas Sutton, country advisor, Leo Burnett Indonesia
http://www.mxmindia.com/2012/02/venke-sharma-moves-to-leo-burnett-indonesia/

Gouri Dange:  Smooth new words for same old fare
Perfectly serviceable words are being replaced by silkier ones.
http://www.mxmindia.com/2012/02/gouri-dange-smooth-new-lexicon/

Flashed y'day: O&M launches Social@Ogilvy
Ogilvy & Mather launches new cross-discipline social media practice called Social@Ogilvy.
http://www.mxmindia.com/2012/02/om-launches-socialogilvy/

Raj Kundra & Sanjay Dutt partner with YouTube for Super Fight League
Sign three-year exclusive deal with YouTube to live stream all fights on a dedicated SFL channel on YouTube.
http://www.mxmindia.com/2012/02/raj-kundra-sanjay-dutt-partner-with-youtube-for-super-fight-league/

NewsX launches The Insiders with Kalyani Shankar
The series will feature insights on key people and events that have shaped our nation as told by insiders who have held positions of power and privilege.
http://www.mxmindia.com/2012/02/newsx-launches-the-insiders-with-kalyani-shankar/

BharatMatrimony to create the world's largest wedding photo album
Kapil Dev & Romi Dev will inaugurate the www.millionweddingpics.com website and upload the first picture.
http://www.mxmindia.com/2012/02/bharatmatrimony-to-create-the-worlds-largest-wedding-photo-album/

The Anchor and a request from MxMIndia: Infinite reasons on why you must Vote tomorrow!
Participating in the polling process is a good way to help make our respective cities and towns better places to live in. And that’s reason #1 to 100... to infinity for voting
http://www.mxmindia.com/2012/02/the-anchor-and-a-request-from-mxmindia-infinite-reasons-on-why-you-must-vote-tomorrow/

Anil Thakraney: How Brand Thackeray has got devalued
Either because of old age or because of blind love for his son, Thackeray Sr has allowed the Sena brand to depreciate very badly.
http://www.mxmindia.com/2012/02/anil-thakraney-how-brand-thackeray-has-got-devalued/

Need to relook at aid
In Freaking News, RanjonaBanerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/need-to-relook-at-aid/