Stories on 3rd Feb '17

BBDO Mumbai stars in Gunn Report 2016
India retains its #13 rank in the global roster of creative excellence in advertising
http://www.mxmindia.com/?p=99199

Shailesh Kapoor: General Entertainment: A Sloppy Term We Have To Live With
The viewer doesn’t even know this word (General Entertainment Channel or GEC) and couldn’t care less, writes Shailesh Kapoor
http://www.mxmindia.com/?p=99157

Titan goes to Madison. Now all eyes on ITC...
At least four media majors have pitched for the coveted ITC media account
http://www.mxmindia.com/?p=99156

Sudhir Choudhary hold fort as Rohit Gandhi exits DNA & WION
Gandhi is now editor-in-chief of South Asian International News
http://www.mxmindia.com/?p=99217

Airtel Payments Bankrolls outintegrated launch campaign
The campaign, based on the theme “Bank Hai Par AlagHai”, highlights Airtel Payments Bank’s differentiated banking model
http://www.mxmindia.com/?p=99176

Ranjona Banerji: Switching subjects when the Budget is a bore
Discuss Trump, Pakistan etcetc or just go to Amritsar and sport a red pagdi, writes Ranjona Banerji
http://www.mxmindia.com/?p=99158

BTL Baatein with Abraham Alapatt, Thomas Cook... Powered by VISCOMM
BTL is absolutely necessary for the brand to engage with the audience on ground, says Abraham Alapatt, Chief Innovation Officer and Head - Marketing & Service Quality at Thomas Cook India Ltd
http://www.mxmindia.com/?p=99203

PG awarded Best Entrepreneur Mentor by skill min
Pradeep Gupta, CMD, CyberMedia was awarded Best Entrepreneur Mentor by the Government of India
http://www.mxmindia.com/?p=99155

Platinum Outdoor launches Tata's Hexa with a Bang
The launch campaign is planned in two phases spread over 22 cities
http://www.mxmindia.com/?p=99174

Liqvd Asia unveils digital event ExFirst.com
First event on Exfirst.com featuring Fashion, Lifestyle & Luxury brands to be held on 17, 18 & 19 February
http://www.mxmindia.com/?p=99175

Saavn launches programmatic audio advertising
Strategic partnership with AdsWizz and Omnicom Media Group enable brands to access Saavn’s 20 million listeners with real-time buying and selling of audio advertising
http://www.mxmindia.com/?p=99163

Morning Fresh banks on 21-day fresh beginning challenge
Morning Fresh (MF) has created a brand identity that is fundamentally adventurous, witty and radically imaginative, consistently offering their consumers exciting and fresh experiences
http://www.mxmindia.com/?p=99104

Stories on 29th Sep '16

It's Kyoorius Designyatra. It's where the crowds & colours are...

The three-day design fest took off in Jaipur. Read more

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Jaisurya Das: Some people in my agency consume marijuana. If I complain, I'll be nailed...

Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues. Read more

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Maxus retains Pernod Ricard AOR in India

The account will continue to be handled out of Delhi office led by Navin Khemka. Read more

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Nitin Karkara appointed Head of Digital at Havas Media

His key responsibility will be to promote and drive growth for the 360 degree digital offering of Havas Media in India for existing and new clients. Read more

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John Thankamony to head programmatic at Mindshare

In his new role, John will focus on driving programmatic adoption and the embracing of programmatic tools by Mindshare clients. Read more

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Sachin Batra takes on CMO mantle at ZTE India

Batra has previously worked with major corporations such as Ingram and HT Media at lead roles. Read more

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Siddhartha Mukherjee: Ad Agency business needs to showcase Value & Variety!

Building up internal value adds like PR consultancy and implementation skillsets renders advertising this benefit, Siddhartha Mukherjee. Read more

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Winners of the inaugural D&AD Impact Awards announced

D&AD + Advertising Week collaboration celebrates a new era for businesses that prioritise purpose and profit. Read more

Stories on 26th Sep '16

Mindshare, Maxus win big at Ad Club Bangalore's Big Bang Awards

The programme hosted some of the leading names of the communication and media industry and was a showcase of the impressive and outstanding work of organizations in this sector. Read more

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Bruce Duckworth announced as D&AD President

New appointments to the Board of Trustees. Read more

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Anushka to promote latest range of Acer products

The actress will be the new face of Acer's various marketing campaigns and will endorse Acer's range of products. Read more

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Big B dons seven new avatars in latest campaign for Tata Sky

'Family Jingalala', the campaign tells the story of a regular family where each member has vastly different entertainment and content needs. Read more

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Karbonn Mobiles launches new ad campaign for K9 Viraat

In line with Karbonn's strong affinity for sports, the TVC went on air on Sep 22 during the India-New Zealand Test series. Read more

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Suresh Raina appointed brand ambassador for Intex Speakers

Swashbuckler Suresh Raina roped in for one year; will endorse the new range of Intex Speakers under the IT Peripheral business. Read more

Stories on 14th Sep '15

It's Mindshare on the Top again
After having lost the Agency of the Year title last year, the now 9-time winner wins big. Madison was second in the rankings
http://www.mxmindia.com/2015/09/its-mindshare-on-the-top-again/

Tihar Jail & Save Aarey creatives win big at KDY15
Guerrilla Art and Design’s entry involving India’s best-known prison and TBWA/India's conservation message grabbed the top awards at the 10th edition of Kyoorius Designyatra
http://www.mxmindia.com/2015/09/tihar-jail-save-aarey-creatives-win-big-at-kdy15/

Journo assaulted outside Emvies venues, Ad Club bosses charged of indifference
Clearly, someone from Ad Club ought to have been more responsible, and swung into action. And not just because there were journalists involved, but it could have been anyone
http://www.mxmindia.com/2015/09/journo-assaulted-outside-emvies-venues-ad-club-bosses-charged-of-indifference/

We are all winners: CVL Srinivas
We saw a rare public display of emotions from GroupM South Asia CEO CVL Srinivas in the Mindshare victory celebrations on Emvies 2015 night
http://www.mxmindia.com/2015/09/we-are-all-winners-cvl-srinivas/

This is something which belongs to us: Prasanth Kumar on Emvies win
A quick chat with Prasanth Kumar, CEO, Mindshare South Asia after Mindshare won the Agency of the Year title at Emvies 2015
http://www.mxmindia.com/2015/09/this-is-something-which-belongs-to-us-prasanth-kumar-on-emvies-win/

We've finally understood the awards code: Sam Balsara
Madison may have been runner-up at the Emvies 2015, but Chairman Sam Balsara was visibly content with his agency network's performance
http://www.mxmindia.com/2015/09/weve-finally-understood-the-awards-code-sam-balsara/

EMVIES 2015: Points tally for Agencies & Clients
And this is how the various Agencies and Clients stacked up in the Emvies 2015 results
http://www.mxmindia.com/2015/09/emvies-2015-points-tally-for-agencies-clients/

Kyoorius Design Awards Winners
And here is a list of winners of the Black and Blue Elephants and the In-Book winners of the Kyoorius Design Awards
http://www.mxmindia.com/2015/09/kyoorius-design-awards-winners/

Amith Prabhu: Public Relations is about honesty, no matter what!
It is important to understand that the first step to Public Relations is to be transparent Amith Prabhu
http://www.mxmindia.com/2015/09/amith-prabhu-public-relations-is-about-honesty-no-matter-what/

RAM Ratings for Week 35 August 23-29, 2015
Presenting RAM Ratings for Week 35 of 2015... that's August 23-29, 2015

http://www.mxmindia.com/2015/09/ram-ratings-for-week-35-august-23-29-2015/

Stories on 7th Aug '15

Six reasons Cricket still Rules for Brands to Invest in

Controversies and competing leagues notwithstanding, cricket is still the most lucrative sport for brands to invest in, writes Kartik Sharma, MD, Maxus South Asia

http://www.mxmindia.com/2015/08/six-reasons-cricket-still-rules-for-brands-to-invest-in/

Shailesh Kapoor: The long tail of TV channels: An investor's delight?

For every eight new channels launched in the long tail, only one breaks even in its first decade, writes Shailesh Kapoor

http://www.mxmindia.com/2015/08/shailesh-kapoor-the-long-tail-of-tv-channels-an-investors-delight/

Emvies receives record entries for 2015

Last year, Ad Club received 650 entries and this year the figure is 835 thereby surpassing last year's figure by a whopping margin of 185 entries

http://www.mxmindia.com/2015/08/emvies-receives-record-entries-for-2015/

Havas Media wins integrated media AOR of ClubMyCab

ClubMyCab is a ride sharing app that makes ride sharing safe and fun

http://www.mxmindia.com/2015/08/havas-media-wins-integrated-media-aor-of-clubmycab/

3-month online copywriting course unveiled by AAAI

The course is aimed at identifying, nurturing, and providing high quality creative talent to member agencies

http://www.mxmindia.com/2015/08/3-month-online-copywriting-course-unveiled-by-aaai/

Amagi unveils next-gen managed playout service at IBC2015

Hosted in the cloud, Amagi's end-to-end managed playout service brings transparency, flexibility, and fast turnaround to playout

http://www.mxmindia.com/2015/08/amagi-unveils-next-gen-managed-playout-service-at-ibc2015/

Ranjona Banerji: How about a star news anchor heading our Armed Forces every week?

Maybe we can have a lottery system where one star news anchor heads the Indian Armed Forces every week, writes Ranjona Banerji

http://www.mxmindia.com/2015/08/ranjona-banerji-are-you-are-a-patriotic-journalist-or-an-anti-national-journalist-those-are-the-only-two-choices-that-social-media-gives-you/

Dear MxM by Jaisurya Das: RIP, the newspaper salesman. Over 50% revenue is walk-in!

It's rare that you find a committed leader who goes beyond the 'expected and organic', writes Jaisury Das as he responds to questions from MxM readers

http://www.mxmindia.com/2015/08/dear-mxm-by-jaisurya-das-rip-the-newspaper-salesman-over-50-revenue-is-walk-in/

Notice to ISPs is misleading, cautions IAMAI

The problem is with the caveat in the notice mentioning “which do not have child pornographic content

http://www.mxmindia.com/2015/08/notice-to-isps-is-misleading-cautions-iamai/

'So Sorry' makes jurors happy at the 4thKolkata Shorts International Film Festival

This is the fourth edition of the prestigious awards held at Kolkata

http://www.mxmindia.com/2015/08/so-sorry-makes-jurors-happy-at-the-4thkolkata-shorts-international-film-festival/

Askme & Askmebazaar unveils unique insights led communication campaign

Askme's campaign, 'BAAP of all trends' is in line with brand ethos of being ahead of the curve

http://www.mxmindia.com/2015/08/askme-askmebazaar-unveils-unique-insights-led-communication-campaign/

Stories on 31st Jul '15

Consumers in a Connected World
Businessworld Marketing Whitebook 2015-16 unveiled in Mumbai at an event hosted by Nielsen
http://www.mxmindia.com/2015/07/consumers-in-a-connected-world/

Maxus & GroupM ESP win BCCI cricket home series sponsorship rights for PayTM
This is the first time a sponsorship deal for the BCCI has been concluded by a media agency
http://www.mxmindia.com/2015/07/maxus-and-groupm-esp-win-bcci-cricket-home-series-sponsorship-rights-for-paytm/

Tata most valuable brand, Flipkart and Micromax in top 100: Brand Finance India 100 study
Tata is followed by SBI, LIC, Airtel, Reliance, Indian Oil, Infosys, L&T, HCL and ONGC
http://www.mxmindia.com/2015/07/tata-most-valuable-brand-flipkart-and-micromax-in-top-100-brand-finance-india-100-study/

Contract has Truecaller & Fortune India in the bag
Popular internet call identification platform Truecaller and Fortune India magazine have appointed Contract Advertising as their creative agency
http://www.mxmindia.com/2015/07/contract-has-truecaller-fortune-india-in-the-bag/

Ranjona Banerji: What is the primary duty of a journo? To ask uncomfortable questions of course!
When it came to the death penalty of Yakub Memon, convicted for his role in the 1993 Mumbai bomb blasts, journalists in India showed us an entire range of journalistic choices. We had embedded journalists, official journalists, questioning journalists and play-it-safe journalists, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-what-is-the-primary-duty-of-a-journalist-to-ask-uncomfortable-difficult-impossible-exasperating-questions-of-course/

O&M launches new campaign for Cadbury Dairy Milk
Cadbury wanted to celebrate the wonderful variety of friends who bring joy and add that special flavour in each other's lives, just like its range of flavours
http://www.mxmindia.com/2015/07/om-launches-new-campaign-for-cadbury-dairy-milk/

Dear MxM by Jaisurya Das: Is the rule of disallowing a husband & wife to work in same co legal?
Jaisurya Das responds to questions on careers, life in general, and more!
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-is-the-rule-of-not-allowing-a-husband-wife-to-work-in-the-same-organisation-legally-tenable/

psLIVE facilitates marketing tie-up between 'Parivar'  and  'Drishyam'
As part of the tie-up, Sapat International has created a co-branded television commercial with Drishyam in an attempt to capitalise on this psLIVE-helmed partnership
http://www.mxmindia.com/2015/07/pslive-facilitates-marketing-tie-up-between-parivar-and-drishyam/

Café Coffee Day celebrates birthday with exciting offers for customers
Commemorates eve with new offers and deals for its customers

http://www.mxmindia.com/2015/07/cafe-coffee-day-celebrates-birthday-with-exciting-offers-for-customers/

Stories on 20th Mar '15

Building on Colors. Interview with Sudhanshu Vats
As the first of the five regional ETV entertainment channels adopt Colors on March 22, we speak with the Viacom18 Group CEO
http://www.mxmindia.com/2015/03/building-on-colors-interview-with-sudhanshu-vats/

Flipkart eyes more buys to boost mobile ad biz
The e-commerce company, which acquired AdIQuity Technologies recently, will build a 200-people strong team in a year for its ad business as mobile becomes its focus area for investments going forward
http://www.mxmindia.com/2015/03/flipkart-eyes-more-buys-to-boost-mobile-advertising-business/

Sanjeev Kotnala at Adfest: Warming up in Pattaya
Sanjeev Kotnala reports on sessions by Sidharth Loyal, Chung Su Ko, the Juice team from Poland and Marcel Wiebenga at Adfest, Pattaya
http://www.mxmindia.com/2015/03/sanjeev-kotnala-at-adfest-warming-up-in-pattaya/

Shailesh Kapoor: World Cup Coverage: The Ticks & The Crosses
We have half a dozen sports channels besides Star Sports, and all of them have ignored the World Cup emphatically and whole-heartedly, writes Shailesh Kapoor
http://www.mxmindia.com/2015/03/shailesh-kapoor-world-cup-coverage-the-ticks-the-crosses/

Ranjona Banerji: Exclusive, Lesser, Uggh!
TV news in India may have made a mockery of the word "exclusive" but in newspaper parlance it is supposed to mean that no other publication has that particular story, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-exclusive-lesser-uggh/

Graphic India gets extra funding from new players
Company Plans To Aggressively Expand Its Launch of Character Entertainment Brands Through New Digital Comics & Animation Platform
http://www.mxmindia.com/2015/03/graphic-india-gets-extra-funding-from-new-players/

Razorfish India brings on board Arnab Majumdar as Director, Biz Devpt
He will be based in Mumbai but is mandated to lead business acquisitions and establish new business operations models across its offices in India
http://www.mxmindia.com/2015/03/razorfish-india-brings-on-board-arnab-majumdar-as-director-biz-devpt/

Introducing a new Friday series: Coffee & Conversations with Rahul Kishore: Ashok Venkatramani, CEO, MCCS
We kick off the first season of a new series of easy weekend interviews conducted by Rahul Kishore. In Season #1, Rahul interviews a cross-section of media CEOs. But no shoptalk... nothing on business, plans, targets...
http://www.mxmindia.com/2015/03/introducing-a-new-friday-series-coffee-conversations-with-rahul-kishore-episode-1-ashok-venkatramani-ceo-mccs/

SONY SIX to broadcast Yonex Sunrise Tournament in India
The Open is set to see a series of nail-biting matches between players, who will battle it out to win the illustrious title and a total prize money of USD 275,000
http://www.mxmindia.com/2015/03/sony-six-to-broadcast-yonex-sunrise-tournament-in-india/

Maxus successfully executes Blenders Pride fashion Tour
Maxus devises a post-event content strategy for the established on ground event for greater amplification, reach and positioning
http://www.mxmindia.com/2015/03/maxus-successfully-executes-blenders-pride-fashion-tour/

VML India wins StreetWear's digital mandate
StreetWear as a brand is aimed primarily at the 18-25 year old woman in India

http://www.mxmindia.com/2015/03/vml-india-wins-streetwears-digital-mandate/

Stories on 24th Feb '15

'Achhe din' are here again for adspends
The 9.6% growth forecast for 2015 shouldn't be considered a dampner vis-à-vis the 16.4% of last year, says Madison World CMD Sam Balsara in a Q&A
http://www.mxmindia.com/2015/02/achhe-din-are-here-again-for-adspends/

GroupM bags Airtel account, to set up independent unit for account; Milestone Brandcom bags Airtel's Outdoor biz
The size of Airtel's media account is upwards of Rs 400 crore, say industry sources, with estimated spends of Rs 350 crore in above-the-line (ATL) advertising and Rs 50 crore on out-of-home (OOH) media
http://www.mxmindia.com/2015/02/groupm-trumps-madison-to-bag-airtel-account-milestone-brandcom-bags-outdoor/

Maxus unveils social TV tracker tool- Maxus Synapse
The key quantitative metrics are reach (in minutes) mentions for the programs as well as conversation sentiments
http://www.mxmindia.com/2015/02/maxus-unveils-social-tv-tracker-tool-maxus-synapse/

Ranjona Banerji: Express on the top
The Indian Express was at the forefront in the last week, asking uncomfortable questions with uncomfortable stories and incisive opinion pieces, notes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-express-on-the-top/

Vipul Thakkar appointed NCD at Dentsu
Vipul is a seasoned advertising professional with over 19 years in the business
http://www.mxmindia.com/2015/02/vipul-thakkar-appointed-ncd-at-dentsu/

Inox appoints LinOpinion GH as its PR Agency
The mandate for LinOpinion would be to craft a strategic communication framework for INOX
http://www.mxmindia.com/2015/02/inox-appoints-linopinion-gh-as-its-pr-agency/

Dream Theatre bags licensing deal for Candy Crush in India
Candy Crush Saga is a match three-puzzle game that was launched in 2012 for Facebook, and later as a mobile app for smart phones

http://www.mxmindia.com/2015/02/dream-theatre-bags-licensing-deal-for-candy-crush-in-india/

Stories on 20th Jan '15

Leaning into change with Kartik Sharma
For the Maxus India boss, 2014 was a huge high: 20+ new clients, Rs 300 crore+ business, many awards, including the biggest of them all - the Emvies
http://www.mxmindia.com/2015/01/leaning-into-change-with-kartik-sharma/

Satbir Singh to join FCB Ulka as CCO
After regisning as managing partner and chief creative officer at Havas Worldwide India, Satbir will join FCB Ulka next month
http://www.mxmindia.com/2015/01/satbir-singh-to-join-fcb-ulka-as-cco/

Twitter appoints Taranjeet Singh as Biz Head for India
Taranjeet's main responsibilities will be to increase the commercial opportunities for Twitter in India
http://www.mxmindia.com/2015/01/twitter-appoints-taranjeet-singh-as-business-head-for-india/

Shailesh Amonkar is now COO at Sakal
Shailesh Amonkar elevated as Chief Operating Officer at Sakal Media Group
http://www.mxmindia.com/2015/01/shailesh-amonkar-is-now-coo-at-sakal/

Ranjona Banerji: Should TV channelwallahs use the 'should' so very often?
There is no life without the "Should" for Indian TV journalists though sometimes they do revise the "should" to "shouldn't", writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-should-tv-channelwallahs-use-the-should-so-very-often/

Hungama unveils campaign to promote new offering
Hungama launches campaign to focus on engaged consumers via loyalty rewards
http://www.mxmindia.com/2015/01/hungama-com-unveils-new-campaign-to-promote-new-offering/

Digital L&K Saatchi & Saatchi beefs up its creative team
Ashith Ballal and Divesh Swamikutty join in as Creative Directors and will operate from the Mumbai office
http://www.mxmindia.com/2015/01/digital-lk-saatchi-saatchi-beefs-up-its-creative-team/

Amagi raises $$$$s from Premji Invest & Mayfield Fund
Amagi Media Labs grows by over 300 per cent backed by smart investments and aggressive expansion
http://www.mxmindia.com/2015/01/amagi-raises-investment-from-premji-invest-and-mayfield-fund/

Gracious wins mandate for Neumec & Shivam Megastructures
The accounts will be handled out of the Mumbai office
http://www.mxmindia.com/2015/01/gracious-communications-wins-media-mandate-for-neumec-shivam-megastructures/

Hindware appoints Vizeum to handle media duties
HSIL is the first company in the Building Materials Industry to be awarded the prestigious ISO 9001, 14001 and OHSAS 18001 certificate

http://www.mxmindia.com/2015/01/hindware-appoints-vizeum-to-handle-media-duties/

Stories on 4th Jul 14

Just a week for Budget Day
Replaying the MxMIndia series powered by Bloomberg TV India where industry captains highlight their Budget Expectations
http://www.mxmindia.com/2014/07/just-a-week-for-budget-day/

BudgetSpeak #10: Suresh Balakrishna: Govt will have to take tough measures
There will be some steps taken in the next two Budgets to bring the economic growth on track, writes Suresh Balakrishna, CEO, BPN India
http://www.mxmindia.com/2014/07/budgetspeak-10-suresh-balakrishna-govt-will-have-to-take-tough-measures/

Shailesh Kapoor: OOH Media: Television Marketing's Favourite Indulgence
Upto 10-15% of marketing budgets of some new television launches are spent on just the Mumbai outdoor budget. There is no measurement of the impact. But by extension of that argument, there is no measurement of the wastage either, notes Shailesh Kapoor. Read more
http://www.mxmindia.com/2014/07/shailesh-kapoor-ooh-media-television-marketings-favourite-indulgence/

Ranjona Banerji: No commentators beyond cricket in our country
Getting commentators becomes extremely difficult when our expertise at the international level is so limited in possibly everything, writes Ranjona Banerji. Read more
http://www.mxmindia.com/2014/07/ranjona-banerji-no-commentators-beyond-cricket-in-our-country/

Godrej rolls out innovation-led contest with Talenthouse
Godrej in association with Talenthouse invites aspiring artist to design the new logo for innovation. Read more
http://www.mxmindia.com/2014/07/godrej-rolls-out-innovation-led-contest-with-talenthouse/

It's official. Sunil Lulla to join Grey as CMD
Senior mediaperson Sunil Lulla will join leading advertising agency network Grey Group India as Chairman & Managing Director for Grey Group India. Read more
http://www.mxmindia.com/2014/07/its-official-sunil-lulla-to-join-grey-as-cmd/

Getit opts for Maxus
The account will be managed by the Maxus New Delhi team. Read more
http://www.mxmindia.com/2014/07/getit-opts-for-maxus/

Himalaya unveils first TVC for men's facewash
The TVC tells the story of the importance of grooming in making a good impression

http://www.mxmindia.com/2014/07/himalaya-unveils-first-tvc-for-mens-facewash/

Stories on 25th Sep '13

Brands make a Shubh Aarambh with Twitter
With immense possibilities of real-time engagement, Cadbury India has tasted a bit of success. A look at how Twitter is offering a way out for brands on social media?
http://www.mxmindia.com/?p=54366

Maxus retains Loreal AOR in India
Maxus has retained the Loreal Media AOR business in India
http://www.mxmindia.com/?p=54376

Vizeum bags Repcom Home Finance mandate
Chennai-headquartered Repcom Home Finance Limited awards media mandate to Vizeum India
http://www.mxmindia.com/?p=54375

10 passes to be won for final day of Social Media Week Mumbai. Fri, Sept 27, at Westin Hotel, hosted by Group M. Exclusively for MxMIndia readers
Group M is offering 10 passes for the final day of Social Media Week Mumbai. That's Friday, September 27 at the Westin Hotel. Exclusively for MxMIndia readers
http://www.mxmindia.com/?p=54364

PR and corp comm frat all set for Praxis 2013
The second edition of the Public Relations and Corporate Communications Summit - Praxis - will be held at Lavasa near Pune between September 27 and 29, 2013
http://www.mxmindia.com/?p=54362

Stories on 25th Sep '13

Brands make a Shubh Aarambh with Twitter
With immense possibilities of real-time engagement, Cadbury India has tasted a bit of success. A look at how Twitter is offering a way out for brands on social media?
http://www.mxmindia.com/?p=54366

Maxus retains Loreal AOR in India
Maxus has retained the Loreal Media AOR business in India
http://www.mxmindia.com/?p=54376

Vizeum bags Repcom Home Finance mandate
Chennai-headquartered Repcom Home Finance Limited awards media mandate to Vizeum India
http://www.mxmindia.com/?p=54375

10 passes to be won for final day of Social Media Week Mumbai. Fri, Sept 27, at Westin Hotel, hosted by Group M. Exclusively for MxMIndia readers
Group M is offering 10 passes for the final day of Social Media Week Mumbai. That's Friday, September 27 at the Westin Hotel. Exclusively for MxMIndia readers
http://www.mxmindia.com/?p=54364

PR and corp comm frat all set for Praxis 2013
The second edition of the Public Relations and Corporate Communications Summit - Praxis - will be held at Lavasa near Pune between September 27 and 29, 2013

http://www.mxmindia.com/?p=54362

Stories on 23rd Jul

Is there money to be made in e-commerce?
Questions marks on the business models of ecommerce have led to worries on what lies ahead for click-and-shops
http://www.mxmindia.com/2012/07/is-there-money-to-be-made-in-e-commerce/


Mindshare continues to be India's #1 media agency, Madison is at #2: RECMA billings report
Maxus, Loderstar UM and Lintas Media Group are rank third, fourth and fifth respectively in the RECMA billings report
http://www.mxmindia.com/2012/07/mindshare-continues-to-be-indias-1-media-agency-madison-is-at-2-recma-billings-report/


Global luxe brands woo first-timers with sales
A CII-AT Kearney study recently observed that End of season sales have played a good role in getting more and more Indians to get their first experience of luxury
http://www.mxmindia.com/2012/07/global-luxe-brands-woo-first-timers-with-sales/


NewsX staff to vote on name change
Newly acquired English news channel NewsX mulls a name change. Status quo, INX News, IMN News, India News English, Nation 24 or any other...
http://www.mxmindia.com/2012/07/newsx-staff-to-vote-on-name-change/


Nachiket Pantvaidya to replace Nitin Vaidya as head of Star Plus
The appointment was announced along with the news of business head, Hindi channels, Star India, Nitin Vaidya putting down his papers on Friday after a stint of only 14 months
http://www.mxmindia.com/2012/07/nachiket-pantvaidya-to-replace-nitin-vaidya-as-head-of-star-plus/


Percept Live takes flight with Rs 200cr investment
Percept Live businesses will include all the IPs created and owned by the Percept Group, including IPs in the live entertainment, sports, celebrity management, digital and media space
http://www.mxmindia.com/2012/07/percept-live-takes-flight-with-rs-200cr-investment/


'If you're not ready for digital, your company is': Media Rhythm 4
Stratagem Media Pvt. Ltd, an independent media services company, held its fourth training program called ‘ReveNEW Concepts - The Media Rhythm series and Ideas’ on July 21
http://www.mxmindia.com/2012/07/if-youre-not-ready-for-digital-your-company-is-media-rhythm-4/


MSLGROUP wins three Golden World Awards 2012
Hanmer MSL, MSL New York and MSL China awarded for creative communication programs that generate business results for clients
http://www.mxmindia.com/2012/07/mslgroup-wins-three-golden-world-awards-2012/


Cadbury's 'nayi dosti ka Subh aarambh'
Continuing with its Shubh Aarambh campaigns, Cadbury is now focussing on Nayi Dosti ka Shubh aarambh with Friendship Day around the corner
http://www.mxmindia.com/2012/07/cadburys-nayi-dosti-ka-subh-aarambh/


Ad Strat: Tata I-Shakti unpolished dals
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/07/ad-strat-tata-i-shakti-unpolished-dals/


Relaxo signs Salman Khan as brand ambassador for Hawaii
Indian footwear biggie 'Relaxo' signs Salman Khan as brand ambassador for its slipper brand 'Hawaii' to showcase the strength and toughness of the product
http://www.mxmindia.com/2012/07/relaxo-signs-salman-khan-as-brand-ambassador-for-hawaii/


The Anchor: 5 reasons when you know you can become an entrepreneur
Kavita Jain on when the time's right to turn entrepreneur
http://www.mxmindia.com/2012/07/the-anchor-5-reasons-when-you-know-you-can-become-an-entrepreneur/


Anil Thakraney: Cap on TV ads harsh. but necessary
Bottom-line: Yup, TRAI's proposal is autocratic and draconian. But if their new guideline does get implemented, the television medium will regain some of its lost sheen
http://www.mxmindia.com/2012/07/anil-thakraney-cap-on-tv-ads-harsh-but-necessary/


Ranjona Banerji: NCP ties itself for Whiner of the Week award
The award for Noosemaker/Whiner/Tantrum Thrower of the week is divided between PA Sangma and Sharad Pawar
http://www.mxmindia.com/2012/07/ranjona-banerji-ncp-ties-itself-for-whiner-of-the-week-award/

Stories on 21st May

Maxus leads in RECMA qualitatives for April 2012; Mindshare, LMG follow
Exclusive extracts from RECMA's quarterly qualitiative evaluation of Indian media agencies
http://www.mxmindia.com/2012/05/maxus-leads-in-recma-qualitatives-for-april-2012-mindshare-lmg-follow/

GroupM's Xaxis to launch in India in 6 months
Xaxis launches Asia-Pacific headquarters to provide global advertisers with audience targeting capabilities, nine-market roll-out planned over next six months with Michel de Rijk MD-APAC
http://www.mxmindia.com/2012/05/groupms-xaxis-to-launch-in-india-in-6-months/

Mediaah! Why media purists needn't worry about Kumar Mangalam Birla’s 27.5 % in Living Media
More than the possibility of business empires exerting pressure after investing in the media, the worry is when the situation reaches oligopolistic proportions, writes Pradyuman Maheshwari
http://www.mxmindia.com/2012/05/why-media-purists-neednt-worry-about-kumar-mangalam-birlas-27-5-in-living-media/

Loss of plurality is worrying: Paranjoy Guha Thakurta
Senior journalist and media-watcher Paranjoy Guha Thakurta on what the Aditya Birla investment in the India Today group means for the Indian media
http://www.mxmindia.com/2012/05/analysis-2-loss-of-plurality-is-worrying-paranjoy-guha-thakurta/

Is Brand SRK losing sheen due to controversies?
SRK's image has suffered in the last couple of years not only due to the controversies that have surrounded him but also because he is an ageing celebrity
http://www.mxmindia.com/2012/05/is-brand-srk-losing-sheen-due-to-controversies/

Nothing can kill brand IPL: Experts
The latest IPL scandals - match fixing, SRK-MCA brawl and molestation case – have started everyone talking again, not all of it good
http://www.mxmindia.com/2012/05/nothing-can-kill-brand-ipl-experts/

Industry gears up for India Radio Forum 2012
The seventh edition of India Radio Forum (IRF), organized by Partners in Media Asia (PIM), will be held on May 22 at JW Marriot Hotel in Mumbai
http://www.mxmindia.com/2012/05/industry-gears-up-for-india-radio-forum-2012/

Reviewing the Reviews: Department
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews
http://www.mxmindia.com/2012/05/reviewing-the-reviews-department/

Ad Strat: eBay - Want it. Get it
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/05/ad-strat-ebay-want-it-get-it/

Congress-led UPA loses sheen as BJP inches ahead: ABP News-Nielsen Survey
The survey, conducted across 28 cities, revealed that the BJP would garner 28 per cent of the votes if Lok Sabha elections are held now, while the Congress would manage only 20 per cent
http://www.mxmindia.com/2012/05/congress-led-upa-loses-sheen-as-bjp-inches-ahead-abp-news-nielsen-survey/

DNA drives 10,000 visitors to Wheelocity Auto Expo 2012
This edition of DNA Wheelocity Auto Expo which showcased cars from the every price level
http://www.mxmindia.com/2012/05/dna-drives-10000-visitors-to-wheelocity-auto-expo-2012/

Apalya TV crosses 11 million viewers on IPL 2012
While the TV viewership is falling, mobile viewership ratings see a rise
http://www.mxmindia.com/2012/05/apalya-tv-crosses-11-million-viewers-on-ipl-2012/

The Anchor: Shailesh Amonkar on 5 reasons why national advertisers can't ignore regional media
The objective of any communication is reaching out to maximum audiences and achieving sales so if regional publications deliver these they would not be ignored, says Shailesh Amonkar
http://www.mxmindia.com/2012/05/the-anchor-shailesh-amonkar-lists-5-reasons-why-national-advertisers-cannot-ignore-regional-publications/

Anil Thakraney: On the great IPL scandals
The dust is beginning to settle on both the above issues. But am sure the next scandal is just round the corner. What’s the IPL without some offline tamasha?
http://www.mxmindia.com/2012/05/anil-thakraney-on-the-great-ipl-scandals/

[MJR] News TV declares IPL root of most evils
It has been clear to the protectors of both cricket and Indian society from year one that the IPL was BAD NEWS. The very fact that so many people were interested was proof enough
http://www.mxmindia.com/2012/05/mjr-news-tv-declares-ipl-root-of-most-evils/

Stories on 4th January

Brands get a designer touch
It is clear that the marketers have started tapping the designers to give a fresh appeal to their brands and lure customers who have stayed away from their brands.
http://www.mxmindia.com/2012/01/brands-get-a-designer-touch/

Everest wins Augere's Broadband Wireless Services business in India
Everest is currently in the process of undertaking an in-depth survey about the company's services and will roll out its first 360 degree marketing campaign to launch ZOOSH within the next quarter.
http://www.mxmindia.com/2012/01/everest-wins-augere%E2%80%99s-broadband-wireless-services-business-in-india/

Mediaah!: Why Mukesh Ambani's Network18 foray is good news for the Indian media
Pradyuman Maheshwari thinks the Reliance Industries Ltd-TV/Network 18-Eenadu deal will help improve the financial health of the news media.
http://www.mxmindia.com/2012/01/mediaah-why-mukesh-ambanis-network18-foray-is-good-news-for-the-media/

Network18 and TV18 announce Rights Issues
The Board of Directors of TV18 Broadcast Limited (TV18) also approved the acquisition in ETV's Hindi news channels, non-Telugu GEC Channels and ETV Telugu Channels.
http://www.mxmindia.com/2012/01/network18-and-tv18-announce-rights-issues/

Disney XD launches Bengali and Marathi feeds
The channel is expanding its reach by being the first channel in the genre to be available in six languages.
http://www.mxmindia.com/2012/01/disney-xd-launches-bengali-and-marathi-feeds/

Sonali Vaidya to head HR at GroupM India
Gaurav Hirey will be moving  to Singapore to be a part of the GroupM Regional Talent Team and has been appointed as HR Business Partner for Maxus (Asia Pacific).
http://www.mxmindia.com/2012/01/sonali-vaidya-to-head-hr-at-groupm-india/

IDBI Federal's new Childsurance "fail-safe" plan
The campaign has been conceptualized by Ogilvy & Mather and aims to differentiate Childsurance from other methods of planning for children's education which may fall short at the last minute.
http://www.mxmindia.com/2012/01/idbi-federals-new-childsurance-fail-safe-plan/

The Anchor: Prasoon Joshi on 5 songs he wishes he had written
Beautifully stringed words that touch the heart and superb play on words are some reason when Prasoon Joshi selects his favourites.
http://www.mxmindia.com/2012/01/the-anchor-prasoon-joshi-on-5-songs-he-wishes-he-had-written/

Gouri Dange: Head Honcho's Day Out
Undercover Boss is the stuff of modern-day fairytales.
http://www.mxmindia.com/2012/01/gouri-dange-head-honchos-day-out/

No discretionary quotas for journalists please
Ranjona Banerji reviews the content on news television and the morning papers.
http://www.mxmindia.com/2012/01/no-discretionary-quotas-for-journalists-please/