The MxMINDIA.COM BLOG: Lintas Media Group

Showing posts with label Lintas Media Group. Show all posts

Monday, 23 July 2012

Stories on 23rd Jul

Is there money to be made in e-commerce?
Questions marks on the business models of ecommerce have led to worries on what lies ahead for click-and-shops
http://www.mxmindia.com/2012/07/is-there-money-to-be-made-in-e-commerce/

Mindshare continues to be India's #1 media agency, Madison is at #2: RECMA billings report
Maxus, Loderstar UM and Lintas Media Group are rank third, fourth and fifth respectively in the RECMA billings report
http://www.mxmindia.com/2012/07/mindshare-continues-to-be-indias-1-media-agency-madison-is-at-2-recma-billings-report/

Global luxe brands woo first-timers with sales
A CII-AT Kearney study recently observed that End of season sales have played a good role in getting more and more Indians to get their first experience of luxury
http://www.mxmindia.com/2012/07/global-luxe-brands-woo-first-timers-with-sales/

NewsX staff to vote on name change
Newly acquired English news channel NewsX mulls a name change. Status quo, INX News, IMN News, India News English, Nation 24 or any other...
http://www.mxmindia.com/2012/07/newsx-staff-to-vote-on-name-change/

Nachiket Pantvaidya to replace Nitin Vaidya as head of Star Plus
The appointment was announced along with the news of business head, Hindi channels, Star India, Nitin Vaidya putting down his papers on Friday after a stint of only 14 months
http://www.mxmindia.com/2012/07/nachiket-pantvaidya-to-replace-nitin-vaidya-as-head-of-star-plus/

Percept Live takes flight with Rs 200cr investment
Percept Live businesses will include all the IPs created and owned by the Percept Group, including IPs in the live entertainment, sports, celebrity management, digital and media space
http://www.mxmindia.com/2012/07/percept-live-takes-flight-with-rs-200cr-investment/

'If you're not ready for digital, your company is': Media Rhythm 4
Stratagem Media Pvt. Ltd, an independent media services company, held its fourth training program called ‘ReveNEW Concepts - The Media Rhythm series and Ideas’ on July 21
http://www.mxmindia.com/2012/07/if-youre-not-ready-for-digital-your-company-is-media-rhythm-4/

MSLGROUP wins three Golden World Awards 2012
Hanmer MSL, MSL New York and MSL China awarded for creative communication programs that generate business results for clients
http://www.mxmindia.com/2012/07/mslgroup-wins-three-golden-world-awards-2012/

Cadbury's 'nayi dosti ka Subh aarambh'
Continuing with its Shubh Aarambh campaigns, Cadbury is now focussing on Nayi Dosti ka Shubh aarambh with Friendship Day around the corner
http://www.mxmindia.com/2012/07/cadburys-nayi-dosti-ka-subh-aarambh/

Ad Strat: Tata I-Shakti unpolished dals
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/07/ad-strat-tata-i-shakti-unpolished-dals/

Relaxo signs Salman Khan as brand ambassador for Hawaii
Indian footwear biggie 'Relaxo' signs Salman Khan as brand ambassador for its slipper brand 'Hawaii' to showcase the strength and toughness of the product
http://www.mxmindia.com/2012/07/relaxo-signs-salman-khan-as-brand-ambassador-for-hawaii/

The Anchor: 5 reasons when you know you can become an entrepreneur
Kavita Jain on when the time's right to turn entrepreneur
http://www.mxmindia.com/2012/07/the-anchor-5-reasons-when-you-know-you-can-become-an-entrepreneur/

Anil Thakraney: Cap on TV ads harsh. but necessary
Bottom-line: Yup, TRAI's proposal is autocratic and draconian. But if their new guideline does get implemented, the television medium will regain some of its lost sheen
http://www.mxmindia.com/2012/07/anil-thakraney-cap-on-tv-ads-harsh-but-necessary/

Ranjona Banerji: NCP ties itself for Whiner of the Week award
The award for Noosemaker/Whiner/Tantrum Thrower of the week is divided between PA Sangma and Sharad Pawar
http://www.mxmindia.com/2012/07/ranjona-banerji-ncp-ties-itself-for-whiner-of-the-week-award/

Thursday, 1 March 2012

Stories on 1st March

Zee aims to Ditto its DTH success story
Ditto TV is India's first Over-The-Top TV distribution platform offering live TV & on-demand content on mobile and traditional devices
http://www.mxmindia.com/2012/03/zee-to-ditto-its-dth-success-story/

Will Coke's 200ml pack price cut cannibalise Thums Up?
Coca-Cola surprised pundits when it dropped the price for the 200 ml returnable glass bottle by Rs2 to Rs8
http://www.mxmindia.com/2012/03/will-cokes-200ml-pack-price-cut-cannibalise-thums-up/

LMG wins Henkel India media buying duties
The media buying for Jyothy Laboratories is handled by Lintas Media Group as well. Put together, the account is estimated to be around Rs150 crores
http://www.mxmindia.com/2012/03/lmg-wins-henkel-india-media-buying-duties/

Is the Bhaskar group exiting DNA?
Is the Dainik Bhaskar group selling its stake to Zee? A BusinessWorld report says it is
http://www.mxmindia.com/2012/03/is-the-bhaskar-group-exiting-dna/

Peter Mukerjea: Why James Murdoch must move to India
In Media Mullings, Peter Mukerjea is happy that JRM has stepped down and wants him to shift base to India
http://www.mxmindia.com/2012/03/peter-mukerjea-why-james-murdoch-must-move-to-india/

HomeShop18 unveils online bookstore
The online store has over 10 million titles across a wide range of book categories, including hard-to-find international titles.
http://www.mxmindia.com/2012/03/homeshop18-unveils-online-bookstore/

[MJR] Litfests: Boon or bane for Indian book market?
These literary melas provide yet another celebrity event to fill the pages of our newspapers. They are also a tonic for our increasingly jaded elite.
http://www.mxmindia.com/2012/03/litfests-boon-or-bane-for-indian-book-market/

[MJR] Famous Grouse: High-pitched hysteria on the box
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek.
http://www.mxmindia.com/2012/03/mjr-famous-grouse-high-pitched-hysteria-on-the-box/

[PR Channel] Indian PR industry - gearing up to absorb new opportunities
Long after carving out its own niche, the Indian PR industry must now redefine its horizons, says Valerie Pinto.
http://www.mxmindia.com/2012/03/pr-channel-indian-pr-industry-gearing-up-to-absorb-new-opportunities/

Komli Media acquires Singapore-based online advertising network Admax
With this buyout, Komli intends to expand its reach in South East Asia, which Komli's CEO, Prashant Mehta termed as a billion-dollar opportunity
http://www.mxmindia.com/2012/03/komli-media-acquires-singapore-based-online-advertising-network-admax/

Zee 24 Taas Ananya Sanman 2011 honours Maharashtra heroes
The channel has taken the initiative to felicitate ‘real’ heroes who make a difference through their daily life and work
http://www.mxmindia.com/2012/03/zee-24-taas-ananya-sanman-2011-honours-maharashtra-heroes/

Red Digital creates the second successful TweetMob for Mirinda
PagalPanti appeared in the list of topics breaking globally
http://www.mxmindia.com/2012/03/red-digital-creates-the-second-successful-tweetmob-for-mirinda/

ICICI Prudential Life launches mobile-specific website
The site allows online premium payment, provides fund value, statements and information on claims
http://www.mxmindia.com/2012/03/icici-prudential-life-launches-mobile-specific-website/

Airtel voted India's 'buzziest' brand
The seventh edition of 'India's Buzziest Brands', a public polling initiative hosted by www.afaqs.com, ranks Airtel as the number one brand across the country
http://www.mxmindia.com/2012/03/airtel-voted-indias-buzziest-brand/

BIGFlix to rev up online movie streaming
The digital entertainment division of Reliance Group has tied up with Unisys Infosolutions for online streaming of over 200 full-length feature films and music videos on BIGFlix.com
http://www.mxmindia.com/2012/03/bigflix-to-rev-up-online-movie-streaming/

5 reasons why March is an unforgettable month
A N Chorrea list why every March is unforgettable and the one this year more so
http://www.mxmindia.com/2012/03/the-anchor-5-reasons-why-march-is-an-unforgettable-month/

Debrief: Mahindra Xylo: Er, what just happened?
A car wash centre that overhauls the entire car? It’s neither interesting nor funny. In fact, it suggests to you that the makeover is totally superficial. And the editing is so sloppy, everything simply flies by
http://www.mxmindia.com/2012/03/debrief-mahindra-xylo-er-what-just-happened/

Monday, 6 February 2012

Stories on 6th February

Presenting 'Media Mullings'. A new fortnightly column by Peter Mukerjea
In Column #1: The absence of Indian papers at the Emirates Heathrow lounge and what irks him about the NDTV showing in the UK.
http://www.mxmindia.com/2012/02/media-mullings-by-peter-mukerjea/

Be-Sahara BCCI | What next for cricket? Laxminarayan, Bijoor comment. Also: the Sahara communique in full
Indian cricket may be busy scrambling for another sponsor, but Sahara India has a plan chalked out for life without BCCI. The communique in full plus comments from Harish Bijoor and Karthik Laxminarayan
http://www.mxmindia.com/2012/02/be-sahara-bcci-mahesh-ranka-why-this-cricket-veri/

Be-Sahara BCCI | Mahesh Ranka: Why this cricket-veri... ?
If the BCCI wants to remain viable, it must pull up its socks and make cricket management as professional as the game, opines Mahesh Ranka.
http://www.mxmindia.com/2012/02/be-sahara-bcci-what-next-for-cricket-bijoor-laxminarayan-comment-also-the-sahara-communique-in-full/

Lowe Lintas Bangalore to handle ColorPlus creative
After calling for a pitch in October last year, Colorplus has decided to partner with Lowe Bangalore.
http://www.mxmindia.com/2012/02/lowe-lintas-bangalore-to-handle-colorplus-creative-mandates/

Private labels of retailers Bharti Retail, Future Group outsell national brands in own stores
Customers prefer private labels due to better quality, high food safety standards, international look and feel of products feels William Savage, chief merchandising officer, Bharti Walmart
http://www.mxmindia.com/2012/02/private-labels-of-retailers-bharti-retail-future-group-outsell-national-brands-in-own-stores/

Big CBS Network's channels expand reach into Sri Lanka
To launch with English language feed; distribution deal with Lanka Broadband Network
http://www.mxmindia.com/2012/02/big-cbs-networks-channels-expand-reach-into-sri-lanka/

MJ Akbar's The Sunday Guardian turns 2
The Sunday Guardian, the Delhi-based weekly Sunday newspaper, completed its second year in the market, with its anniversary issue coming out on February 5, 2012.
http://www.mxmindia.com/2012/02/mj-akbars-the-sunday-guardian-turns-2/

Ad Strat: Kirloskar - Engineering Solutions
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/02/ad-strat-kirloskar-engineering-solutions/

Lintas Media Group wins Jayalakshmi Silks
Along with Manappuram, an existing account, this makes LMG a serious player in the Kerala market, says Suresh Balakrishnan.
http://www.mxmindia.com/2012/02/lintas-media-group-wins-jayalakshmi-silks/

Dainik Bhaskar asks voters to select the right candidate in Punjab
Dainik Bhaskar, as India's largest newspaper, felt that it was their responsibility to create awareness among people.
http://www.mxmindia.com/2012/02/dainik-bhaskar-ask-voters-to-select-the-right-candidate-in-punjab/

NDTV honours excellence in sports with 'Spirit of Sport' awards
The awards marked the success of the 'Marks for Sports' campaign
http://www.mxmindia.com/2012/02/ndtv-honoured-excellence-in-sports-with-the-spirit-of-sport-awards/

The Anchor: 5 reasosn why media audits must be taken seriously
Advertisers and media agencies in India need to realize that media audits are not optional but a requirement in the global market, writes Stephen White.
http://www.mxmindia.com/2012/02/the-anchor-stephen-white-on-why-media-audits-must-be-taken-seriously/

Anil Thakraney: So then what must The Hindu do?
The coming years will see massive newspaper wars because the category is on the decline curve. And each brand will have to be very smart and proactive to survive.
http://www.mxmindia.com/2012/02/hard-knocks-so-then-what-must-the-hindu-do/

Headlines Today scores on 2G
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/headlines-today-scores-on-2g/

Wednesday, 9 November 2011

Stories on 9th November

The future is rosy, says Ravi Dhariwal

Optimistic about newspaper business, Ravi Dhariwal says challenges can be overcome if industry joins hands and collaborates to find solutions.

http://www.mxmindia.com/2011/11/inma-the-future-is-rosy/

Of Tarun Tejpal's travails

http://www.mxmindia.com/2011/11/of-tarun-tejpals-travails/

5 reasons why the Amul Butter Girl advertising is still relevant

It’s as much a part of our lives as dal-roti. Read on for more reasons!

http://www.mxmindia.com/2011/11/5-reasons-why-the-amul-butter-girl-advertising-is-still-relevant/

Aaren is now a 100% LMG company

Aaren Initiative Outdoor fully acquired by Lintas Media Group, to be renamed Lintas Initiative Outdoor.

http://www.mxmindia.com/2011/11/lintas-takes-over-aaren/

Gouri Dange: Dealing with journos hungry for quotes

Naming no Names is the mid-week column by well-known novelist, columnist and counsellor, Gouri Dange.

http://www.mxmindia.com/2011/11/naming-no-names-quote-bank/

TOI launches TWeek at INMA

The Times of India Group launched TWeek, first of its kind digital magazine at the INMA platform.

http://www.mxmindia.com/2011/11/inma-toi-launches-tweek/

INMA 2011: Membership targets in sight, says Tariq Ansari

INMA aims to reach a wider audience, says the outgoing president, adding that falling readership and rising ad costs are a two-pronged challenge the industry has to tackle.

http://www.mxmindia.com/2011/11/inma-membership-targets-in-sight-says-tariq-ansari/

Lalla on board with Mindshare

Mindshare appoints Ashok Lalla as Leader, Digital, South Asia

http://www.mxmindia.com/2011/11/lalla-on-board-with-mindshare/

Anil Thakraney: Why the media must boycott Abhi-Ash baby birth

I find it appalling that the Bachchan-baby-obsessed media has so quickly forgotten the humiliation of the recent past.

http://www.mxmindia.com/2011/11/hard-knocks-beygairat-brigade/